Can Treasury Tech be Enjoyable to Use?

While consumer apps excel in intuitive, self-serve design, corporate tools like legacy Treasury Management Systems often lack this user-focused approach, leading to friction and reduced engagement. In this episode of Fintech Corner, Joseph Drambarean sits down with Bruce Edlund, Group Director and Assistant Treasurer at Cloud Software Group, to dive into the limitations of legacy Treasury Management Systems and the role of human-centered design, APIs, and AI in shaping the future of treasury tech. Together, they discuss how the next generation of treasury tech will prioritize ease of use, integration, and automation, paving the way for a more agile, efficient, and responsive treasury experience.

Highlights:

• Discover why APIs are essential for real-time treasury operations
• Learn how Trovata’s approach to human-centered design creates intuitive, accessible treasury systems
• Explore AI’s potential in treasury, from streamlining data access to navigating complex financial strategies
• Understand how consumer-grade UX is transforming treasury tasks
• Hear Bruce’s insights on challenges with KYC compliance and what needs to change

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Connect with our hosts:

• Joseph “JD” Drambarean
• Bruce Edlund

About Joseph “JD” Drambarean

JD is Trovata’s Chief Technology Officer. Previously, he was Director of Strategy with the mobile app design firm, Punchkick Interactive. There, he was responsible for developing roadmaps and executing global product launches for brands like Marriott International, Allstate Insurance, and Harley-Davidson. He later served as a Senior Manager in Capital One’s Digital Product Management team. Joseph is a Chicago native, and graduated with a BA in Political Science & Economics from Loyola University of Chicago.

Connect with JD on Linkedin: https://www.linkedin.com/in/jdrambarean 

About Bruce Edlund

Bruce Edlund is Group Director and Assistant Treasurer at Cloud Software Group, bringing over two decades of corporate treasury expertise to the role. After starting his career with five years in investment banking, Mr. Edlund has developed extensive experience in cash and liquidity management, investments, cash forecasting, FX and interest rate hedging, debt capital markets, rating agency relations, and stock repurchases. His career spans public and private companies in various industries, including telecommunications, retail, and IT, with notable positions at Walmart and Citrix.

Bruce also serves as a guest judge at FORAD finance competitions and re-created a multinational simulation used by international business schools. Fluent in English, Spanish, and French, he has worked in the U.S., Latin America, and Europe. In his personal life, Bruce is a passionate foodie, wine enthusiast, cycling fan, hiker, and photographer.

Connect with Bruce on LinkedIn: https://www.linkedin.com/in/bruceedlund/