S1E6 Debunking “Rosie the Riveter,” visual rhetoric, and the wild world of email marketing

This week, we talk about the marketing that was actually published to recruit (white) women to jobs during WWII, because spoiler, it wasn’t the famous Rosie the Riveter image. This leads us into the immense world of visual rhetoric, which includes so much of what we consume and what is marketed to us as people in the world today. Is Olivia a rhetor, based on her professional work in design? Absolutely. We also talk about some of the takeaways from Jessie’s students’ final projects, the brilliant rhetoric and themes in Mad Men, and why anyone who sells you anything these days can then send you emails forever.

Jessie’s book: Women at Work: Rhetorics of Gender and Labor, edited by David Gold and Jessica Enoch

Olivia’s show: Mad Men