Film School for Marketers
Are you a marketing or sales professional looking to master video? Join this weekly series from IMPACT as Myriah, Will, and Zach share expert insights on content strategy, production, video culture, 1:1 video, sales adoption, and much more. You’ll discover the proven ways to create and use video that generates more traffic, leads, and sales today.
Episodes
May 27, 2020 • 27 mins
In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt.
Together, we discuss what organizations will begin asking from their video technology providers, what they should be requesting, and how 1:1 video is changing the sales landscape permanently.
Mark as Played
May 12, 2020 • 32 mins
In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts.
We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon", as well as a step-by-step guide to deploying a brand affinity marketing strategy in you...
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May 5, 2020 • 26 mins
COVID-19 has made organizations all over the world rethink how they do business. Whether it be sales conversations, internal meetings or even planned in-person events.
Today we have special guest Stephanie Baiocchi, Director of Audience Engagement and Community, who was able to take our in-person event and quickly organize Digital Sales & Marketing Day, a virtual conference within weeks.
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April 21, 2020 • 22 mins
In the current COVID era we are all faced with having to do more with less, especially when it comes to video.
In this episode Will and Myriah sit down with Cody Turner from Office Interiors to discuss his journey with video, trials and tribulations he’s faced as a videographer and that the organization has faced, how they are currently creating more videos with less time, and how they are leveraging COVID and getting clever wit...
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April 7, 2020 • 19 mins
With many business professionals working from home currently, and a subsequent need for more video content, how can you film high-quality content in your home?
In this episode, Will and I are covering 8 production tips and tricks that you can use to produce higher quality videos with your existing webcam and home setup.
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March 31, 2020 • 19 mins
As a video professional, you’re probably used to having access to a studio and filming people in person, but the way that you conduct your day-to-day has changed significantly.
Your job didn’t become impossible, but rather something you’ve have to get more creative with.
In this episode, we're diving into the five things that video production teams are doing to stay productive during this time.
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March 25, 2020 • 20 mins
In this episode, we’ll give you insight and advice on how to dive into virtual selling, how you can do it in a way that won’t slow anything down, that will keep your buyer's confidence high, and that will be efficient for you so that you can work the same volume of leads you’re used to.
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March 10, 2020 • 28 mins
How can you get the most out of your video content?
And, is it possible to take one video and turn it into a dozen new marketing assets?
In this episode, we're talking about repurposing video content with Shaina Weisinger. She's the founder of Repurpose House, a done-for-you service that takes your video content and delivers social media assets, optimized and ready to publish on your social media channels.
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March 3, 2020 • 22 mins
For many organizations, social media plays a big role in brand awareness, lead generation, and audience building.
However, you may be noticing that organic reach on social is increasingly difficult and it’s hard to cut through the noise.
Today we have special guest Dan Baum, Paid Media Specialist at IMPACT, to talk about how you should use social ads to amplify your content and connect with buyers.
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February 25, 2020 • 28 mins
Whether it's closing deals or building brand awareness, what's the proper mix of video content for your organization's goals?
In this episode, we invite veteran podcaster, video content creator, and author of Marketing Now, David Bain.
When he began his own marketing training programs in 2007, he came across Google's recommended content planning structure containing "Hero, Help, and Hub" Content.
And, in addition, added h...
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February 19, 2020 • 26 mins
Are you a HubSpot user looking to get the most of your videos? Do you know how to use the video tools in HubSpot properly? Oftentimes, we obsess over YouTube metrics but don’t pay much attention to the deep analytics we can get from our existing marketing/sales tools.
This week, Carina Dufy, Director of HubSpot Training at IMPACT, joins us to discuss her strategy for training clients on the HubSpot tools and the right video metr...
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February 12, 2020 • 26 mins
There is no such thing as "too small of budget" or "too small of a company" to start creating effective educational videos for your business, and Sean Horsfall with Len's Cove Marina is an amazing testament to that.
This team has become the second-largest boating education channel in North America in only 6 month's time, and it's because Sean "owned" his whole video creation process.
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January 12, 2020 • 25 mins
Get ready for a great discussion about how to do social media video the right way. From production value options to budget considerations, we hear from Hector Cortez about how he's seen his clients avoid some of the biggest video production mistakes when it comes to social media.
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January 9, 2020 • 30 mins
Ready to improve your business video production quality and quantity?
In this episode, we sit down with Thad Barnette from the Metal Roofing channel to discuss his production process, their improvement over time, and how to continually get better personally and as an organization.
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December 18, 2019 • 16 mins
When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have?
My guess is probably not.
In this episode of the Film School for Marketers Podcast, we’re sharing our thoughts from a TED Talk from communication expert David JP Phillips titled, “The Magical Science of Storytelling.”
We’ll be breaking down the chemical reactions that move your viewers to a...
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December 5, 2019 • 26 mins
Struggling to get your staff on camera and participating in video production?
Today we have special guest Devon McCarty with us. He is the Senior Videographer for Mazella Companies to talk about their journey with insourcing video.
Devon is going to be sharing 6 lessons he learned about getting the staff comfortable and excited about being on camera.
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November 25, 2019 • 20 mins
A common thing we all deal with in the video world is setting up and optimizing a YouTube channel.
But what separates a YouTube business channel from other channel types, and why should we think about ours differently?
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November 19, 2019 • 29 mins
Today, we welcome special guest Keven Ellison, VP of Marketing at AIS. Keven is probably a familiar face because of his active involvement as a member of the Film School for Marketers community. What makes him an even better guest for today's episode is that he's built a truly world-class video culture at his organization, Advanced Imaging Solutions.
We have a ton of admiration for him and his team and are thrilled to have him w...
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November 5, 2019 • 19 mins
On today's episode, we’re going to be talking about one of the most common questions we get, how does Vidyard stack up against other video platforms?
We aren’t just providing our experience with other platforms but pulling in feedback from G2 Crowd to share what reviewers are saying.
As we dive in, we’re going to be looking at the platforms from two different angles.
Some of the ones we’re talking about are 1:1 video pro...
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October 22, 2019 • 22 mins
On this episode of Film School for Marketers, we have special guest Chris Greene from Flood Insurance Guru.
He has decided to produce 365 videos in 365 days. In addition to producing an incredible amount of video content, he has also made other commitments to blogging and producing a podcast.
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