Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built

In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out.

🔨 Topics include:

• Lance’s journey from framing to founding Black Label Built
• Offering a “lifetime deck” with steel framing and advanced PVC
• How design agreements, reviews, and personalized gifts close more jobs
• Why clean job sites, branded flags, and QR codes boost trust and visibility
• Scaling to $6M+ while keeping culture and quality strong

Whether you're a contractor looking to scale or a marketer wanting fresh ideas, this episode is packed with gold.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.