Discover how podcasting for business can transform your brand with expert insights from Ben Albert, host of the Real Business Connections podcast. Whether you're launching a show or struggling to grow one, this episode answers real questions and offers proven solutions.
🚀 If you’ve ever searched for how to build a brand with podcasting, grow your audience, or generate leads authentically, Ben shares how he went from a zero to hero entrepreneur—broke and unemployed—to running a top 2% global podcast and marketing agency.
🎤 This isn’t just about recording episodes. It’s about content marketing strategy that aligns with your purpose, resonates with your audience, and positions you as a thought leader. We explore:
The shift from passion podcasting to profitable podcasting
The role of video podcasting trends in audience growth
Using a podcast as a creative networking strategy to connect with mentors, peers, and clients
Why your podcast marketing should feel more like a connection than a pitch
How to leverage platforms like Zoom and StreamYard effectively
Ben’s story proves that your voice, when structured right, is your marketing engine. He delivers podcast marketing advice that’s actionable, honest, and tailored for business professionals, creators, and marketers ready to leverage podcasting to grow.
💡 Whether you’re a coach, consultant, agency owner, or creator—this episode provides answers, clarity, and a path forward.
⏱️ Timestamps:
00:00 - Intro to Ben Albert & Real Business Connections
01:00 - From quiet kid to music marketer
02:30 - Starting a podcast to get into shows
04:00 - Pivot to business podcast during the pandemic
05:30 - Why podcasting is the best connection tool
07:30 - Future of video podcasting & VR content
09:00 - Podcasting vs. in-person interviews
10:30 - What makes a great podcast length?
13:00 - Editing, short clips, and strategic engagement
15:00 - Monetizing through content & marketing
16:45 - The CAN networking system explained
18:30 - Why introverts can thrive in podcasting
20:00 - Final advice: stacking skills & compound interest
🏷️ Hashtag List
#PodcastingForBusiness #BenAlbert #RealBusinessConnections #ThoughtLeadership #ContentMarketing #PodcastGrowth #CreativeNetworking #ZeroToHero #MarketingStrategy #VideoPodcasting #EntrepreneurJourney #PodcastTips #B2BMarketing
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Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Â
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