Fi$H Factor With Mike Ungaro
Fi$H Factor offers an exclusive, behind-the-scenes look at the legendary San Pedro Fish Market and the multi-generational family behind its success. Hosted by Mike Ungaro—whose leadership helped grow the Fish Market into the second most-visited attraction on the West Coast—this YouTube series dives into the real stories of what it takes to run a thriving seafood empire. Through candid reflections on the highs, struggles, and unique challenges of operating a family business since 1956, Fi$H Factor reveals what it takes to sustain double-digit growth, serve over 2 million customers a year, and adapt across generations. Viewers hear firsthand what it means to manage legacy, leadership, and loyalty—all while building a TV series, Kings of Fi$H. More than a business series, Fi$H Factor is a story of resilience, family, ambition, and grit. Each episode invites audiences to connect with the real-world experiences behind one of America’s most iconic seafood destinations.
Episodes
Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with Kelly Esten, Chief Marketing Officer at Toast, the tech company powering over 140,000 restaurants worldwide.
When San Pedro Fish Market had to relocate on short notice, Toast played a key role in helping the team get up and running. Toast has become an essential part of the brand’s next chapter. Mike and Kelly ta...
Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro is joined by longtime friend and former fish market employee Bob Nizich—now an accomplished attorney and entrepreneur with deep roots in San Pedro.
Bob started working at the fish market when he was just 13, but his connection goes back even further—delivering envelopes for Grandpa Mackey and learning life lessons from som...
Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle.
In this episode, Mike Ungaro sits down with Diane Hund, Chief Marketing Officer at US Foods, to talk partnerships, innovation, and the tech-fueled future of foodservice from the National Restaurant Association Show in Chicago.
From high-volume operations to high-tech marketing, Diane and Mike unpack what it really takes to stay competitive—and why the...
Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle.
In this episode, Henry Ungaro joins his brother Mike to tell the wild, behind-the-scenes story of how San Pedro Fish Market didn’t just survive eviction—it turned a parking lot into a half-million-visitor pop-up empire.
It’s 2023. The Fish Market is being forced out of its iconic waterfront location. No time, no blueprint, and no backup kitchen. What c...
Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro shares the high-stakes origin story behind San Pedro Fish Market’s most legendary dish: the World Famous Shrimp Tray.
It’s 1982. The family’s in deep—operating out of a parking lot, drowning in debt, and racing to open by Good Friday. Then El Niño hits, soaking their only seating and threatening everything they’ve built.
Wh...
Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro is joined by longtime friend and business partner Albert Dweck—CEO of Duke Properties.
When the family business was pushed out of its longtime home, Albert stepped in—not just to help, but to rebuild from the ground up. From negotiating multi-decade leases to scouting waterfronts and securing financing, he’s become a critical p...
Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro sits down with TV veteran Tim Wasmundt—executive producer of the Kings of Fi$H and the man behind the post production of hit shows like Bar Rescue and Iron Chef America. Tim is also the founder of Von Skye Productions.
From navigating TV industry shakeups to telling powerful stories without scripts, Tim shares how his Hollywoo...
Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this epic third episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—takes you back to where it all began: a tiny seafood stand run by two determined teenagers in 1956.
From a humble 200-square-foot shop to a 55,000-square-foot waterfront institution, hear the wild, untold story of how i...
Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—pulls back the curtain on how a family business built its own media empire.
Discover how Mike took control of San Pedro Fish Market’s narrative, harnessed the power of social media, and turned a local seafood landmark into a natio...
Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. In this powerful first episode, Mike Ungaro—CEO of the legendary San Pedro Fish Market and star of the Amazon Prime docuseries “Kings of Fi$H”—shares his raw and deeply personal entrepreneurial origin story.
From shoveling ice and scaling fish as a kid to escaping corporate burnout in the insurance and banking industries, Mike walks you through his unexpec...
Fi$H Factor speaks to business owners, entrepreneurs, and fans of San Pedro Fish Market who want a deeper connection to the real work behind running a multi-generational business. These viewers aren’t just tuning in for entertainment—they’re absorbing lessons they can apply, whether launching a startup, managing family dynamics at work, or building a lasting legacy. The podcast offers more than a highlight reel. It dives into the r...
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