Imani McCormick, Thought Leader and Cultural Strategist for the Minnesota Vikings joins Glenn on the Field to discuss how athletes can use the power of storytelling to create influence, build brand loyalty, and increase marketing opportunities. She shares how mastering storytelling builds emotional connections with fans, creates a community that leads to a loyal following, and generates additional revenue streams for athletes. Imani also shares strategies on how to leverage digital platforms to enhance your personal story, how to craft compelling narratives that bridge the gap between brands, fans, and the sports marketing world, and how to properly structure your story to attract high-end marketing agencies.
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