FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
Episodes
In saturated markets like San Francisco, AI billboards are everywhere, making your Out-of-Home (OOH) advertising nearly invisible. If your investment isn't building instant brand recognition and credibility, you’re wasting money. On this episode of FiredUp!, we dive into the strategy for making your OOH messaging stand out with Rick Robinson, CEO of PJX Media and long-time OOH expert. This week, episode 114 of the FiredUp! pod...
The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which means any inconsistency in your narrative is amplified. If your core message is shaky, you're losing control of your brand story. On this episode of FiredUp, we dive into how to future-proof your AI messaging str...
The biggest mistake B2B startups make is writing long, boring content because they haven't taken the time to be concise. If your message is getting lost in a wall of text, you're failing to communicate your value. On this episode of FiredUp!, we dive into the lost art of short form content and concise communication. The team breaks down the framework for developing a single, strong unified message based on your product-ma...
You've issued the press release, but the reporters aren't calling. The truth is, getting media coverage requires a proactive, tailored media pitch, not just a document on a wire. If you're missing out on detailed press mentions that could be building your brand, this episode is for you! On today’s episode of FiredUp!, we dive into the mechanics of a winning PR strategy for B2B tech. We break down the difference betwe...
Is HubSpot causing more headaches than pipeline? Many startups and scale-ups fall into the trap of improper setup, leading to chaotic workflow creation and a dysfunctional marketing-to-sales handoff. On this episode of FiredUp!, we dive deep with Fiona Smith on how to unlock the full power of HubSpot. Learn the best practices for setting up scalable life cycle stages, integrating with tough systems like Salesforce, and creating a c...
You know brand awareness is vital—especially with the rise of zero-click behavior and AI search—but securing the budget is impossible without clear measurement. Stop guessing and start quantifying! On this episode of FiredUp!, we dive into a practical, accessible framework for measuring brand awareness using simple, free proxy metrics. We'll show you how to track the signals that correlate with brand growth across all your cha...
Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're missing out on key revenue. Are you struggling to get a real multi-channel lift and capture deep engagement signals from your target accounts? On this episode of FiredUp!, we dive into the latest ABM trends with DemandBase's Stephanie Quinn to discuss how AI is revolutionizing the practice, from leveraging intent data to ...
As AI tools become a gatekeeper to your brand's visibility, a traditional SEO strategy is no longer enough. On this episode of FiredUp!, the team dives into generative engine optimization (GEO) and explains why it's a team sport. We unpack what geo is, its different citation sources, and how to align your PR, content, and SEO teams to improve your rankings and maximize your AI search impact. This week, episode 107 of the ...
Should we be utilizing AI in our content creation? While AI tools like ChatGPT can generate a blog post in seconds, many marketers and writers are questioning if the quality is worth the effort of editing. On this episode of FiredUp!, we explore the real-world implications of using AI for writing with former journalist and content strategist Keith O’Brien to unpack where AI excels, where it falls short, and the philosophical questi...
The growing backlash against AI-generated content is finally hitting the marketing sphere. Is your marketing strategy feeling the effects? On this episode of FiredUp!, Morgan, Nicole, and Chris sit down to explore why marketers and B2B buyers are pushing back against the overuse of artificial intelligence in content creation, how use of AI is affecting brand reputation, and more. This week, episode 105 of the FiredUp! podcast is a...
Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's landscape, shaped by new AI technology and ongoing economic pressures, the traditional marketing playbook is no longer enough. This episode of FiredUp! dives deep into the data and trends revealing why buyers are more self-reliant and how AI is acting as a "gatekeeper" to their shortlists. Join us as we explore what this ...
Are your senior executives ready for media interviews? In today's competitive landscape, being an effective spokesperson is a crucial skill, yet many leaders are unprepared for the challenges of an interview. On this episode of FiredUp!, Morgan McLintic and Chris Ulbrich discuss the fundamentals of spokesperson readiness, from mastering key messages to handling tough questions and ensuring your message is heard. This week, epi...
Is your content getting lost in the "sea of sameness" created by generative AI? Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial research, it's harder than ever to stand out and capture valuable first-party data. On this episode of FiredUp!, Morgan McLintic and Nicole Pytel discuss why interactive content can be the solution to thes...
Are you a startup founder looking to disrupt an industry with AI, but unsure how to secure significant funding? Do you want to understand what it takes to get noticed by top-tier VCs and build a category-defining company?
In this episode of Funded, we speak with Aaron Cannon, Co-founder and CEO of Outset, an AI-moderated research platform, as he shares the incredible journey of closing their $17 million Series A funding. Discover h...
Executive visibility has become a key priority for startups, but with the rise of LinkedIn and the impact of AI, the rules have changed. In this episode of FiredUp!, Morgan McLintic, Chris Ulbrich, and Nicole Pytel discuss why executive visibility is having a moment, how to get your CEO's content to stand out, and the crucial commitments required for a successful campaign. This week, episode 101 of the FiredUp! podcast is abou...
Are you trying to name a new startup or product in the age of AI search? With brand credibility and discoverability being more critical than ever, the old rules of naming no longer apply. Tune into this special 100th episode of FiredUp! as we welcome back our very first guest, naming expert Anthony Shore, to discuss the latest trends and strategies for naming in the AI era. This week, episode 100 of the FiredUp! podcast is about na...
Are you a startup CEO or co-founder struggling to secure VC funding? Do you want to understand the intricate details of the funding process, from navigating venture capital firms to managing international complexities? In this episode of Funded, we dive deep into the real-world experience of Mark Orttung, CEO of Projectworks, as he shares the nitty-gritty of closing a $15 million Series A funding round. Discover how to build crucia...
Are you struggling to get your press releases seen in the age of AI search? With buyers increasingly using tools like ChatGPT and Perplexity for their research, traditional PR strategies need an update. Tune into this episode of FiredUp! to discover how Generative Engine Optimization (GEO) is reshaping the press release landscape and what you must do to ensure your news gets discovered. This week, episode 99 of the FiredUp! podcast...
Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whether corporate blogging is dead, especially with new AI tools and shifting buyer behaviors. In this episode of Fired Up, we dive deep into the evolving role of the corporate blog, revealing how to transform it ...
Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and rethinking lead generation to stay visible and thrive with Bill Rice! This week, epi...
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