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September 22, 2025 58 mins

Join our community of fearless leaders in search of unreasonable outcomes...

Passion is a lie.

At least, that's what today's guest, franchise mogul Aaron Harper, argues. In this episode of Finding Peak, Aaron dismantles the conventional wisdom that you need to be passionate about your business to succeed. Instead, he reveals a contrarian approach to building a profitable, scalable, and AI-proof business empire.

Aaron, the man who took a family-owned power washing business and scaled it to 326 units in 35 states in just 18 months, shares his framework for identifying and acquiring businesses with massive potential. He explains why "boring" businesses are often the most profitable and how to avoid the ego traps that kill most startups.

If you've ever dreamed of owning your own business but don't know where to start, this episode is your blueprint. Aaron provides a step-by-step guide for aspiring entrepreneurs, from developing a business acquisition checklist to understanding the real costs and challenges of entrepreneurship.

In This Episode, You'll Learn:

  • Why you DON'T need to be passionate about your business to be successful.
  • The 3-step framework for finding and buying a profitable business.
  • How to build an AI-proof business that will thrive in 2025 and beyond.
  • The #1 reason most businesses fail (and how to avoid it).
  • Franchise secrets from a CEO who grew a company to 326 locations in 18 months.
Connect with Aaron Harper: Recommended Tools for Growth

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