John Deere’s See & Spray technology crashed onto the precision spraying scene a few years ago, making a big splash in the industry long before it was killing weeds in commercial fields. Since then, progress on sense and act technologies has felt like it’s both made big leaps forwards and lagged behind expectations.
Now, in 2025, millions of acres are being treated with precision spray tools across the U.S. and around the world, and this looks like just the beginning for this revolutionary technology.
DTN Progressive Farmer’s Senior Editor Dan Miller joins us this week to dive into all the details of his Progressive Farmer cover story on precision spraying. We hear about his conversations with farmers that have used the latest tools, including the pros and cons and how they understood the tech’s return on investment. Then we’ll talk about the full range of options currently on the market — from the most up-to-date releases from big companies like Deere and CaseIH to the unconventional offerings of startups from around the world.
We’ll dig into the details of the different tools, from the software and modeling advances to the retrofit versus new equipment tradeoff to the various pricing models.
Finally, we’ll hear what might be next in the precision equipment space and how industry leaders like Blue River are envisioning a future of ag with fewer inputs and better results.
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Therapy Gecko
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