Fi$H Factor With Mike Ungaro
Fi$H Factor offers an exclusive, behind-the-scenes look at the legendary San Pedro Fish Market and the multi-generational family behind its success. Hosted by Mike Ungaro—whose leadership helped grow the Fish Market into the second most-visited attraction on the West Coast—this YouTube series dives into the real stories of what it takes to run a thriving seafood empire. Through candid reflections on the highs, struggles, and unique challenges of operating a family business since 1956, Fi$H Factor reveals what it takes to sustain double-digit growth, serve over 2 million customers a year, and adapt across generations. Viewers hear firsthand what it means to manage legacy, leadership, and loyalty—all while building a TV series, Kings of Fi$H. More than a business series, Fi$H Factor is a story of resilience, family, ambition, and grit. Each episode invites audiences to connect with the real-world experiences behind one of America’s most iconic seafood destinations.
Episodes
Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this powerful first episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—shares his raw and deeply personal entrepreneurial origin story.
From shoveling ice and scaling fish as a kid to escaping corporate burnout in the insurance and banking industries, Mike walks you through his unexpec...
Fi$H Factor speaks to business owners, entrepreneurs, and fans of San Pedro Fish Market who want a deeper connection to the real work behind running a multi-generational business. These viewers aren’t just tuning in for entertainment—they’re absorbing lessons they can apply, whether launching a startup, managing family dynamics at work, or building a lasting legacy. The podcast offers more than a highlight reel. It dives into the r...
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