AI marketing strategies are changing the game for CMOs, agencies, and digital leaders — and in this episode, Tim Peters, CMO of Guideline AI breaks down what’s working in 2025 and what’s coming next.
From managing advertising spend data to leveraging artificial intelligence in advertising, Tim shares decades of experience in B2B marketing, working with startups, global brands, and everything in between.
If you're a CMO, founder, or agency owner searching for answers to:
“Where should I spend my ad budget next year?”
“How do I scale faster without hiring more?”
“Which content channels are worth investing in?”
“How do I use AI in my sales and marketing efforts?”
…this episode delivers clear, insightful, and actionable answers.
🎯 Tim explains how to:
Use AI content creation tools to automate and scale
Apply business development with AI for growth
Decode short-form video trends vs. podcast engagement
Make smarter, data-driven advertising decisions
Localize global brand messaging with global marketing localization best practices
💡 Whether you're in SaaS, media, eCommerce, or an ad agency — this episode is packed with wisdom, insight, and proven strategies tailored to the questions you're already typing into YouTube search.
⏱ Timestamps:
0:00 - Introduction to Tim Peters & Guideline.ai
1:15 - Tim's journey from sales to CMO
2:45 - What Guideline.ai does for agencies & CMOs
4:30 - Using AI to analyze $200B+ in ad spend
6:05 - The impact of economic shifts on advertising
7:00 - How AI tools help with content creation
8:15 - Best use cases for AI in marketing
10:00 - How agencies can scale faster with automation
11:25 - Leadership lessons across industries
12:40 - Global brand building & localization tips
14:00 - Winning content formats: short-form vs podcasts
15:40 - The rise of connected TV & targeted ads
17:10 - Is blogging still relevant in 2025?
18:30 - Tim’s advice for creators & marketers
19:40 - Where to connect with Tim Peters
#AIMarketing #TimPeters #MarketingPodcast #CMOInsights #B2BMarketing #AdSpendTrends #ContentMarketingAI #AgencyGrowth #ShortFormContent #PodcastMarketing #AIinAdvertising #MarketingAutomation #ConnectedTV #DigitalAdvertising
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Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.
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