Sarena Diamond on Building a Thriving Consulting Business

In this episode of Female Fractionals, host Amanda Nizzere sits down with Sarena Diamond, CEO and founder of Diamond Solutions Group. 

After three decades in leadership roles at Accenture, Pepsi, and IBM, Sarena transitioned into the fractional world—where she now helps organizations navigate transformation and change management.

Sarena shares her journey from corporate executive to fractional consultant, including:

• How she grew her business over the past three and a half years
• Why talent sourcers like Catalent played a major role in her client pipeline
• The power of LinkedIn for authentic relationship-building and visibility
• Pricing strategies based on value and outcomes, not hours
• The differences between fractional vs. interim roles and how to explain them to clients
• Her biggest lessons learned as a solopreneur—and why she believes in giving back through “virtual coffees”

Whether you’re new to the fractional space or looking to refine your business development approach, Sarena’s insights on networking, client management, and pricing will help you grow with intention.

👉 Connect with Sarena on LinkedIn: Sarena Diamond