Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, Shawn breaks down his design philosophy, team structure, and lessons from 15+ years at the top.
In this episode:
- From pressure-treated decks to luxury outdoor living
- How Deck Remodelers grew to $100K+ minimums
- The power of SOPs, training, and team culture
- Using Zoom, cameras, and tech to manage multi-state builds
- Why he wrote Deck Rebellion and what’s inside the book
- Advice for deck builders who want to scale the right way
If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.
We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
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