How do you turn FinOps from a reporting function into part of the company’s operating system?
In this episode of FinOps in Action, I sit down with Zach Johnson, Head of FinOps & Cloud Platforms at Splunk to unpack why world-class FinOps isn’t about dashboards or reports, it’s about business value, executive alignment, and proactive decision-making.
Zach shares how one of his earliest lessons in FinOps was realizing that “presenting data isn’t the same as solving the problem.” That insight shaped the way he approaches communication with engineering, finance, and the C-suite and why the right metric depends entirely on who’s in the room. He explains why executives care more about unit economics and unallocated spend than tagging compliance, and how connecting cloud usage to business outcomes changes how organizations prioritize optimization.
We also dive into why rate optimization drives the biggest impact at scale, how Zach’s team uses AI-generated insights and Slack automation to make FinOps proactive rather than reactive, and why people skills often matter more than technical depth when driving adoption. From building monthly business reviews to modeling commitment purchases with data science, Zach offers a transparent look into how Splunk achieves over $100M in annual cloud savings.
Here’s what we talked about:
- Why “more dashboards” is not a FinOps strategy and why presenting data is not the same as solving the problem
- The metrics executives actually care about (and why tagging compliance usually isn’t one of them)
- How business context, margin goals, and unit economics shape every FinOps decision Splunk makes
- Why proactive FinOps beats reactive FinOps and how Slack automation + AI insights help teams get ahead of cost changes
- How to communicate cloud spend in a way that Finance, Product, and Engineering all understand
- Why rate optimization drives the biggest financial impact in large-scale SaaS environments
- How Zach’s monthly business review framework aligns engineering, product, finance, and FinOps around shared priorities
🎧 Subscribe for more FinOps leadership conversations → https://www.finopsinaction.com/
Quote of the Show:
- “A terrible engineer with fantastic people skills can oftentimes make a lot more progress than a fantastic engineer with horrific business skills or people skills.” - Zach Johnson
Links:
- LinkedIn: https://www.linkedin.com/in/zach-johnson-86581342/
- Website: https://www.splunk.com/
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/f25a9d18-c12f-4ee4-93f5-2aa96e509b55
- Apple Podcasts: https://podcasts.apple.com/us/podcast/finops-in-action/id1790497808
- iHeart Radio: https://iheart.com/podcast/268443483/
- Podchaser: https://www.podchaser.com/podcasts/finops-in-action-5958339
- Spotify: https://open.spotify.com/show/3IpjMc3qxDXZAjic5Zq21t
- Substack: https://finopsinaction.substack.com/
- Transistor: finopsinaction.com
- YouTube: https://www.youtube.com/@PointFiveCloudCostEfficiency
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.