August 7, 2025 • 34 mins
Julie's brand new Big Gorgeous Goals: Official Workbook can be ordered now! Grab your copy.
Lori Rogers, president and co-founder of Rogers Marketing, shares her journey of implementing positive practices to overcome overwhelm and transform her business approach.
Lori is the president and co-founder of Rogers Marketing, a muilti-million-dollar woman-owned business. For 25 years, she and her team have cultivated customer relationships driving franchise-leading sales and recognized leadership in her industry. In 2011, Lori began implementing the practices of "Positive Activity" and witnessed exponential growth in business, life, and the lives of those around her. She helps audiences do the same, implementing simple daily activities and mindset shifts that attract a life-changing experience.
You can connect with Lori on her website, or Instagram.
You can also learn more about Rogers Marketing on their website or LinkedIn.
You can connect with Julie on LinkedIn or Instagram.
Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook!
What did you think of this conversation? We'd love if you'd rate or review our show!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Julie (00:04):
Welcome to Figure 8, where we feature inspiring
stories of women entrepreneurswho have grown their businesses
to seven and eight figuresrevenue.
If you're in the mix of growinga bigger business, these
stories are for you.
Join us as we explore where thetough spots are, how to
overcome them and how to prepareyourself for the next portion
(00:27):
of the climb.
I'm your host, Julie Ellis.
I'm an author, entrepreneur anda growth and leadership coach
who co-founded, grew and exitedan eight-figure business.
This led me to exploring whysome women achieve great things,
and that led to my book BigGorgeous Goals.
(00:47):
Let's explore the systems,processes and people that help
us grow our businesses to newheights.
If you're interested in growingyour business, this podcast
will help.
Now let's get going.
Hello and welcome to thisepisode of Figure 8.
(01:08):
Today I am in conversation withLori Rogers, and Lori is
president and co-founder ofRogers Marketing, a very
successful marketing andpromotional firm, and they have
really cultivated their clientrelationships and helped build
leadership within the firms thecompanies that they work with.
(01:29):
But around 2011, lori beganreally looking for something
else and she began implementingthe practices of positive
activity in her life to help herget through a time that was
kind of difficult and thatbusiness has taken on that
mission, has taken on a life ofits own as she has grown that
and shared it with people andtalked about why we all need
(01:51):
more positivity in our lives.
So welcome, Lori, I'm reallyexcited to chat with you today.
Lori (01:56):
Thank you, Julie.
Thank you for giving me theopportunity to blab it's not
really blabbing, but conversewith all this beautiful
information I've learned.
So thank you.
Julie (02:07):
Yeah Well, thank you so much for joining me.
I'm so curious because you knowyou're a very successful
entrepreneur with your marketingbusiness and you hit a
crossroads in life where youwere stressed out, kind of
overcooked and done, and youknow you needed to find a way to
change the path you were on.
(02:27):
And I think that's a really.
It really resonated with mebecause I think being an
entrepreneur is hard andstressful and we don't take care
of ourselves the way we need to, and so I'm really curious
about how you decided to makesuch a change in your life.
Lori (02:45):
How you decided to make such a change in your life.
In a nutshell, in a sentence Iwas tired of feeling the way I
was feeling.
I was tired of feeling theoverwhelm, the worry, the doubt,
the fear, the overwhelm.
I was just tired of it.
So I had hit a point in 2012where, like, okay, I just went
(03:24):
to a conference and learned allthese kind of cool skills and I
can lead you up to that point ina minute.
Am I ready to make this change?
If I'm creating my life, whydon't I just do it on purpose
beach and thinking, okay, I'mdone.
I'm so tired of feeling thisway.
If I can help myself alleviatesome of this tightening around
my heart and my gut, I'm goingto anymore.
I know now.
You know I learned it 12 yearsago, but now I know.
(03:46):
12 years ago I said to myselfyou know this now, so try it,
try it, yeah, and what was itlike to make that shift?
Julie (03:56):
It must have been.
You know, we all have habitsand we all fall into behaviors
and ways of being.
What was it like to try andreally make changes in kind of
all the corners of your life?
Lori (04:09):
I don't even remember initially doing it, but I
remember buying a journal andstarting my little sticky notes
and buying a thing of 3M stickynotes, and any time a negative
thought would come into my brain, such as oh my gosh, this
(04:29):
recession is so bad.
My clients are never going to,you know, buy from me again.
I would write a note.
There's plenty for everyone,including me.
My clients respect and love meall as well, and I'd stick that
up on my wall and focus on that.
So what I was doing was saying,no, I'm not going to listen to
(04:49):
this inner critic, this worrier,this ego in my brain that just
wants to protect me.
It's just doing its job.
But I can tell it no, no, no,I'm good, I know this can be
real, this can happen.
Or, like you know, if I sentout a quote, that quote is never
going to go through, it's nevergoing to.
(05:09):
I would nope.
I would write the opposite on alittle sticky note and stick it
up on my wall.
So, day by day, I got betterand better.
At that.
I had to turn off the.
I used to have a TV in mykitchen, so when I get up in the
morning, there was my littlefriend on the shelf.
Bad news, bad news, bad news,bad news.
(05:29):
And it was.
So I had to remove it and justnot do that.
I didn't stop listening to thenews.
I I think the one part that wasmost difficult was you hear it
from the outside, right?
So maybe you, maybe you arewith a customer, or you're with
a family member, or I'm with myhusband or I'm with friends and
(05:52):
people in the community and youhear the negative stories from
them.
That was probably the hardestlesson I had to learn was to sit
in my peace and not let itpenetrate me that I still have
to.
I'm still dealing with thattoday, where it's like some days
I can't sleep because ofsomething that may have happened
(06:13):
the day before.
That one's like, oh, and I havestill using my tools to process
it every day, process it andlet that energy flow.
So initially it was likeclimbing up the hill, climbing
up the mountain, climbing up themountain.
But you keep going and you keepgoing and it gets easier.
And then you hit a plateau andit gets easier, and it gets
(06:34):
easier and easier.
Julie (06:35):
Yeah Well, and I think there's a piece too about like
changing that self-talk in yourhead.
Right, you do start to becomemore successful about it if you
practice.
Lori (06:46):
Yes, and at that time, no, it was like.
A few years later I read thebook.
Mel Robbins wrote a book, theFive Second Rule.
I saw her speak on it years agoand I'm like, oh, I'm going to
do that.
So anytime you know, oh, theseshirts are.
I had an issue last week.
Oh, these shirts are not goingto ship on time.
(07:07):
Oh, this client is going to beso mad at me.
This is just going to beridiculous.
I can't believe.
This is 5, 4, 3, 2, 1.
Give yourself five seconds tonip it back.
No, okay, let's think you callyour factory.
I called the screen printer, Icalled the supplier.
I'm begging you, I need a favorhere.
(07:27):
This is what's happening.
What do we got to do?
Can you shift some of my otherorders around?
Like, so I, because I'mvibrationally higher, is like
what I would like to call it, orlive in a more positive manner.
You're more open to creativeideas, to flow.
So I thought, okay, I knowwe're going to make this work.
(07:48):
They can ship some this day,some this day.
At least, I can tell herthey're starting to ship,
because they're going all acrossthe country there.
So there were 500 t-shirtsgoing to 500 different locations
.
Julie (07:59):
Yeah, so you can, you take the farthest away, the
longest shipping, and get thoseout the door.
Lori (08:04):
Right, right, so, um, but I bet you know if this was 12
years ago, I'm like, oh my God,I can't believe it.
I can't believe she's 90.
I ran, ran, ran, ran, ran.
But I said no, no, okay, five,four, three, two, one, I'm going
to figure this out.
And okay and okay, and we did,we figured it out.
(08:28):
So some shipped Thursday, someshipped Friday, the remainder,
remainder shipped Monday.
The ones that shipped Mondaywere the ones that were like a
day away, right, yeah, soexactly what you just said.
So it all worked out and I havechills talking about it now,
but I just had to have faiththat it would and not get mad
and angry and blame, and just nowait for think about it.
(08:50):
What can?
we do differently.
Julie (08:52):
Yeah, and we fall into such habits, don't we?
I mean the complaining, or thethe negative, oh, this is just,
it's all going wrong.
Is is a habit that we fall into.
Lori (09:05):
Well, our little ego.
It's so funny, cause I remembersaying to a friend the other
day do you think we'll everevolve and not have an amygdala,
that amygdala in our brain thatwants to, like, block us from
every you know?
Just say negative morning,morning, morning morning.
Oh Lori, you're never going toget that done.
Oh Lori, you're not doingenough for your son, for Craig,
(09:32):
our non-speaker.
Oh Lori, like why?
Why does it want to be so meanto us?
But in its world it's not.
It's trying to protect usbecause it thinks we're still
cave people looking out fortigers.
And we're not not anymore.
We're evolved humans with all.
So now all these other littlestresses are acting like tigers,
and so I think, realizing thatwe have control of that little
(09:58):
little nook, and we can say, Ican say you know, lori, why
would you say that to yourself?
Well, lori, oh my gosh, didyour?
These stresses are, say youknow, lori, why would you say
that to yourself?
Well, lori, oh my gosh, didyour?
These dresses are not.
And you know, okay, this issomething so superficial, but
I'm going to a wedding.
Ah, these dresses are nevergoing to fit, they're not going
to look great on it.
I'm like, why would I tellmyself that?
No, they're going to be awesomeand amazing and one of them is
going to work.
You know, like that, our ego istrying to constantly protect us
(10:25):
and I just say, okay, littleego, thank you for the
suggestion, thank you forlooking out for me, but I'm I'm
good and I'm believing this.
Julie (10:34):
Yes, well, and you, you gave me, and you gave me that
stat last time we chatted aboutyou know that when your mind is
in a positive state, you'reactually 31% more productive.
Yes, yes, which is a reallyamazing thing to think about,
and I think we could probablyall sit and imagine a time when
(10:54):
we were so stuck because we werein a negative place, versus how
things seem to follow and it'snot that they're easy,
necessarily, but they just.
You can keep things moving ifyou feel like it's all going to
work out.
Lori (11:07):
Yes, yes, because you don't have that like in your gut
or in your around your heartand you're not like this all the
time.
If you're just at ease and allis well, all is well yeah.
Julie (11:21):
And how did you know you needed to take this work from a
practice that helped youyourself to something where you
wanted to see change in theworld?
Lori (11:47):
courses and classes and workshops, other people right.
And once I learned many ofthese practices that I started
to do were scientifically basedand scientifically proven, I
went, oh my gosh, and they'refree and you do them in your own
home.
How can I not teach this?
How can I keep this from everyother entrepreneur I know, or
you know, woman in business, manin business, young
(12:08):
20-somethings that are juststarting out.
I just couldn't shut up aboutit.
So like, okay, my family'sgetting tired of me, you know,
going on and on all the time, solet's put together some.
And I did these for free.
I would go to, like, women'sgroups, and it was mainly women
because they were just at thetime.
(12:28):
You know, we're talking a fewyears ago.
Maybe five, six, seven yearsago they were more open to it.
Um, but I had men in myworkshops too and talk, to talk
to them about.
Okay, here are the stats.
When your mind is moreoptimistic and positive, holy
mackerel, you know you sell onaverage 37% more.
You're 31% more productive, youlive longer, you're more open
(12:54):
to creative.
I'm like, okay, so don't youlove all knowing all these
things?
So if you think these are allgood things and there are
actions and activities you cando every day that are free, in
your own home.
It's your time.
Would you do them?
Would you try?
And that's when I knew and Ican show them the research here.
(13:16):
Go to this research, go to thisone, this one, this one, this
one, and read about it yourself.
Or listen to this TED Talk.
I always recommend peoplelistening to Sean Acor,
a-c-h-o-r.
He talks about the researchbehind these things.
I was like, oh my goodness, areyou kidding me?
So I just wanted everyone toknow whether you do it or not.
Julie (13:38):
I think knowledge is power, and here it is, so yeah,
yeah, I think so too, and I meanit helps you obviously continue
to grow and not become stagnantwhen you are continually
learning.
Lori (13:55):
Yes, I'm always reading.
My daughter was laughing at me.
She goes mom, is this yourfifth book on the law of
attraction?
I'm like oh, but this one'sreally really good.
You're like, you know shelaughs at me.
I'm like but everyone has adifferent perspective and I feel
like I've learned anothernuance or another thing from
everyone, from all these experts.
I'm not an expert, I, I justkeep learning things and I want
(14:19):
to teach it.
It's funny because I rememberas a kid I have three sisters.
I'm the oldest, so we have twoyounger sisters.
We would play school and I wasalways the teacher.
My younger sister was thespecialist, like the gym teacher
or the art teacher, and myyoungest sister was the student.
I was like, oh yeah, see, Iwanted to be a teacher from the
(14:41):
beginning and now I am, now Ican be, and these are really
cool, important things that Iwant people to know.
Julie (14:49):
And so how have you fit together the sort of two
different?
You know, one of yourentrepreneurial journeys is very
, you know, knowledge-based andpractical.
You know, helping people growtheir own businesses, and the
other one is helping people growthemselves and it's really like
a social impact and a missionfor you.
(15:11):
How do you fit those two rolestogether as an entrepreneur?
Lori (15:15):
Yes, I'm not sure I'm doing a great job of it right
now.
I'm getting there the challengewe all have is many of our
clients have wellness events orsales team meetings or what, and
I say, well, hey, read my bio,go to my website.
(15:37):
Is this something you wouldlike me to present?
And when we first started doingit, um, and I say we because
Neil does it as well, he doesthe more the business
development aspect of this,where I do the mindset shifting,
mindfulness piece and we wouldjust go, we would just go and do
it for the practice and so so alot of our initial workshops
(16:02):
and events were with our swagclients so we could help them,
and it was just so.
It was so much fun.
So right now, that's how it'ssort of meshing together and I
teach them.
You know, you send a thank younote for every order you get.
You're going to be the only onein the room doing that, the
only one in their sphere,probably doing that for your
(16:23):
customer.
So I teach them, like theselittle cool nuances, not just
about changing your mindset,changing your perspective and
your beliefs to have all thesecool things and all these cool
benefits, but also little tipsand tricks to thank, to
appreciate your clients.
And so we use the concepts forour clients and then we teach
(16:48):
the concepts to our clients tohelp their work with their
prospects and their clients.
So it meshes really well.
I say I'm not doing a great jobof it right now because I'm like
there's so much to do on bothsides.
So it's like, okay, little bylittle, each day you get
something done.
And I have a weekly call with awoman that helps us with our
(17:13):
website and posting my blogs andposting our podcasts up and
stuff.
I said you know what, teresa?
I need to meet with you once aweek to hold my feet to the fire
to get these things done.
So I count on other people tokeep me accountable and I count
on other people to delegate.
(17:34):
So when there's a great ordergoing out, okay, cj, I need you
to track it.
Tell my client when it arrives,like all these extraneous
little gifty things that yougive to your clients, they,
someone else, is doing it andthat's okay.
Like delegation was a hardthing for me to learn.
Julie (17:54):
Yes, I think that's very common.
For entrepreneurs, it's verycommon, okay.
Good, you're not alone.
For entrepreneurs, it's verycommon, okay good, you're not
alone.
Lori (18:02):
So I feel like, no, I don't have to be the one sending
the thank you gift, but Icertainly can buy them, you know
, and say, okay, carolee, hereyou go, here's my 10 thank yous
for the week.
Ship these out for me, thingslike that.
You don't have to physically doit or track orders or let
(18:25):
customers know when thingsarrive, sending the thank you
notes, I might write them, butshe'll put them together, stamp
them, address them.
You know all that other stuff.
So delegation, I've learned todelegate to help mesh the two of
them.
Julie (18:40):
Well, otherwise you become the roadblock to things
getting done right, which is notwhat you want.
Amen to that yeah totally yeah,yeah, yeah, yeah.
So that's a journey, becauseobviously you're growing.
Both sides of this are biggerthan they were when you began.
Lori (19:01):
Our swag business.
I remember the first day we hadzero.
So I sat there at my desk myyoungest child was three.
I said, okay, I guess we'llstart this business, what the
hey.
So I sat there and I'm like,okay, it's zero.
So I was taught so back in theday.
So what year would that havebeen?
(19:21):
97, 98.
You could walk into a companyand hand deliver the
receptionist at the receptionist, you know, lobby a little gift
for her or him and a gift forthe person that headed up the
marketing and sales in thecompany.
(19:41):
Walking in, can you imagine?
And she would be like soexcited that she got something.
And so, oh, yeah, sure, yeah,joan Smith handles that.
I'll hand deliver this to herlater.
So that's how we startedbuilding it.
That's how I started buildingit.
It's just walking companies.
So now we have to do it adifferent way.
(20:03):
And it's, it's okay, because wesend out a lot of lumpy mail.
That's what we do.
We get addresses, names, funswag boxes, ship them out, ship
them out.
Julie (20:16):
So Right, so yeah, so I mean in this almost 30 years,
things have changed considerablyand very much quickly in the
last number of years, right whenyou know people are working
more from home and more hybridand that sort of thing.
So it really must change kindof, yeah, how you need to
approach and market and sell onthat side.
(20:38):
How has it changed the positiveactivity side?
Lori (20:43):
Well, it's probably increased it because, as we went
through 2020 and 2021, I'm notgoing to say the word no, but
more people needed help.
Julie (20:57):
Yeah right, more people needed help.
Lori (20:59):
They needed to reframe reframe their mind and how they
were thinking for them and Iwould talk to them about the
(21:22):
positive activities I do.
I was doing, I had been doingfor quite some time.
So I like it's been eight years.
I mean I started in 2012,.
It's 2020.
So eight years ago I had a goodgrasp on it and I would just do
weekly Zooms with whoever cameon, and so it increased that
piece of it and helped them.
I hope so.
I hope it did and helped them.
I hope so, I hope you did, andhelped me too, because I needed
(21:43):
the reminders.
I needed the reminders.
Oh my gosh, how are we going tosell to our clients?
Oh my gosh, they're all at home.
Oh my gosh, how are we going toreach them all?
How are we going to send themanything?
That those negative thoughtscame back in.
I was like, okay, all right,timeout.
Five, four, three, two, one.
Let's think about this, let'sget good at this, let's think so
(22:05):
.
At that time I had time torework our database, my database
of clients emails, so I had alltheir emails.
We went one by one, kneeled athis clients.
I did, mineed them for could wehave your home address to send
you a swag box?
If no, that's okay, but if yes,we'd like to do that.
(22:25):
So we captured all of theirhome addresses because
technically they were theirbusiness addresses now too, and
we just sent in.
Every few weeks we would sendsomething to connect with them,
to say hello, because wecouldn't see Thinking about you
here, you are at home.
Yeah, just to meet with people afew times a week.
(22:47):
Now it's maybe once a month, ifthat it's just different.
So we started sending thingsand connecting that way.
We got better with our emailmarketing.
We made it through.
We got better with our emailmarketing.
We made it through.
Luckily, we sold a ton of PPEmasks, hand sanitizer you know
(23:08):
all that.
Remember all the plastic stuff?
Oh boy, so you know, in ourclients.
Many of our clients were notreally affected because they had
products that were still neededduring all of that time.
So it was really a time for usto step back, get organized,
clean out all these closets, youmight say, and get it all
(23:31):
together, create some good lists, think about what we want to
send them.
For those of us who like tomeet with people and be in the
presence of people, that wasprobably the hardest part, um,
but those weekly Zooms did helpRight.
Julie (23:49):
It gave you an outlet and a a gathering um of people to
you know, work on Cause I.
One of the things I think thatwould have been important about
that is you were not gatheringto commiserate, you were
gathering to change yourvibration and change how you
were looking at the world atthat point in time.
Lori (24:12):
Well, that's perfect, Julie.
I was teaching people how tochange their perspective.
So instead of saying, oh God,I'm stuck at home, I'm not going
to get to see any of my friends, this is so awful Instead can
you say, wow, this is anopportunity for me to learn how
to use Zoom.
Remember, did you even knowwhat Zoom was?
(24:33):
Well, maybe you did in 2019.
I did not.
Julie (24:36):
Marginally Not the way I do now, right For sure.
Lori (24:40):
Okay, this is giving you time.
Can we just shift theperspective a little bit and say
these are all the great thingsthat came of this?
I saw my son every day.
I got to work out every daybecause I have a little more
time, because I wasn't going tooffices.
I got to clean out the closets,clean out my files and
(25:02):
everything got my marketing listtogether.
So can we, can you, just writedown three things right now,
right here, right now, that arebetter, that you are getting
done?
Shift the perspective on thistime, and that's what I would do
.
Julie (25:18):
Yeah, and it's so interesting because one of the
things I've been talking a lotabout with clients right now
just we're in another time ofbig change in the world and you
know you get the.
Your instinct is to kind ofturtle over and protect right,
protect what is.
But there are opportunitiescoming in this, in these winds
(25:40):
of change, and if we don't leaninto the wind a little bit we
will miss them.
Lori (25:45):
Yes, we um in our business .
This is a beautiful thing.
Too Many of the products, asyou know, like these plastic
pens or or the mouse pad or or awater bottle or whatever, come
from overseas.
So now I I said, okay, cool,let's find and our suppliers are
(26:06):
great at this, because theykeep emailing us every day it's
like we've got found another one.
We've got USA made, so I have acollection of USA made suppliers
where you can get water bottles, tote bags, pens, anything
plastic, Although you know Ihate plastic.
But okay, If you want a Frisbeeor a plastic water bottle.
Julie (26:29):
Yeah, there's a place to find it now.
Lori (26:31):
Don't ask.
They don't.
Now they're going to ask.
They've asked and they want toknow where T-shirts, sweatshirts
, apparel, like no you can getUSA Made.
No one's asked before, so we'redoing a big push on that.
That's mainly what our emailmarketing has been about lately
is don't fret, it's okay, we'regoing to get through this
(26:55):
together.
We're going to get through thistogether and okay, if the pen
from overseas goes from 69 centsto 89 cents, what are we going
to do?
You can do it or not, or buythe $1.09 USA made pen.
So you have to think about Ithink companies and purchasers
(27:17):
will become more aware.
Aware, I think it's a goodthing I do we're all becoming
more aware?
Julie (27:25):
definitely, I think, and how does that then give you
opportunity for positiveactivity?
Lori (27:32):
ah right, well, gives me an opportunity now because I'm
using.
You know when everything wasannounced and people are scared.
Oh my gosh, are my jackets nowgoing to be 30% more?
We won't get that order.
I said, okay, you know, five,four, three, two, one We've been
through, I don't know.
(27:52):
Count them in our years of inbusiness seven.
I can think of seven downfallsslash recession, slash downturns
, slash whatever you want tocall them.
Uh, dips, that you know, valleys
Julie (28:09):
whether real or perceived at the time right.
Lori (28:13):
Yes, and we've always been okay.
We've always been okay, we'vealways been okay.
Things have turned around.
We found a way to work throughit.
We will again.
So I say to myself no, no, I'mnot going to go down that path
of worry and fear.
And when I do lean that way, orwhen my ego takes me that way,
(28:35):
I say no, no, all is well, we'regoing to figure this out too.
We have other products to offerour clients and we, we just
will.
And and sometimes I think well,I don't watch the news, so I
don't know what the news issaying, but maybe it's deeper
(28:57):
and darker and exaggerated thanwhat it's going to be, maybe I
don't know
Julie (28:59):
Well, and how can you like the mindset that you're
taking and that sort of you knowshift to positivity, like, how
does that help with growth?
How does that help you when yousort of sit at times of
uncertainty?
What is it that you rely onfrom it, and how do you help
others view things?
Lori (29:21):
Well, once I realized that 90% of our long-term happiness
is predicted by how we perceivethe world, not how it actually
is.
So, for instance, of your umreal outside world, the car you
(29:43):
drive, the house you live in,your bank account, your job,
your boss, 10 of it um predictsyour um long-term happiness.
But 90 of your long-termhappiness is based on how you
perceive the world.
So, with that much of it isbased on how you perceive, then
(30:04):
to me like, okay, if I, if Iwant to stay up and light and
positive and well in mywellbeing, less stress, less
anxiety, then I'm going toperceive it a different way.
It's not like and I don't meanmy head is in the sand and I
don't know what's going on, orthat I'm not or I'm blocking out
(30:25):
other people's pain and worryand fear.
That's not it at all.
But I do believe that mycontribution to my community, my
world, the people around me, isfor me to stay higher and more
positive and a higher vibration,because I believe we're all
connected energetically.
(30:45):
So my wellbeing, my lightnessis going to help everyone around
me and everyone I'm connectedto in the world and in my
community and my family.
So that's the way I look at itso I'm like, okay, I'm going to
perceive this situation rightnow as a learning experience.
We're going to learn about newsuppliers.
(31:07):
We're going to learn about USAMade.
We are going to market the heckout of that which we hadn't
before.
I have a bag of these beautifultote bags oh, we're going to do
a video on them later.
These gorgeous, they're made inNew Jersey.
They're beautiful tote bags.
Oh, we're going to do a videoon them later.
These gorgeous, they're made inNew Jersey.
They're beautiful tote bags,like sewn, cut, the whole thing.
I'm like, who knew?
So, yeah, so I feel like I hopeI answered your question, that
(31:30):
it's helping my own wellbeing,just to stay in my peace and my
calm, and hopefully it will helpmy clients too.
I'm like don't worry, we'llfind you the right product.
We will stay in your budget,not to worry, you know?
Yeah.
Julie (31:46):
And when you work with other companies on sort of like
that culture piece and that youknow and and you go in as an
advisor, um, what kinds ofthings?
How do you help them?
What do you do?
As an advisor?
What kinds of things?
How do you help them?
What do you do?
Lori (32:05):
So the last group we did was a sales team and I helped
them.
Well, when you're in sales andyou're in that sales department
and you hear, oh, on average, ifmy mind is more positive and
optimistic, I can sell onaverage 37% more.
And I say, go to this TED Talktonight and listen to this.
It's 12 minutes, you're goingto love it.
There's research.
So if you believe that and youwant to do that and you want to
(32:28):
make change for yourself, youknow, and have less stress, less
anxiety and sell more and inless time because you're more
productive, then I take themthrough the practices and I take
them to the practices I'velearned that are that are
scientifically based and it'sit's an interactive workshop.
(32:49):
Say, okay, here's the firstthing, let's do it all together.
You know, and we go through.
I think there's 10 things.
It started out with like four.
Now I'm up to 10.
Sorry, sorry, there's 10 now,but I they're all.
Some of them take like twoseconds, three minutes, you know
.
So, yeah, so we physicallyactually do it, yeah.
Julie (33:10):
Good.
Well, I can't wait to see whereyou take positive activity next
, because I think the worldcertainly needs more positivity
and I think, as entrepreneurs,we need to get out of our
stress-filled mindsets and ouryou know our sprint paces to
figure out how to live life asan entrepreneur, and I think
(33:31):
being more positive will helpall of us.
So I'm thankful that you wereable to join me today and share
your journey.
Thank you.
Lori (33:37):
Julie, thank you for having me.
Julie (33:39):
You're welcome, all right .
Take care.
I hope you enjoyed today'sepisode.
Please remember to hitsubscribe on your favorite
podcast platform so you won'tmiss any episodes.
Figure 8 isn't just a podcast.
It's a way of seeing the big,gorgeous goals of women
entrepreneurs coming to life.
(34:00):
If you're interested inlearning more, you can find my
book Big Gorgeous Goals onAmazon, anywhere you might live.
For more about my growth andleadership training programs,
visit www.
julieellis.
ca to see how we might worktogether.
Read my blog or sign up to getyour free diagnostic.
(34:23):
Are you ready for growth?
Once again, that's www.
juliellis.
ca.
When we work together, we allwin.
See you again soon for anotherepisode of Figure 8.
Welcome to Figure 8, where we feature inspiring
stories of women entrepreneurswho have grown their businesses
to seven and eight figuresrevenue.
If you're in the mix of growinga bigger business, these
stories are for you.
Join us as we explore where thetough spots are, how to
overcome them and how to prepareyourself for the next portion
(00:27):
of the climb.
I'm your host, Julie Ellis.
I'm an author, entrepreneur anda growth and leadership coach
who co-founded, grew and exitedan eight-figure business.
This led me to exploring whysome women achieve great things,
and that led to my book BigGorgeous Goals.
(00:47):
Let's explore the systems,processes and people that help
us grow our businesses to newheights.
If you're interested in growingyour business, this podcast
will help.
Now let's get going.
Hello and welcome to thisepisode of Figure 8.
(01:08):
Today I am in conversation withLori Rogers, and Lori is
president and co-founder ofRogers Marketing, a very
successful marketing andpromotional firm, and they have
really cultivated their clientrelationships and helped build
leadership within the firms thecompanies that they work with.
(01:29):
But around 2011, lori beganreally looking for something
else and she began implementingthe practices of positive
activity in her life to help herget through a time that was
kind of difficult and thatbusiness has taken on that
mission, has taken on a life ofits own as she has grown that
and shared it with people andtalked about why we all need
(01:51):
more positivity in our lives.
So welcome, Lori, I'm reallyexcited to chat with you today.
Lori (01:56):
Thank you, Julie.
Thank you for giving me theopportunity to blab it's not
really blabbing, but conversewith all this beautiful
information I've learned.
So thank you.
Julie (02:07):
Yeah Well, thank you so much for joining me.
I'm so curious because you knowyou're a very successful
entrepreneur with your marketingbusiness and you hit a
crossroads in life where youwere stressed out, kind of
overcooked and done, and youknow you needed to find a way to
change the path you were on.
(02:27):
And I think that's a really.
It really resonated with mebecause I think being an
entrepreneur is hard andstressful and we don't take care
of ourselves the way we need to, and so I'm really curious
about how you decided to makesuch a change in your life.
Lori (02:45):
How you decided to make such a change in your life.
In a nutshell, in a sentence Iwas tired of feeling the way I
was feeling.
I was tired of feeling theoverwhelm, the worry, the doubt,
the fear, the overwhelm.
I was just tired of it.
So I had hit a point in 2012where, like, okay, I just went
(03:24):
to a conference and learned allthese kind of cool skills and I
can lead you up to that point ina minute.
Am I ready to make this change?
If I'm creating my life, whydon't I just do it on purpose
beach and thinking, okay, I'mdone.
I'm so tired of feeling thisway.
If I can help myself alleviatesome of this tightening around
my heart and my gut, I'm goingto anymore.
I know now.
You know I learned it 12 yearsago, but now I know.
(03:46):
12 years ago I said to myselfyou know this now, so try it,
try it, yeah, and what was itlike to make that shift?
Julie (03:56):
It must have been.
You know, we all have habitsand we all fall into behaviors
and ways of being.
What was it like to try andreally make changes in kind of
all the corners of your life?
Lori (04:09):
I don't even remember initially doing it, but I
remember buying a journal andstarting my little sticky notes
and buying a thing of 3M stickynotes, and any time a negative
thought would come into my brain, such as oh my gosh, this
(04:29):
recession is so bad.
My clients are never going to,you know, buy from me again.
I would write a note.
There's plenty for everyone,including me.
My clients respect and love meall as well, and I'd stick that
up on my wall and focus on that.
So what I was doing was saying,no, I'm not going to listen to
(04:49):
this inner critic, this worrier,this ego in my brain that just
wants to protect me.
It's just doing its job.
But I can tell it no, no, no,I'm good, I know this can be
real, this can happen.
Or, like you know, if I sentout a quote, that quote is never
going to go through, it's nevergoing to.
(05:09):
I would nope.
I would write the opposite on alittle sticky note and stick it
up on my wall.
So, day by day, I got betterand better.
At that.
I had to turn off the.
I used to have a TV in mykitchen, so when I get up in the
morning, there was my littlefriend on the shelf.
Bad news, bad news, bad news,bad news.
(05:29):
And it was.
So I had to remove it and justnot do that.
I didn't stop listening to thenews.
I I think the one part that wasmost difficult was you hear it
from the outside, right?
So maybe you, maybe you arewith a customer, or you're with
a family member, or I'm with myhusband or I'm with friends and
(05:52):
people in the community and youhear the negative stories from
them.
That was probably the hardestlesson I had to learn was to sit
in my peace and not let itpenetrate me that I still have
to.
I'm still dealing with thattoday, where it's like some days
I can't sleep because ofsomething that may have happened
(06:13):
the day before.
That one's like, oh, and I havestill using my tools to process
it every day, process it andlet that energy flow.
So initially it was likeclimbing up the hill, climbing
up the mountain, climbing up themountain.
But you keep going and you keepgoing and it gets easier.
And then you hit a plateau andit gets easier, and it gets
(06:34):
easier and easier.
Julie (06:35):
Yeah Well, and I think there's a piece too about like
changing that self-talk in yourhead.
Right, you do start to becomemore successful about it if you
practice.
Lori (06:46):
Yes, and at that time, no, it was like.
A few years later I read thebook.
Mel Robbins wrote a book, theFive Second Rule.
I saw her speak on it years agoand I'm like, oh, I'm going to
do that.
So anytime you know, oh, theseshirts are.
I had an issue last week.
Oh, these shirts are not goingto ship on time.
(07:07):
Oh, this client is going to beso mad at me.
This is just going to beridiculous.
I can't believe.
This is 5, 4, 3, 2, 1.
Give yourself five seconds tonip it back.
No, okay, let's think you callyour factory.
I called the screen printer, Icalled the supplier.
I'm begging you, I need a favorhere.
(07:27):
This is what's happening.
What do we got to do?
Can you shift some of my otherorders around?
Like, so I, because I'mvibrationally higher, is like
what I would like to call it, orlive in a more positive manner.
You're more open to creativeideas, to flow.
So I thought, okay, I knowwe're going to make this work.
(07:48):
They can ship some this day,some this day.
At least, I can tell herthey're starting to ship,
because they're going all acrossthe country there.
So there were 500 t-shirtsgoing to 500 different locations
.
Julie (07:59):
Yeah, so you can, you take the farthest away, the
longest shipping, and get thoseout the door.
Lori (08:04):
Right, right, so, um, but I bet you know if this was 12
years ago, I'm like, oh my God,I can't believe it.
I can't believe she's 90.
I ran, ran, ran, ran, ran.
But I said no, no, okay, five,four, three, two, one, I'm going
to figure this out.
And okay and okay, and we did,we figured it out.
(08:28):
So some shipped Thursday, someshipped Friday, the remainder,
remainder shipped Monday.
The ones that shipped Mondaywere the ones that were like a
day away, right, yeah, soexactly what you just said.
So it all worked out and I havechills talking about it now,
but I just had to have faiththat it would and not get mad
and angry and blame, and just nowait for think about it.
(08:50):
What can?
we do differently.
Julie (08:52):
Yeah, and we fall into such habits, don't we?
I mean the complaining, or thethe negative, oh, this is just,
it's all going wrong.
Is is a habit that we fall into.
Lori (09:05):
Well, our little ego.
It's so funny, cause I remembersaying to a friend the other
day do you think we'll everevolve and not have an amygdala,
that amygdala in our brain thatwants to, like, block us from
every you know?
Just say negative morning,morning, morning morning.
Oh Lori, you're never going toget that done.
Oh Lori, you're not doingenough for your son, for Craig,
(09:32):
our non-speaker.
Oh Lori, like why?
Why does it want to be so meanto us?
But in its world it's not.
It's trying to protect usbecause it thinks we're still
cave people looking out fortigers.
And we're not not anymore.
We're evolved humans with all.
So now all these other littlestresses are acting like tigers,
and so I think, realizing thatwe have control of that little
(09:58):
little nook, and we can say, Ican say you know, lori, why
would you say that to yourself?
Well, lori, oh my gosh, didyour?
These stresses are, say youknow, lori, why would you say
that to yourself?
Well, lori, oh my gosh, didyour?
These dresses are not.
And you know, okay, this issomething so superficial, but
I'm going to a wedding.
Ah, these dresses are nevergoing to fit, they're not going
to look great on it.
I'm like, why would I tellmyself that?
No, they're going to be awesomeand amazing and one of them is
going to work.
You know, like that, our ego istrying to constantly protect us
(10:25):
and I just say, okay, littleego, thank you for the
suggestion, thank you forlooking out for me, but I'm I'm
good and I'm believing this.
Julie (10:34):
Yes, well, and you, you gave me, and you gave me that
stat last time we chatted aboutyou know that when your mind is
in a positive state, you'reactually 31% more productive.
Yes, yes, which is a reallyamazing thing to think about,
and I think we could probablyall sit and imagine a time when
(10:54):
we were so stuck because we werein a negative place, versus how
things seem to follow and it'snot that they're easy,
necessarily, but they just.
You can keep things moving ifyou feel like it's all going to
work out.
Lori (11:07):
Yes, yes, because you don't have that like in your gut
or in your around your heartand you're not like this all the
time.
If you're just at ease and allis well, all is well yeah.
Julie (11:21):
And how did you know you needed to take this work from a
practice that helped youyourself to something where you
wanted to see change in theworld?
Lori (11:47):
courses and classes and workshops, other people right.
And once I learned many ofthese practices that I started
to do were scientifically basedand scientifically proven, I
went, oh my gosh, and they'refree and you do them in your own
home.
How can I not teach this?
How can I keep this from everyother entrepreneur I know, or
you know, woman in business, manin business, young
(12:08):
20-somethings that are juststarting out.
I just couldn't shut up aboutit.
So like, okay, my family'sgetting tired of me, you know,
going on and on all the time, solet's put together some.
And I did these for free.
I would go to, like, women'sgroups, and it was mainly women
because they were just at thetime.
(12:28):
You know, we're talking a fewyears ago.
Maybe five, six, seven yearsago they were more open to it.
Um, but I had men in myworkshops too and talk, to talk
to them about.
Okay, here are the stats.
When your mind is moreoptimistic and positive, holy
mackerel, you know you sell onaverage 37% more.
You're 31% more productive, youlive longer, you're more open
(12:54):
to creative.
I'm like, okay, so don't youlove all knowing all these
things?
So if you think these are allgood things and there are
actions and activities you cando every day that are free, in
your own home.
It's your time.
Would you do them?
Would you try?
And that's when I knew and Ican show them the research here.
(13:16):
Go to this research, go to thisone, this one, this one, this
one, and read about it yourself.
Or listen to this TED Talk.
I always recommend peoplelistening to Sean Acor,
a-c-h-o-r.
He talks about the researchbehind these things.
I was like, oh my goodness, areyou kidding me?
So I just wanted everyone toknow whether you do it or not.
Julie (13:38):
I think knowledge is power, and here it is, so yeah,
yeah, I think so too, and I meanit helps you obviously continue
to grow and not become stagnantwhen you are continually
learning.
Lori (13:55):
Yes, I'm always reading.
My daughter was laughing at me.
She goes mom, is this yourfifth book on the law of
attraction?
I'm like oh, but this one'sreally really good.
You're like, you know shelaughs at me.
I'm like but everyone has adifferent perspective and I feel
like I've learned anothernuance or another thing from
everyone, from all these experts.
I'm not an expert, I, I justkeep learning things and I want
(14:19):
to teach it.
It's funny because I rememberas a kid I have three sisters.
I'm the oldest, so we have twoyounger sisters.
We would play school and I wasalways the teacher.
My younger sister was thespecialist, like the gym teacher
or the art teacher, and myyoungest sister was the student.
I was like, oh yeah, see, Iwanted to be a teacher from the
(14:41):
beginning and now I am, now Ican be, and these are really
cool, important things that Iwant people to know.
Julie (14:49):
And so how have you fit together the sort of two
different?
You know, one of yourentrepreneurial journeys is very
, you know, knowledge-based andpractical.
You know, helping people growtheir own businesses, and the
other one is helping people growthemselves and it's really like
a social impact and a missionfor you.
(15:11):
How do you fit those two rolestogether as an entrepreneur?
Lori (15:15):
Yes, I'm not sure I'm doing a great job of it right
now.
I'm getting there the challengewe all have is many of our
clients have wellness events orsales team meetings or what, and
I say, well, hey, read my bio,go to my website.
(15:37):
Is this something you wouldlike me to present?
And when we first started doingit, um, and I say we because
Neil does it as well, he doesthe more the business
development aspect of this,where I do the mindset shifting,
mindfulness piece and we wouldjust go, we would just go and do
it for the practice and so so alot of our initial workshops
(16:02):
and events were with our swagclients so we could help them,
and it was just so.
It was so much fun.
So right now, that's how it'ssort of meshing together and I
teach them.
You know, you send a thank younote for every order you get.
You're going to be the only onein the room doing that, the
only one in their sphere,probably doing that for your
(16:23):
customer.
So I teach them, like theselittle cool nuances, not just
about changing your mindset,changing your perspective and
your beliefs to have all thesecool things and all these cool
benefits, but also little tipsand tricks to thank, to
appreciate your clients.
And so we use the concepts forour clients and then we teach
(16:48):
the concepts to our clients tohelp their work with their
prospects and their clients.
So it meshes really well.
I say I'm not doing a great jobof it right now because I'm like
there's so much to do on bothsides.
So it's like, okay, little bylittle, each day you get
something done.
And I have a weekly call with awoman that helps us with our
(17:13):
website and posting my blogs andposting our podcasts up and
stuff.
I said you know what, teresa?
I need to meet with you once aweek to hold my feet to the fire
to get these things done.
So I count on other people tokeep me accountable and I count
on other people to delegate.
(17:34):
So when there's a great ordergoing out, okay, cj, I need you
to track it.
Tell my client when it arrives,like all these extraneous
little gifty things that yougive to your clients, they,
someone else, is doing it andthat's okay.
Like delegation was a hardthing for me to learn.
Julie (17:54):
Yes, I think that's very common.
For entrepreneurs, it's verycommon, okay.
Good, you're not alone.
For entrepreneurs, it's verycommon, okay good, you're not
alone.
Lori (18:02):
So I feel like, no, I don't have to be the one sending
the thank you gift, but Icertainly can buy them, you know
, and say, okay, carolee, hereyou go, here's my 10 thank yous
for the week.
Ship these out for me, thingslike that.
You don't have to physically doit or track orders or let
(18:25):
customers know when thingsarrive, sending the thank you
notes, I might write them, butshe'll put them together, stamp
them, address them.
You know all that other stuff.
So delegation, I've learned todelegate to help mesh the two of
them.
Julie (18:40):
Well, otherwise you become the roadblock to things
getting done right, which is notwhat you want.
Amen to that yeah totally yeah,yeah, yeah, yeah.
So that's a journey, becauseobviously you're growing.
Both sides of this are biggerthan they were when you began.
Lori (19:01):
Our swag business.
I remember the first day we hadzero.
So I sat there at my desk myyoungest child was three.
I said, okay, I guess we'llstart this business, what the
hey.
So I sat there and I'm like,okay, it's zero.
So I was taught so back in theday.
So what year would that havebeen?
(19:21):
97, 98.
You could walk into a companyand hand deliver the
receptionist at the receptionist, you know, lobby a little gift
for her or him and a gift forthe person that headed up the
marketing and sales in thecompany.
(19:41):
Walking in, can you imagine?
And she would be like soexcited that she got something.
And so, oh, yeah, sure, yeah,joan Smith handles that.
I'll hand deliver this to herlater.
So that's how we startedbuilding it.
That's how I started buildingit.
It's just walking companies.
So now we have to do it adifferent way.
(20:03):
And it's, it's okay, because wesend out a lot of lumpy mail.
That's what we do.
We get addresses, names, funswag boxes, ship them out, ship
them out.
Julie (20:16):
So Right, so yeah, so I mean in this almost 30 years,
things have changed considerablyand very much quickly in the
last number of years, right whenyou know people are working
more from home and more hybridand that sort of thing.
So it really must change kindof, yeah, how you need to
approach and market and sell onthat side.
(20:38):
How has it changed the positiveactivity side?
Lori (20:43):
Well, it's probably increased it because, as we went
through 2020 and 2021, I'm notgoing to say the word no, but
more people needed help.
Julie (20:57):
Yeah right, more people needed help.
Lori (20:59):
They needed to reframe reframe their mind and how they
were thinking for them and Iwould talk to them about the
(21:22):
positive activities I do.
I was doing, I had been doingfor quite some time.
So I like it's been eight years.
I mean I started in 2012,.
It's 2020.
So eight years ago I had a goodgrasp on it and I would just do
weekly Zooms with whoever cameon, and so it increased that
piece of it and helped them.
I hope so.
I hope it did and helped them.
I hope so, I hope you did, andhelped me too, because I needed
(21:43):
the reminders.
I needed the reminders.
Oh my gosh, how are we going tosell to our clients?
Oh my gosh, they're all at home.
Oh my gosh, how are we going toreach them all?
How are we going to send themanything?
That those negative thoughtscame back in.
I was like, okay, all right,timeout.
Five, four, three, two, one.
Let's think about this, let'sget good at this, let's think so
(22:05):
.
At that time I had time torework our database, my database
of clients emails, so I had alltheir emails.
We went one by one, kneeled athis clients.
I did, mineed them for could wehave your home address to send
you a swag box?
If no, that's okay, but if yes,we'd like to do that.
(22:25):
So we captured all of theirhome addresses because
technically they were theirbusiness addresses now too, and
we just sent in.
Every few weeks we would sendsomething to connect with them,
to say hello, because wecouldn't see Thinking about you
here, you are at home.
Yeah, just to meet with people afew times a week.
(22:47):
Now it's maybe once a month, ifthat it's just different.
So we started sending thingsand connecting that way.
We got better with our emailmarketing.
We made it through.
We got better with our emailmarketing.
We made it through.
Luckily, we sold a ton of PPEmasks, hand sanitizer you know
(23:08):
all that.
Remember all the plastic stuff?
Oh boy, so you know, in ourclients.
Many of our clients were notreally affected because they had
products that were still neededduring all of that time.
So it was really a time for usto step back, get organized,
clean out all these closets, youmight say, and get it all
(23:31):
together, create some good lists, think about what we want to
send them.
For those of us who like tomeet with people and be in the
presence of people, that wasprobably the hardest part, um,
but those weekly Zooms did helpRight.
Julie (23:49):
It gave you an outlet and a a gathering um of people to
you know, work on Cause I.
One of the things I think thatwould have been important about
that is you were not gatheringto commiserate, you were
gathering to change yourvibration and change how you
were looking at the world atthat point in time.
Lori (24:12):
Well, that's perfect, Julie.
I was teaching people how tochange their perspective.
So instead of saying, oh God,I'm stuck at home, I'm not going
to get to see any of my friends, this is so awful Instead can
you say, wow, this is anopportunity for me to learn how
to use Zoom.
Remember, did you even knowwhat Zoom was?
(24:33):
Well, maybe you did in 2019.
I did not.
Julie (24:36):
Marginally Not the way I do now, right For sure.
Lori (24:40):
Okay, this is giving you time.
Can we just shift theperspective a little bit and say
these are all the great thingsthat came of this?
I saw my son every day.
I got to work out every daybecause I have a little more
time, because I wasn't going tooffices.
I got to clean out the closets,clean out my files and
(25:02):
everything got my marketing listtogether.
So can we, can you, just writedown three things right now,
right here, right now, that arebetter, that you are getting
done?
Shift the perspective on thistime, and that's what I would do
.
Julie (25:18):
Yeah, and it's so interesting because one of the
things I've been talking a lotabout with clients right now
just we're in another time ofbig change in the world and you
know you get the.
Your instinct is to kind ofturtle over and protect right,
protect what is.
But there are opportunitiescoming in this, in these winds
(25:40):
of change, and if we don't leaninto the wind a little bit we
will miss them.
Lori (25:45):
Yes, we um in our business .
This is a beautiful thing.
Too Many of the products, asyou know, like these plastic
pens or or the mouse pad or or awater bottle or whatever, come
from overseas.
So now I I said, okay, cool,let's find and our suppliers are
(26:06):
great at this, because theykeep emailing us every day it's
like we've got found another one.
We've got USA made, so I have acollection of USA made suppliers
where you can get water bottles, tote bags, pens, anything
plastic, Although you know Ihate plastic.
But okay, If you want a Frisbeeor a plastic water bottle.
Julie (26:29):
Yeah, there's a place to find it now.
Lori (26:31):
Don't ask.
They don't.
Now they're going to ask.
They've asked and they want toknow where T-shirts, sweatshirts
, apparel, like no you can getUSA Made.
No one's asked before, so we'redoing a big push on that.
That's mainly what our emailmarketing has been about lately
is don't fret, it's okay, we'regoing to get through this
(26:55):
together.
We're going to get through thistogether and okay, if the pen
from overseas goes from 69 centsto 89 cents, what are we going
to do?
You can do it or not, or buythe $1.09 USA made pen.
So you have to think about Ithink companies and purchasers
(27:17):
will become more aware.
Aware, I think it's a goodthing I do we're all becoming
more aware?
Julie (27:25):
definitely, I think, and how does that then give you
opportunity for positiveactivity?
Lori (27:32):
ah right, well, gives me an opportunity now because I'm
using.
You know when everything wasannounced and people are scared.
Oh my gosh, are my jackets nowgoing to be 30% more?
We won't get that order.
I said, okay, you know, five,four, three, two, one We've been
through, I don't know.
(27:52):
Count them in our years of inbusiness seven.
I can think of seven downfallsslash recession, slash downturns
, slash whatever you want tocall them.
Uh, dips, that you know, valleys
Julie (28:09):
whether real or perceived at the time right.
Lori (28:13):
Yes, and we've always been okay.
We've always been okay, we'vealways been okay.
Things have turned around.
We found a way to work throughit.
We will again.
So I say to myself no, no, I'mnot going to go down that path
of worry and fear.
And when I do lean that way, orwhen my ego takes me that way,
(28:35):
I say no, no, all is well, we'regoing to figure this out too.
We have other products to offerour clients and we, we just
will.
And and sometimes I think well,I don't watch the news, so I
don't know what the news issaying, but maybe it's deeper
(28:57):
and darker and exaggerated thanwhat it's going to be, maybe I
don't know
Julie (28:59):
Well, and how can you like the mindset that you're
taking and that sort of you knowshift to positivity, like, how
does that help with growth?
How does that help you when yousort of sit at times of
uncertainty?
What is it that you rely onfrom it, and how do you help
others view things?
Lori (29:21):
Well, once I realized that 90% of our long-term happiness
is predicted by how we perceivethe world, not how it actually
is.
So, for instance, of your umreal outside world, the car you
(29:43):
drive, the house you live in,your bank account, your job,
your boss, 10 of it um predictsyour um long-term happiness.
But 90 of your long-termhappiness is based on how you
perceive the world.
So, with that much of it isbased on how you perceive, then
(30:04):
to me like, okay, if I, if Iwant to stay up and light and
positive and well in mywellbeing, less stress, less
anxiety, then I'm going toperceive it a different way.
It's not like and I don't meanmy head is in the sand and I
don't know what's going on, orthat I'm not or I'm blocking out
(30:25):
other people's pain and worryand fear.
That's not it at all.
But I do believe that mycontribution to my community, my
world, the people around me, isfor me to stay higher and more
positive and a higher vibration,because I believe we're all
connected energetically.
(30:45):
So my wellbeing, my lightnessis going to help everyone around
me and everyone I'm connectedto in the world and in my
community and my family.
So that's the way I look at itso I'm like, okay, I'm going to
perceive this situation rightnow as a learning experience.
We're going to learn about newsuppliers.
(31:07):
We're going to learn about USAMade.
We are going to market the heckout of that which we hadn't
before.
I have a bag of these beautifultote bags oh, we're going to do
a video on them later.
These gorgeous, they're made inNew Jersey.
They're beautiful tote bags.
Oh, we're going to do a videoon them later.
These gorgeous, they're made inNew Jersey.
They're beautiful tote bags,like sewn, cut, the whole thing.
I'm like, who knew?
So, yeah, so I feel like I hopeI answered your question, that
(31:30):
it's helping my own wellbeing,just to stay in my peace and my
calm, and hopefully it will helpmy clients too.
I'm like don't worry, we'llfind you the right product.
We will stay in your budget,not to worry, you know?
Yeah.
Julie (31:46):
And when you work with other companies on sort of like
that culture piece and that youknow and and you go in as an
advisor, um, what kinds ofthings?
How do you help them?
What do you do?
As an advisor?
What kinds of things?
How do you help them?
What do you do?
Lori (32:05):
So the last group we did was a sales team and I helped
them.
Well, when you're in sales andyou're in that sales department
and you hear, oh, on average, ifmy mind is more positive and
optimistic, I can sell onaverage 37% more.
And I say, go to this TED Talktonight and listen to this.
It's 12 minutes, you're goingto love it.
There's research.
So if you believe that and youwant to do that and you want to
(32:28):
make change for yourself, youknow, and have less stress, less
anxiety and sell more and inless time because you're more
productive, then I take themthrough the practices and I take
them to the practices I'velearned that are that are
scientifically based and it'sit's an interactive workshop.
(32:49):
Say, okay, here's the firstthing, let's do it all together.
You know, and we go through.
I think there's 10 things.
It started out with like four.
Now I'm up to 10.
Sorry, sorry, there's 10 now,but I they're all.
Some of them take like twoseconds, three minutes, you know
.
So, yeah, so we physicallyactually do it, yeah.
Julie (33:10):
Good.
Well, I can't wait to see whereyou take positive activity next
, because I think the worldcertainly needs more positivity
and I think, as entrepreneurs,we need to get out of our
stress-filled mindsets and ouryou know our sprint paces to
figure out how to live life asan entrepreneur, and I think
(33:31):
being more positive will helpall of us.
So I'm thankful that you wereable to join me today and share
your journey.
Thank you.
Lori (33:37):
Julie, thank you for having me.
Julie (33:39):
You're welcome, all right .
Take care.
I hope you enjoyed today'sepisode.
Please remember to hitsubscribe on your favorite
podcast platform so you won'tmiss any episodes.
Figure 8 isn't just a podcast.
It's a way of seeing the big,gorgeous goals of women
entrepreneurs coming to life.
(34:00):
If you're interested inlearning more, you can find my
book Big Gorgeous Goals onAmazon, anywhere you might live.
For more about my growth andleadership training programs,
visit www.
julieellis.
ca to see how we might worktogether.
Read my blog or sign up to getyour free diagnostic.
(34:23):
Are you ready for growth?
Once again, that's www.
juliellis.
ca.
When we work together, we allwin.
See you again soon for anotherepisode of Figure 8.
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