Figuring It Out

Look around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet.

Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings; they’re now accessible through smart devices. Each person today is represented by individual pieces o...

In today’s podcast, I’ll be walking you through mobile marketing: what it is, why it’s so important, the different types of mobile marketing, its benefits, and its disadvantages.

Did you know that 71% of marketers believe that mobile marketing is the core of their business? Stick around because in this episode, I’m going to tell you why.

Let’s dive right in and figure it out together!

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Now that in-person events are a possibility again, many of us are anxious to start engaging face-to-face.

In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectively cater to post-pandemic audiences with a hybrid event strategy, one that combines technological aspects with your traditional modes of outreach.

A successful trade show is compose...

In today’s podcast we will be discussing some of the projected sales and marketing trends of 2022, some of the technological AI advancements that are already generating a lot of buzz, and how you and your business, company, and/or team can prepare for these upcoming industry game-changers.

Let’s dive right in and figure it out together!

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Being the leader of my own marketing agency has taught me firsthand just how quickly market trends can shift. The consumers of yesterday, are not the same consumers of today.

Your customers and clients expect a personalized experience that is carefully tailored to their individual interests. And, in order to effectively meet these expectations, you need to understand the needs and wants of your target audience, and how you...

A true leader understands that in order to gain respect, they have to connect with their audience through effective in-person communication, as well as through today’s digital channels. 

In this episode, we explore the ways that you can hone your communication skills so you can become a talented communicator, on and off the screen! Join me, as I break down what takes some people years to master into just a few easy steps. 

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Join me for this new episode as I discuss the many aspects of affiliate marketing—what it is, why it’s become so popular amongst today’s digital youth, what qualifies as affiliate marketing, and how companies and consumers are utilizing affiliate marketing in 2021.

We will talk about:

• The three parties that make up affiliate marketing 
• The most popular ways that e-Commerce affiliate marketing is used 
• Today's most well-known a...

In this episode, I discuss a marketing phenomenon that in recent years has swept all over the web–––influencer marketing on social media.

Like most things in life, there are positives and negatives to social media influencer marketing, and it may not be as straight forward as you think. So, let’s dive right into today’s topic and figure it out together.

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In this episode, I will be discussing PPC ads, and how you can ensure the success of your next campaign.

Learn How To:
- Effectively revise, identify, and expand your keywords
- Successfully integrate customer reviews within your display ads
- Utilize geotargeting to display your ads within a specific location
- Properly review your client and prospect demographics
- Efficiently revamp your landing pag...

In today’s episode, I will be discussing a challenge that many businesses in this current COVID-19 environment are experiencing, LIMITED HIRABLE TALENT.  

I am sure it comes as no surprise to many of you that the pandemic has completely changed the way in which many of us work, communicate, and even feel. And these feelings have impacted what many employees are now expecting from their jobs. In comparison, COVID-19 has also changed ...

In today’s podcast, I discuss something which I am sure that many of you have personally experienced as a direct result of COVID-19 – hybrid work environments. 

I’ll dive deeper into what hybrid work environments look like, what they can mean for your company and your employees, and how they might actually be here to stay, even after this pandemonium subsides.

Let's dive in and figure it out together!

Subscrib...

This week, we’re tackling the topic of digital transformation (DX). In this episode, I discuss the questions many brands have been asking in the wake of last year’s dramatic changes to the way we use—or misuse—technology to survive in what my team likes to call the “The Year of the Life Preserver.”

The questions I hear and respond to on a daily basis and through my podcast are things like: 

• Should we continue using th...

Diversity, equality, and inclusion (DEI): you've heard these words before, but what exactly do they mean? And how can businesses incorporate them in their everyday operations?

Not only is a DEI strategy a socially responsible thing for every company to implement, but it is also an essential step that companies need to take to enhance the success of their overall business. 

To be an inclusive leader that embraces DEI, there are s...

In this episode, I discuss the questions many brands have been asking, especially in tough times like the past year. 

Why does being a purpose-driven business matter? 
Is giving money to a charitable cause enough? 
Do you have to sacrifice profits to pursue purpose? 
How can companies and brands step up to impact long-term positive change? 
Does purpose matter to your employees, partners and prospects? 

And…

WHAT EXACT...

As we progress through the digital age, sales and marketing teams are beginning to see more of an overlap of integration as data becomes more easily accessible and universally important. 

Each business is different, and roles are changing as we adapt and grow with each new client, customer, and partner. Having a unified front between your sales and marketing team not only helps you recoup lost revenue, but strengthens your...

I recently had the pleasure of enrolling in a Stanford University class on Natural Language Processing and Natural Language Understanding related to Artificial Intelligence. I learned so much in this class and through my own research and engagement with AI. In this episode, I outline my main takeaways from the course and discuss some examples of modern AI you might not even know you engage with every day.

Let's dive ...

In this episode, we will explore the past, present, and future of Artificial Intelligence. If you're anything like me, AI is something that has sparked your curiosity as we've moved into such a digital world. I was fortunate enough to take a recent class at Stanford University to further dive into NLP, NLU, and Artificial Intelligence conversations. I hope you enjoy it!

I'd love to hear from you! To reach ou...

Welcome to Figuring It Out! In this episode, we will explore how to find your perfect work/life balance. As a lifelong entrepreneur, husband, and father of four, I have personally struggled to achieve this at times in my life. In this episode, I will share some of the practices and self-exploration I have personally utilized to avoid burnout and achieve an ideal work/life balance.

I'd love to hear from you! To reach ...