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July 1, 2025 • 17 mins

SEO strategy is at a turning point in 2025, and in this episode, Melanie Gorman of Crownsville Media breaks down exactly what small business owners, therapists, and content creators need to know to be discovered in an AI-first digital world.

If you're struggling to get noticed, confused about how AI tools for search like ChatGPT and Gemini affect your visibility, or unsure if blogging for SEO still works, Melanie delivers answers grounded in 20+ years of hands-on digital marketing experience. Her work with therapists and mental health professionals offers a specialized lens into building trust, clarity, and authority through your content.

You’ll get clarity on whether your website is working for or against you in Google's eyes, and how poor messaging might be blocking conversions. This episode addresses the key concerns real people have when searching “how do I get found online?” or “why is my SEO not working?” — with actionable, honest guidance.

From building a content system that fits your time and voice to leveraging podcast SEO, YouTube SEO, and local SEO for traffic and trust, Melanie shows how aligning with your audience’s search intent can transform your online presence.

đź’ˇ This episode is perfect for:

  • Coaches, therapists, and small business owners needing better Google ranking

  • Marketers juggling too many channels and unclear on SEO priorities

  • Creators wondering if newsletters or Substack are better than blogs

  • Anyone questioning if their digital marketing is working

🎯 Learn how to:

  • Master keyword research in an AI-influenced landscape

  • Craft blogs and pages that signal authority to Google

  • Use content marketing that matches your clients' behavior

  • Turn attention into conversions with smarter messaging

  • Integrate local SEO through Google My Business even for virtual services


⏱️ Timestamps:

  • 00:00 Intro & Melanie’s Background

  • 01:00 Ideal Clients: Mental Health & Small Biz

  • 02:00 The Evolution of SEO with AI

  • 04:00 Why Blogging for SEO Still Matters

  • 07:00 Substack, Newsletters & Longform Content

  • 10:00 The #1 Reason Your Website Isn’t Getting Clients

  • 12:00 Optimizing Podcast SEO & Titles

  • 14:00 How to Succeed with Local SEO

  • 16:30 How to Connect with Melanie Gorman

#SEOstrategy #MelanieGorman #BloggingforSEO #AItoolsforSearch #ChatGPTSEO #GeminiAI #ContentMarketing #LocalSEO #PodcastSEO #YouTubeSEO #SmallBusinessSEO #GoogleRanking #KeywordResearch #DigitalMarketingTips #MentalHealthMarketing #CrownsvilleMedia


To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd


Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  


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