In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards.
Key topics include:
- How Clark won two consecutive NADRA awards and what set his projects apart.
- His approach to project submissions, including the importance of professional photography.
- The differences between deck building trends in Alabama vs. other parts of the U.S.
- Why covered porches are more popular than open decks in the South.
- The value of NADRA networking and industry events.
- Insights on working with subcontractors instead of an in-house crew.
Clark also shares his experience with insurance restoration projects, the growing demand for high-end outdoor living spaces, and his thoughts on expanding into commercial construction.
Resources Mentioned:
- Visit Crosstek Construction to see Clark’s award-winning projects.
- Learn more about NADRA at nadra.org.
- Get marketing help from Fence & Deck Marketers.
If you’re a contractor looking to elevate your projects and compete for NADRA awards, this episode is packed with actionable advice!
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.
We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
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