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May 15, 2025 31 mins

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Host, Annick Magac, of FÉROCE passionately critiques the recent announcement that Harley Davidson will launch a global racing series alongside MotoGP in 2026, featuring "bagger" motorcycles. Annick argues that this move is a misguided marketing strategy for Harley Davidson, citing their declining sales and past unsuccessful ventures like the Livewire and Pan America models. She expresses strong disapproval for the bagger racing format itself, calling it "stupid" and a "parody" due to the motorcycles' heavy and clunky nature, arguing they are ill-suited for serious racing. While acknowledging the potential connection to Liberty Media's anticipated acquisition of MotoGP and the effort to boost both brands, Annick ultimately believes this collaboration is a waste of money for Harley Davidson and suggests they focus on their core products and find a new CEO.

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