Ep 15: How Beepzz is Changing the Car Game

The road to entrepreneurial success is rarely straight, especially when you're navigating industries that haven't traditionally welcomed women behind the wheel. In this episode of #FEMPIRE, I sit down with Jessi Kessel and Farah Mohammed, the innovative leaders behind Beepzz – a groundbreaking automotive recruitment and talent platform challenging industry norms.

Jessie, co-founder of Beepzz, shares how her two-decade journey through various automotive roles led to identifying a crucial gap in specialized recruitment. Born during the pandemic when businesses needed to adapt quickly, Beepzz emerged as more than just a staffing agency – it's a comprehensive community platform connecting professionals across the automotive ecosystem with a remarkable 94% placement success rate. 

As Director of Partnerships and Media Relations at Beepzz, Farah’s story is just as compelling—driven by a persistent “itch” for something more, even with the comfort of a secure 15-year government career. Her bold leap into entrepreneurship is a powerful reminder that trusting your instincts, even when fear is present, can lead to the most fulfilling and impactful paths.

What makes this conversation particularly valuable is their practical wisdom about entrepreneurship's realities. From testing business concepts before full launch to understanding when to wear multiple hats versus when to hire, they offer candid insights about building something meaningful. Both women emphasize becoming "a person of value" with transferable skills that transcend economic uncertainties – a philosophy that's helped them navigate industry shifts from digitization to potential tariff and trade war disruptions.

Perhaps most powerfully, they dismantle the myth that automotive careers are limited to mechanics or sales. The industry offers diverse opportunities across marketing, communications, HR, finance, and technology – with growing demand for women's perspectives and leadership. 

Whether you're considering entrepreneurship, exploring career changes, or simply need inspiration to follow that persistent "itch" for something more, this episode proves that with research, resilience, and the right network, you can build something revolutionary in even the most unexpected industries. As Jessi reminds us, "nobody wins alone" – it's the relationships we build along the way that ultimately elevate us to success.

Check out BEEPZZ here: https://www.beepzz.ca/