Wendy Brookhouse: Helping Women Entrepreneurs Build Valuable Businesses

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In this episode of "Figure Eight," Julie converses with Wendy Brookhouse, an independent financial advisor specializing in women entrepreneurs. Wendy discusses her journey, the challenges of starting her own practice, and her unique approach to financial advising. Wendy also highlights the necessity of having a clear financial plan and the right team to support business growth. This conversation provides valuable insights into entrepreneurship, emphasizing mindset shifts and strategic planning for long-term success.

For more than a decade, Wendy has helped people get to their financial goals faster and easier. Since earning her first ten cents, and leveraging every penny (back when there were pennies) she realized how to make the most of it. Her dime-savvy mentality has been put to great use as the founder of Black Star Wealth, as she's learned how to build a business from the ground up while simultaneously creating powerful financial tools such as the One Number SolutionTM and One Number Solution for BusinessTM.

Wendy's Independent Journey and Decision-Making Frameworks (00:01:24) Wendy discusses the challenges and advantages of starting her business independently and the importance of viewing one's business as an asset rather than a personal endeavour. 

CEO Mindset and Building Business Habits (00:07:08) Wendy emphasizes the transition to a CEO mindset, focusing on strategic thinking. The conversation also shifts to discussing personal legacy and its impact on financial planning.

 Freedom Through Delegation (00:14:24) Wendy emphasizes how delegating tasks leads to greater freedom for strategic focus, the importance of balancing work pace, and conducting post-mortems after time off to improve business processes. 

 The Importance of End Goals (00:21:06) Wendy discusses the significance of having a clear end game for business valuation and the importance of knowing your financial needs post-retirement to avoid holding on too long.

 The Power of Financial Awareness (00:27:26) Understanding financial needs empowers entrepreneurs to make informed decisions about their businesses. Julie and Wendy talk about the challenge of recognizing when to move on from outdated business relationships.

 Launching Fixed Fee Advising (00:32:47) Wendy reveals her new program designed to provide transparent pricing for financial advising services.

Connect with Wendy via email at [e-mail].

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