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June 5, 2025 39 mins

How can shifting FinOps left improve cost outcomes and cross-team collaboration?

In this episode of FinOps in Action, I sat down with Sonal Gupta, Senior Manager of FinOps and Cloud Hosting Services at Carlsberg, and a seasoned expert who’s spoken at events hosted by Sams Nordic, Gartner, and Microsoft. Sonal brings a global perspective to FinOps leadership and shares her approach to embedding cost awareness earlier in the development lifecycle.

Together, we dive into key topics, including:

  • What it means to "shift left” in FinOps and why it’s critical for modern organizations

  • Core priorities for FinOps leaders: cost savings, standardization, and improved collaboration

  • How to build trust with engineering teams and drive accountability

  • The industry-wide impact of FinOps practices across sectors


Whether you're new to FinOps or scaling a mature practice, this episode offers actionable insights from one of the industry's most thoughtful voices.

Don’t forget to subscribe for more expert interviews, FinOps best practices, and cloud cost optimization strategies!

Quote of the Show:

  • “ If you provide engineers with that kind of transparency and data visibility, I think that will definitely help you push them indirectly. So just make it more fun, make it more exciting, make it more engaged.” - Sonal Gupta


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