Inside Med Spa Marketing & Trends with Madison Johnson | Face It Botox Bar

Founder & CEO Ryan Lavinia sits down with our Marketing Director Madison Johnson for a candid conversation about the art and science of marketing in the medical aesthetics industry.

Maddie shares her journey from front desk to leading marketing strategies for top med spas nationwide, including how she shifted the perception of aesthetics marketing from “salesy” tactics to authentic, patient-focused storytelling.

Together, Ryan and Maddie unpack the trends shaping the med spa world today from the rise of natural-looking results, biostimulators, and memberships, to the growing number of men embracing injectables, lasers, and wellness treatments.

You’ll also hear:

• How Face It Botox Bar tests every new treatment on its own team before offering it to patients.

• Why education and transparency build trust and long-term relationships.

• Tips on engaging patients through social media, before-and-afters, and community outreach.

• Why memberships and comprehensive care are changing the game for med spas.

Whether you’re a med spa owner, an aesthetic provider, or simply curious about what’s trending in the beauty and wellness space, this episode is packed with insider insights, marketing inspiration, and a behind-the-scenes look at how Face It Botox Bar delivers the latest and most effective treatments with a personal touch.

https://faceitbotoxbar.com/