This episode features a conversation with Amanda Wurzbach, the founder of Total Dish - a messaging and branding consultancy. Early in her marketing career, Amanda recognized that what she loved to do is brand storytelling. During the 2008 recession, Amanda was laid off, and after already once having to job hunt in a tough market, she took a leap of faith and began Total Dish. Her father always taught her to 'call one person. Tell them exactly what you are looking for and then ask that person who she needs to talk to.' With that "secret formula," Amanda hit the ground running and landed her first client from the second call.
Words are Amanda's superpower. Her other superpower was recognizing that she didn't have to build a successful business doing anything she didn't like to do. Rather, she could build it by focusing only what she loves most - telling a company's story.
Tune in to hear more about Amanda's inspiring entrepreneurial journey!
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