This episode is a conversation with Scout Driscoll, Founder and CEO of DesignScout, a branding and full-service design agency. Scout started her business 21 years ago, when she was fresh out of college. In listening to her story, it's evident she has a true love affair with her business. She never looks at DesignScout as an asset, but rather as a child. Her business, her employees, and her clients - are all deeply personal to her.
One of the biggest (and incredibly successful) lessons Scout was forced to learn in her journey is how to successfully market her business after being referral based. Her "covid pivot" helped her realize that marketing yourself correctly helps her catch her soulmate clients. Her story is inspiring.
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