Commercializing your femtech or healthtech product can be challenging, especially for early-stage founders. Bringing a product to market often involves detailed customer research and product testing, developing impactful launch and communication strategies, removing barriers to consumer adoption, identification of the proper reimbursement pathway, and more. In this episode of the FemInnovation Podcast, host Bethany Corbin sits down with Swathi Rangan and Daniella Kapural from Herspiegel to discuss the secrets for product commercialization success. The trio discusses what product commercialization means, when femtech founders should start thinking about a product commercialization strategy, common product commercialization mistakes, how to identify applicable business models, how to determine product differentiators and develop a value proposition, and much more! Don’t miss this in-depth discussion to enhance your product commercialization strategy and experience.
About Swathi Rangan:
As a Principal at Herspiegel, Swathi leverages her passion and expertise within the sciences and strong problem-solving skills to help pharmaceutical clients swiftly address complex business challenges. She excels at developing and leading teams to craft successful commercial solutions, in collaboration with the client.
Throughout her tenure at Herspiegel, Swathi has led projects with a variety of clients, ranging from large to mid-size, and start-ups. She has deep knowledge in a variety of therapeutic areas including women's health, immunology, oncology, cardiometabolic disorders, and rare disease. Her expertise includes leading strategy and implementation across commercial projects with a strong focus on data and insight-driven innovation; projects include patient support and experience design, digital health partnership implementation, and go-to-market strategy development. She also specializes in creating comprehensive market-shaping strategies for complex disease states and has successfully managed numerous product launches.
About Daniella Kapural:
Daniella began her consulting career at Herspiegel with a fervent commitment to enhancing the patient experience through strategic problem-solving and innovation. During her tenure, she cultivated a passion for advancing women's health, focusing on devising solutions to address the diverse and complex healthcare needs unique to women across the continuum of care.
As a Consultant, she has demonstrated exceptional leadership and support across a diverse array of projects, encompassing product launch, brand planning, go-to-market strategy development, digital health integration, and change management implementation. She serves a broad spectrum of clients, ranging from start-ups to established pharmaceutical giants, lending her expertise across various therapeutic areas such as women's health, oncology, cardiovascular disorders, and neurology.
RELEVANT LINKS:
- More about Herspiegel at this website.
- Connect with Swathi Rangan on Linkedin.
- Connect with Daniella Kapural on LinkedIn.
Follow Our Host, Bethany Corbin: WEBSITE | LINKEDIN | INSTAGRAM | ADDITIONAL LINKS
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.