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August 15, 2023 β€’ 26 mins

What if you could earn millions with a single post on Instagram? Picture yourself having the influence of Ronaldo or Justin Bieber, with hundreds of millions of followers hanging on your every word. We're pulling back the curtain on the astonishing earnings of Instagram's biggest names and exploring the impact of star football players on brand perception and ticket sales. Ready to find out what it takes to be a world champion? Stick around for some valuable tips.

Picture this: you're offered a chance to invest in something - a sports team, a digital currency, an esoteric market - but you know nothing about it. Would you take the risk? We're diving deep into the complex world of investments, illustrating the potential dangers of cash investing, and discussing the volatility of bitcoin. We also delve into the world of Non-Fungible Tokens, shedding light on the perils of uninformed investments. Don't miss our practical insights on mitigating risk and maximizing your ROI.

Have you ever stopped to consider how much you really spend on coffee or other little luxuries? We're challenging your mindset on consumption habits, questioning the necessity versus the want for these purchases. As we wrap up, we'll expose the pitfalls of Black Friday sales and help you outsmart the hype to ensure you're getting the best deal. It's time to be more mindful of your consumption habits - after all, every penny saved is a penny earned.

Free budgeting spreadsheet below.

Stay well, stay motivated and most of all stay educated.

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Free budgeting spreadsheet below.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello and welcome.
Today we're going to chat aboutthe 2022 Instagram Rich List,
football and, more importantly,brands and associating with
those Instagrammers.
Absolute return funds, reasonsto be in stocks or equities and
not in cash, even after thelatest interest rate hike, and,

(00:20):
lastly, a tip.
So stay tuned, listen and enjoyand just like that bang, we're
back again.

Speaker 2 (00:39):
321.
We're back in the room.

Speaker 1 (00:42):
Is that your phone going off, honestly?

Speaker 2 (00:45):
Joe, is my phone going off.
Sorry, I'll silence it.
That's bad timing.

Speaker 1 (00:55):
I didn't play golf last week.

Speaker 2 (00:59):
I have weather's been appalling.
Hello Wins when summer coming.

Speaker 1 (01:05):
We're in August and you look out the window in the
middle of August and it feelslike it's October.

Speaker 2 (01:13):
Generally feels like it's winter.
I said that the other day.

Speaker 1 (01:16):
The golf has been put to bed.
I think we were actuallychatting to a golfer this
morning, weren't we?
Yeah and he actually admittedthat kind of the golf season is
nearing its end.
It's there's a few weeks leftand that's kind of it.

Speaker 2 (01:27):
Especially some of these courses.
Yeah, I certainly don't likeplaying in wet weather, so I'll
have to.

Speaker 1 (01:32):
I even use sport.
I want to take a couple.

Speaker 2 (01:34):
Oh you ego.
Is this the one you're going tobe world champion at?

Speaker 1 (01:39):
I'd like to see how far I can get.
I think I've never tried it,but I'd like to give it a go and
I don't know how much work isinvolved and all that, but I
quite fancy.

Speaker 2 (01:48):
I don't think any of them involve you just turning up
for an hour a week and playing.
He's going to make you worldchampion.
You've got to put a little bitof time in, actually devote most
of your life to it.

Speaker 1 (01:58):
I stood on one of their pitches yesterday First
time ever in Cardiff.
It was an old one, so it wasn'tbeing used because the grass
had come up the land that feels.

Speaker 2 (02:13):
Okay, I remember playing so by my, actually the
school your son's going to.
I don't know if they still gotit there, but they had a bowls
team played there.

Speaker 1 (02:26):
It's bowls, by the way.
I want to become world championout of 36 months.

Speaker 2 (02:29):
They actually had a club there, because my auntie
and uncle used to go and playthere.

Speaker 1 (02:35):
I fancy giving it a go now.
I think I'd be okay.
I think I'd be okay.
May have to stretch thehamstrings a bit more because
that.

Speaker 2 (02:42):
I'm not sure you are Hamstrings.
Okay, I know it's a long waydown Ping.
You're like you've been shot bya sniper.

Speaker 1 (02:48):
No, no, because it's.
You'd be bending down the.
Yeah, it'd be okay because theright foot you're bending down
further, it's okay.

Speaker 2 (02:56):
It's just a concept of there isn't a lot of you
could do a session in the gymbefore, don't you dare say
there's no skill to it.
No, there's massive skill.

Speaker 1 (03:02):
I know it's huge, it's huge skill, yeah, but I'm
looking at it in the same way asyou would look at a golf putt.
You just have to eye up wherethe turns on that and on these
grasses pitches.
I don't want to call even yet.
There's not going to be muchundulation, I think on the
indoor ones maybe.
So you just have to kind ofunderstand where to throw the

(03:24):
ball out.
It curls in, doesn't it?

Speaker 2 (03:26):
So it depends on which they're weighted on they,
so I have no idea, I'm startingfrom, so that's what they have
different colors on either side,I think the colors on your side
, but they're weighted so thatthey're larking and acting,
things like that.

Speaker 1 (03:38):
The only thing I've done is seen it on TV a few
years ago and I think justretirement were sponsors.
I reach out to them and say,look, help me, come on, let's
move on.

Speaker 2 (03:50):
Right?
Do you know what I've done?
Come back to this when you willchampion 36 months.

Speaker 1 (03:54):
I want to see how far up the ladder I can get.
Bet you it'll be.
You know, west Cardiff C2champion.

Speaker 2 (04:03):
I'm not even commenting.

Speaker 1 (04:05):
I've got one for you now.
I found this the last day the2022 Instagram Rich List.
Wow, why people go on there.
I'll tell somebody at the end.
Yeah, don't worry about that.
Who is the highest number offollowers on Instagram?

Speaker 2 (04:27):
Ronaldo.

Speaker 1 (04:28):
Yeah, any idea of number?

Speaker 2 (04:30):
Oh, is it something like 200 million?
Something silly like that.

Speaker 1 (04:34):
No, it's more.

Speaker 2 (04:35):
Is it more than that?

Speaker 1 (04:37):
Double and more.

Speaker 2 (04:38):
What do you mean?
400 million?
442 million 442 millionInstagram followers.

Speaker 1 (04:45):
Yeah.

Speaker 2 (04:48):
And this was the.
How commercial, must that beRight?

Speaker 1 (04:50):
Go on Per post.
How much yeah you can see.
Per post how much it's sayingthis is the 2022.

Speaker 2 (04:55):
What he charges.

Speaker 1 (04:57):
He earns, he charges, I don't know how.
Per post.

Speaker 2 (05:02):
It's got to be a few million innit.

Speaker 1 (05:04):
Go on, give me a number.

Speaker 2 (05:06):
Five million.

Speaker 1 (05:07):
No, no.
It adds 2.397 million dollarsper post in 2022.

Speaker 2 (05:13):
Per post that's why he estimated monetization of his
posts.
He posts that often, though Idon't follow him, so I have no
idea.

Speaker 1 (05:21):
I was like, wow, that's big money.
And then you've got Kyle Jenner.

Speaker 2 (05:26):
Selena Gomez Messi.

Speaker 1 (05:30):
I want to touch on Messi in a minute.
The Rock Love the Rock, beyonce, chloe Kardashian, taylor Swift
.

Speaker 2 (05:37):
The British people Justin.

Speaker 1 (05:39):
Bieber, do you?

Speaker 2 (05:40):
know actually, as of today, do you know how many
followers Chris DeGaun andRonaldo actually have on
Instagram?
Go on 600 million.

Speaker 1 (05:48):
So this is 2022 and you had 442.

Speaker 2 (05:50):
He follows 566.
Wow, as of I literally I'mlooking at it now he's got 600
million followers.
That's just mental and like forexample, when he posts a reel
which is like a short video foranyone who's been stuck under a
rock for all their lives, but areel on Instagram, so you'll get
30 million views on a reel.

Speaker 1 (06:13):
It's you know 170 million he's crazy.
Here's one then.
This is going to follow on.
I started going down at RabbitHole then the other day and
looking at this, and I startedlooking at the biggest football
clubs in the world and one ofthem, the most well-known.
Well, they call it soccer clubs, because this is an American.

(06:34):
They're not just sports teams,but global brands that command
attention and loyalty from fansworldwide here at the top 20.
Now, at the moment this was Ithink last year you got man City
, number one, you got RealMadrid number two, barcelona
three, man United four,liverpool five, paris San
Germain six the normal peopleand the money that they're

(06:58):
valued at.
You know you're looking at $1.5billion.

Speaker 2 (07:02):
That's the value of the club.

Speaker 1 (07:03):
How do?

Speaker 2 (07:04):
they value that.

Speaker 1 (07:05):
I have no idea, but interesting point touched
earlier.

Speaker 2 (07:09):
Did they actually make money in these clubs, or do
you think they wereparticularly profitable?

Speaker 1 (07:14):
The most pay.
They must.
Somebody must be.
Well, I know man United, me areLasers took loads of money out
they, they leveraged it withloads of debt and took loads of
money.
That's the issue at the moment.
But these top 20 clubs in theworld right, they're
predominantly Italian, spanishor British or German.

(07:36):
What isn't included in there isan American team and into Miami
, and Beckham, years and yearsand years ago, bought our boat.
In his contract, I think, hadthe right to buy.

Speaker 2 (07:54):
Was that his contract when he went over there?
He had first refusal.

Speaker 1 (07:58):
He was allowed to buy an American MLS franchise team
for 20 million dollars andeveryone thought he was mad.
Bought it, got Messy to comeand play for them.
I think there was an issue withInter Milan who Objected to the
name Inter Miami because theyhad seven million followers, or
something, on Instagram.

(08:18):
In four months into Miami Gotten points, seven million
followers, like that.
The cost of the these ticketswent from thirty dollars to four
hundred dollars.
Messy has now been touted, isgoing to be top score.
He scored three or four gamegoals already.
So is he coming out toretirement?
There was he.
He's not far away, but just hispresence alone he's just

(08:39):
selling so much kit isunbelievable.
So it is global brand.
You know, you align the rightperson the Ronaldo, the messy
with the team and everyone justsupports that team anyways,
whether they're successful ornot, I have no idea how far up
or down the ladder they are inthe league and this is a big
point.

Speaker 2 (08:56):
Right is the and this is the problem with Welsh rugby
, not to go into this that wehave no stars.

Speaker 1 (09:00):
Wow, we've gone from Ronaldo and Messi to Welsh rugby
.

Speaker 2 (09:04):
Yeah, because we have no stars, because I remember
when Cardiff brought John Lomuhere they filled the stadium.
No one was no one's turning upto watch what the rubbish rugby
we play and the fact we got noplayers.
People won't come on.
But I don't just kind of sayingyou're talking about that, but
if you can look at, that's theproblem with a lot of clubs
these days.

Speaker 1 (09:21):
I didn't want to mention Welsh rugby, when you
lost to England or 12 players,but that's, that's an aside,
that's ridiculous.

Speaker 2 (09:26):
I'm not gonna need that but no, that was just.

Speaker 1 (09:28):
That's just an example of mr.

Speaker 2 (09:30):
Gatland wasn't happy.
Furious, I think, was I thinkit was furious human, human,
human, tampon raging.
How can?
Any ways anyway we're not goingto that.
I know it's just, it was justmore so.
The kind of this is the reasonwhy I think a lot of sports
struggling Now.

Speaker 1 (09:44):
I think I, because there's no stars yeah and I
think, going back to what youtouching at the other Welsh
thing, is it a thing that theWelsh players Did not understand
the wording that was asked ofthem?
You need to do this and theydidn't Perform their roles
because they didn't understandit.

(10:04):
Potentially, because that leadson to me, I found something the
last day.
I'm not going to go into it indetail, but there was a Post in
one of our papers last weekAbsolute return funds, hit by
the most losses in in years andevery let's.
Not we won't dive into it today, but to the normal, to the
normal Joe public, they'rereading that absolute return

(10:26):
funds.
I think it would call me that isgoing to be.
I'm gonna call it guaranteedreturn.

Speaker 2 (10:30):
Yeah, that's what people think absolutely.

Speaker 1 (10:33):
That is the big issue .
If you don't get properguidance, advice they were
people may buy something likethis.
I think there is absolute andguarantees in it, but some of
these one of them, it said thisincludes a fall of close to 20%
in 2022.
So there is a fund that saysabsolute return which has fallen

(10:55):
by nearly one fifth in a yearalone.
It is ludicrous.

Speaker 2 (11:00):
Yeah, I yeah, because your mind automatically thinks
that that's kind of what it isand it's, and they probably
effectively being Dressed up tobe like a guaranteed type of fun
.

Speaker 1 (11:14):
I think it's just.
It's highlighting the fact thatthe Educational system, in
terms of finance and theunderstanding, is just not there
and there needs to be a totalrealignment of Education
understanding behaviors, habits,yeah, and and understand the
consequences of buying crap likethat and thinking I Thought it

(11:35):
was this.
You know, you know, you may,you, you do lots of research
before you.

Speaker 2 (11:41):
Go into the internet, it comes back to everything
doesn't make.
All comes back to greed,doesn't?
Everyone sees a certain wordand certain type of investments
which they think can make them alot of money.
It's like these things, likepeople invest in whiskey's
cheese, cryptocurrency, bitcoin,all that type of stuff.
They're investing in thingsthey don't really know about.

Speaker 1 (12:00):
Don't get the investing whiskey and wine,
because if I wouldn't invest inwine because I don't like wine,
but if you, if you were somebodythat liked wine, you probably
would invest, but then do youreally know and, like wine, like
we you got a client in theother day or actually really
knows his one stuff doesn't yeah, now, you kind of understand,
and he does invest in wine.

Speaker 2 (12:19):
Yeah, but, but he understands it and it's but by
having a.
Having a glass of wine on aFriday night does not make you
an expert.

Speaker 1 (12:29):
But I wouldn't invest in it because I don't like wine
.
But if you do like wine, youmay invest.
But does that go against thegrain?
Because if you do like wine,you invest in it.

Speaker 2 (12:37):
You go, that's a really good bottle.
I'm going to open it, but ifyou're going to invest in wine,
it really should only formpotentially 5% of your portfolio
.
So then you diversified yourrisk.

Speaker 1 (12:47):
Or 3% after you drink some of it.

Speaker 2 (12:49):
Yeah, but I don't have an issue with people
investing in some of theseeffectively esoteric investments
.

Speaker 1 (12:57):
In reality, If they understand it.

Speaker 2 (12:59):
Yeah, but what it shouldn't be is an all cards on
the table, all the chips in.

Speaker 1 (13:04):
Yeah.

Speaker 2 (13:04):
Because it should be potentially 5% of your portfolio
if you're going to be doing it.
So if you've got 100,000 pound,it's five grand.
You can commit to that.
But if you're only going tohave 1,000 pound, you probably
shouldn't really be bothering.
But if you're spending thatmuch money, shouldn't be putting
all that 1,000 pound into it,which is what people do.

Speaker 1 (13:25):
Imagine if you're spending that much money on wine
, as that example, do you haveto have a seller or a place
that's going to keep it cool?

Speaker 2 (13:33):
Yes, you do, do you have to?

Speaker 1 (13:34):
then twist it every two months, three months, to
make sure that the sediment andall that you have to have a
knowledge, you could have storedthe bottles properly.

Speaker 2 (13:40):
I'm not a wine expert , but I'm sure if you spoke to
your client he would tell youthis is how you have to do it.
These are temperature Becausehe has a wine seller doesn't he?

Speaker 1 (13:47):
Yeah, yeah.
And we know another guy inLondon who has one as well.
But, as he said, he got fond ofwhen he set the business up,
didn't he have tasting most ofthe profits or most of the
bottles himself?
He was his best customer.
I think he's spending so muchmoney in it, is that?

Speaker 2 (14:06):
really, when you really look at it, Because I
think he looked at somethinglike that and that's the problem
with a lot of people to investin Is that they've got 1,000
pound and they think I've seenthat it says there's going to be
a 12% return on that.
I'm going to do that, butactually it might get a 12%
return.
Certainly isn't guaranteed, butyou probably have to hold it

(14:27):
for a long time for it to makeany money.
And then is it really worth therisk of what you're doing with
the only money you've got?
I see, if it's 5% of yourportfolio, I can wear that.

Speaker 1 (14:36):
Yeah, yeah, no, that's true, it is true, I can
wear that, but only investingthings you actually really
understand.
Yeah.
So that's come back to footballowners.
They shouldn't invest infootball games.

Speaker 2 (14:48):
I see there's no guaranteed returns in life
whatsoever, apart from threethings.

Speaker 1 (14:55):
I know two of them.

Speaker 2 (14:56):
Drugs, firearms and a Ponzi fraud, and they're all
illegal.
They're the only real way toguarantee returns.

Speaker 1 (15:07):
Which probably everyone has invested in without
them knowing.
Probably not the third one,probably not the third one.
Yeah, not the.

Speaker 2 (15:12):
Ponzi scheme.
But they're probably like, ifyou look at general, there will
be some sort of whether it's inmilitary hardware and things
like that.

Speaker 1 (15:19):
Drugs can be farmed.
Drugs can be pharmaceutical Putthat to pharmaceutical, yeah,
do you know the other thing?
I've found here Reasons to bein stocks, equities and not cash
after the bank's latest ratehike, because everyone seems to
be now oh, I'm going to get moreinterest.
And I read this Investors havebecome more interested in cash

(15:39):
in recent months after interestrate hikes made it increasingly
attractive to park money andsavings accounts after the Bank
of England took the base rate to5.25% at the 14th hike in a row
and the highest since 08.
But there's people saying maybecash is not exactly where it

(16:00):
should be, because one if you donothing, it said it will cost
you.
And let me give this examplethe impact of holding cash can
have in times of high inflation.
The latest figures from theOffice of National Statistics
show that inflation rose to 7.9%in the 12 months to June this
year, sixth highest In wealthterms.

(16:22):
This means investors would need10,790 pounds today to buy what
would cost 10 grand just 12months ago a 790 pounds loss in
purchasing power, which peopledon't understand.
They don't grasp that conceptat all.

Speaker 2 (16:38):
You never really saw it before, did you?
I think that's the big thingProbably.
That's a great point you neverreally saw it, but now we're
actually seeing it.
I think this is where thedifference is.
You are seeing it.
You go to, as the test goes,mcdonald's, whatever it might be
.
You're now starting to see thesqueeze you gas, electrics, the

(16:58):
water, those prices are going up.
I think inflation has alwaysbeen there, but I don't think
we've really ever seen theeffects of it as we are now.

Speaker 1 (17:07):
Not when I was as low .

Speaker 2 (17:09):
People didn't understand it, because things
weren't moving, if you remember.
Because, if you look at a lotof companies now and a lot of
police now have seen, afterkeeping our prices down low for
five years or so, we now decideto put them up and that's what's
happened.
Is that's why you're seeingthings going up 30%?
Because they've left it so long.

Speaker 1 (17:26):
Yeah.

Speaker 2 (17:27):
So, instead of it being gradual, it's now becoming
painful.

Speaker 1 (17:30):
Yeah, I spoke to somebody today and they've left
their rental of some of theiroffices at the same price that
they left years ago when theyinitially started.
And I worked it down to theprice per hour and it was
horrendous and I said you'realmost like a charity giving it

(17:52):
away.
So I know now, with a littlehelp from us, they're going to
say, hike it up, but they'regoing to put it up to the real
value that it should be and beprofitable for them, because
they're almost like a charity atthe moment.

Speaker 2 (18:05):
You've got to be having news because, at the end
of the day, your rental businessis giving a service.
So we're not charities and it'sso easy to follow.
We've done it in the past.

Speaker 1 (18:15):
Yeah.

Speaker 2 (18:17):
And you kind of think you help people out and
actually sometimes by trying tohelp people out, by keeping your
prices low, they don't reallycare.
No, do you mean?
And the danger is, when yourprice too low is, you do get
rubbish come through the door.

Speaker 1 (18:32):
There was another thing there the return of global
equities investment versus ifthe best 10 days in the markets
were missed out and it done itfrom 1999 and the 10 best days
missed out in an investment 1999to 2023, you're looking at
about 20 grand of return bymissing out the 10 best days in

(18:57):
the market, if that's how much?
10.
So doubled.
If you had left it there, soyou'd include the 10 best days
in the market.
It's quadrupled.
So you're basing on from 10 to20.
If you try and take it out.

Speaker 2 (19:10):
I'm not trying to time the market.
I'm 40, if nothing.
The fastest way to destroy yourwealth.

Speaker 1 (19:17):
It's unbelievable.
It's the again.
It's going back to thebehaviors of people of going
when you get something done, itjust has to stay there.
So you're going back in the 5%of the wines and that you know
you can't put a shed load ofmoney into something like that
because you're not going toleave it there for a 20 year
period.
So that's how long you probablyneed a bit like a market, to

(19:38):
see massive return.

Speaker 2 (19:40):
Yeah, exactly that, and that's the thing with the
things you know like everyone'sgone on a bit.
Oh, I invest my money in crypto.

Speaker 1 (19:47):
That's gone very quiet.

Speaker 2 (19:49):
And you know it's now , because cryptocurrency wasn't
meant to be sending a trade.

Speaker 1 (19:54):
Have you still got yours?
Yeah, I should have a look.
Yeah, yeah, yeah, come on, Istill got the app.
I didn't know.
I noticed I chatted to you thelast day, when we're chatting.

Speaker 2 (20:04):
here we're talking.

Speaker 1 (20:05):
Sometimes we.

Speaker 2 (20:07):
It logged me out last time.

Speaker 1 (20:09):
We use hand expressions or something like
that, and there's pauses when.
So we got to keep talking, butyou're on your phone now having
a look.
What did you put into it?
A hundred quid Three hundredquid.

Speaker 2 (20:20):
I think this is the issue I had.
I mean, just have a look, it'slogged me out somehow.
I have absolutely no idea whatmy logins are.

Speaker 1 (20:30):
Oh, it's like the lad in Newport losing the login
details.
It's probably worth about 50grand now.

Speaker 2 (20:34):
Yeah, the problem is I don't know whether Some of
these things have a special code.
Then, if you get back into, Ibought 300 quid and I think the
last time I looked at it thelowest it went was like 60 quid,
something silly like that.
67 quid I think my 300 poundwent to, just to kind of show
you how volatile it is.
I think it was last off it'sback to like 160, 170.

(20:58):
I'm still 50% down.

Speaker 1 (21:00):
So like that, 300 quid.
If you add one zero you'rethree grand, if you add two
zeros, you're 30 grand, if youadd three zeros, 300 grand.

Speaker 2 (21:09):
Well, that 300 quid could have been 300,000 pound
fragments.

Speaker 1 (21:12):
And it went down to 60 grand 60,000.
Wow.

Speaker 2 (21:15):
That's big money.
But then you think the growthit had to return itself back to
over double that or triple itnearly.

Speaker 1 (21:21):
Five times the return .

Speaker 2 (21:22):
Yeah, it's huge, isn't it?
But yeah, so I'll try and login for the next time.
We kind of go on there, but letme show you what the cost of
bitcoins are.
So yeah, we'll do.
Here we go.
Let's have a look at thevolatility of bitcoin over the
last year.
So it was down as low asΒ£13,000, but it's now at 23183

(21:45):
today.
But in a year, it says it'sgone at 20.63% in one year.
Okay, at a at a full time.
27,900, 27,000% return sinceinception.
Yeah, I do.
If you're in there at thatpoint you'd still be massively

(22:07):
up.
It's crazy.

Speaker 1 (22:08):
Crazy numbers.

Speaker 2 (22:09):
But I don't know.
I can't even remember whatemail address I've logged in
with it in.
Like, I'll have a look, I'llsee if I can do it and I'll give
you an update on exactly wheremy money is.
I've never been getting thatback out as it is.
No, this kind of what I'll do.
I'll wait for it to get back to300 and I'll put it back out.
I'll close the account.
It just shows a little bit ofwhat it's like and why it is

(22:34):
very risky.
You know, investing equitieshas a level of risk to it.
Investing anything has a levelof risk to it, but there's more
of a controlled risk to awell-diversified portfolio of
the great companies of the world, not crypto, which you don't
really know what it is.

Speaker 1 (22:48):
Nobody does it, do they?
I don't even there's other.
It's like NFTs.
They've gone from quiet.
Now yeah.

Speaker 2 (22:55):
Non-fun.
Was it non-fungal tokens orwhat they?

Speaker 1 (22:56):
call.
You know that thing.
We have the informed,uninformed risk of what's
working now.
You know, crypto was the thingat the time.
Everyone jumped in.
Those that were in thereearlier probably jumped out
because they saw that are high.
They're laughing now.
It's just, it doesn't work.

Speaker 2 (23:10):
Yeah, some people are held and some people are.
Hey, don't get me wrong, somepeople will probably change
their whole life by investingthere, but that is 100% luck.
There's been no skill to whatthey've done.
I'm happy for anyone tochallenge me on that, but I bet
if I look to how they've done it, it'll be luck more than actual
skill.

Speaker 1 (23:31):
I'll finish up.
Look tip last week.
I can't remember what I talkedabout.
Here's an idea when is a salenot a sale, right?
We're four months out fromBlack Friday, right?

Speaker 2 (23:43):
Here we are, oh, here we are something like that.

Speaker 1 (23:45):
isn't it November?
And how many times it's early,are we?

Speaker 2 (23:48):
doing it yeah.

Speaker 1 (23:49):
Do you get this ping of notification that the sale is
going to start and it's goingearly and we all throw money
into things that we don't need.
So here's an idea the next weekor two, whatever you need want
go out, go online, take somepictures, screenshot it and keep
an eye on that for the next fewweeks.

(24:10):
It's only 15, 16 weeks awayfrom Black Friday.
When the sale comes on, checkwhat your picture said and
guarantee you there's probably avery, very high chance that the
sale price is not much moredifferent than when it was.
So it just kind of proves thatthe sale isn't the sale and it

(24:30):
may make you change yourbehavior of just wasting money
because something might say thiswas this amount, it's 50% off
now and you buy it, never totake it out of the Amazon box
maybe.
So when is a sale?
When you need something andyou've been following it for
many, many weeks and you see itgo down dramatically, not when

(24:54):
somebody just says it was at ahigher cost.
What is it for the three orfour days in September that we
can bang reduce it by?
Take a picture of it now, be itonline in a shop, save up for
it, and if it does get reduced,then you know it is a sale.
Is your phone going again?
You're just popular today.

Speaker 2 (25:14):
Somebody's trying to sell you something.
It doesn't stop.
But you know, that's right,it's kind of it's all a game,
it's all a scam.
It's all there to play onpeople's emotions.

Speaker 1 (25:28):
Feel good.
You know, cost of lifestyle, wego on about it, but when they
ping you notifications all thetime, we've seen this.
We think you'd like this.

Speaker 2 (25:38):
It's interesting.
Actually, you used the wordneed and want just then, in that
I was listening to somethingStephen Bartlett put out today
yesterday no, actually it was onit.
So he released his behind thescenes of Diary of CEO, part 2,
yes, the on YouTube.
I was watching it and heactually made a comment that I
need a coffee and he was like no, stop.

(25:59):
I shouldn't say that we all saywe need it.
It's not the fact we need it,we want it and that's what we
got to change.
The mindset he said is that Iwant to go and buy that thing, I
want to have that coffee.
I don't really need anybody,you don't need to have coffee to
function.
It's a mindset which says youneed coffee every morning before
you get going.
No one needs anything apartfrom water.

Speaker 1 (26:20):
Really when you're going to get more, a bit of food
, but I want to go there.

Speaker 2 (26:23):
You need to change your mindset and say I want it's
actually something you want.
It's not that you need itbecause you need to become
dependent on it.

Speaker 1 (26:30):
It's like my caffeine .
Yeah, absolutely.
And that's it, do you mean?
There we go.

Speaker 2 (26:37):
See you next week.
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