September 11, 2025 • 29 mins
Sarah Hayes, co-owner of She Tris, shares how their women-only triathlon series creates an inclusive, supportive environment for female athletes of all ages and abilities. From acquiring the Ramblin' Rose series to expanding across the Carolinas, Sarah reveals how She Tris has grown while maintaining its welcoming atmosphere where beginners feel comfortable and experienced athletes can thrive.
You'll hear:
- How co-owners Sarah and Angie met as Sarah was doing her first tri
- How they adopted 4 new events at a bar
- Sarah's favorite part of being a race director (and what she wishes more athletes knew about racing)
- How they support women and girls as young as 4 years old
- Where you can do their events in the Carolinas
As a bonus, use the code TEAMSARAH for $10 off your registration!
Thinking about joining a triathlon community? Be sure to check out our group triathlon training group if you're local to the Triangle NC area here.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (01:00):
All right, welcome back to the Find your Edge
podcast.
I am excited to have a guesttoday, Sarah Hayes from she
Tries.
So if you are a female intriathlon or thinking about
triathlon, this is totally theepisode for you.
But even if you're not a woman,and maybe the females kids
included in your life are maybethinking about something of a
(01:23):
challenge, this is definitelygonna be the episode for you.
If you're wanting morenutrition content, hang out
until next week, but in themeantime, Sarah Hayes, I'm so
excited that you're here.
Speaker 2 (01:32):
I know.
Speaker 1 (01:32):
Angie couldn't make it, but you guys are having your
race coming up this weekend inChapel Hill, which is near us,
so I just wanted to feature you,because obviously it's not
common to see other female racedirectors.
And welcome to the show.
Speaker 2 (01:47):
Thank you so much.
It's such a pleasure to be hereand just exciting to stay in
touch with you after meeting acouple of years ago and getting
to work together in thisindustry.
Speaker 1 (01:59):
Yeah totally which, speaking of full disclosure, we
met at endurance exchange, whichis the annual um.
Speaker 2 (02:08):
Travel on industry conference?
Yeah.
Speaker 1 (02:11):
Travel on industry conference and we met through a
mutual coach friend and we allwent out for drinks together.
That's, I think, how I met youguys.
You guys were like wanting toget go to speakeasies, which was
really fun.
Speaker 2 (02:31):
Listen, I don't get met you guys.
Speaker 1 (02:32):
You guys were like wanting to get go to speakeasies
, which was really fun and like,listen, I don't get out too
often, but when I do we're goingto find some fun places to go
Totally.
And also, uh, we all have kids,so sometimes you got to go to
the fun places that you can'ttake your kids either.
Um, and then through that youguys only had races.
You had, I think, three racesin South Carolina, right, we did
.
And then you have expandedsince then, which also happened
(02:52):
at another endurance exchange.
So uh, before we get into theseconferences totally, you have to
tell that story because it'skind of amazing and then we'll
get deeper into other things interms of your expanded races.
But how did that happen?
I love the story.
Speaker 2 (03:13):
Yeah.
Well, when it happened theconference was in Charlotte,
North Carolina, and Angie and Iwere attending a session
specific to women in triathlonand how to make events like more
encouraging and whatnot, whichis our wheelhouse.
So we were just kind of thereto like give our two cents if
anybody had questions.
(03:33):
But in the same room wasanother race director who also
does timing and production,Jeremy with Set Up Events, and
he had for years owned theRamblin' Rose series in North
Carolina and that was a seriesthat inspired she Tries.
Angie had participated in it,had known about it for years.
A lot of the Try it For Life,which is a nonprofit group that
(03:56):
trains for triathlons, theytrained for some of these events
.
So there's a long history thereand Angie and I have wanted to
expand beyond South Carolina, Imean almost since I came on as a
partner.
And so she just kind of in trueAngie fashion, leaned over and
was like what's it going to take, or are you married to the name
(04:16):
Ramblin' Rose?
Could you just rename and useour brand, you know, license it
basically for your events?
And he was like, huh, yeah, Imean I guess I could.
And then by the end of theconference he was like I think
you guys need to take the racesLike they need to be yours.
And so we hashed out a deal andum in a bar, right In a bar yes
(04:42):
, Once again, drinks.
Again we're involved.
Jeremy's a great guy.
He has a lot of passion for the, you know, triathlon and just
sports in general and raceevents.
So he, you know, has a lot ofgreat ideas and does a lot of
different things in the industryand around the country.
But he just felt like it wastime to put this group of events
(05:05):
into some women's hands.
And we still work with him.
He times the events, he's agreat advice giver, but we now
had brought on some more racebabies.
Yeah, Like, like overnight youhad multiple races.
But at that time we had gonedown to two events.
In South Carolina we bought thefour in North Carolina, so we
went kind of overnight to sixevents.
And South Carolina we boughtthe four in North Carolina, so
(05:25):
we went kind of overnight to sixevents and we did all six last
year.
This year we cut one of thembecause the attendance was just
not high enough to continuegoing.
As you know, it's reallyexpensive to put on triathlon
events and so you really need tomeet a threshold to make it
viable.
And you know, we just didn'thave there, wasn't enough there
(05:49):
to continue that one.
So we now have five events.
We hope to keep growing, butour focus right now is to really
build these up and make them,you know, even better.
Every year we're alwayschallenging ourselves to make it
a better event.
Speaker 1 (06:02):
Yeah, Awesome.
I remember after that time thatwe met in Austin, you guys sent
me this great like postcard andlike you guys were all like
it's just like so inspiring itjust like.
Look at the postcard, I'm likewow, everybody looks so happy
and joyous.
And then you had this likewonderful, like your like metal
was like a necklace, it wasgorgeous.
(06:24):
And then, like I got a sticker,I was like I haven't even raced
with these ladies, you need tocome out.
I know I did Well.
I I love volunteering, you knowthat right.
So that's my jam with you guys.
So, yeah, let's back up alittle bit.
How did you get into triathlon?
And I guess Angie too, rightCause then you guys eventually
met and so yeah.
Speaker 2 (06:46):
Yeah, angie was actually part of my beginning of
triathlon.
At the time I was doing like abootcamp group with some friends
and we had trained for a halfmarathon and I was running a
small business at the time and afriend said, hey, why don't we
just try a triathlon?
(07:06):
And so I was like, well, yeah,I guess I, I can swim and I have
a bike.
Um, although I had to get, Ihad to borrow a road bike cause
I learned that it couldn't belike a cruiser, you know, and
and I, you know, I run, I can dothe running part for sure.
So I, you know, startedtraining with her but then
quickly realized that I had noidea what I needed and like what
(07:28):
was going on.
So I walked into a store in ourtown that it's not here anymore
, but Angie was the manager ofthat store and she was so great,
I was so intimidated and Iwalked in and I was like, um, I
know, from my first travel onand I don't know what I'm doing,
and she was like, oh, okay,yeah, so try these things on and
you're going to need this andthis and a race belt, and then
(07:49):
this, and you know, like, theseare the bare minimum and this is
like the next step up and Ithink I bought every single
thing she told me to buy and shejust gave me all this advice.
I felt so confident leaving thestore and we stayed in touch.
I had told her about thebusiness I was running at the
time and we just stayed in touch, kind of through email and then
through social media as thatbecame bigger and that's how I
(08:13):
got into it.
This was in like 2009.
This was pre-kids just me sortof in my late 20s like finding
my athletic life.
We saw each other at eventswith triathlon and that kind of
thing.
So, yeah, that's how I got intothe sport.
I loved the challenge of tryingcycling and swimming.
They were not my best at thetime.
(08:35):
Swimming is still not my best,but I like having different
disciplines to improve on.
Speaker 1 (08:41):
Cool.
And then, obviously, the storyof how you and Angie met, which
that story was great because Ifeel like I wish you were here
today because she is asaleswoman.
Yeah, she's great she can sellyou on stuff.
Speaker 2 (08:52):
I mean Angie people just can't tell her no, and
including me, so it's very rareLike there've been a few ideas
that she's had that I've had tobe like nope, debbie Downer here
is going to tell you we'regoing to halt that right now.
But she is very convincing andshe, you know, when she started
our series there were people whotold her it wouldn't work and
(09:16):
that there weren't enough womento want to do these events, and
you know all this kind of stuffand she, you know the best way
to get something done is just totell her no and then she's
going to find a way.
So yeah, she's a greatsalesperson and just a lot of
fun to be around.
Speaker 1 (09:31):
Yeah, totally so.
Did she get the race series offthe ground and then you joined
later?
Like, how did that relationshipso?
Speaker 2 (09:39):
fast forward a little bit more.
Angie and I both started havingkids and, as you know, anyone
who's going down that path knowsit's like, obviously, life
changing.
You don't feel the same in yourbody, you don't look the same,
your schedule for training iseither out the window or totally
different, and there's kind ofan identity crisis that we all
(09:59):
hit at some point of like wheream I in this and how you know?
When does that's my self-carestart and what does my training
look like anymore, if that wasever something that was
important to you.
And then what's what's likeselfish?
Speaker 1 (10:13):
Right, exactly, there's a lot of guilt and doing
these things.
Speaker 2 (10:16):
So around that time Angie, who had been like really
competitive in various sports,including soccer and triathlon,
competitive in various sports,including soccer and triathlon
she was having these moments andshe had gotten to know in her
life as the manager of thetriathlon store she was also
managing one in Charlotte and inthat arena met a woman who had
(10:37):
started Try it For Life, whichwas a nonprofit training and
mentoring group for triathlon,so not coaches or personal
trainers, but just women comingtogether, motivating women to
get a training done and theywould train for the Rambling
Rose.
So she knew about both of theseorganizations and she decided
to bring a chapter of Try it ForLife to Charleston with like
(11:00):
two months heads up.
I mean just not even not like ayear planning whatever.
She just called the woman whostarted it and said I want to do
it.
And the woman was like okay,well, when do you think?
And she was like in two months.
So she grabbed a bunch of usthat she knew that had been in
triathlon and was like let'sstart this chapter.
And of course all of us said no, but Angie being Angie, by the
(11:23):
end of the day we were allsaying yes, and so we started
that chapter, we started thegroup.
It was really challenging butfun to get these women to agree
to sign up as new athletes, todo triathlon for the first time,
to find mentors to work withthem.
So that was the first step wasbringing that organization here.
(11:43):
And then that first year theytraveled to Charlotte to do the
Ramblin' Rose and Angie saidthis is silly, we need a local
women's only event.
And she talked to some racedirectors.
Nobody was interested inputting it on so they basically
told her it wouldn't work.
So, like I said, then shedecided she would make it work.
So the next year she broughtshe Tries.
(12:05):
I was a participant in thatfirst year and then after that I
volunteered.
I even emceed one year, whichI've never gotten that role
again, so I don't think it's myforte.
So anyway, after a couple ofyears Angie and I both were
involved with the nonprofit.
(12:26):
Then we both kind of startedstepping away to focus on she
Tries and I just had this momentwhere my home life was in a
position where I could take onmore, yeah, and the only thing I
could think about doing wassomething with she Tries.
I could wake up and talk aboutit with passion before I even
(12:47):
had a cup of coffee, and whenyou know something so in-depth
and to your core and can havethe opportunity to do something
more with it, I just felt likeit was a good chance, yeah.
So I invited her to coffee andvery bravely asked her if she
(13:08):
was looking for a partner orwould be interested, and
thankfully she said yes and so Icame on as a partner at the end
of 2018.
Speaker 1 (13:18):
That's really cool and you guys have been around
and now it's 2025, if you'relistening to this later but
that's pretty awesome.
Speaker 2 (13:24):
Yeah, it's been a fun ride.
Partnership is great,entrepreneurship is challenging
but fun.
We both have that mindset andwe're very yin and yang in our
partnership, so that that'sworking out pretty well.
Speaker 1 (13:38):
That's awesome to have that great fit.
So great segue, because whatare some of your favorite things
about being a race director?
Speaker 2 (13:48):
I love working with Angie for one.
I mean I just love that.
I know I'm going to talk to heralmost every day.
We have similar parenting liveswith kids so we can like throw
out venting or ideas and whatnotwith the kids, but like the
problem solving is fun.
I mean I enjoy that side ofjust entrepreneurship.
(14:10):
But race directing specificallythe finish line like the
moments of people crossing thefinish line are the best, like
people who maybe didn't knowthey could do it, or whose
spectators didn't think theycould do it, or maybe they all
did, but like it all needed tocome together.
I just that moment is sospecial.
We get a lot of messagesfollowing the finish line and
(14:33):
even like the day or two before,of what brought somebody to the
event.
There's usually either a friendhas twisted someone's arm or
someone's gone through somethingthat's just made them decide
that a triathlon is the nextthing they need to do, and it's
not always something traumatic,but there's often like some sort
of story of challenge andovercoming.
(14:56):
And we get those messages andwe get credited somehow with
like helping them, you know, andwe get credited somehow with
like helping them, you know.
And so I live for those moments.
Angie and I joke that we getpaid in those moments and not in
actual dollars, because that'sreally like it's just the icing
on the cake for everything thatwe do.
There's also a magic to themorning.
(15:18):
You know, when you first getthere and it's dark and you're
setting up and you just kind ofI don't know.
There's an energy and a magicthat you feel as you're getting
ready and then you stand infront of everybody with a
microphone to talk about theevent.
That's good.
Speaker 1 (15:35):
Yeah, and having been to at least one of your events,
it does have a very like it'sjust kind of a loving energy.
Yeah Right, sometimes you walkinto certain events and it's,
it's, it's can be intimidating,it can feel scary, it can feel
overwhelming, and it's like youshow up there, you're like music
(15:58):
and there's like coffee andeverybody's like happy and
welcoming and like I still havethis shirt, I wear like the
volunteer shirt.
I put it on.
I'm like this is so brilliant,something cool that you guys put
on the back.
That's like how can I?
Speaker 2 (16:14):
I'll try to help you.
Yeah, yeah, yeah.
Speaker 1 (16:18):
So great.
So yeah, kudos, kudos on that.
Speaker 2 (16:21):
Thank you, thanks for saying that.
I mean that's the whole purposeof what Angie wanted to create
was an environment where it'snot I mean, triathlon's
intimidating enough just thename and the images that people
conjure up when they think aboutit.
But we want it to be like a funenvironment and welcoming,
(16:43):
almost a boutique feel where,like, you get pampered and you
feel special and everyone'scheering everybody on and we do
give age group awards and thatsort of thing, but you can do it
without caring about that, likeyou're not going to get yelled
at.
I actually had somebody messageme after a different local
event here that's co-ed and Iwent to kind of promote she
(17:07):
Tries, while at this other eventI wasn't participating and I
saw someone I knew who's doneour events many times and she
texted me later and said, man, Imiss the she Tries atmosphere.
I got yelled at like threetimes by some dudes who you know
needed to pass me and whatever,and like it's just a different
feel, like there's a time and aplace for that.
And I've participated in thoseother kinds of events too.
(17:29):
I'm not like we all need tosupport all of us, so I'm not
knocking those events, but like,if you just want that
atmosphere where you can just goand do something, challenge
yourself, overcome something,and it's not about the time.
We are that event.
Yeah, if you want to care aboutthe time, you can do it too.
We have lots of women come back.
(17:49):
You have a goal of like beatingtheir times or getting on the
podium, and that's.
That's good too.
Speaker 1 (17:56):
Yeah, definitely Love that.
Okay.
So here's the fun question whatare some of your least favorite
parts of race directing?
Or maybe maybe the question ismore what do you wish people
knew about race directing thatperhaps they don't fully?
Speaker 2 (18:13):
appreciate.
I are the two full-time people.
Everyone else is eitherpart-time or volunteer.
Also, part-time volunteers,like everything is us.
So you know, the week of anevent we'll get emails from
participants like literally twodays, one day before the event
(18:36):
that like they broke a toenailand they can't participate.
Can they get a refund?
And like I wish that more peopleknew how much money we have to
spend guessing how many peopleare going to register, just so
we have enough shirts andfinisher awards and podium
awards and all these things andwe just have to hope that our
(18:57):
numbers are right.
So when you sign up and thentwo days before, you don't think
you can make it like we'vealready spent that money to buy
these things.
So it's, you know, kind ofheartbreaking for us because we
want you to be there and we havea no refund situation.
We do try to work with peopleas much as possible, but I wish
that more people knew that likemonths in advance, we're having
(19:20):
to outlay what we think is goingto be the case and it's not
like just magic that this stuffappears overnight.
We also do a lot of veryphysical labor of loading and
unloading our trailers with themerch, with all the participant
stuff, all the setup stuff, thetents, the tables, like that's
(19:40):
us.
So I feel like half the job ofthe triathlon weekend is loading
and unloading the U-Haultrailer.
Speaker 1 (19:49):
Totally, I was you know, of course, who doesn't
have in this sport like we'reboth got our garments on right,
yep.
So when we had our race back inAugust, like we did no exercise
, and then, you know, I lookedat our, I looked at my step
count and it was something like16,000 steps.
Speaker 2 (20:10):
You know, I'm like, oh, we did the race across the
span of a couple of hours Justby literally just walk back,
forth, back, forth, back forthyou know, set up this, do that,
go over here go, you know,Especially some of the venues
can be pretty spread out, so youdefinitely get a lot of steps
in those mornings.
Speaker 1 (20:28):
Yes, I know people are tired when they're done, but
you're also like you know,we're doing some things here too
.
Yeah.
Yeah exactly, yeah,no-transcript.
You know they're supporting awomen-owned company and a local
business, and you know so.
Speaker 2 (20:49):
Yeah, and I I think you know we kind of touched on
this earlier we get asked a lotto come to other cities, and
Angie and I would love nothingmore than to be in you know so
many cities, but it takes, youknow, a few hundred people to
make it viable to have the levelof experience that we're trying
to put out there.
So not just a you know run ofthe mill paint it pink women's
(21:13):
triathlon like we want it to bea nice event, but even just
things like venue fees, policefees, you know timing is
incredibly expensive.
All of those things play intoit.
So like we can't put a.
All of those things play intoit.
So like we can't put atriathlon on for just 100 women
Like we could, we would just gounder in a couple of years.
(21:38):
So that's another thing.
Like support your local events,come out to them.
You know we exist because wewant people to just come as they
are to do the thing.
You know you don't need to bein peak condition to come do our
events, just come do it.
And and the more you supportthis, the longer we can stick
around and keep pouring backinto the community.
Speaker 1 (21:54):
That's awesome.
What so, speaking of distancesthat people are thinking about?
Okay, like you know, I couldget my child to do this, I could
get my mom to do this, I couldget my sister to do this.
Speaker 2 (22:13):
What are some of the distances that we're talking,
because you guys have a veryunique format.
Yeah, exactly so.
Triathlon tends to have aboutfour main distances.
You have sprint, olympic, halfIronman, ironman, and then
there's some crazy others outthere.
We're on the sprint side.
It actually leans more to supersprint kind of, depending on
who's defining it.
So it's usually around a200-yard pool swim where you
snake through the pool in a timetrial fashion and then there's
(22:36):
like it's going off one at atime, so you're not starting in
these big groups.
Exactly About five to 10 secondsapart, so it's not a mass start
, but you line up around thepool and everyone just starts
individually.
Your time starts when you startand then the bike is usually
eight or nine miles and the runis usually two miles.
We have one event where it'sthree and yeah, so very doable
(23:00):
distances.
You can walk the run portion.
You don't have to run it, youcan hold onto the wall if you
need a break.
You know you can use almost anybike.
We do have cruisers every nowand then.
I don't recommend it,especially in the North Carolina
events.
There's these things calledhills that we don't have here in
Charleston but that exists inNorth Carolina and those are
(23:21):
tough on a cruiser.
And no e-bikes, obviously.
But yeah, it's just a verybeginner-friendly format that
can be fun for those who are notbeginners as well.
Speaker 1 (23:32):
That's really awesome .
Speaker 2 (23:33):
And we cater to ages 10 and up.
So 10 and up can do our regularevents, and then at two of our
events not this one in ChapelHill but the one we have, one in
Somerville coming up this monthand one in Huntersville, north
of Charlotte, at the end of thismonth they both have youth
events.
So young girls it's still girlsonly, but we allow ages four to
(23:57):
14 to participate in that andthen it's even shorter.
So we're talking about like onelap for the youngest age group,
not even a lap one length forthe youngest age group, and then
lap one length for the youngestage group and then half mile
bike and run distances.
So just something to get themexcited and introduced into the
sport.
Yeah, oh my gosh, I bet that isthe most adorable thing, it's
(24:20):
the cutest thing, with unicornhelmets and streamers and
glitter and all the fun.
Speaker 1 (24:26):
That is so awesome.
So if you were to give somewords of wisdom to somebody
who's thinking about either youknow they're a mom and they want
to get active, or you knowsomebody who has a kid who's
asking them about getting in thestore, what would be your, your
words of wisdom of how to getthem to to go over the ledge and
(24:50):
do it?
Speaker 2 (24:51):
or try it.
I think the best thing to do,like an ideal scenario, is to
find a community that isinterested in also training for
these sorts of events.
So in several cities there's agroup called Try it For Life.
There's also youth trainingprograms for kids interested in
triathlon.
Some of them can be supercompetitive.
(25:12):
So you know, there's thatcaveat.
But the community aspect andfinding those training groups is
really helpful and like gettingyou to stick with it and hold
yourself accountable to what youwant to sign up for.
But if you are just like I don'teven know that I can see myself
(25:32):
there like come out andvolunteer.
Come see one of our.
We have three more this month.
Come see it and I think youwill be like pleasantly
surprised at how much it wouldmake sense for you to be there
as a participant.
You will see women of all ages,all fitness backgrounds just
(25:54):
doing their thing.
No one is judging you, no oneis comparing you to someone else
.
And if you can see thatfirsthand as a volunteer, I've
had several women sign up toparticipate after volunteering.
So that's another great idea.
But if you're looking for acommunity and you don't know
where to start, you can alwaysemail me and we have a lot of
connections in the differentcities where we can connect
(26:17):
people to people like Chris andothers who are active in the
community and helping women inthe sport.
Speaker 1 (26:25):
That's so awesome.
Okay, so if we head to yourwebsite she triescom we're going
to find all your races, right.
Yes, so can you do you rememberthem off the top of your head,
like which events you've got?
Yeah, how could you forget?
Speaker 2 (26:41):
So in May we have one here in Mount Pleasant.
That one's obviously alreadyhappened.
Next year will be our 10-yearanniversary, so we're going to
have a big celebration for that.
And June we are in SouthCharlotte at the Harris YMCA
Coming up.
This month we have threeback-to-back.
So we're in Chapel Hill thisweekend, on the 14th.
That still has registrationspots available.
(27:03):
So if you are just feeling it,and I have talked you into it,
you can still sign up.
You can use team Sarah with anH for $10 off.
The next weekend we're inSomerville, south Carolina.
That's the one that also has ashe Tries Girl event that
follows the women's event.
Those both still haveavailability, although the girls
(27:24):
.
I think we have less than 15spots available, so if you have
a daughter wanting to get onthat one, you should sign up now
.
And then Huntersville isSeptember 28th.
That is our last hurrah of theyear.
That one also has a girls eventfollowing the women's.
There's still availability inboth of those events the women's
and the girls.
And yeah, so come on out.
Speaker 1 (27:47):
Yeah, I also love how you've got it really clear of
like where to go, what are thedates?
Volunteer register.
Speaker 2 (27:55):
Thank you, we try I appreciate that you've taken a
look at the website.
Speaker 1 (27:59):
Yes, yes, yeah, so, cause I was sending it out to
all of our athletes, Don'tforget register.
Speaker 2 (28:04):
Oh, thank you, that's so kind, yeah, all that stuff,
yay, so cool.
Speaker 1 (28:10):
All right, sarah Hayes, anything else you want to
leave us with before we head?
Speaker 2 (28:15):
out.
Just believe in yourself and go, do something fun and new, or
come back to triathlon.
If it's been a while, we canall take breaks and like
self-included and then get backon the horse or on the bike and
do it againincluded, and thenget back on the on the horse or
on the bike and do it again.
So, angie and I are counting onyou all to to find your
triathlon moment and come joinus, and you can do hard things.
Speaker 1 (28:37):
We totally can do, hard things, I agree, which
reminds me of your.
In your email you have the isit the champion of confidence?
And then Angie is.
Speaker 2 (28:45):
Angie's champion of confidence and I'm champion of
enthusiasm.
Okay, well, I think it fits.
Speaker 1 (28:51):
Thanks Awesome.
Well, Sarah Hayes from sheTries.
Thank you so much for having me.
Speaker 2 (28:57):
This was awesome.
Have a great week, yeah you too.
Bye.
All right, welcome back to the Find your Edge
podcast.
I am excited to have a guesttoday, Sarah Hayes from she
Tries.
So if you are a female intriathlon or thinking about
triathlon, this is totally theepisode for you.
But even if you're not a woman,and maybe the females kids
included in your life are maybethinking about something of a
(01:23):
challenge, this is definitelygonna be the episode for you.
If you're wanting morenutrition content, hang out
until next week, but in themeantime, Sarah Hayes, I'm so
excited that you're here.
Speaker 2 (01:32):
I know.
Speaker 1 (01:32):
Angie couldn't make it, but you guys are having your
race coming up this weekend inChapel Hill, which is near us,
so I just wanted to feature you,because obviously it's not
common to see other female racedirectors.
And welcome to the show.
Speaker 2 (01:47):
Thank you so much.
It's such a pleasure to be hereand just exciting to stay in
touch with you after meeting acouple of years ago and getting
to work together in thisindustry.
Speaker 1 (01:59):
Yeah totally which, speaking of full disclosure, we
met at endurance exchange, whichis the annual um.
Speaker 2 (02:08):
Travel on industry conference?
Yeah.
Speaker 1 (02:11):
Travel on industry conference and we met through a
mutual coach friend and we allwent out for drinks together.
That's, I think, how I met youguys.
You guys were like wanting toget go to speakeasies, which was
really fun.
Speaker 2 (02:31):
Listen, I don't get met you guys.
Speaker 1 (02:32):
You guys were like wanting to get go to speakeasies
, which was really fun and like,listen, I don't get out too
often, but when I do we're goingto find some fun places to go
Totally.
And also, uh, we all have kids,so sometimes you got to go to
the fun places that you can'ttake your kids either.
Um, and then through that youguys only had races.
You had, I think, three racesin South Carolina, right, we did
.
And then you have expandedsince then, which also happened
(02:52):
at another endurance exchange.
So uh, before we get into theseconferences totally, you have to
tell that story because it'skind of amazing and then we'll
get deeper into other things interms of your expanded races.
But how did that happen?
I love the story.
Speaker 2 (03:13):
Yeah.
Well, when it happened theconference was in Charlotte,
North Carolina, and Angie and Iwere attending a session
specific to women in triathlonand how to make events like more
encouraging and whatnot, whichis our wheelhouse.
So we were just kind of thereto like give our two cents if
anybody had questions.
(03:33):
But in the same room wasanother race director who also
does timing and production,Jeremy with Set Up Events, and
he had for years owned theRamblin' Rose series in North
Carolina and that was a seriesthat inspired she Tries.
Angie had participated in it,had known about it for years.
A lot of the Try it For Life,which is a nonprofit group that
(03:56):
trains for triathlons, theytrained for some of these events
.
So there's a long history thereand Angie and I have wanted to
expand beyond South Carolina, Imean almost since I came on as a
partner.
And so she just kind of in trueAngie fashion, leaned over and
was like what's it going to take, or are you married to the name
(04:16):
Ramblin' Rose?
Could you just rename and useour brand, you know, license it
basically for your events?
And he was like, huh, yeah, Imean I guess I could.
And then by the end of theconference he was like I think
you guys need to take the racesLike they need to be yours.
And so we hashed out a deal andum in a bar, right In a bar yes
(04:42):
, Once again, drinks.
Again we're involved.
Jeremy's a great guy.
He has a lot of passion for the, you know, triathlon and just
sports in general and raceevents.
So he, you know, has a lot ofgreat ideas and does a lot of
different things in the industryand around the country.
But he just felt like it wastime to put this group of events
(05:05):
into some women's hands.
And we still work with him.
He times the events, he's agreat advice giver, but we now
had brought on some more racebabies.
Yeah, Like, like overnight youhad multiple races.
But at that time we had gonedown to two events.
In South Carolina we bought thefour in North Carolina, so we
went kind of overnight to sixevents.
And South Carolina we boughtthe four in North Carolina, so
(05:25):
we went kind of overnight to sixevents and we did all six last
year.
This year we cut one of thembecause the attendance was just
not high enough to continuegoing.
As you know, it's reallyexpensive to put on triathlon
events and so you really need tomeet a threshold to make it
viable.
And you know, we just didn'thave there, wasn't enough there
(05:49):
to continue that one.
So we now have five events.
We hope to keep growing, butour focus right now is to really
build these up and make them,you know, even better.
Every year we're alwayschallenging ourselves to make it
a better event.
Speaker 1 (06:02):
Yeah, Awesome.
I remember after that time thatwe met in Austin, you guys sent
me this great like postcard andlike you guys were all like
it's just like so inspiring itjust like.
Look at the postcard, I'm likewow, everybody looks so happy
and joyous.
And then you had this likewonderful, like your like metal
was like a necklace, it wasgorgeous.
(06:24):
And then, like I got a sticker,I was like I haven't even raced
with these ladies, you need tocome out.
I know I did Well.
I I love volunteering, you knowthat right.
So that's my jam with you guys.
So, yeah, let's back up alittle bit.
How did you get into triathlon?
And I guess Angie too, rightCause then you guys eventually
met and so yeah.
Speaker 2 (06:46):
Yeah, angie was actually part of my beginning of
triathlon.
At the time I was doing like abootcamp group with some friends
and we had trained for a halfmarathon and I was running a
small business at the time and afriend said, hey, why don't we
just try a triathlon?
(07:06):
And so I was like, well, yeah,I guess I, I can swim and I have
a bike.
Um, although I had to get, Ihad to borrow a road bike cause
I learned that it couldn't belike a cruiser, you know, and
and I, you know, I run, I can dothe running part for sure.
So I, you know, startedtraining with her but then
quickly realized that I had noidea what I needed and like what
(07:28):
was going on.
So I walked into a store in ourtown that it's not here anymore
, but Angie was the manager ofthat store and she was so great,
I was so intimidated and Iwalked in and I was like, um, I
know, from my first travel onand I don't know what I'm doing,
and she was like, oh, okay,yeah, so try these things on and
you're going to need this andthis and a race belt, and then
(07:49):
this, and you know, like, theseare the bare minimum and this is
like the next step up and Ithink I bought every single
thing she told me to buy and shejust gave me all this advice.
I felt so confident leaving thestore and we stayed in touch.
I had told her about thebusiness I was running at the
time and we just stayed in touch, kind of through email and then
through social media as thatbecame bigger and that's how I
(08:13):
got into it.
This was in like 2009.
This was pre-kids just me sortof in my late 20s like finding
my athletic life.
We saw each other at eventswith triathlon and that kind of
thing.
So, yeah, that's how I got intothe sport.
I loved the challenge of tryingcycling and swimming.
They were not my best at thetime.
(08:35):
Swimming is still not my best,but I like having different
disciplines to improve on.
Speaker 1 (08:41):
Cool.
And then, obviously, the storyof how you and Angie met, which
that story was great because Ifeel like I wish you were here
today because she is asaleswoman.
Yeah, she's great she can sellyou on stuff.
Speaker 2 (08:52):
I mean Angie people just can't tell her no, and
including me, so it's very rareLike there've been a few ideas
that she's had that I've had tobe like nope, debbie Downer here
is going to tell you we'regoing to halt that right now.
But she is very convincing andshe, you know, when she started
our series there were people whotold her it wouldn't work and
(09:16):
that there weren't enough womento want to do these events, and
you know all this kind of stuffand she, you know the best way
to get something done is just totell her no and then she's
going to find a way.
So yeah, she's a greatsalesperson and just a lot of
fun to be around.
Speaker 1 (09:31):
Yeah, totally so.
Did she get the race series offthe ground and then you joined
later?
Like, how did that relationshipso?
Speaker 2 (09:39):
fast forward a little bit more.
Angie and I both started havingkids and, as you know, anyone
who's going down that path knowsit's like, obviously, life
changing.
You don't feel the same in yourbody, you don't look the same,
your schedule for training iseither out the window or totally
different, and there's kind ofan identity crisis that we all
(09:59):
hit at some point of like wheream I in this and how you know?
When does that's my self-carestart and what does my training
look like anymore, if that wasever something that was
important to you.
And then what's what's likeselfish?
Speaker 1 (10:13):
Right, exactly, there's a lot of guilt and doing
these things.
Speaker 2 (10:16):
So around that time Angie, who had been like really
competitive in various sports,including soccer and triathlon,
competitive in various sports,including soccer and triathlon
she was having these moments andshe had gotten to know in her
life as the manager of thetriathlon store she was also
managing one in Charlotte and inthat arena met a woman who had
(10:37):
started Try it For Life, whichwas a nonprofit training and
mentoring group for triathlon,so not coaches or personal
trainers, but just women comingtogether, motivating women to
get a training done and theywould train for the Rambling
Rose.
So she knew about both of theseorganizations and she decided
to bring a chapter of Try it ForLife to Charleston with like
(11:00):
two months heads up.
I mean just not even not like ayear planning whatever.
She just called the woman whostarted it and said I want to do
it.
And the woman was like okay,well, when do you think?
And she was like in two months.
So she grabbed a bunch of usthat she knew that had been in
triathlon and was like let'sstart this chapter.
And of course all of us said no, but Angie being Angie, by the
(11:23):
end of the day we were allsaying yes, and so we started
that chapter, we started thegroup.
It was really challenging butfun to get these women to agree
to sign up as new athletes, todo triathlon for the first time,
to find mentors to work withthem.
So that was the first step wasbringing that organization here.
(11:43):
And then that first year theytraveled to Charlotte to do the
Ramblin' Rose and Angie saidthis is silly, we need a local
women's only event.
And she talked to some racedirectors.
Nobody was interested inputting it on so they basically
told her it wouldn't work.
So, like I said, then shedecided she would make it work.
So the next year she broughtshe Tries.
(12:05):
I was a participant in thatfirst year and then after that I
volunteered.
I even emceed one year, whichI've never gotten that role
again, so I don't think it's myforte.
So anyway, after a couple ofyears Angie and I both were
involved with the nonprofit.
(12:26):
Then we both kind of startedstepping away to focus on she
Tries and I just had this momentwhere my home life was in a
position where I could take onmore, yeah, and the only thing I
could think about doing wassomething with she Tries.
I could wake up and talk aboutit with passion before I even
(12:47):
had a cup of coffee, and whenyou know something so in-depth
and to your core and can havethe opportunity to do something
more with it, I just felt likeit was a good chance, yeah.
So I invited her to coffee andvery bravely asked her if she
(13:08):
was looking for a partner orwould be interested, and
thankfully she said yes and so Icame on as a partner at the end
of 2018.
Speaker 1 (13:18):
That's really cool and you guys have been around
and now it's 2025, if you'relistening to this later but
that's pretty awesome.
Speaker 2 (13:24):
Yeah, it's been a fun ride.
Partnership is great,entrepreneurship is challenging
but fun.
We both have that mindset andwe're very yin and yang in our
partnership, so that that'sworking out pretty well.
Speaker 1 (13:38):
That's awesome to have that great fit.
So great segue, because whatare some of your favorite things
about being a race director?
Speaker 2 (13:48):
I love working with Angie for one.
I mean I just love that.
I know I'm going to talk to heralmost every day.
We have similar parenting liveswith kids so we can like throw
out venting or ideas and whatnotwith the kids, but like the
problem solving is fun.
I mean I enjoy that side ofjust entrepreneurship.
(14:10):
But race directing specificallythe finish line like the
moments of people crossing thefinish line are the best, like
people who maybe didn't knowthey could do it, or whose
spectators didn't think theycould do it, or maybe they all
did, but like it all needed tocome together.
I just that moment is sospecial.
We get a lot of messagesfollowing the finish line and
(14:33):
even like the day or two before,of what brought somebody to the
event.
There's usually either a friendhas twisted someone's arm or
someone's gone through somethingthat's just made them decide
that a triathlon is the nextthing they need to do, and it's
not always something traumatic,but there's often like some sort
of story of challenge andovercoming.
(14:56):
And we get those messages andwe get credited somehow with
like helping them, you know, andwe get credited somehow with
like helping them, you know.
And so I live for those moments.
Angie and I joke that we getpaid in those moments and not in
actual dollars, because that'sreally like it's just the icing
on the cake for everything thatwe do.
There's also a magic to themorning.
(15:18):
You know, when you first getthere and it's dark and you're
setting up and you just kind ofI don't know.
There's an energy and a magicthat you feel as you're getting
ready and then you stand infront of everybody with a
microphone to talk about theevent.
That's good.
Speaker 1 (15:35):
Yeah, and having been to at least one of your events,
it does have a very like it'sjust kind of a loving energy.
Yeah Right, sometimes you walkinto certain events and it's,
it's, it's can be intimidating,it can feel scary, it can feel
overwhelming, and it's like youshow up there, you're like music
(15:58):
and there's like coffee andeverybody's like happy and
welcoming and like I still havethis shirt, I wear like the
volunteer shirt.
I put it on.
I'm like this is so brilliant,something cool that you guys put
on the back.
That's like how can I?
Speaker 2 (16:14):
I'll try to help you.
Yeah, yeah, yeah.
Speaker 1 (16:18):
So great.
So yeah, kudos, kudos on that.
Speaker 2 (16:21):
Thank you, thanks for saying that.
I mean that's the whole purposeof what Angie wanted to create
was an environment where it'snot I mean, triathlon's
intimidating enough just thename and the images that people
conjure up when they think aboutit.
But we want it to be like a funenvironment and welcoming,
(16:43):
almost a boutique feel where,like, you get pampered and you
feel special and everyone'scheering everybody on and we do
give age group awards and thatsort of thing, but you can do it
without caring about that, likeyou're not going to get yelled
at.
I actually had somebody messageme after a different local
event here that's co-ed and Iwent to kind of promote she
(17:07):
Tries, while at this other eventI wasn't participating and I
saw someone I knew who's doneour events many times and she
texted me later and said, man, Imiss the she Tries atmosphere.
I got yelled at like threetimes by some dudes who you know
needed to pass me and whatever,and like it's just a different
feel, like there's a time and aplace for that.
And I've participated in thoseother kinds of events too.
(17:29):
I'm not like we all need tosupport all of us, so I'm not
knocking those events, but like,if you just want that
atmosphere where you can just goand do something, challenge
yourself, overcome something,and it's not about the time.
We are that event.
Yeah, if you want to care aboutthe time, you can do it too.
We have lots of women come back.
(17:49):
You have a goal of like beatingtheir times or getting on the
podium, and that's.
That's good too.
Speaker 1 (17:56):
Yeah, definitely Love that.
Okay.
So here's the fun question whatare some of your least favorite
parts of race directing?
Or maybe maybe the question ismore what do you wish people
knew about race directing thatperhaps they don't fully?
Speaker 2 (18:13):
appreciate.
I are the two full-time people.
Everyone else is eitherpart-time or volunteer.
Also, part-time volunteers,like everything is us.
So you know, the week of anevent we'll get emails from
participants like literally twodays, one day before the event
(18:36):
that like they broke a toenailand they can't participate.
Can they get a refund?
And like I wish that more peopleknew how much money we have to
spend guessing how many peopleare going to register, just so
we have enough shirts andfinisher awards and podium
awards and all these things andwe just have to hope that our
(18:57):
numbers are right.
So when you sign up and thentwo days before, you don't think
you can make it like we'vealready spent that money to buy
these things.
So it's, you know, kind ofheartbreaking for us because we
want you to be there and we havea no refund situation.
We do try to work with peopleas much as possible, but I wish
that more people knew that likemonths in advance, we're having
(19:20):
to outlay what we think is goingto be the case and it's not
like just magic that this stuffappears overnight.
We also do a lot of veryphysical labor of loading and
unloading our trailers with themerch, with all the participant
stuff, all the setup stuff, thetents, the tables, like that's
(19:40):
us.
So I feel like half the job ofthe triathlon weekend is loading
and unloading the U-Haultrailer.
Speaker 1 (19:49):
Totally, I was you know, of course, who doesn't
have in this sport like we'reboth got our garments on right,
yep.
So when we had our race back inAugust, like we did no exercise
, and then, you know, I lookedat our, I looked at my step
count and it was something like16,000 steps.
Speaker 2 (20:10):
You know, I'm like, oh, we did the race across the
span of a couple of hours Justby literally just walk back,
forth, back, forth, back forthyou know, set up this, do that,
go over here go, you know,Especially some of the venues
can be pretty spread out, so youdefinitely get a lot of steps
in those mornings.
Speaker 1 (20:28):
Yes, I know people are tired when they're done, but
you're also like you know,we're doing some things here too
.
Yeah.
Yeah exactly, yeah,no-transcript.
You know they're supporting awomen-owned company and a local
business, and you know so.
Speaker 2 (20:49):
Yeah, and I I think you know we kind of touched on
this earlier we get asked a lotto come to other cities, and
Angie and I would love nothingmore than to be in you know so
many cities, but it takes, youknow, a few hundred people to
make it viable to have the levelof experience that we're trying
to put out there.
So not just a you know run ofthe mill paint it pink women's
(21:13):
triathlon like we want it to bea nice event, but even just
things like venue fees, policefees, you know timing is
incredibly expensive.
All of those things play intoit.
So like we can't put a.
All of those things play intoit.
So like we can't put atriathlon on for just 100 women
Like we could, we would just gounder in a couple of years.
(21:38):
So that's another thing.
Like support your local events,come out to them.
You know we exist because wewant people to just come as they
are to do the thing.
You know you don't need to bein peak condition to come do our
events, just come do it.
And and the more you supportthis, the longer we can stick
around and keep pouring backinto the community.
Speaker 1 (21:54):
That's awesome.
What so, speaking of distancesthat people are thinking about?
Okay, like you know, I couldget my child to do this, I could
get my mom to do this, I couldget my sister to do this.
Speaker 2 (22:13):
What are some of the distances that we're talking,
because you guys have a veryunique format.
Yeah, exactly so.
Triathlon tends to have aboutfour main distances.
You have sprint, olympic, halfIronman, ironman, and then
there's some crazy others outthere.
We're on the sprint side.
It actually leans more to supersprint kind of, depending on
who's defining it.
So it's usually around a200-yard pool swim where you
snake through the pool in a timetrial fashion and then there's
(22:36):
like it's going off one at atime, so you're not starting in
these big groups.
Exactly About five to 10 secondsapart, so it's not a mass start
, but you line up around thepool and everyone just starts
individually.
Your time starts when you startand then the bike is usually
eight or nine miles and the runis usually two miles.
We have one event where it'sthree and yeah, so very doable
(23:00):
distances.
You can walk the run portion.
You don't have to run it, youcan hold onto the wall if you
need a break.
You know you can use almost anybike.
We do have cruisers every nowand then.
I don't recommend it,especially in the North Carolina
events.
There's these things calledhills that we don't have here in
Charleston but that exists inNorth Carolina and those are
(23:21):
tough on a cruiser.
And no e-bikes, obviously.
But yeah, it's just a verybeginner-friendly format that
can be fun for those who are notbeginners as well.
Speaker 1 (23:32):
That's really awesome .
Speaker 2 (23:33):
And we cater to ages 10 and up.
So 10 and up can do our regularevents, and then at two of our
events not this one in ChapelHill but the one we have, one in
Somerville coming up this monthand one in Huntersville, north
of Charlotte, at the end of thismonth they both have youth
events.
So young girls it's still girlsonly, but we allow ages four to
(23:57):
14 to participate in that andthen it's even shorter.
So we're talking about like onelap for the youngest age group,
not even a lap one length forthe youngest age group, and then
lap one length for the youngestage group and then half mile
bike and run distances.
So just something to get themexcited and introduced into the
sport.
Yeah, oh my gosh, I bet that isthe most adorable thing, it's
(24:20):
the cutest thing, with unicornhelmets and streamers and
glitter and all the fun.
Speaker 1 (24:26):
That is so awesome.
So if you were to give somewords of wisdom to somebody
who's thinking about either youknow they're a mom and they want
to get active, or you knowsomebody who has a kid who's
asking them about getting in thestore, what would be your, your
words of wisdom of how to getthem to to go over the ledge and
(24:50):
do it?
Speaker 2 (24:51):
or try it.
I think the best thing to do,like an ideal scenario, is to
find a community that isinterested in also training for
these sorts of events.
So in several cities there's agroup called Try it For Life.
There's also youth trainingprograms for kids interested in
triathlon.
Some of them can be supercompetitive.
(25:12):
So you know, there's thatcaveat.
But the community aspect andfinding those training groups is
really helpful and like gettingyou to stick with it and hold
yourself accountable to what youwant to sign up for.
But if you are just like I don'teven know that I can see myself
(25:32):
there like come out andvolunteer.
Come see one of our.
We have three more this month.
Come see it and I think youwill be like pleasantly
surprised at how much it wouldmake sense for you to be there
as a participant.
You will see women of all ages,all fitness backgrounds just
(25:54):
doing their thing.
No one is judging you, no oneis comparing you to someone else
.
And if you can see thatfirsthand as a volunteer, I've
had several women sign up toparticipate after volunteering.
So that's another great idea.
But if you're looking for acommunity and you don't know
where to start, you can alwaysemail me and we have a lot of
connections in the differentcities where we can connect
(26:17):
people to people like Chris andothers who are active in the
community and helping women inthe sport.
Speaker 1 (26:25):
That's so awesome.
Okay, so if we head to yourwebsite she triescom we're going
to find all your races, right.
Yes, so can you do you rememberthem off the top of your head,
like which events you've got?
Yeah, how could you forget?
Speaker 2 (26:41):
So in May we have one here in Mount Pleasant.
That one's obviously alreadyhappened.
Next year will be our 10-yearanniversary, so we're going to
have a big celebration for that.
And June we are in SouthCharlotte at the Harris YMCA
Coming up.
This month we have threeback-to-back.
So we're in Chapel Hill thisweekend, on the 14th.
That still has registrationspots available.
(27:03):
So if you are just feeling it,and I have talked you into it,
you can still sign up.
You can use team Sarah with anH for $10 off.
The next weekend we're inSomerville, south Carolina.
That's the one that also has ashe Tries Girl event that
follows the women's event.
Those both still haveavailability, although the girls
(27:24):
.
I think we have less than 15spots available, so if you have
a daughter wanting to get onthat one, you should sign up now
.
And then Huntersville isSeptember 28th.
That is our last hurrah of theyear.
That one also has a girls eventfollowing the women's.
There's still availability inboth of those events the women's
and the girls.
And yeah, so come on out.
Speaker 1 (27:47):
Yeah, I also love how you've got it really clear of
like where to go, what are thedates?
Volunteer register.
Speaker 2 (27:55):
Thank you, we try I appreciate that you've taken a
look at the website.
Speaker 1 (27:59):
Yes, yes, yeah, so, cause I was sending it out to
all of our athletes, Don'tforget register.
Speaker 2 (28:04):
Oh, thank you, that's so kind, yeah, all that stuff,
yay, so cool.
Speaker 1 (28:10):
All right, sarah Hayes, anything else you want to
leave us with before we head?
Speaker 2 (28:15):
out.
Just believe in yourself and go, do something fun and new, or
come back to triathlon.
If it's been a while, we canall take breaks and like
self-included and then get backon the horse or on the bike and
do it againincluded, and thenget back on the on the horse or
on the bike and do it again.
So, angie and I are counting onyou all to to find your
triathlon moment and come joinus, and you can do hard things.
Speaker 1 (28:37):
We totally can do, hard things, I agree, which
reminds me of your.
In your email you have the isit the champion of confidence?
And then Angie is.
Speaker 2 (28:45):
Angie's champion of confidence and I'm champion of
enthusiasm.
Okay, well, I think it fits.
Speaker 1 (28:51):
Thanks Awesome.
Well, Sarah Hayes from sheTries.
Thank you so much for having me.
Speaker 2 (28:57):
This was awesome.
Have a great week, yeah you too.
Bye.
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