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March 24, 2025 43 mins

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They also dive into how Kenny built his Google reviews, the importance of craftsmanship, and how tradespeople can stand out in today’s competitive market.

🔨 ICOR Building & Remodeling
 📍 Eastern Connecticut
 🏆 1st Place Open Porch | 3rd Place Railings | 3rd Place Wood Decks Over $50K
 🌐 Learn more: https://deckfencemarketers.com
📈 Need help growing your fence or deck business? Get a free audit today!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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