Mastering the 13-Week Cashflow Forecast: CFO Insights with Ken Lacroix

In this episode of FinFactor, host Blaine Bertsch sits down with finance leader Ken Lacroix to explore why the 13-week cashflow forecast is one of the most powerful yet overlooked tools in business finance. They discuss the challenges companies face when setting up accurate forecasts, the shift in mindset required to move from profit and loss to true cash management, and the importance of focusing on major inflows and outflows to gain clarity. 

The conversation also covers how customer behavior impacts collections, why velocity of money is key for managing working capital, and how technology can streamline cashflow forecasting for CFOs and finance teams. Packed with real-world insights, this episode delivers practical finance strategies to help leaders gain visibility, reduce risk, and drive business growth.

#CashflowForecasting #13WeekForecast #FinanceStrategies #CashManagement #WorkingCapital

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Learn how you can gain crystal-clear cash flow insights, accurate forecasts, and powerful scenario modeling at Dryrun.com

Connect with Ken at linkedin.com/in/kenlacroix/

Learn about Insightful Partners at insightfulpartners.com

Watch on YouTube: https://youtu.be/Sx8PGWq72aw