The Rise of the Go-To-Market Officer with Kerry Curran

In this episode of Female Fractionals, Amanda Nizzere sits down with Kerry Curran—a seasoned marketing executive, founder of Revenue Based Marketing Advisors, and host of the Revenue Boost podcast—for a conversation that redefines what it means to be a fractional leader today.

Kerry shares how she transitioned from traditional agency roles to becoming a sought-after fractional Chief Growth Marketing Officer. Together, they explore the evolution of the fractional CMO beyond interim roles or cost-saving hires and into a powerful, strategic partnership that enhances go-to-market (GTM) effectiveness across marketing, sales, and customer success.

💡 In this episode, you’ll learn:

• Why pairing a fractional CMO with a full-time CMO can be a growth multiplier
• How modern CMOs must evolve from brand stewards to GTM architects
• What the emerging role of the “Chief Go-To-Market Officer” looks like in action
• Kerry’s GTM maturity model for aligning marketing, sales, and customer success
• Why customer feedback and NPS interviews should shape your brand messaging
• How agencies and B2B service firms can apply ABM principles to win high-value clients

Plus, Kerry shares her favorite meeting icebreaker, her most unusual Zoom call location, and the unusual skill that’s helped her career (spoiler: synchronized swimming may be involved).

📌 Resources Mentioned:

• Revenue Based Marketing Advisors
• Revenue Boost Podcast
• Pavilion (professional community Kerry recommends)
• Book: The 12 Week Year by Brian P. Moran

📲 Connect with Kerry Curran:
Find her on LinkedIn: Kerry Curran
Listen to the Revenue Boost podcast on your favorite platform

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🎙 Subscribe to Female Fractionals for more interviews with powerhouse women who are reshaping the executive landscape—one fractional role at a time.

📍 For the full transcript and show resources, visit FemaleFractionals.com