January 16, 2025 • 59 mins
Discover how Marine Corps veteran Michael Cragholm turned his military discipline into entrepreneurial success, reshaping the way we view veteran transitions with his tech innovation, Grappl.io. Join us as Michael reveals his inspiring journey from the rigorous world of the Marine Corps to the dynamic sphere of entrepreneurship. His story is more than just a career change—it's a testament to the transformative power of resilience and leadership honed in the military, now inspiring a new wave of veteran entrepreneurs to pursue unconventional paths.
Uncover the evolution from personal jiu-jitsu sessions to the creation of a scalable tech solution aimed at martial arts enthusiasts. Michael's journey from founding Space Coast Mobile Jiu-Jitsu to developing the Grappl App highlights the power of technology in solving niche problems and broadening horizons beyond traditional boundaries. Hear firsthand how the challenges of maintaining a physical service sparked a pivot toward the tech industry, and how effective SEO strategies put Grappl App on the map as a go-to resource for finding jiu-jitsu gyms and open mats.
Explore the profound impact of Brazilian Jiu-Jitsu (BJJ) on personal growth and community building. We delve into the balance between strength training and cardio in BJJ, highlighting its therapeutic nature akin to surfing. Michael shares insights on overcoming mental hurdles and the importance of mentorship in martial arts. This episode is not just about physical prowess—it's about fostering human connection, finding belonging, and achieving personal and professional success through entrepreneurship and martial arts. Tune in for an engaging discussion that weaves together military experiences, tech innovation, and the empowering world of jiu-jitsu.
Please join me on my different platforms and follow along my journey towards FIRE.
https://laswell.veteran.cards/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
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Speaker 1 (00:54):
They may be watching this right now.
Our military should not bemistaken for our cable news gab
fest show.
We don't care what you looklike.
We don't care who you voted for, who you worship, what you
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We have been honed into a machine of lethal moving
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We will not be intimidated, we will not right
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Raise your sons and daughters.
Speaker 2 (01:48):
Military Broadcast Radio, the station that's giving
veterans a voice.
Speaker 4 (01:58):
Find us on the web at mbradious.
I'm a certified financialsocial worker.
I was in the Air Force for 14years and then I paid off
$20,000 of debt while I wasactive duty within three years
as an E3.
So that's kind of like I gotreally into personal finance and
so I've been really passionateabout that ever since and that
(02:20):
was 10, 12 years ago now.
So since then I became a socialworker and now I'm a certified
financial social worker.
So we kind of get into, youknow, dealing with finances but
then also kind of dealing withthe psychology behind finances,
like the, you know, the mentalside of things.
So Ladies and gentlemen, yourbattle buddy when it comes to
(03:02):
finances.
Please welcome the fire socialworker, joey Laswell.
There we go.
Sorry about that, hey guys, myname is.
Joey Laswell.
This is Money in the Militaryand this is, let's see.
Yeah, michael, I see Michael'scomments.
So, yeah, we're getting readyto introduce our guest.
We're having a little bit of aweird glitch, but we're going to
have him on here in a littlebit.
(03:24):
I'm going to introduce him andhopefully that'll give us some
time to kind of see how we canget this squared away.
So, all right, so bear with us,and then I will go ahead and
introduce.
I wrote this down so I don'tforget, or so I don't mess it up
, all right.
So, michael Craigholm, today Ihave the incredible honor of
introducing someone who has notonly been a force for good I
don't forget, or so I don't messit up, all right.
(03:44):
So, michael Craig home.
Today I have the incrediblehonor of introducing someone who
has not only been a force forgood in my life, but also stands
as a shining example of what itmeans to serve with integrity,
lead with innovation and inspirewith humility.
Michael Craig, home, is aMarine Corps veteran turned
entrepreneur, a man who hasredefined what it means to
transition from military serviceinto civilian life.
(04:06):
While we've known each othervirtually for months, I have yet
to shake his hand in person,but even through a screen,
michael's impact is undeniable.
Michael's military career wasnothing short of extraordinary.
As a Marine, he exemplifies thevalues of discipline, courage
and adaptability skills he'scarried into his second act as a
successful entrepreneur.
His leadership in the Corpspaved the way for missions that
(04:29):
demanded precision, strength andheart qualities he continues to
embody in everything he does.
But what makes Michael trulyexceptional is the way he's
flipped the script on thetraditional military to civilian
transition.
Instead of following awell-worn path, he's forged his
own, proving that veterans canlead in any arena they choose.
What I admire most about Michaelis that it isn't just his
(04:50):
service to our country or hisbusiness acumen.
It's the person that he is.
He's a certified badass with aheart of gold.
He's not just a mentor and aconfidant to me, he's a
cheerleader who pushes me todream bigger and take risks.
Michael is proof that thelessons learned in service
resilience, adaptability andleadership don't stay on the
battlefield.
They can be applied to buildingbusinesses, fostering
(05:12):
relationships and inspiringothers to pursue unconventional
paths.
So to my audience get ready tobe inspired.
Michael's journey from theMarine Corps to becoming a
founder of Grappleio is nothingshort of remarkable.
He is redefining what it meansto be a leader, a veteran and a
force for change.
Please join me in welcoming abrother in arms, a trusted
(05:32):
friend and one of the mostimpressive individuals I've had
the privilege of knowing,michael Craigholm.
All right, brother.
Speaker 3 (05:39):
Thank you so much, my man.
That was tremendous.
Speaker 4 (05:42):
We hear you, man, hear you man.
Well, you know, it's true, it'sall true I wanted to write it
down because I didn't want tomess it up, because, uh, I I
would, I would totally butcherthat.
But that was really uh, thankyou man supremely kind of you
awesome, well, um, so, all right, you're here.
Um, you know, we've been kindof going back and forth for a
(06:04):
few months now.
Speaker 3 (06:05):
Sure have.
Speaker 4 (06:06):
You know just excited to finally, you know, get to
have you on the show.
And really I just want to tellpeople a little bit about your
story.
You know I've seen some of yourother interviews, you've been
on a few podcasts, so you know Idon't want you to have to
retell the whole story but youknow, maybe like a brief version
of your military experience andyour transition, and then we
(06:30):
can just kind of take it fromthere.
Speaker 3 (06:32):
I love it.
Thank you very much, dude.
Thank you for having me.
I wanted to.
This is my company Grapple App.
It's a really new shirt that mypartner, aaron made.
Oh nice, he's tremendous atwhat he does, so I was excited
to wear this on our firstpodcast, getting to wear some of
this merch.
But yeah, dude, I too haveenjoyed getting to rap with you
(06:56):
these past several months.
It comes down to just like, ifyou want to get in these
positions where you're chattingwith people on a podcast, it
really does.
It comes down to developingrelationships, right like.
I mean, sometimes it's like,okay, get this guy in here and
do that, but I'm really glad tobe a guest on your show after
(07:17):
having communicated with you,like effectively, for for so
long, man.
So so I appreciate it.
You're very responsive andyou're awfully kind and you
really you reciprocate thatenergy, which I really
appreciate.
So thanks, man, absolutely man.
Speaker 4 (07:34):
I'm just picking up what I'm putting down and I'm
spitting it back, Okay, but yeah.
So tell us a little bit aboutyour military experience and
then maybe a little bit abouthow you transitioned I know it
wasn't a smooth process for youand then we kind of yeah, we'll
take it from there.
Speaker 3 (07:54):
Thanks, dude.
I was in the Marine Corps for20 years.
I was an infantry officer, so Iwent in straight as an officer.
I retired as a major andretired out of Camp Pendleton.
I deployed four times to warwar, one time on UDP.
So I went to Iraq twice,afghanistan twice, and then I
went on UDP unit deploymentprogram to Southeast Asia and
(08:18):
that was a great, a greatdeployment, but my only
non-combat deployment, uh.
And then um went back and forthto africa several times when I
was with uh fourth marinedivision, uh, so I deployed with
every marine division and whenI say that sometimes, like some
people are like, oh yeah, Iwould deploy with with, you know
(08:39):
, first, second, third marinedivision, and it's like oh, what
about fourth marine division?
You know, you just forget aboutthose 36,000 Marines.
You know however many it is.
So when I was with any company,three, 23, those guys it wasn't
like, uh, we didn't get a Cservice deployment but we took
everything over to Africa and itwas a whole transcom kind of.
(09:01):
And so um, that was 20 years inthe grunts.
Uh had experienced wonderfulleadership.
I met dave perret where, uh, itwas a good common connection of
ours.
Um, the military millionaire.
Love that man.
Uh, he's actually in orlando.
We were going to get togethertonight, but it's just too much
of a stretch.
Oh, yeah, yeah, he's about anhour and a half away and there's
(09:22):
just too much of a stretch.
Oh, yeah, yeah, he's about anhour and a half away and there's
just too much to work out.
That's too much, yeah, yeah.
So I was his company commanderwhen he was recruiting for the
Marine Corps, and then our pathscontinued to cross throughout
the military and then wecasually became friends, joined
the war room, and it just hasbeen nothing but awesome.
(09:43):
So that's kind of let's see 20years in the Marine Corps, a
bunch of deployments.
Then, um, I got my jujitsublack belt during that time.
So that was one thing that wasreally pivotal for me is, uh, I
had a wonderful my wife, rebecca.
She's tremendous.
I have two daughters.
Uh, they're extraordinarilysupportive.
Here tonight we're all justfinished dinner, and so I've
(10:08):
cultivated that relationshipvery well.
You got some in your kid, oh,oh, yeah.
Oh, there's a dog.
No, my dog, gordon Ryan, herdsher kiddos in the background.
They would get along really welloh yeah, he's a tremendous dog,
he's my spirit animal, he's a108-pound Rottweiler and he's
(10:29):
just an absolute stud.
What's up, buddy?
So, yeah, man, that was onething I did in the Marine Corps
was get my black belt injiu-jitsu.
That was something you knowwith promotions, they're not
really they're in your control,but they're not really they're
in your control, but they're notentirely in your control when
it comes to promotion injiu-jitsu.
Like, you'll continue to getpromoted if you just keep
(10:53):
showing up right.
Like you don't have to be thebest.
Like if you have a black belt.
That doesn't.
That usually means you havesome good knowledge, but you
might not be the most physicallyin shape or capable person,
right?
so because there's fiveseven-year-old black belts that
you know I mean like there's.
They're physically not like thetoughest guys in the world but
you know they have a fightingchance at 70, whereas no 70 old
(11:17):
man usually would have afighting chance.
You know what I mean, right?
So um got the j, the jujitsublack belt, retired 20 years,
moved to Florida, looked at somejobs, brother, for in the Space
Coast, because I'm here inBrevard County in central east
coast of Florida we have a lot.
It's where Elon launches a lotof his rockets, and so I go.
(11:39):
You know it's hard not to beinspired out here.
It's hard not to be inspiredout here.
So I applied to places but Ijust didn't really get much.
I didn't get far and the wholelike AI rejection thing just was
like I just kept getting likeI'd be like really I was like
man, I'm probably qualified forthat job.
Speaker 4 (11:59):
Right yeah.
Speaker 3 (12:00):
I didn't even make it through the first round of AI
and so I was training a friend,a guy that I met here in the
Space Coast.
His daughters trained jiu-jitsuand they're friends of mine and
he was a former Army guy and hesaid hey, you want to come
train jiu-jitsu at my house?
And so I went and I brought myjiu-jitsu mats because I'd had
them since COVID, and I trainedhim.
(12:22):
We rolled him out in his garageand taped him up and trained
him and gave him a good lessonand showed him some cool moves
to take to his gym, you know, uh, and use on his buddies that
have never wrestled me before.
Uh, sure enough, at the end, anhour and a half, we've both
covered sweat and like I'm likerolling up my mats and and I'm
throwing him on my Yukon, andhe's in his garage opening up
(12:46):
his garage fridge that's full ofbeer, grabs a beer and he's
like takes a swig of it and hesays dude, you might be onto
something.
And I was like, exactly, justlike that and.
I remember, I like shut thething on the Yukon, my, my back
patch or whatever, and I saw areflection of myself and I just
(13:08):
went space coast mobile jujitsuand I went home, got on the
department of state website forFlorida, created a fricking LLC
and then went on irsgov, gotmyself an EIN, got myself some
insurance, which wasn't hard atall and then I threw up a couple
of reels on Instagram, tagged acouple of my influencer buddies
(13:30):
, you know like Dave, and sureenough, it got a little bit of
attention.
My whole shtick was essentiallylike having been a jujitsu
black belt for so many years, Ialways want my friends to come
wrestle, because I like to fightmy friends right, okay, yeah,
enjoy it yeah, so I want them tocome so I can punch them and
(13:51):
choke them, right, uh, but theydon't want to get bodied.
They don't mind getting bodiedby me, right?
The guys that they don't reallytrust, you know some, they just
it's some traditional studios,unfortunately, your schools
you're gonna run into that,right?
Well, not with mobile jiu-jitsu.
So when people train with me,the deal is is that they're
(14:13):
going to get 60 minutes, 75minutes of safe, effective, fun
jiu-jitsu, and you know it's notgonna be anything.
We're not going to bow at anypictures or people on the wall
or anything weird, right?
Because I understand you'relooking at some jujitsu and
we'll get to that in a littlebit.
But you know you'll notice someschools are a little bit more
(14:34):
relaxed, some are not.
Some are very traditional, somearen't.
Um, some have, you know, a crewsmoking marijuana outside and
some are like you know, hi, youknow there's, you know, and
everything's in unison, you knowI just plugged my freaking.
Uh, I'm sorry man, um, I hopeit's still I can still hear you
okay, um, but uh, yeah, manended up getting that and moving
(15:01):
out here.
It got to the point where about20 people were employing me at
one point about six months ago,because it had taken off, like
people.
People were like, wow, you'llcome to me, and I was like, yeah
.
So I started to break my body,like I'm 178 pounds right now.
(15:23):
I retired at 222 pounds DangRight, yeah, wrestling, you know
, and so like, and I eateverything inside.
Speaker 1 (15:35):
I know this is terrible.
Speaker 3 (15:36):
I even have drinks and you know crap.
So that's a lot and so my bodymade a very particular toll.
Um, in the back of my mind, Iknew I wanted to do something
with tech for a long time,because tech is infinitely
scalable.
Right it's.
It's also a blue ocean.
(15:58):
Uh, you and I are both incommunities that have a lot of
people that, um, there's a lotof red oceans out there, a lot
of sharks, a lot of chum youknow, and it's like oh it's a
tough, tough place to reallymake a splash.
You know you can get eaten alivein some places and Marine Corps
, officer corps, I you knowthat's what you do is you get?
(16:18):
You get eaten alive if youdon't perform, and or you can
perform and still get eatenalive, you know.
But essentially, if you don'tperform and or you can't perform
and still get even alive, youknow, uh, but essentially that's
what it was for.
The tech is.
It just got my attention andthat's when I just realized one
day I was like, hmm, instead oflike building up jujitsu belts
underneath me with space coast,why not create an app where I
(16:39):
could solve a problem?
Like when people go travel,they go to google and they type
in jujitsu, where they want togo, and then usually some query
of gyms that doesn't meet whatthey're looking for pops up.
So our goal with what I createdwas grapple app is essentially a
(17:00):
search engine, and a searchengine to you know, it's a
progressive web app and we'relooking at dominating the web
space.
Keyword search for um, jujitsunear me, um, open mat near me,
uh, bjj near me.
Uh, that's second J.
It's really important, uh, so Ireally uh, I personally think
(17:23):
we are going to have.
When you look up jujitsu in anycity in 2026, you're going to
just see a series of grapple appprofiles boom, boom, boom, boom
, boom, boom, boom.
Because we're a progressive webapp, we're hosted on the
internet, not on the mobilestore.
So my partner, aaron, can SEOthe hell out of our progressive
(17:44):
web app, which is on your phoneas a mobile, on your mobile
desktop service way cheaper.
It's not cheap I hate usingthat word but it is cheaper.
It's way expensive and you'regetting into that world yourself
.
Oh yeah, and we're so likethat's one thing like, honestly,
joey, you got to thank yourself.
You know is grapple app for youwhen it comes to your app Right,
(18:05):
and we've been down this road.
I think that you're ontosomething really really good,
but that's for well, outside ofthis Cause, you have so many
like.
I was talking to Aaron earlierabout you, but he's like man,
that guy has a lot of ideas.
He's like.
Speaker 4 (18:23):
I think, I think it's pent up a little bit.
Honestly, I just can't turn itoff sometimes.
But they're not always awkwardideas, I will admit that.
But sometimes my wife will kindof look at me and give me the
furrowed brows like maybe notthat one.
But well, yeah.
(18:43):
So it sounds like you reallyjust hit the ground running,
though with the entrepreneurialstuff.
Like you didn't really take anylike boots to business classes
or anything like that, you justkind of went for it, huh.
Speaker 3 (18:54):
Pretty much any like like boots to business classes
or anything like that.
You just kind of went for it.
Huh, pretty much.
Just, I knew, uh, my olderbrother had told me for a long
time that he's like you know, Ican kind of see a little bit of
entrepreneur in you.
Uh, I literally had my buddyjust send me steve odb.
He just sent me this thing.
He's like something about likehow to predict an entrepreneur
and it's like somebody whoabsolutely abhors authority.
I, I, I cannot stand being toldwhat to do, and I was in the
(19:17):
Marine Corps for 20 years.
Oh wow, especially by peoplethat can't fight.
I know that sounds freaking.
I know you're like, oh really,but truth, you know, we were in
the Marines.
I was in the Marines, like weare the political extension of
you know, right, and so, oh yeah.
Speaker 4 (19:36):
My dad was a Marine.
My dad's a retired Marine too,so I grew up with the Marine
Corps, ura spirit, so Idefinitely understand a little
bit, and living on some MarineCorps bases and stuff, so I
definitely have a soft spot forthe Devil Dogs.
So, ura, you know, we're all onthe same team, right, except
(19:57):
for air force.
I mean, compared to the marines, yeah, we're.
We're not, uh, quite as astrained and trained killers, but
some of us could be.
Speaker 3 (20:06):
But you have definitely specific like
specialties that marines don'tcarry.
So I'm just down the streetfrom it used to be Patrick Air
Force Base and it's now PatrickSpace Force Base, yeah, so it's
just right above me.
But, to be honest, those guysthey don't really go out in town
too much in uniform.
I see some Air Force people inuniform but, like Marines, you'd
(20:29):
never see them out in theircamis because they're not
authorized to do that in town.
So you'd never see them out intheir camis because they're not
authorized to do that in town.
So, yeah, so this, this area ofthe space coast, we've got got
guardians.
They're pretty uh chill peopleso far yeah, yeah, uh.
Speaker 4 (20:43):
Well, speaking of the marine corps, uh, we're gonna
have to take a little bit of amusical break and uh, I've been
playing my pretty much myfavorite guy.
He's a marine corps veteran outof san antonio.
His name is noah peterson.
He's actually got a new album.
I've been playing on his olderstuff and he's got a new album
out now.
So, uh, just check him out.
You know, it's kind of like ajazzy stuff, like modern jazz,
(21:05):
but it's really up tempo, soit's really good stuff.
I'm not even a huge jazz fan,but I like his stuff and then
he's marine, so Marine, so youknow you got to rep the core.
All right, so we'll be back withMichael Cragholm.
This is Noah Peterson.
Speaker 1 (23:41):
And we'll be right back.
Thank you, thank you, the.
I'm going to show you how tomake a.
Opinions expressed in thisprogram are those of the
speakers and do not necessarilyreflect the views or positions
of any entities they representfind us on the web at mv radious
(24:04):
all right, we are back.
Speaker 4 (24:10):
This is money in the Military.
I am Joey Laswell, certifiedfinancial social worker.
You may have seen me on theinternets as the FIRE social
worker and, for those of you whodon't know, fire is for
financial independence, so I'm areally big nerd on finance.
So, yeah, today, militaryBroadcast Radio this is a
(24:31):
nonprofit based out of Denver.
They basically teach veteranshow to, how to launch podcasts
and that's how I got to be here.
Basically was was through this,um, through this non-profit and
, uh, you know, we, we rely ondonations.
So I mean, if you guys areenjoying the content, uh,
there's like 40 shows now on theon the.
(24:51):
So we're growing.
But you know, like I just alwaysgive props to NBR.
We're giving veterans a voiceand the veteran that we're
giving today his voice isMichael Craigholm from Grapple
Lab, black belt in Brazilianjiu-jitsu and retired Marine
officer.
Brazilian Jiu Jitsu and retiredMarine officer.
(25:13):
So we were before the break, wewere, you know, we were just
kind of getting caught up onbasically your, your transition
story.
But if you were to go back intime, I'm just curious, like, is
there anything you would dodifferently or would you tell?
Would you do your?
You know, basically, if youwere counseling somebody who's
getting out of the air or themilitary now, would you do
(25:34):
anything differently?
Or would you tell, would you doyour?
You know, basically, if youwere counseling somebody who's
getting out of the air or themilitary now, would you do
anything differently or wouldyou do it pretty much the same?
Speaker 3 (25:40):
The knowledge that I have about entrepreneurialism
and transition.
I would, I would recommend andI'm going to make sure that I
capture this, sure that Icapture this I would recommend
(26:03):
that veterans realize thatthey're going to go through a
loss, a transition, a periodwhere they have an identity
issue, a crisis or something.
Things are going to be reallygood for a little bit.
They're going to be.
I'm an adult now.
I can smoke weed yeah you know,you know um, and then eventually
that kind of like gets you know.
You're like oh, um.
(26:24):
I would recommend that thewonderful thing about
entrepreneurship is that theabout entrepreneurship is that
the five to 10pm that isassociated with having a nine to
five is usually a period thatis undefined for a lot of our
veterans and they they turn, youknow.
(26:47):
So they have this period wherethey just need to blow off steam
or occupy with something to getto the next day.
And it's not an obsession, it'snot a creation, it's not their
baby, it's not a business, right?
It's not a machine.
It's not a vehicle, right?
It's this black, opaque gob ofwe don't know what it's I I
(27:14):
believe it's suck and it brings.
It brings people in and, uh,unfortunately it kills veterans
at a rate that is absolutelytremendous.
Yeah, I'm a huge advocate forentrepreneurialism because it
takes that five to 10 where youwould otherwise be, like
(27:35):
twiddling your thumbs, beinglike, oh, I guess I'm going to
go have a beer Next thing, youknow you're drinking scotch.
Maybe you might be making somepoor decisions because we got
pent up stuff.
Right.
You cannot have deployed orparticipated in the global war
on terrorism or something andnot have some like low grade,
low residue something going on.
(27:57):
Absolutely like a lot of people, even some mls's that don't get
like the most combatcredibility I know some they
were in a convoy that saw, youknow, real combat for our wife,
you know and like so they've gotstuff.
You know, so we can't.
That's why I loveentrepreneurialism, because it
(28:20):
just it fills that gap.
Because what am I doing rightnow?
I'm on a podcast with you on aThursday night, 8 PM, eastern
right.
I'm I'm not drinking alcohol,you know, and I'm not going to
afterwards.
I'm not drinking alcohol andI'm not going to afterwards.
I'm going to go walk my dog andtuck my keys.
And then I'll probably.
Speaker 4 (28:42):
I was going to say, would you say,
entrepreneurialism has kind ofgiven you, kind of reignited, a
sense of purpose in you.
Speaker 3 (28:50):
Absolutely.
I love that when I was in thatlittle period, I remember one
time I was driving and I didn'thave really much going on, I did
a skill bridge which made mejust realize I didn't want to go
into corporate America and Iwas like some, something happens
, there's a question, what's thepurpose of life?
(29:11):
And just it just flashed acrossand I literally just said out
loud to die.
You know, like that's, likeresigned I was to man, that's
what life was right.
It's not at all, yeah, likeextraordinarily fulfilling
beyond people's wildest dreams.
You know like I feel like whenveterans get rid of that residue
(29:35):
, they kind of push that stuffaside and that kind of the the,
the fog goes away, like thegreens really do get greener and
the blues really do get bluer,like your life and technicolor
are kind of like.
You know.
So I would like more people toexperience that.
Speaker 4 (29:53):
Yeah, honestly, since I started my entrepreneurial
journey, I think I keep goingback to this imagery of like a
spark.
You know, like this thing islike lit up, a spark in me that
I didn't even know was there,almost Like I just was like, you
know, like I've always beenlike a 95 kind of like w2 type
(30:13):
of person just play it safe,play it cool.
But then, I don't know like,just within the last year or so,
um, I just kind of, maybe,maybe it's a reinvention of
things or of sorts, or it's justI was just tired and I want to
do something different.
And then the podcast came about.
And, uh, and actually, yeah,the podcast came out.
It was an email sent by the vaand I just remember clicking on
(30:36):
it.
I was like, yeah, I want to do apodcast, like let's do it, you
know, um, and then, yeah, I meanonce, once, I kind of once the
wheels started turning and I waslike, oh, this could actually
be really something cool, or,you know, it was literally just
a hobby to start, just like, hey, I like talking about money,
I'm just going to talk to otherpeople about money, and then,
you know, just see what happens,and then it just kind of.
(30:57):
It just kind of slowly iterated, involved and and then it's
just turning into something thatI was like not not in my
wildest imagination what Iimagined.
Oh yeah, we're going to bedoing this or, you know,
creating a company or doingwhatever you know.
So, um, but you know, like Ikeep saying I go back to like
these touch points where youknow our first conversations,
(31:17):
and I was just like here, likewhenever you were, you were
basically encouraging me.
I was like, you know, I wasdoubting myself and you were
like no, dude, you got this man,you're, you're, you got
something there.
You know so, uh, just yeah,shout out to you and once again,
a great mentor and and uh, youknow like, uh, just a great, uh,
force of good.
You know so and I think thatmost what?
(31:40):
what I think a lot of veteransstruggle with sometimes is they
don't have that mentor.
You know they don't have thatperson that that will push them
maybe when they yeah, when theydon't think they can push
themselves.
So sometimes people just needthat external push and um.
So that's part of my part ofthe reason why I wanted to do
this, too is the advocacy ofthis, like getting veterans to
(32:01):
talk, getting veterans to engageand communicate, because
isolation is the worst thing youknow for veterans.
So if we're talking, we'recommunicating, we're growing.
Like, since I've been doing thepodcast, I've probably
interviewed like 30 people andI'm just like this is crazy, I
would have never met some ofthese people and now I think one
of them pretty sure he's on thecusp of being a millionaire
(32:25):
since we started.
So I'm like wow, that's amazing.
But yeah, so I mean the it's,it's a, it's a golden ticket.
But you know, I think it does.
It is something that you'regoing to have to like do the
work, do the homework, and thenyou know like you're going to
fail and you got to keep pushing.
You know, um, was there any anygood advice that you would give
(32:48):
for an aspiring entrepreneurcoming out of the military.
Speaker 3 (32:53):
You're going to need about 18 months of content on
social media and across thedigital world to get some
credibility, to have a voiceenough where you have some form
of authority, where enoughpeople will probably be willing
to separate with money in theamount that you would require to
keep food on the table for yourfamily, right?
(33:16):
It's not going to happen likethat.
Speaker 4 (33:18):
Yeah.
So would you recommend peoplemaybe doing like the nine to
five and then building theirside hustle and then turning it
into a, or you just you went,Love it.
Speaker 3 (33:29):
I love both options.
I think whatever is best forthe family, because there are
some people 22 year old, vet whojust got out, who doesn't have
a wife or kids right, he mightbe a little bit more easily
going to be like I'm going allin right, because he needs to
walk around for eight hours onenight just to not, you know,
(33:49):
because he doesn't have a roofover his head.
He'll find something tomorrow,whereas the guy who has a family
and children needs a moretempered approach to
entrepreneurship.
We can't just be like you knowit's not happening.
Speaker 4 (34:09):
Yeah, I think some people and I've talked to some
veterans who are like, yeah, Ithink I think some people and
I've talked to some, you knowsome veterans who are like, yeah
, I want to do it, but you know,either I don't have the capital
or you know it's just an ideaand you know they don't have the
business background to reallyyou know it's imposter syndrome.
They don't feel like they cando it.
But I mean a lot of.
I mean I would say 99% of mostveterans have been through
(34:32):
enough.
They've been through plenty.
They can handle learning how torun a business and starting a
business.
It's just it does take time andit does take taking risks, and
I guess not everyone is anatural risk taker and I'm not.
As, like I said, I needed alittle nudge from you and other
people around me to kind of pushme in that direction.
(34:52):
But uh, yeah, I guess I just Ireally appreciate, um, you know
the, the message of, you knowjust go for it and and you know
like, start messy.
That's what I was told to startmessy.
And then you know things aregonna kind of happen.
Speaker 3 (35:07):
Uh, over time you get better they kind of have to
right and the thing is it's likethings will just go away if
they.
You know, people are afraid ofbeing embarrassed on the
internet and it's like dude, ifit sucks, only like five people
see it and it's your sister andbrother and mom who are gonna
make fun of you anyways right,yeah yeah.
So yeah, if like, if it's good,then people will see it, but if
(35:30):
it sucks, you know, or if you'rejust putting up cringe and you
know right, but it's tough.
Like the internet can be kindof tough.
If you're in, if you're notauthentic, oh that's a rough one
.
Or if you try to be somebodythat you're not, that's tough.
So it's people authenticitybleed through a screen.
It really does yeah people willquickly sniff out your bullshit.
(35:54):
Yeah, Cause if you're full ofit, there's fun.
Although my mom used to be likeMichael, there's a reason your
eyes are Brown, you know, causeI was full of shit.
Speaker 4 (36:04):
Oh man, all right, well, it looks like we have.
Somebody has has got a question.
Andre JK.
Oh, I am going to the gym formore to build my frame and I
want to start BJJ.
Okay, you got a BJJ fan comingthrough, or will I still keep my
(36:29):
frame?
Speaker 3 (36:31):
Yes, yes, you will.
It's important that youmaintain strength training in
your jujitsu regimen because youcan be you can be kind of soft
and still train jujitsu, becauseonce you get really good at it,
you can kind of not like themcdojo thing where guys are
(36:55):
sitting down and you knowthrowing people around with
their wrist, you know, but like,if you're good at jujitsu, like
there's a a big difference andyou can get lazy.
If you don't, if you don'treally have a lot of training
partners, it'll push you andthat's where the gym comes in.
So will you still keep yourframe?
If you mean by if you're bigand buff and you go to jujitsu,
(37:16):
are you going to keep yourmuscle?
Yes, you can keep your muscle.
I would just say look at somesupplements that are going to
help you retain that muscle whenyou're in a much higher
cardiovascular state.
Maybe increase your branchchain amino acids, and I think
that would really help you out alot.
Speaker 4 (37:33):
Okay, good question.
Keep them coming if you want toask the maestro.
Speaker 3 (37:39):
Thanks, man.
Yeah, appreciate that.
I love that kind of stuff.
Speaker 4 (37:43):
Fitness.
Speaker 3 (37:43):
This is my life, man.
Speaker 4 (37:45):
Well, and actually I did want to talk to you a little
bit.
I wanted to get a little intoyour, um, your BJJ experience.
Like, you know what?
What does it mean to you?
I know it's really important toyou.
It's it's changed your life.
(38:05):
From what I've listen to.
Um, how, how important is bjjto you?
And and um, you know, like, ifyou're, if you were to be a
salesman for bjj, what wouldwhat would your big sales pitch
be?
Speaker 3 (38:12):
grapple apps mission.
Our purpose is to cure theworld of loneliness, one choke
at a time.
When you train jujitsu, likeyou need a partner, right, and
you can do it with a doll, butit's, it's an exchange with
another human being whereeverything else disappears.
Because now, when you slaphands and fist bump with
(38:33):
somebody, like that's like theuniversal, like I legally
authorize you to choke meunconscious.
Now, yeah, it's weird, right,yeah, and so it's kind of one of
those funky things.
But once you engage, like thereport that your boss told you
sucked doesn't exist anymore.
(38:54):
That nothing fight that you hadwith your spouse earlier that
morning before you left for workdoesn't exist anymore.
Right, your kids d's don't existright like just you and your
breath and your carotid arteryand your joints and the other
person's will to separate thatblood from going to your brain
(39:16):
or bend you in a place thatyou're not supposed to bend or
direction.
That's it.
It's like surfing.
That's why surfing andjiu-jitsu, surfers and jiu-jitsu
get so together.
Right, because when the, thegracies came from brazil, they
were all big-time surfersanyways went to torrents
southern california makes sense.
Lots of waves, right.
So very mindful activity,because when you're surfing you
(39:37):
drop in on a wave like the onlything you really have is the air
in your lungs and your feet onthe board and the boards on the
water.
And totally mindful, right,like if you fall you have to
then realize that you could bedead within four minutes if you
don't screw yourself by gettingout of the water, right.
So kind of same thing withexcuse me jujitsu is when you're
training, you now click into aframe of your mind which for
(40:01):
some people can be verytherapeutic.
It can be tough.
People with claustrophobia haveclaustrophobia, um, have an
issue sometimes with jiu jitsubecause it's so close.
Yeah, and that once again, kindof when you're engaging with
people at that level, the comyou know you're, you're sharing,
(40:22):
I mean hormones, really likeoxy, you're building toxitocin,
right.
All that stuff is happening anduh, that's why people when they
leave like surfing, or whenthey leave jujitsu, they feel
like loving, they feel stonedright, they feel like good.
You know, it's because they'vehad that genuine human
(40:43):
connection on a level thatyou're not going to get
literally anywhere else in theworld.
You're not going to go to ataekwondo academy and get that
you know, because you'repunching and kicking.
And you can't punch and kickyourself each other in the face
every day, but you can grappleevery day.
You can wrestle, because it'shonorable to do this right.
Yeah, no issues, man, cool topreset.
(41:05):
You got me play a little bit,but you get past that over time
or you get injured, you know,and then you really takes an
injury oh yeah oh, that's kindof what it is to me, you know,
it's like that dude in in umwhat's uh something, what's um
(41:26):
that apple show with?
uh?
Oh, my god, it's a very famoussoccer show at something oh, ted
lasso ted lasso.
It's yeah that the, uh, thehonduran or nicaraguan guy who's
like yeah life.
Yeah, jujitsu is life.
People really believe that like.
It saves people from darkplaces because they otherwise
like.
Jujitsu is life.
Speaker 1 (41:44):
People really believe that like it saves people from
dark places because theyotherwise like.
Speaker 3 (41:46):
Jujitsu is a place where you cannot have money and
go in and say, hey, I'm kind ofin a bad place and sometimes
people will sponsor you or thesensei will be like all right,
clean up after class, make sureyou do good.
You know if you're here everyday and you can get a free
(42:07):
membership, that kind of stuffyou know yeah so it's, uh, it's
the community in jujitsu.
That really, because even herein space coast mobile, because I
created mobile jujitsu and Iwas kind of concerned about like
how people would other dojoswould receive me yeah, uh,
everybody's super cool.
All I did was just say nicethings about other people and I
told them, hey, why, my wholepurpose was to get people that
(42:30):
otherwise wouldn't train jujitsuinto jujitsu.
So if I was just a segue, acaveat or whatever you want to
call it to get people into atraditional school, then great,
you know, and once kind oftweaked it, the lens a little
bit, people were like, oh, heactually can be of value and I
have been, I can.
I know many schools in thespace coast who have benefited
(42:52):
from me recommending theirschool outright or people coming
to me and training with me andthen me saying, hey, you know,
you really want this kind ofstuff.
Go off, gentle bird.
You know what I mean.
Speaker 4 (43:07):
Oh man, that's awesome.
And actually you know we hintedat this earlier.
But yeah, like I've beenhanging out with you and talking
to you and seeing your videos.
So a little bit about me isthat I actually did do some
martial arts when I was younger.
Surprise, surprise.
Being an Asian kid, I mean itwas kind of like expected of me.
(43:28):
So I did some Tang Soo Do whenI was really, really young.
I did a little bit of asemester in college of like a
form of karate and then Iactually did like two or three
years of judo when I was in mymid-20s.
I'm not going to say how longago that was, but you know I was
(43:49):
in my mid-20s.
I'm not going to say how longago that was, but I was in much
better shape, different person.
But yeah, after leaving theservice I think I realized that
I kind of missed thatcamaraderie of PT and there just
really isn't much.
I enjoyed PT, I love PT and Ithink I've been missing that a
little bit.
And so, hearing you talk aboutthis community and you know,
like obviously I need theexercise too.
(44:10):
So you know, I was just likeman I'm, I'm going to, I got to
do it, you know, and if ifanyone is going to like lead me
in the right direction, it'sgoing to be you.
So, um, so I, I just wanted to,uh, you know, jump in and just
say, you know, let's go for it.
You know, and then I might dolike once a week.
I know I'm going to be sore forlike that first week, but I
(44:33):
know because when I did do judowe did, you know, do some
grappling and man that groundstuff.
That's a workout, you know.
And that's the kind of workout Ineed.
So thank you once again forinspiring me to do something
better, pushing myself more thanI probably would myself, so
(44:53):
yeah, so once that gets going.
Speaker 3 (44:58):
I'm just ready.
I want to see video of youtraining some jujitsu too, and
then, if you ever come out myway, bro, we'll, we'll get some
roles.
Speaker 4 (45:05):
Yeah, yeah, you'll destroy me in a good way, in a
good way.
Speaker 3 (45:09):
The point of that of me training people is not doing
that Right.
So, like I really exactly in agood way, and that's how I train
people, is that it's 60 minutes, it's good, I do.
It's calling, I call itintuitive training, and so, like
a lot of guys know how towrestle and so what I do is I
just say, all right, let's goand I feel them out and then if
(45:30):
they do something that's likegenuinely technically wrong,
like you'll get body slammed.
If you do that, then I shownope, get under hook here, don't
do the overhook, or you needthis here, or your head has to
be on the other side so youdon't get need, or else you know
what I mean, that kind of stuffand uh so, but I really uh, I
(45:53):
teach a lot of.
I found that the there is anaudience that wants to learn
Muay Thai.
There's an audience that wantsto learn Muay Thai.
There's an audience that likesto just learn mixed martial arts
, and so when we do this, I'mspecifically stopping them when
they do something wrong and then, instead of like going back to
(46:15):
the beginning, we just startlike it's kind of like I
literally do like the safe bythe bell, like timeout or
whatever thing you know, and,and then we'll stop, and then
the student or the client willfreeze and then I'll say, okay,
here's what's going to happen ifyou do this or this or be like
now what you need is this handgoes here and the thumb has to
(46:37):
go in Right Cause a lot of timescertain things and then they'll
be like, okay, cool.
And I'll be like, okay, cool,all right, grab the lapel now,
start.
And then we'll just start, andthen it's not like a, it's like
a gentle kind of roll.
You know I'm like, and then I'llcasually coach them.
If they do something wrongtwice, I'll tell them about it,
(46:58):
and then I'll make them pay forit.
And then, third time, if theyjust keep doing something wrong,
I'll just do some paincompliance.
And then you know, if they justkeep doing something wrong,
I'll just do some payingcompliance.
And then you know, because it'salready in their brain, you
know, so I'll just try, you knowI'll make it so it hurts and
then so that they don't go backto it right right, because I
mean like a lot of people don'treally understand or appreciate
that, like most dojos are very,very keen on safety, like they
(47:22):
don't want anyone to get hurt.
Speaker 4 (47:24):
That's not good.
So every dojo has always beenabout okay, let's be safe and be
respectful.
And then you always got the oneor two wild cards that try to
do something.
Speaker 3 (47:39):
Usually it's a broad falling pattern.
A lot of people when they'redoing jumping stuff or throwy
things that's what usuallypeople's knees, ankles, backs
get thrown out, sometimesshoulders.
when people get thrown inawkward directions, their
landing collarbones, that kindof stuff Neck injuries can
happen.
If it's a neck injury it couldbe fatal.
(48:00):
There's been paralysis injiu-jitsu several times in the
last decade, uh, due to, youknow, moves that are banned for
a reason.
Yeah, um, and so as much as I'dlove to compete, and I'd love
for my family to compete too,it's like, you know, my
jiu-jitsu is pretty chill, Idon't need to go out and I'm not
fighting anybody today, but uh,all right, we got a follow-up
(48:24):
question from uh andre jko.
Speaker 4 (48:26):
I have stiff hip joints because of the gym.
Will that make me more injuryprone in bjj?
Speaker 3 (48:32):
not if you make a very concerted effort to warm up
.
I would do.
I would use a, so right, andit's a p?
S o.
I would use a SoRite and it's ap?
S o.
Hyphen r I t?
Ecom.
It's a little device and itlooks like a sine wave, I think,
and it goes in it, you lay onit and it goes into your psoas
(48:54):
and it really releases a lot ofthe hip pain, lower back pain, a
lot of joint pain in that area,and then you can use it on your
back as well, and I found thatthe SoRite absolutely is a game
changer.
So stiff hips, you should begood man if anything.
And when you get it, when youstart doing it, there's this
(49:16):
like egg beater thing.
You lay on your back and youjust casually and then you roll,
roll to them out and there's alot of really cool ways to
loosen up in jiu-jitsu, andsometimes it's just doing
jiu-jitsu for five or tenminutes at like.
Five, ten percent.
Just moving around your hipswill warm up yeah, okay thanks
man, good questions, man, goodquestions.
Speaker 4 (49:38):
uh.
So it looks like andre, uh, jkois is very interested in BJJ,
but he's also, you know, he'staking a smart route.
He's like hey, I got thesethings going on.
Is this appropriate?
Because maybe there are somepeople that it's not truly
appropriate for, and you know,that's just what it is.
That's where mobile jiu-jitsucomes in.
Speaker 3 (49:57):
That's literally where you would look, where you
would go to grappleappioG-R-a-p-p-l-a-p-pio, no e, and
you just go there, look up inour free open mat finder and you
can install it right on yourmobile desktop.
We have open mat finder that'sapproaching it's at 500 open
(50:18):
mats now and the cool thingabout us is are there things?
Are there trainings without abjj robe?
Um, yes, it's called nogibrother, nogi nogi, submission
wrestling.
That's uh, and almost everyjiu-jitsu uh place will, um,
will have that okay.
Speaker 4 (50:37):
So um sounds like he's gonna have to jump on a
call with you just to answer,ask some more.
But thank you, andrew, and ifyou have any other questions,
we've got about eight minutesnine minutes left or before the
top of the hour.
But, man, we've covered.
(50:57):
Honestly, I have questions.
We're going to have to do thisagain, but I have tons of
questions that I had ready foryou.
But I knew that your story, youknow like it was going to take
some time to really tell yourstory, and just you know.
But all right, let's see.
I just want to ask at least oneor two questions, Please do.
(51:18):
Some of these might be, youknow, a little introspective,
but I like those types ofquestions, All right.
So has your relationship withBJJ changed as you've grown
older or as your priorities haveshifted?
Speaker 3 (51:37):
Yes, I'm not so balls to the wall all the time.
With my jiu-jitsu I've reachedthe black belt.
It's pinnacle.
I know there's degrees to it,but I don't necessarily I have
no desire to get more degrees,they'll just come, they're only.
They signify years.
That's really it.
I'm contributing to jujitsu in away that other people aren't.
(52:00):
You know, mobile jujitsu isit's brand new right.
It's never.
People have done privates andthey've gone to people's places,
but no one has ever created thelow overhead dojo right, where
your entire business model wason creating an LLC and you
(52:21):
formulate your life aroundreducing your taxable income,
providing as much value to yourcommunity through a very unique
gift called jujitsu right, andthen finding interesting ways to
make a little bit of money asdoors open up for you through
(52:42):
this unique thing calledjiu-jitsu mobile jiu-jitsu
specifically.
Speaker 4 (52:47):
Yeah, Nice, All right .
So another question I have iswhat are some of the biggest
life lessons BJJ has taught you,and how do those lessons
influence the way you approachyour career and personal life?
Speaker 3 (53:02):
So the life lessons, I think, would probably just tie
into kind of like what you werejust talking about.
You know the stages of myrelationship with jujitsu.
Each belt rank you have, it'san emotional journey.
Each belt rank, right Cause yougo through, you're there for
quite a while, at least a year,maybe two.
(53:25):
Um the lessons that I would sayit really forces you to be
present.
So sometimes when my itty bitty,shitty committee starts telling
me up here, you know, likethings, that it, you know,
healthy people shouldn't betelling themselves right, yeah,
and I all, right, michael,that's just your roommate that
(53:46):
you can easily, just, you know,give him a hug, walk him to the
door and say goodbye.
Like this, I know, I know rightnow who I am a good man, a good
mission, trying to do goodthings.
Yes, I'm flawed, but I callthat being flossing.
Yeah, so really I don't knowman, it's like that van Wilder
(54:13):
thing.
I'm all.
Platoon sergeant from Fallujahcoming today was very
interesting because we used towatch them while they're all the
time is like don't take lifetoo seriously, you'll never get
out of life.
Yeah, so honestly, like that,that is truly.
You unpack that.
After 20 years you heard thatyou don't realize 20 years later
(54:35):
like there's a lot in thereyeah, all right.
Speaker 4 (54:39):
So we got another question from andre jko.
Our belts are different beltsdifficult to Well, you kind of
already talked about that alittle bit, but which was the
hardest belt when I was a purplebelt and so I didn't have.
Speaker 3 (54:49):
I didn't focus entirely on jiu jitsu during
that time, so that would be aperiod that I took a little bit
(55:11):
of time, maybe, like I wasn'tthe best student of jiu jitsu at
the time.
I was training but I wasn'treally learning, and I don't
know.
I wasn't really I wasn't reallylearning and I don't know I
wasn't really there very present, yeah, going through the
motions but like, yeah, so thatbelt.
getting my brown belt, yeah,that was a tough one because I
had to go also to a whole notherschool for many years and then.
(55:33):
But they're all great, everysingle place that I got my belts
from and the people that Ireceived them from.
My black belt from Palo geobel,it's just true, truly an honor.
In san clemente, california,really, really six degree
phenomenal jiu jitsu school,just all around, truly excellent
(55:55):
.
And then my brown belt withjason zagiri and oahu same thing
, just the tops he's.
When it comes to being a human,you just love this guy and you
kind of you're forced to becauseyou spend so much time hugging
each other, right?
Speaker 4 (56:13):
Right, right, yeah, all right.
Well, we're kind of gettingclose to time, but I just wanted
to give you a few minutes justto you know.
Like, how can people get intouch with you if they want to
do their own mobile dojo stuff,like where the just go to
grapple, appio, grapple?
Speaker 3 (56:31):
appio, um, or you can go to instagram and find me at
space coast mobile jujitsu,where the dojo comes to you, or
you can go to grappleappio.
It says on instagram um,321-477-4504 is my phone number.
You can contact me directly onthis thing.
(56:52):
That's my daughter.
I've never shown the kid's face, but actually, um, um, and you
can contact me and I will pickup the phone and I will talk to
you.
If you are interested in jujitsu, or if you're interested in,
like one, scheduling privatejujitsu for yourself in the
Space Coast area.
Two, if you're interested inbecoming a mobile jujitsu
(57:14):
instructor anywhere in theUnited States or the United
Kingdom or Brazil, right, thisis where we're expanding
seriously, brother, like we'redoing mobile jujitsu con in
austin, hopefully march 28th tothe 31st, and we're going to be
at main character combat whereour uk sales rep, ed smith of
10th planet, is going to befighting.
(57:34):
Hopefully we know nathan willbe there, um, but we're looking
and have everybody converge inaustin and, uh, for it'll be our
one year for grapple app too,and it's just going to be a
tremendous opportunity to kindof, you know, have a lot of cool
stuff happening.
So, but yeah, that's, that'seasily the best way.
Contact me, however, or you canfind me Facebook.
(57:56):
It's Michael crowd home.
I'm very, very much available,dude.
I would say every time you'vetried to reach out to me.
Pretty easy to get in touchwith, right.
Speaker 4 (58:04):
Oh yeah, yeah, very responsive, like, almost like,
suspiciously responsive, likewas he expecting my call?
Like what's going on here?
Speaker 3 (58:13):
I've developed a really unique way of not being
in love and like this thing issuper important, but like it
died on me today and it wasn'tthe end of the world.
I wasn't like it was just likeokay, things are happening and
that's my team.
My team is amazing.
(58:33):
That's what I would like to say.
Speaker 4 (58:35):
My two partners so far and, like everyone, has been
amazing.
So good things are, big thingsare coming for for you and, and,
and hopefully me too.
So good things are, big thingsare coming for you and hopefully
me too.
So stay tuned.
We're going to have some coolthings happening, and that's
pretty much the show for today,but I want to thank you once
again, michael, for taking timeout of your schedule and for
(58:57):
your service to this country andyour continued service to your
community.
So thank you, thank you andwe'll catch you guys on the next
stream.
Speaker 2 (59:06):
Ladies and gentlemen, thank you for tuning in to
military broadcast radio.
As we wrap up today's show, wewant to remind you that the
podcast of today's episode willbe available right after we go
off the air, so if you missedany part of the show or want to
listen again, be sure to checkit out.
(59:29):
And remember we're here tosupport and honor our veterans.
Your stories and experiencesmatter, and we are committed to
giving you a platform to sharethem, and we are committed to
giving you a platform to sharethem.
That's right.
We're here to give our veteransa voice, so don't forget to
(59:49):
catch the podcast and stayconnected with us Giving our
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This entire military is one cohesive, dedicated force
.
And the threats to our nations?
They don't sleep.
They're watching our every moveIran, russia, china, north
Korea, isis, al-qaeda.
Speaker 1 (00:54):
They may be watching this right now.
Our military should not bemistaken for our cable news gab
fest show.
We don't care what you looklike.
We don't care who you voted for, who you worship, what you
worship, who you love.
It doesn't matter if your dadleft you millions when he died
or if you knew who your fatherwas.
Speaker 2 (01:16):
We have been honed into a machine of lethal moving
parts that you would be wise toavoid if you know what's good
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Speaker 3 (01:37):
We will not be intimidated, we will not right
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Raise your sons and daughters.
Speaker 2 (01:48):
Military Broadcast Radio, the station that's giving
veterans a voice.
Speaker 4 (01:58):
Find us on the web at mbradious.
I'm a certified financialsocial worker.
I was in the Air Force for 14years and then I paid off
$20,000 of debt while I wasactive duty within three years
as an E3.
So that's kind of like I gotreally into personal finance and
so I've been really passionateabout that ever since and that
(02:20):
was 10, 12 years ago now.
So since then I became a socialworker and now I'm a certified
financial social worker.
So we kind of get into, youknow, dealing with finances but
then also kind of dealing withthe psychology behind finances,
like the, you know, the mentalside of things.
So Ladies and gentlemen, yourbattle buddy when it comes to
(03:02):
finances.
Please welcome the fire socialworker, joey Laswell.
There we go.
Sorry about that, hey guys, myname is.
Joey Laswell.
This is Money in the Militaryand this is, let's see.
Yeah, michael, I see Michael'scomments.
So, yeah, we're getting readyto introduce our guest.
We're having a little bit of aweird glitch, but we're going to
have him on here in a littlebit.
(03:24):
I'm going to introduce him andhopefully that'll give us some
time to kind of see how we canget this squared away.
So, all right, so bear with us,and then I will go ahead and
introduce.
I wrote this down so I don'tforget, or so I don't mess it up
, all right.
So, michael Craigholm, today Ihave the incredible honor of
introducing someone who has notonly been a force for good I
don't forget, or so I don't messit up, all right.
(03:44):
So, michael Craig home.
Today I have the incrediblehonor of introducing someone who
has not only been a force forgood in my life, but also stands
as a shining example of what itmeans to serve with integrity,
lead with innovation and inspirewith humility.
Michael Craig, home, is aMarine Corps veteran turned
entrepreneur, a man who hasredefined what it means to
transition from military serviceinto civilian life.
(04:06):
While we've known each othervirtually for months, I have yet
to shake his hand in person,but even through a screen,
michael's impact is undeniable.
Michael's military career wasnothing short of extraordinary.
As a Marine, he exemplifies thevalues of discipline, courage
and adaptability skills he'scarried into his second act as a
successful entrepreneur.
His leadership in the Corpspaved the way for missions that
(04:29):
demanded precision, strength andheart qualities he continues to
embody in everything he does.
But what makes Michael trulyexceptional is the way he's
flipped the script on thetraditional military to civilian
transition.
Instead of following awell-worn path, he's forged his
own, proving that veterans canlead in any arena they choose.
What I admire most about Michaelis that it isn't just his
(04:50):
service to our country or hisbusiness acumen.
It's the person that he is.
He's a certified badass with aheart of gold.
He's not just a mentor and aconfidant to me, he's a
cheerleader who pushes me todream bigger and take risks.
Michael is proof that thelessons learned in service
resilience, adaptability andleadership don't stay on the
battlefield.
They can be applied to buildingbusinesses, fostering
(05:12):
relationships and inspiringothers to pursue unconventional
paths.
So to my audience get ready tobe inspired.
Michael's journey from theMarine Corps to becoming a
founder of Grappleio is nothingshort of remarkable.
He is redefining what it meansto be a leader, a veteran and a
force for change.
Please join me in welcoming abrother in arms, a trusted
(05:32):
friend and one of the mostimpressive individuals I've had
the privilege of knowing,michael Craigholm.
All right, brother.
Speaker 3 (05:39):
Thank you so much, my man.
That was tremendous.
Speaker 4 (05:42):
We hear you, man, hear you man.
Well, you know, it's true, it'sall true I wanted to write it
down because I didn't want tomess it up, because, uh, I I
would, I would totally butcherthat.
But that was really uh, thankyou man supremely kind of you
awesome, well, um, so, all right, you're here.
Um, you know, we've been kindof going back and forth for a
(06:04):
few months now.
Speaker 3 (06:05):
Sure have.
Speaker 4 (06:06):
You know just excited to finally, you know, get to
have you on the show.
And really I just want to tellpeople a little bit about your
story.
You know I've seen some of yourother interviews, you've been
on a few podcasts, so you know Idon't want you to have to
retell the whole story but youknow, maybe like a brief version
of your military experience andyour transition, and then we
(06:30):
can just kind of take it fromthere.
Speaker 3 (06:32):
I love it.
Thank you very much, dude.
Thank you for having me.
I wanted to.
This is my company Grapple App.
It's a really new shirt that mypartner, aaron made.
Oh nice, he's tremendous atwhat he does, so I was excited
to wear this on our firstpodcast, getting to wear some of
this merch.
But yeah, dude, I too haveenjoyed getting to rap with you
(06:56):
these past several months.
It comes down to just like, ifyou want to get in these
positions where you're chattingwith people on a podcast, it
really does.
It comes down to developingrelationships, right like.
I mean, sometimes it's like,okay, get this guy in here and
do that, but I'm really glad tobe a guest on your show after
(07:17):
having communicated with you,like effectively, for for so
long, man.
So so I appreciate it.
You're very responsive andyou're awfully kind and you
really you reciprocate thatenergy, which I really
appreciate.
So thanks, man, absolutely man.
Speaker 4 (07:34):
I'm just picking up what I'm putting down and I'm
spitting it back, Okay, but yeah.
So tell us a little bit aboutyour military experience and
then maybe a little bit abouthow you transitioned I know it
wasn't a smooth process for youand then we kind of yeah, we'll
take it from there.
Speaker 3 (07:54):
Thanks, dude.
I was in the Marine Corps for20 years.
I was an infantry officer, so Iwent in straight as an officer.
I retired as a major andretired out of Camp Pendleton.
I deployed four times to warwar, one time on UDP.
So I went to Iraq twice,afghanistan twice, and then I
went on UDP unit deploymentprogram to Southeast Asia and
(08:18):
that was a great, a greatdeployment, but my only
non-combat deployment, uh.
And then um went back and forthto africa several times when I
was with uh fourth marinedivision, uh, so I deployed with
every marine division and whenI say that sometimes, like some
people are like, oh yeah, Iwould deploy with with, you know
(08:39):
, first, second, third marinedivision, and it's like oh, what
about fourth marine division?
You know, you just forget aboutthose 36,000 Marines.
You know however many it is.
So when I was with any company,three, 23, those guys it wasn't
like, uh, we didn't get a Cservice deployment but we took
everything over to Africa and itwas a whole transcom kind of.
(09:01):
And so um, that was 20 years inthe grunts.
Uh had experienced wonderfulleadership.
I met dave perret where, uh, itwas a good common connection of
ours.
Um, the military millionaire.
Love that man.
Uh, he's actually in orlando.
We were going to get togethertonight, but it's just too much
of a stretch.
Oh, yeah, yeah, he's about anhour and a half away and there's
(09:22):
just too much of a stretch.
Oh, yeah, yeah, he's about anhour and a half away and there's
just too much to work out.
That's too much, yeah, yeah.
So I was his company commanderwhen he was recruiting for the
Marine Corps, and then our pathscontinued to cross throughout
the military and then wecasually became friends, joined
the war room, and it just hasbeen nothing but awesome.
(09:43):
So that's kind of let's see 20years in the Marine Corps, a
bunch of deployments.
Then, um, I got my jujitsublack belt during that time.
So that was one thing that wasreally pivotal for me is, uh, I
had a wonderful my wife, rebecca.
She's tremendous.
I have two daughters.
Uh, they're extraordinarilysupportive.
Here tonight we're all justfinished dinner, and so I've
(10:08):
cultivated that relationshipvery well.
You got some in your kid, oh,oh, yeah.
Oh, there's a dog.
No, my dog, gordon Ryan, herdsher kiddos in the background.
They would get along really welloh yeah, he's a tremendous dog,
he's my spirit animal, he's a108-pound Rottweiler and he's
(10:29):
just an absolute stud.
What's up, buddy?
So, yeah, man, that was onething I did in the Marine Corps
was get my black belt injiu-jitsu.
That was something you knowwith promotions, they're not
really they're in your control,but they're not really they're
in your control, but they're notentirely in your control when
it comes to promotion injiu-jitsu.
Like, you'll continue to getpromoted if you just keep
(10:53):
showing up right.
Like you don't have to be thebest.
Like if you have a black belt.
That doesn't.
That usually means you havesome good knowledge, but you
might not be the most physicallyin shape or capable person,
right?
so because there's fiveseven-year-old black belts that
you know I mean like there's.
They're physically not like thetoughest guys in the world but
you know they have a fightingchance at 70, whereas no 70 old
(11:17):
man usually would have afighting chance.
You know what I mean, right?
So um got the j, the jujitsublack belt, retired 20 years,
moved to Florida, looked at somejobs, brother, for in the Space
Coast, because I'm here inBrevard County in central east
coast of Florida we have a lot.
It's where Elon launches a lotof his rockets, and so I go.
(11:39):
You know it's hard not to beinspired out here.
It's hard not to be inspiredout here.
So I applied to places but Ijust didn't really get much.
I didn't get far and the wholelike AI rejection thing just was
like I just kept getting likeI'd be like really I was like
man, I'm probably qualified forthat job.
Speaker 4 (11:59):
Right yeah.
Speaker 3 (12:00):
I didn't even make it through the first round of AI
and so I was training a friend,a guy that I met here in the
Space Coast.
His daughters trained jiu-jitsuand they're friends of mine and
he was a former Army guy and hesaid hey, you want to come
train jiu-jitsu at my house?
And so I went and I brought myjiu-jitsu mats because I'd had
them since COVID, and I trainedhim.
(12:22):
We rolled him out in his garageand taped him up and trained
him and gave him a good lessonand showed him some cool moves
to take to his gym, you know, uh, and use on his buddies that
have never wrestled me before.
Uh, sure enough, at the end, anhour and a half, we've both
covered sweat and like I'm likerolling up my mats and and I'm
throwing him on my Yukon, andhe's in his garage opening up
(12:46):
his garage fridge that's full ofbeer, grabs a beer and he's
like takes a swig of it and hesays dude, you might be onto
something.
And I was like, exactly, justlike that and.
I remember, I like shut thething on the Yukon, my, my back
patch or whatever, and I saw areflection of myself and I just
(13:08):
went space coast mobile jujitsuand I went home, got on the
department of state website forFlorida, created a fricking LLC
and then went on irsgov, gotmyself an EIN, got myself some
insurance, which wasn't hard atall and then I threw up a couple
of reels on Instagram, tagged acouple of my influencer buddies
(13:30):
, you know like Dave, and sureenough, it got a little bit of
attention.
My whole shtick was essentiallylike having been a jujitsu
black belt for so many years, Ialways want my friends to come
wrestle, because I like to fightmy friends right, okay, yeah,
enjoy it yeah, so I want them tocome so I can punch them and
(13:51):
choke them, right, uh, but theydon't want to get bodied.
They don't mind getting bodiedby me, right?
The guys that they don't reallytrust, you know some, they just
it's some traditional studios,unfortunately, your schools
you're gonna run into that,right?
Well, not with mobile jiu-jitsu.
So when people train with me,the deal is is that they're
(14:13):
going to get 60 minutes, 75minutes of safe, effective, fun
jiu-jitsu, and you know it's notgonna be anything.
We're not going to bow at anypictures or people on the wall
or anything weird, right?
Because I understand you'relooking at some jujitsu and
we'll get to that in a littlebit.
But you know you'll notice someschools are a little bit more
(14:34):
relaxed, some are not.
Some are very traditional, somearen't.
Um, some have, you know, a crewsmoking marijuana outside and
some are like you know, hi, youknow there's, you know, and
everything's in unison, you knowI just plugged my freaking.
Uh, I'm sorry man, um, I hopeit's still I can still hear you
okay, um, but uh, yeah, manended up getting that and moving
(15:01):
out here.
It got to the point where about20 people were employing me at
one point about six months ago,because it had taken off, like
people.
People were like, wow, you'llcome to me, and I was like, yeah
.
So I started to break my body,like I'm 178 pounds right now.
(15:23):
I retired at 222 pounds DangRight, yeah, wrestling, you know
, and so like, and I eateverything inside.
Speaker 1 (15:35):
I know this is terrible.
Speaker 3 (15:36):
I even have drinks and you know crap.
So that's a lot and so my bodymade a very particular toll.
Um, in the back of my mind, Iknew I wanted to do something
with tech for a long time,because tech is infinitely
scalable.
Right it's.
It's also a blue ocean.
(15:58):
Uh, you and I are both incommunities that have a lot of
people that, um, there's a lotof red oceans out there, a lot
of sharks, a lot of chum youknow, and it's like oh it's a
tough, tough place to reallymake a splash.
You know you can get eaten alivein some places and Marine Corps
, officer corps, I you knowthat's what you do is you get?
(16:18):
You get eaten alive if youdon't perform, and or you can
perform and still get eatenalive, you know.
But essentially, if you don'tperform and or you can't perform
and still get even alive, youknow, uh, but essentially that's
what it was for.
The tech is.
It just got my attention andthat's when I just realized one
day I was like, hmm, instead oflike building up jujitsu belts
underneath me with space coast,why not create an app where I
(16:39):
could solve a problem?
Like when people go travel,they go to google and they type
in jujitsu, where they want togo, and then usually some query
of gyms that doesn't meet whatthey're looking for pops up.
So our goal with what I createdwas grapple app is essentially a
(17:00):
search engine, and a searchengine to you know, it's a
progressive web app and we'relooking at dominating the web
space.
Keyword search for um, jujitsunear me, um, open mat near me,
uh, bjj near me.
Uh, that's second J.
It's really important, uh, so Ireally uh, I personally think
(17:23):
we are going to have.
When you look up jujitsu in anycity in 2026, you're going to
just see a series of grapple appprofiles boom, boom, boom, boom
, boom, boom, boom.
Because we're a progressive webapp, we're hosted on the
internet, not on the mobilestore.
So my partner, aaron, can SEOthe hell out of our progressive
(17:44):
web app, which is on your phoneas a mobile, on your mobile
desktop service way cheaper.
It's not cheap I hate usingthat word but it is cheaper.
It's way expensive and you'regetting into that world yourself
.
Oh yeah, and we're so likethat's one thing like, honestly,
joey, you got to thank yourself.
You know is grapple app for youwhen it comes to your app Right,
(18:05):
and we've been down this road.
I think that you're ontosomething really really good,
but that's for well, outside ofthis Cause, you have so many
like.
I was talking to Aaron earlierabout you, but he's like man,
that guy has a lot of ideas.
He's like.
Speaker 4 (18:23):
I think, I think it's pent up a little bit.
Honestly, I just can't turn itoff sometimes.
But they're not always awkwardideas, I will admit that.
But sometimes my wife will kindof look at me and give me the
furrowed brows like maybe notthat one.
But well, yeah.
(18:43):
So it sounds like you reallyjust hit the ground running,
though with the entrepreneurialstuff.
Like you didn't really take anylike boots to business classes
or anything like that, you justkind of went for it, huh.
Speaker 3 (18:54):
Pretty much any like like boots to business classes
or anything like that.
You just kind of went for it.
Huh, pretty much.
Just, I knew, uh, my olderbrother had told me for a long
time that he's like you know, Ican kind of see a little bit of
entrepreneur in you.
Uh, I literally had my buddyjust send me steve odb.
He just sent me this thing.
He's like something about likehow to predict an entrepreneur
and it's like somebody whoabsolutely abhors authority.
I, I, I cannot stand being toldwhat to do, and I was in the
(19:17):
Marine Corps for 20 years.
Oh wow, especially by peoplethat can't fight.
I know that sounds freaking.
I know you're like, oh really,but truth, you know, we were in
the Marines.
I was in the Marines, like weare the political extension of
you know, right, and so, oh yeah.
Speaker 4 (19:36):
My dad was a Marine.
My dad's a retired Marine too,so I grew up with the Marine
Corps, ura spirit, so Idefinitely understand a little
bit, and living on some MarineCorps bases and stuff, so I
definitely have a soft spot forthe Devil Dogs.
So, ura, you know, we're all onthe same team, right, except
(19:57):
for air force.
I mean, compared to the marines, yeah, we're.
We're not, uh, quite as astrained and trained killers, but
some of us could be.
Speaker 3 (20:06):
But you have definitely specific like
specialties that marines don'tcarry.
So I'm just down the streetfrom it used to be Patrick Air
Force Base and it's now PatrickSpace Force Base, yeah, so it's
just right above me.
But, to be honest, those guysthey don't really go out in town
too much in uniform.
I see some Air Force people inuniform but, like Marines, you'd
(20:29):
never see them out in theircamis because they're not
authorized to do that in town.
So you'd never see them out intheir camis because they're not
authorized to do that in town.
So, yeah, so this, this area ofthe space coast, we've got got
guardians.
They're pretty uh chill peopleso far yeah, yeah, uh.
Speaker 4 (20:43):
Well, speaking of the marine corps, uh, we're gonna
have to take a little bit of amusical break and uh, I've been
playing my pretty much myfavorite guy.
He's a marine corps veteran outof san antonio.
His name is noah peterson.
He's actually got a new album.
I've been playing on his olderstuff and he's got a new album
out now.
So, uh, just check him out.
You know, it's kind of like ajazzy stuff, like modern jazz,
(21:05):
but it's really up tempo, soit's really good stuff.
I'm not even a huge jazz fan,but I like his stuff and then
he's marine, so Marine, so youknow you got to rep the core.
All right, so we'll be back withMichael Cragholm.
This is Noah Peterson.
Speaker 1 (23:41):
And we'll be right back.
Thank you, thank you, the.
I'm going to show you how tomake a.
Opinions expressed in thisprogram are those of the
speakers and do not necessarilyreflect the views or positions
of any entities they representfind us on the web at mv radious
(24:04):
all right, we are back.
Speaker 4 (24:10):
This is money in the Military.
I am Joey Laswell, certifiedfinancial social worker.
You may have seen me on theinternets as the FIRE social
worker and, for those of you whodon't know, fire is for
financial independence, so I'm areally big nerd on finance.
So, yeah, today, militaryBroadcast Radio this is a
(24:31):
nonprofit based out of Denver.
They basically teach veteranshow to, how to launch podcasts
and that's how I got to be here.
Basically was was through this,um, through this non-profit and
, uh, you know, we, we rely ondonations.
So I mean, if you guys areenjoying the content, uh,
there's like 40 shows now on theon the.
(24:51):
So we're growing.
But you know, like I just alwaysgive props to NBR.
We're giving veterans a voiceand the veteran that we're
giving today his voice isMichael Craigholm from Grapple
Lab, black belt in Brazilianjiu-jitsu and retired Marine
officer.
Brazilian Jiu Jitsu and retiredMarine officer.
(25:13):
So we were before the break, wewere, you know, we were just
kind of getting caught up onbasically your, your transition
story.
But if you were to go back intime, I'm just curious, like, is
there anything you would dodifferently or would you tell?
Would you do your?
You know, basically, if youwere counseling somebody who's
getting out of the air or themilitary now, would you do
(25:34):
anything differently?
Or would you tell, would you doyour?
You know, basically, if youwere counseling somebody who's
getting out of the air or themilitary now, would you do
anything differently or wouldyou do it pretty much the same?
Speaker 3 (25:40):
The knowledge that I have about entrepreneurialism
and transition.
I would, I would recommend andI'm going to make sure that I
capture this, sure that Icapture this I would recommend
(26:03):
that veterans realize thatthey're going to go through a
loss, a transition, a periodwhere they have an identity
issue, a crisis or something.
Things are going to be reallygood for a little bit.
They're going to be.
I'm an adult now.
I can smoke weed yeah you know,you know um, and then eventually
that kind of like gets you know.
You're like oh, um.
(26:24):
I would recommend that thewonderful thing about
entrepreneurship is that theabout entrepreneurship is that
the five to 10pm that isassociated with having a nine to
five is usually a period thatis undefined for a lot of our
veterans and they they turn, youknow.
(26:47):
So they have this period wherethey just need to blow off steam
or occupy with something to getto the next day.
And it's not an obsession, it'snot a creation, it's not their
baby, it's not a business, right?
It's not a machine.
It's not a vehicle, right?
It's this black, opaque gob ofwe don't know what it's I I
(27:14):
believe it's suck and it brings.
It brings people in and, uh,unfortunately it kills veterans
at a rate that is absolutelytremendous.
Yeah, I'm a huge advocate forentrepreneurialism because it
takes that five to 10 where youwould otherwise be, like
(27:35):
twiddling your thumbs, beinglike, oh, I guess I'm going to
go have a beer Next thing, youknow you're drinking scotch.
Maybe you might be making somepoor decisions because we got
pent up stuff.
Right.
You cannot have deployed orparticipated in the global war
on terrorism or something andnot have some like low grade,
low residue something going on.
(27:57):
Absolutely like a lot of people, even some mls's that don't get
like the most combatcredibility I know some they
were in a convoy that saw, youknow, real combat for our wife,
you know and like so they've gotstuff.
You know, so we can't.
That's why I loveentrepreneurialism, because it
(28:20):
just it fills that gap.
Because what am I doing rightnow?
I'm on a podcast with you on aThursday night, 8 PM, eastern
right.
I'm I'm not drinking alcohol,you know, and I'm not going to
afterwards.
I'm not drinking alcohol andI'm not going to afterwards.
I'm going to go walk my dog andtuck my keys.
And then I'll probably.
Speaker 4 (28:42):
I was going to say, would you say,
entrepreneurialism has kind ofgiven you, kind of reignited, a
sense of purpose in you.
Speaker 3 (28:50):
Absolutely.
I love that when I was in thatlittle period, I remember one
time I was driving and I didn'thave really much going on, I did
a skill bridge which made mejust realize I didn't want to go
into corporate America and Iwas like some, something happens
, there's a question, what's thepurpose of life?
(29:11):
And just it just flashed acrossand I literally just said out
loud to die.
You know, like that's, likeresigned I was to man, that's
what life was right.
It's not at all, yeah, likeextraordinarily fulfilling
beyond people's wildest dreams.
You know like I feel like whenveterans get rid of that residue
(29:35):
, they kind of push that stuffaside and that kind of the the,
the fog goes away, like thegreens really do get greener and
the blues really do get bluer,like your life and technicolor
are kind of like.
You know.
So I would like more people toexperience that.
Speaker 4 (29:53):
Yeah, honestly, since I started my entrepreneurial
journey, I think I keep goingback to this imagery of like a
spark.
You know, like this thing islike lit up, a spark in me that
I didn't even know was there,almost Like I just was like, you
know, like I've always beenlike a 95 kind of like w2 type
(30:13):
of person just play it safe,play it cool.
But then, I don't know like,just within the last year or so,
um, I just kind of, maybe,maybe it's a reinvention of
things or of sorts, or it's justI was just tired and I want to
do something different.
And then the podcast came about.
And, uh, and actually, yeah,the podcast came out.
It was an email sent by the vaand I just remember clicking on
(30:36):
it.
I was like, yeah, I want to do apodcast, like let's do it, you
know, um, and then, yeah, I meanonce, once, I kind of once the
wheels started turning and I waslike, oh, this could actually
be really something cool, or,you know, it was literally just
a hobby to start, just like, hey, I like talking about money,
I'm just going to talk to otherpeople about money, and then,
you know, just see what happens,and then it just kind of.
(30:57):
It just kind of slowly iterated, involved and and then it's
just turning into something thatI was like not not in my
wildest imagination what Iimagined.
Oh yeah, we're going to bedoing this or, you know,
creating a company or doingwhatever you know.
So, um, but you know, like Ikeep saying I go back to like
these touch points where youknow our first conversations,
(31:17):
and I was just like here, likewhenever you were, you were
basically encouraging me.
I was like, you know, I wasdoubting myself and you were
like no, dude, you got this man,you're, you're, you got
something there.
You know so, uh, just yeah,shout out to you and once again,
a great mentor and and uh, youknow like, uh, just a great, uh,
force of good.
You know so and I think thatmost what?
(31:40):
what I think a lot of veteransstruggle with sometimes is they
don't have that mentor.
You know they don't have thatperson that that will push them
maybe when they yeah, when theydon't think they can push
themselves.
So sometimes people just needthat external push and um.
So that's part of my part ofthe reason why I wanted to do
this, too is the advocacy ofthis, like getting veterans to
(32:01):
talk, getting veterans to engageand communicate, because
isolation is the worst thing youknow for veterans.
So if we're talking, we'recommunicating, we're growing.
Like, since I've been doing thepodcast, I've probably
interviewed like 30 people andI'm just like this is crazy, I
would have never met some ofthese people and now I think one
of them pretty sure he's on thecusp of being a millionaire
(32:25):
since we started.
So I'm like wow, that's amazing.
But yeah, so I mean the it's,it's a, it's a golden ticket.
But you know, I think it does.
It is something that you'regoing to have to like do the
work, do the homework, and thenyou know like you're going to
fail and you got to keep pushing.
You know, um, was there any anygood advice that you would give
(32:48):
for an aspiring entrepreneurcoming out of the military.
Speaker 3 (32:53):
You're going to need about 18 months of content on
social media and across thedigital world to get some
credibility, to have a voiceenough where you have some form
of authority, where enoughpeople will probably be willing
to separate with money in theamount that you would require to
keep food on the table for yourfamily, right?
(33:16):
It's not going to happen likethat.
Speaker 4 (33:18):
Yeah.
So would you recommend peoplemaybe doing like the nine to
five and then building theirside hustle and then turning it
into a, or you just you went,Love it.
Speaker 3 (33:29):
I love both options.
I think whatever is best forthe family, because there are
some people 22 year old, vet whojust got out, who doesn't have
a wife or kids right, he mightbe a little bit more easily
going to be like I'm going allin right, because he needs to
walk around for eight hours onenight just to not, you know,
(33:49):
because he doesn't have a roofover his head.
He'll find something tomorrow,whereas the guy who has a family
and children needs a moretempered approach to
entrepreneurship.
We can't just be like you knowit's not happening.
Speaker 4 (34:09):
Yeah, I think some people and I've talked to some
veterans who are like, yeah, Ithink I think some people and
I've talked to some, you knowsome veterans who are like, yeah
, I want to do it, but you know,either I don't have the capital
or you know it's just an ideaand you know they don't have the
business background to reallyyou know it's imposter syndrome.
They don't feel like they cando it.
But I mean a lot of.
I mean I would say 99% of mostveterans have been through
(34:32):
enough.
They've been through plenty.
They can handle learning how torun a business and starting a
business.
It's just it does take time andit does take taking risks, and
I guess not everyone is anatural risk taker and I'm not.
As, like I said, I needed alittle nudge from you and other
people around me to kind of pushme in that direction.
(34:52):
But uh, yeah, I guess I just Ireally appreciate, um, you know
the, the message of, you knowjust go for it and and you know
like, start messy.
That's what I was told to startmessy.
And then you know things aregonna kind of happen.
Speaker 3 (35:07):
Uh, over time you get better they kind of have to
right and the thing is it's likethings will just go away if
they.
You know, people are afraid ofbeing embarrassed on the
internet and it's like dude, ifit sucks, only like five people
see it and it's your sister andbrother and mom who are gonna
make fun of you anyways right,yeah yeah.
So yeah, if like, if it's good,then people will see it, but if
(35:30):
it sucks, you know, or if you'rejust putting up cringe and you
know right, but it's tough.
Like the internet can be kindof tough.
If you're in, if you're notauthentic, oh that's a rough one
.
Or if you try to be somebodythat you're not, that's tough.
So it's people authenticitybleed through a screen.
It really does yeah people willquickly sniff out your bullshit.
(35:54):
Yeah, Cause if you're full ofit, there's fun.
Although my mom used to be likeMichael, there's a reason your
eyes are Brown, you know, causeI was full of shit.
Speaker 4 (36:04):
Oh man, all right, well, it looks like we have.
Somebody has has got a question.
Andre JK.
Oh, I am going to the gym formore to build my frame and I
want to start BJJ.
Okay, you got a BJJ fan comingthrough, or will I still keep my
(36:29):
frame?
Speaker 3 (36:31):
Yes, yes, you will.
It's important that youmaintain strength training in
your jujitsu regimen because youcan be you can be kind of soft
and still train jujitsu, becauseonce you get really good at it,
you can kind of not like themcdojo thing where guys are
(36:55):
sitting down and you knowthrowing people around with
their wrist, you know, but like,if you're good at jujitsu, like
there's a a big difference andyou can get lazy.
If you don't, if you don'treally have a lot of training
partners, it'll push you andthat's where the gym comes in.
So will you still keep yourframe?
If you mean by if you're bigand buff and you go to jujitsu,
(37:16):
are you going to keep yourmuscle?
Yes, you can keep your muscle.
I would just say look at somesupplements that are going to
help you retain that muscle whenyou're in a much higher
cardiovascular state.
Maybe increase your branchchain amino acids, and I think
that would really help you out alot.
Speaker 4 (37:33):
Okay, good question.
Keep them coming if you want toask the maestro.
Speaker 3 (37:39):
Thanks, man.
Yeah, appreciate that.
I love that kind of stuff.
Speaker 4 (37:43):
Fitness.
Speaker 3 (37:43):
This is my life, man.
Speaker 4 (37:45):
Well, and actually I did want to talk to you a little
bit.
I wanted to get a little intoyour, um, your BJJ experience.
Like, you know what?
What does it mean to you?
I know it's really important toyou.
It's it's changed your life.
(38:05):
From what I've listen to.
Um, how, how important is bjjto you?
And and um, you know, like, ifyou're, if you were to be a
salesman for bjj, what wouldwhat would your big sales pitch
be?
Speaker 3 (38:12):
grapple apps mission.
Our purpose is to cure theworld of loneliness, one choke
at a time.
When you train jujitsu, likeyou need a partner, right, and
you can do it with a doll, butit's, it's an exchange with
another human being whereeverything else disappears.
Because now, when you slaphands and fist bump with
(38:33):
somebody, like that's like theuniversal, like I legally
authorize you to choke meunconscious.
Now, yeah, it's weird, right,yeah, and so it's kind of one of
those funky things.
But once you engage, like thereport that your boss told you
sucked doesn't exist anymore.
(38:54):
That nothing fight that you hadwith your spouse earlier that
morning before you left for workdoesn't exist anymore.
Right, your kids d's don't existright like just you and your
breath and your carotid arteryand your joints and the other
person's will to separate thatblood from going to your brain
(39:16):
or bend you in a place thatyou're not supposed to bend or
direction.
That's it.
It's like surfing.
That's why surfing andjiu-jitsu, surfers and jiu-jitsu
get so together.
Right, because when the, thegracies came from brazil, they
were all big-time surfersanyways went to torrents
southern california makes sense.
Lots of waves, right.
So very mindful activity,because when you're surfing you
(39:37):
drop in on a wave like the onlything you really have is the air
in your lungs and your feet onthe board and the boards on the
water.
And totally mindful, right,like if you fall you have to
then realize that you could bedead within four minutes if you
don't screw yourself by gettingout of the water, right.
So kind of same thing withexcuse me jujitsu is when you're
training, you now click into aframe of your mind which for
(40:01):
some people can be verytherapeutic.
It can be tough.
People with claustrophobia haveclaustrophobia, um, have an
issue sometimes with jiu jitsubecause it's so close.
Yeah, and that once again, kindof when you're engaging with
people at that level, the comyou know you're, you're sharing,
(40:22):
I mean hormones, really likeoxy, you're building toxitocin,
right.
All that stuff is happening anduh, that's why people when they
leave like surfing, or whenthey leave jujitsu, they feel
like loving, they feel stonedright, they feel like good.
You know, it's because they'vehad that genuine human
(40:43):
connection on a level thatyou're not going to get
literally anywhere else in theworld.
You're not going to go to ataekwondo academy and get that
you know, because you'repunching and kicking.
And you can't punch and kickyourself each other in the face
every day, but you can grappleevery day.
You can wrestle, because it'shonorable to do this right.
Yeah, no issues, man, cool topreset.
(41:05):
You got me play a little bit,but you get past that over time
or you get injured, you know,and then you really takes an
injury oh yeah oh, that's kindof what it is to me, you know,
it's like that dude in in umwhat's uh something, what's um
(41:26):
that apple show with?
uh?
Oh, my god, it's a very famoussoccer show at something oh, ted
lasso ted lasso.
It's yeah that the, uh, thehonduran or nicaraguan guy who's
like yeah life.
Yeah, jujitsu is life.
People really believe that like.
It saves people from darkplaces because they otherwise
like.
Jujitsu is life.
Speaker 1 (41:44):
People really believe that like it saves people from
dark places because theyotherwise like.
Speaker 3 (41:46):
Jujitsu is a place where you cannot have money and
go in and say, hey, I'm kind ofin a bad place and sometimes
people will sponsor you or thesensei will be like all right,
clean up after class, make sureyou do good.
You know if you're here everyday and you can get a free
(42:07):
membership, that kind of stuffyou know yeah so it's, uh, it's
the community in jujitsu.
That really, because even herein space coast mobile, because I
created mobile jujitsu and Iwas kind of concerned about like
how people would other dojoswould receive me yeah, uh,
everybody's super cool.
All I did was just say nicethings about other people and I
told them, hey, why, my wholepurpose was to get people that
(42:30):
otherwise wouldn't train jujitsuinto jujitsu.
So if I was just a segue, acaveat or whatever you want to
call it to get people into atraditional school, then great,
you know, and once kind oftweaked it, the lens a little
bit, people were like, oh, heactually can be of value and I
have been, I can.
I know many schools in thespace coast who have benefited
(42:52):
from me recommending theirschool outright or people coming
to me and training with me andthen me saying, hey, you know,
you really want this kind ofstuff.
Go off, gentle bird.
You know what I mean.
Speaker 4 (43:07):
Oh man, that's awesome.
And actually you know we hintedat this earlier.
But yeah, like I've beenhanging out with you and talking
to you and seeing your videos.
So a little bit about me isthat I actually did do some
martial arts when I was younger.
Surprise, surprise.
Being an Asian kid, I mean itwas kind of like expected of me.
(43:28):
So I did some Tang Soo Do whenI was really, really young.
I did a little bit of asemester in college of like a
form of karate and then Iactually did like two or three
years of judo when I was in mymid-20s.
I'm not going to say how longago that was, but you know I was
(43:49):
in my mid-20s.
I'm not going to say how longago that was, but I was in much
better shape, different person.
But yeah, after leaving theservice I think I realized that
I kind of missed thatcamaraderie of PT and there just
really isn't much.
I enjoyed PT, I love PT and Ithink I've been missing that a
little bit.
And so, hearing you talk aboutthis community and you know,
like obviously I need theexercise too.
(44:10):
So you know, I was just likeman I'm, I'm going to, I got to
do it, you know, and if ifanyone is going to like lead me
in the right direction, it'sgoing to be you.
So, um, so I, I just wanted to,uh, you know, jump in and just
say, you know, let's go for it.
You know, and then I might dolike once a week.
I know I'm going to be sore forlike that first week, but I
(44:33):
know because when I did do judowe did, you know, do some
grappling and man that groundstuff.
That's a workout, you know.
And that's the kind of workout Ineed.
So thank you once again forinspiring me to do something
better, pushing myself more thanI probably would myself, so
(44:53):
yeah, so once that gets going.
Speaker 3 (44:58):
I'm just ready.
I want to see video of youtraining some jujitsu too, and
then, if you ever come out myway, bro, we'll, we'll get some
roles.
Speaker 4 (45:05):
Yeah, yeah, you'll destroy me in a good way, in a
good way.
Speaker 3 (45:09):
The point of that of me training people is not doing
that Right.
So, like I really exactly in agood way, and that's how I train
people, is that it's 60 minutes, it's good, I do.
It's calling, I call itintuitive training, and so, like
a lot of guys know how towrestle and so what I do is I
just say, all right, let's goand I feel them out and then if
(45:30):
they do something that's likegenuinely technically wrong,
like you'll get body slammed.
If you do that, then I shownope, get under hook here, don't
do the overhook, or you needthis here, or your head has to
be on the other side so youdon't get need, or else you know
what I mean, that kind of stuffand uh so, but I really uh, I
(45:53):
teach a lot of.
I found that the there is anaudience that wants to learn
Muay Thai.
There's an audience that wantsto learn Muay Thai.
There's an audience that likesto just learn mixed martial arts
, and so when we do this, I'mspecifically stopping them when
they do something wrong and then, instead of like going back to
(46:15):
the beginning, we just startlike it's kind of like I
literally do like the safe bythe bell, like timeout or
whatever thing you know, and,and then we'll stop, and then
the student or the client willfreeze and then I'll say, okay,
here's what's going to happen ifyou do this or this or be like
now what you need is this handgoes here and the thumb has to
(46:37):
go in Right Cause a lot of timescertain things and then they'll
be like, okay, cool.
And I'll be like, okay, cool,all right, grab the lapel now,
start.
And then we'll just start, andthen it's not like a, it's like
a gentle kind of roll.
You know I'm like, and then I'llcasually coach them.
If they do something wrongtwice, I'll tell them about it,
(46:58):
and then I'll make them pay forit.
And then, third time, if theyjust keep doing something wrong,
I'll just do some paincompliance.
And then you know, if they justkeep doing something wrong,
I'll just do some payingcompliance.
And then you know, because it'salready in their brain, you
know, so I'll just try, you knowI'll make it so it hurts and
then so that they don't go backto it right right, because I
mean like a lot of people don'treally understand or appreciate
that, like most dojos are very,very keen on safety, like they
(47:22):
don't want anyone to get hurt.
Speaker 4 (47:24):
That's not good.
So every dojo has always beenabout okay, let's be safe and be
respectful.
And then you always got the oneor two wild cards that try to
do something.
Speaker 3 (47:39):
Usually it's a broad falling pattern.
A lot of people when they'redoing jumping stuff or throwy
things that's what usuallypeople's knees, ankles, backs
get thrown out, sometimesshoulders.
when people get thrown inawkward directions, their
landing collarbones, that kindof stuff Neck injuries can
happen.
If it's a neck injury it couldbe fatal.
(48:00):
There's been paralysis injiu-jitsu several times in the
last decade, uh, due to, youknow, moves that are banned for
a reason.
Yeah, um, and so as much as I'dlove to compete, and I'd love
for my family to compete too,it's like, you know, my
jiu-jitsu is pretty chill, Idon't need to go out and I'm not
fighting anybody today, but uh,all right, we got a follow-up
(48:24):
question from uh andre jko.
Speaker 4 (48:26):
I have stiff hip joints because of the gym.
Will that make me more injuryprone in bjj?
Speaker 3 (48:32):
not if you make a very concerted effort to warm up
.
I would do.
I would use a, so right, andit's a p?
S o.
I would use a SoRite and it's ap?
S o.
Hyphen r I t?
Ecom.
It's a little device and itlooks like a sine wave, I think,
and it goes in it, you lay onit and it goes into your psoas
(48:54):
and it really releases a lot ofthe hip pain, lower back pain, a
lot of joint pain in that area,and then you can use it on your
back as well, and I found thatthe SoRite absolutely is a game
changer.
So stiff hips, you should begood man if anything.
And when you get it, when youstart doing it, there's this
(49:16):
like egg beater thing.
You lay on your back and youjust casually and then you roll,
roll to them out and there's alot of really cool ways to
loosen up in jiu-jitsu, andsometimes it's just doing
jiu-jitsu for five or tenminutes at like.
Five, ten percent.
Just moving around your hipswill warm up yeah, okay thanks
man, good questions, man, goodquestions.
Speaker 4 (49:38):
uh.
So it looks like andre, uh, jkois is very interested in BJJ,
but he's also, you know, he'staking a smart route.
He's like hey, I got thesethings going on.
Is this appropriate?
Because maybe there are somepeople that it's not truly
appropriate for, and you know,that's just what it is.
That's where mobile jiu-jitsucomes in.
Speaker 3 (49:57):
That's literally where you would look, where you
would go to grappleappioG-R-a-p-p-l-a-p-pio, no e, and
you just go there, look up inour free open mat finder and you
can install it right on yourmobile desktop.
We have open mat finder that'sapproaching it's at 500 open
(50:18):
mats now and the cool thingabout us is are there things?
Are there trainings without abjj robe?
Um, yes, it's called nogibrother, nogi nogi, submission
wrestling.
That's uh, and almost everyjiu-jitsu uh place will, um,
will have that okay.
Speaker 4 (50:37):
So um sounds like he's gonna have to jump on a
call with you just to answer,ask some more.
But thank you, andrew, and ifyou have any other questions,
we've got about eight minutesnine minutes left or before the
top of the hour.
But, man, we've covered.
(50:57):
Honestly, I have questions.
We're going to have to do thisagain, but I have tons of
questions that I had ready foryou.
But I knew that your story, youknow like it was going to take
some time to really tell yourstory, and just you know.
But all right, let's see.
I just want to ask at least oneor two questions, Please do.
(51:18):
Some of these might be, youknow, a little introspective,
but I like those types ofquestions, All right.
So has your relationship withBJJ changed as you've grown
older or as your priorities haveshifted?
Speaker 3 (51:37):
Yes, I'm not so balls to the wall all the time.
With my jiu-jitsu I've reachedthe black belt.
It's pinnacle.
I know there's degrees to it,but I don't necessarily I have
no desire to get more degrees,they'll just come, they're only.
They signify years.
That's really it.
I'm contributing to jujitsu in away that other people aren't.
(52:00):
You know, mobile jujitsu isit's brand new right.
It's never.
People have done privates andthey've gone to people's places,
but no one has ever created thelow overhead dojo right, where
your entire business model wason creating an LLC and you
(52:21):
formulate your life aroundreducing your taxable income,
providing as much value to yourcommunity through a very unique
gift called jujitsu right, andthen finding interesting ways to
make a little bit of money asdoors open up for you through
(52:42):
this unique thing calledjiu-jitsu mobile jiu-jitsu
specifically.
Speaker 4 (52:47):
Yeah, Nice, All right .
So another question I have iswhat are some of the biggest
life lessons BJJ has taught you,and how do those lessons
influence the way you approachyour career and personal life?
Speaker 3 (53:02):
So the life lessons, I think, would probably just tie
into kind of like what you werejust talking about.
You know the stages of myrelationship with jujitsu.
Each belt rank you have, it'san emotional journey.
Each belt rank, right Cause yougo through, you're there for
quite a while, at least a year,maybe two.
(53:25):
Um the lessons that I would sayit really forces you to be
present.
So sometimes when my itty bitty,shitty committee starts telling
me up here, you know, likethings, that it, you know,
healthy people shouldn't betelling themselves right, yeah,
and I all, right, michael,that's just your roommate that
(53:46):
you can easily, just, you know,give him a hug, walk him to the
door and say goodbye.
Like this, I know, I know rightnow who I am a good man, a good
mission, trying to do goodthings.
Yes, I'm flawed, but I callthat being flossing.
Yeah, so really I don't knowman, it's like that van Wilder
(54:13):
thing.
I'm all.
Platoon sergeant from Fallujahcoming today was very
interesting because we used towatch them while they're all the
time is like don't take lifetoo seriously, you'll never get
out of life.
Yeah, so honestly, like that,that is truly.
You unpack that.
After 20 years you heard thatyou don't realize 20 years later
(54:35):
like there's a lot in thereyeah, all right.
Speaker 4 (54:39):
So we got another question from andre jko.
Our belts are different beltsdifficult to Well, you kind of
already talked about that alittle bit, but which was the
hardest belt when I was a purplebelt and so I didn't have.
Speaker 3 (54:49):
I didn't focus entirely on jiu jitsu during
that time, so that would be aperiod that I took a little bit
(55:11):
of time, maybe, like I wasn'tthe best student of jiu jitsu at
the time.
I was training but I wasn'treally learning, and I don't
know.
I wasn't really I wasn't reallylearning and I don't know I
wasn't really there very present, yeah, going through the
motions but like, yeah, so thatbelt.
getting my brown belt, yeah,that was a tough one because I
had to go also to a whole notherschool for many years and then.
(55:33):
But they're all great, everysingle place that I got my belts
from and the people that Ireceived them from.
My black belt from Palo geobel,it's just true, truly an honor.
In san clemente, california,really, really six degree
phenomenal jiu jitsu school,just all around, truly excellent
(55:55):
.
And then my brown belt withjason zagiri and oahu same thing
, just the tops he's.
When it comes to being a human,you just love this guy and you
kind of you're forced to becauseyou spend so much time hugging
each other, right?
Speaker 4 (56:13):
Right, right, yeah, all right.
Well, we're kind of gettingclose to time, but I just wanted
to give you a few minutes justto you know.
Like, how can people get intouch with you if they want to
do their own mobile dojo stuff,like where the just go to
grapple, appio, grapple?
Speaker 3 (56:31):
appio, um, or you can go to instagram and find me at
space coast mobile jujitsu,where the dojo comes to you, or
you can go to grappleappio.
It says on instagram um,321-477-4504 is my phone number.
You can contact me directly onthis thing.
(56:52):
That's my daughter.
I've never shown the kid's face, but actually, um, um, and you
can contact me and I will pickup the phone and I will talk to
you.
If you are interested in jujitsu, or if you're interested in,
like one, scheduling privatejujitsu for yourself in the
Space Coast area.
Two, if you're interested inbecoming a mobile jujitsu
(57:14):
instructor anywhere in theUnited States or the United
Kingdom or Brazil, right, thisis where we're expanding
seriously, brother, like we'redoing mobile jujitsu con in
austin, hopefully march 28th tothe 31st, and we're going to be
at main character combat whereour uk sales rep, ed smith of
10th planet, is going to befighting.
(57:34):
Hopefully we know nathan willbe there, um, but we're looking
and have everybody converge inaustin and, uh, for it'll be our
one year for grapple app too,and it's just going to be a
tremendous opportunity to kindof, you know, have a lot of cool
stuff happening.
So, but yeah, that's, that'seasily the best way.
Contact me, however, or you canfind me Facebook.
(57:56):
It's Michael crowd home.
I'm very, very much available,dude.
I would say every time you'vetried to reach out to me.
Pretty easy to get in touchwith, right.
Speaker 4 (58:04):
Oh yeah, yeah, very responsive, like, almost like,
suspiciously responsive, likewas he expecting my call?
Like what's going on here?
Speaker 3 (58:13):
I've developed a really unique way of not being
in love and like this thing issuper important, but like it
died on me today and it wasn'tthe end of the world.
I wasn't like it was just likeokay, things are happening and
that's my team.
My team is amazing.
(58:33):
That's what I would like to say.
Speaker 4 (58:35):
My two partners so far and, like everyone, has been
amazing.
So good things are, big thingsare coming for for you and, and,
and hopefully me too.
So good things are, big thingsare coming for you and hopefully
me too.
So stay tuned.
We're going to have some coolthings happening, and that's
pretty much the show for today,but I want to thank you once
again, michael, for taking timeout of your schedule and for
(58:57):
your service to this country andyour continued service to your
community.
So thank you, thank you andwe'll catch you guys on the next
stream.
Speaker 2 (59:06):
Ladies and gentlemen, thank you for tuning in to
military broadcast radio.
As we wrap up today's show, wewant to remind you that the
podcast of today's episode willbe available right after we go
off the air, so if you missedany part of the show or want to
listen again, be sure to checkit out.
(59:29):
And remember we're here tosupport and honor our veterans.
Your stories and experiencesmatter, and we are committed to
giving you a platform to sharethem, and we are committed to
giving you a platform to sharethem.
That's right.
We're here to give our veteransa voice, so don't forget to
(59:49):
catch the podcast and stayconnected with us Giving our
veterans a voice.
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