Renowned mindset coach, motivational speaker, and bestselling author Bridget Hom returns to share her incredible journey of personal and professional reinvention. After launching Bridge to Freedom Coaching during the challenges of 2020, Bridget has successfully grown her coaching business, helping entrepreneurs achieve remarkable success through mindset and emotional intelligence. Listen as we explore her expanded Find Your Freedom program, which now incorporates AI lead generation and strategies for achieving seven-figure growth.
Balancing the demands of business and family life is no small feat, but Bridget's insightful strategies and analogies make it achievable. She shares practical techniques like the two-minute brain dump to help entrepreneurs transition smoothly between work and family roles, ensuring they're present and intentional in each area. We celebrate a heartwarming client success story that underscores the value of setting boundaries and managing responsibilities effectively, highlighting how mastering emotional intelligence can transform personal and professional lives.
Entrepreneurship is constantly evolving, and Bridget's guidance sheds light on the traits that set successful entrepreneurs apart. With a focus on perseverance, opportunity recognition, and relationship building, Bridget offers invaluable advice for entrepreneurs at various stages of their journey. Plus, get a sneak peek into her upcoming books and a special e-guide gift designed to enhance prospecting skills. Join us as we uncover the unique qualities of entrepreneurs, the impact of their past struggles, and the support available to guide them to success.
How to connect with Bridget?
https://www.linkedin.com/in/bridget-hom-b55600192/
https://www.youtube.com/channel/UCDI0LiLfuNnqy1fSqXGpPoA
https://www.bridgetofreedomcoaching.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome everyone to the Firing the man podcast, a
show for anyone who wants to betheir own boss.
If you sit in a cubicle everyday and know you are capable of
more, then join us.
This show will help you build abusiness and grow your passive
income streams in just a fewshort hours per day.
And now your hosts, serialentrepreneurs David Shomer and
(00:22):
Ken Wilson.
Speaker 2 (00:24):
Welcome everyone to the Firing the man podcast.
We are thrilled to welcome backBridget Hom for another
inspiring episode.
Bridget is a highly acclaimedmindset coach, motivational
speaker and author of thebestselling book Stuck on Ready.
Through her Find your Freedomprograms, bridget has
transformed the lives ofcountless entrepreneurs and
(00:46):
leaders, empowering them toreinvent themselves and achieve
personal and professionalsuccess.
We're excited to have a deepdive into her journey and
insights.
Welcome back to the show,bridget.
Speaker 3 (00:59):
Thanks, david, I always love sharing space with
you.
Speaker 2 (01:03):
Thank you, yeah, absolutely so.
You joined an elite club todayof second time guests and it's a
short list and very excited tohave you back to the show.
So for those of our listenersthat did not tune into episode
199, can you share a little bitabout your background and
experiences?
Speaker 3 (01:23):
Absolutely.
Here's the quick story Duringthe reinvention evolution of
2020, I was on my way to gettingZoom, divorced, moved out of my
big beautiful home, moved intoan apartment with my three young
boys and I had no income comingin because my senior's industry
job well disappeared to the newsafety regulations.
So that's when I fully launchedBridge to Freedom Coaching into
(01:44):
the virtual space and I haven'tlooked back since.
You know, as I say, jumpingwith two feet and I had six
clients within six weeks and allmy programs were born
Motivational speaking, groupsales, trainings, the
bestselling books stuck on ready.
And here we are today, david.
I was able to get to a six yearplus income during the first
year of business able to get toa six-year plus income during
(02:07):
the first year of business.
Speaker 2 (02:08):
That's outstanding.
That's outstanding.
What a really, really goodstory and I can share.
You know, a couple of weeks ago, I reached out to you and I was
feeling a little lost.
I just exited two businessesand was really not sure what to
do next.
And we had a great conversation.
I felt re-centered after it,and so it is not shocking to me
(02:30):
that you're excelling in thisspace and doing a really, really
good job.
So what have you been up tosince our last interview?
Speaker 3 (02:40):
Oh, wow.
Well, it's been two years, so alot has changed drastically.
Well, the Find your Freedomprogram, my signature program, I
mean we have really expanded it, and when I say we, I mean all
the people that I've gotten towork with.
I've gotten to work withhundreds of business owners
since we talked last, and soevery single person I meet with
(03:00):
it's like a new skill set andskill set added to the program.
So my program now offers AIlead generation.
We talk about, I mean a brandnew skill set to talk about
seven-figure growth and, asalways, the favorite mindset
strategies of honoring yourroles and goals and becoming
truly intentional and emotional,intelligent in all your
(03:21):
interactions.
So it's been kind of wild andexciting.
As well as the group coachingprogram I also added in since we
last chatted.
Speaker 2 (03:29):
That's outstanding.
So find your freedom.
In firing the man, I do feellike there's a lot of overlap,
right?
You know, firing the man isabout, you know, leaving your
corporate job, going out on yourown or just kind of regaining
your freedom and ownership ofyour time.
And so what are some of theoverlaps and what would be some
(03:52):
of the differences betweenfiring the man our mission and
what you're doing at Find yourFreedom?
Speaker 3 (03:59):
I don't think there are any differences, actually.
Okay, my signature programs arefocused on a mindset skill set
and skill set for successful,empowered entrepreneurship.
So I think we're totally in thesame lane of burn the ships,
jump ship, if you want to, fromcorporate and just get to this
new place of entrepreneurshipwhere you can do life and
(04:22):
business on your terms.
We are in the same lane, David.
Speaker 2 (04:25):
I like it.
I like it.
Oh, that's great and I can sayfrom my perspective helping
people find that freedom throughfiring the man, through
changing jobs, through takingrisks and trying new things is
incredibly rewarding, and Iwould imagine that you're
probably feeling the same thingwith your experiences you're
(04:46):
having with people you'recoaching.
Speaker 3 (04:49):
Every single day, every single.
I will tell you.
I didn't tell you this, david,so I'm going to tell you now.
For the people who did stillwant to stay in the boat, which
is totally fine, I think we needamazing employees in this world
.
One of my my books that Istarted writing we'll talk about
that a little bit really speaksto leading a culture and
(05:10):
creating that culture ofconnectivity, and every single
person on this planet and everycompany and every family and
every relationship deserves tounderstand how to have
intentional alignment in theirlife.
And so I'm saying it now.
I launched the six-week LifeMastery Alignment Program
specifically focused on my lawof deservability, mental
rehearsal, the four selves, allof my mindset strategies that
(05:33):
are helping entrepreneurs tostay in that headspace, that
mindset, to be in authenticalignment in every area of their
lives and businesses.
Speaker 2 (05:43):
Absolutely, I love it .
I love it.
So one question I have for you.
After working with a lot ofentrepreneurs it's a special
bunch it's a special bunchPeople seem to bring, and I
don't know what exactly forms anentrepreneur I have found
oftentimes like early childhoodtrauma is a great way to build
(06:07):
an entrepreneur, and I don'tknow why, but I talked to a lot
of people that are reallysuccessful and they've had
serious struggle at some pointduring their life, whether it be
addiction, whether it be abuseor what.
So what?
What are your observationsabout?
You know the stereotypicalentrepreneur and and what are
(06:28):
some ways that entrepreneurs cankind of get out of their own
way?
Speaker 3 (06:34):
Wow.
It definitely is linked to thesubconscious program.
One of the reasons I foundedthe law of deservability was
because I needed a way toexplain that connection between
the conscious mind and thesubconscious mind and how much
control we absolutely have overour own destiny and our own
destination.
We don't.
(06:55):
We choose to keep thosesubconscious programs alive
trauma, negative experiences, etcetera and we're not really
taught how to take ownership ofour direction in life.
And so I think entrepreneurshipbecomes attractive to many
people who have experienced lackof control in their space or
(07:16):
their destiny, of where they'reheaded in life.
Entrepreneurship is veryattractive because you get to
create your own reality and howyou're going to do your business
.
So I would say, for thosecreative minds or those people
who are feeling they're lackingin control of their lives,
entrepreneurship is a boat thatthey want to jump in so that
they can start experiencing thatauthenticity for the first time
(07:39):
.
Speaker 2 (07:39):
Sometimes, Absolutely , absolutely.
And you know, we were talkingbefore the episode about some
links between parenting andentrepreneurship.
Time stories, uh, and, anddoing my best not to give them
(08:10):
trauma, uh, I, I, I'm like I'mnot building an entrepreneur
here, I've not like you knowwhat I mean, and and so, but I
do think there's a lot, there'ssome overlap between parenting
and business, and we were justabout to talk about this before
the episode and we, we said timeout, let's save it for the pod,
and so what are someconnections there?
And you, as a parent of three,what would be your advice to
(08:34):
parents who are also businessowners and trying to seek that
overlap?
Speaker 3 (08:39):
Well, this is a multifaceted conversation, David
.
First off, I would say kudos tothose who have more than two.
I would say that after you hitthat two level, you develop
superpowers.
Speaker 2 (08:52):
Yeah.
Speaker 3 (08:53):
After two, you develop these new superpowers,
develop these new neuralpathways where you can almost
get to the level of multitasking.
Everything you do is faster.
You know, I vacuum my wholehouse in 3.2 seconds.
It's remarkable.
But what I would say that theunderlying, the underlying
desire of every single parent isto have business success but
(09:18):
also have a lifestyle where theyhonor their roles and goals at
the same time.
And how do they do that?
You know I have to share afunny story of how I explained
going from one child to threechildren.
Can I share that with you?
And you have to tell me you canrelate.
Anyone listening can probablyrelate to this.
Somebody asked me like wow, youhave three kids.
You're a business owner, you doministry on the side.
(09:42):
How do you do it?
You know, and she, she waslooking at me kind of like I was
crazy and judging me for havingmore than two children, which I
get right.
We have to have an element ofcraziness to engage in more than
two children.
And so I said you know what, Ifthat one child is kind of like
going on a date with yoursignificant other, it's calm,
(10:02):
you listen to each other.
The experience is probably lessthan an hour.
Having two kids is like thedouble date.
It's fun, it's exciting.
You're talking over each other,you share a bunch of appetizers
.
It's a good time Like so.
Do you like a party or do youlike going on a date with your
significant other?
Speaker 2 (10:17):
Yeah, that's a good comparison.
It is a good comparison.
And yeah, yeah, there'ssomething that you said about
honoring the roles as a parentand then also being a business
owner, and you know, this issomething that I struggle with,
and I think a lot of ourlisteners struggle with this as
(10:39):
well is striking that balance.
You know every minute that I'mworking on my business is
striking that balance.
You know, every minute that I'mworking on my business, I'm
generally not with my children,and it's important for me to
work on my business.
That's what puts food on thetable.
But there's also this push andpull, and maybe I should just
(11:01):
sit with it and be okay withthat tension or the push and
pull, but I never feel like Istrike the balance right.
You know I, and so what wouldbe some advice to people who are
trying to balance the two?
Speaker 3 (11:15):
I'll tell you exactly what I coach my clients through
in order to honor their goalsand goals.
The truth is, our mind isalways going, especially as
business owners.
When you have your own business, you bring it with you into
everything.
But if you want to become moreintentional in your roles time
you know, after five o'clock orwhenever your hours of operation
are, which I encourage you toset do a quick two minute brain
(11:38):
dump to dump the work, the workstuff, the work to do's on paper
and then, by the end of the twominutes, you will embrace the
role the father, mother, wife,husband role and you'll be able
to shift successfully into beingmore present with what you're
going to do next.
I always encourage the twominute brain dumps to do that
(12:01):
shift.
Gift yourself a shift intothose different roles.
You will be an entirelydifferent person because now you
won't be thinking about all thework stuff that you have to do.
You've put it on paper.
You can now fully embrace thatromance with life that you truly
want.
That's why we do life andbusiness on our terms.
Anyway.
You want to have more time withyour roles.
Speaker 2 (12:21):
I love that and you know, I think this is especially
common in e-commerce, but itcan be in a lot of different
industries where someone isoperating a business from home.
And you know, I remember when Iwas working as a CPA, I had a
30-minute drive on my way home.
That 30-minute drive served apurpose in that it allowed me to
transition from a CPA worker todad or husband and and you know
(12:49):
my typical day working out of ahome office I, the dad and
husband, is just on the otherside of the door and there's no
transition.
And so I like this idea of atwo minute dump because it that
would allow you to be morepresent and kind of leave, leave
work in the office and join therest of your family for fun and
(13:12):
parenting and all of that stuff.
So I like that.
I really like that.
I'm going to implement that sowell, very good.
One thing I always enjoychatting with you about is
hearing success stories.
You work with a ton ofentrepreneurs and curious if you
have any recent success storiesthat you could share with our
(13:33):
audience.
Speaker 3 (13:34):
Absolutely.
I have a gentleman I worked atActually, he's a marketing
agency very successful.
He has a lot of experience.
He was in Goldman Sachscompanies.
He actually was able to scaleto the point where he couldn't
take on any new clients for 2025by October of this year and it
(13:55):
was pretty remarkable.
The other gentlemen and womenthat I am working with they said
I've never experienced a way,the kind of alignment, as you
call it.
No one ever taught me that Ican have it all within me and I
can say, hey, I'm going to doself-care here and I can put
(14:16):
everything all together.
Where it starts to transformhow I have relationships with
others, not only professionallybut personally.
So the law of deservability hasreally helped many, countless
individuals to get to a newplace where they see themselves
differently, they'reexperiencing life differently,
not only scaling their businessand making the six, seven
(14:36):
figures, but they're actuallyhappier as a whole, and I think
that that's something that wehave all talked about, that we
want, but nobody actuallyteaches you how to get it.
Speaker 2 (14:49):
Yeah, yeah, I, I fully agree, and it's not
something that's really taughtin a classroom.
You know, I hear you talk aboutemotional intelligence a lot.
Definitely not a class in anMBA program and it wasn't a
class in undergrad.
It wasn't a class in highschool.
There's no training for this.
You just kind of pick it upalong the way and some people
(15:10):
never do.
And so what would be for peoplethat are wanting to step up
their game there, what would besome ways to do that?
Speaker 3 (15:21):
Great question.
Well, and according to Forbes,90% of top performers have high
emotional intelligence, havehigh EQ.
And the first step is to gainself-awareness.
The brain dump is also anemotional regulation exercise,
but it's a self-awarenessexercise.
I encourage people to ask whatdo I notice about myself?
(15:41):
Because then you can get to thenext level, which is
self-direction.
Self-direction is where youchoose after you realize okay,
this is where I'm at, when do Iwant to go, what goals do I want
to honor today?
Am I going in the rightdirection?
Because I just paused with apurpose of figuring out.
Am I in alignment with myultimate destination, of what I
(16:03):
want to accomplish as a businessowner today, in my roles as
well?
And then the next level, whichis high levels of emotional
intelligence, isself-actualization.
That's where you see the highperformers in our country, in
our culture.
You know the Elon Musks of theworld.
Where they don't, it's notabout making the higher dollar
(16:24):
signs at this point.
The the number one goal isself-actualization, where
everything, success is areflection of their total
alignment within themselves.
So everything starts to honorthat alignment.
And this is it's because it'seasier to make decisions when
(16:44):
you know exactly what you want.
Speaker 2 (16:47):
Yeah, yeah, I'd like to go deeper on that.
I and when you had mentionedlike pausing, I, it's, it's uh 1
30 in the afternoon.
From the time I sat in my chairto now, I have not paused.
Uh, I in and I, I think that'ssomething.
(17:07):
As an entrepreneur, especiallyas a business owner, you're
always putting out fires.
It is easy to not pause.
And so what would be some toolsor techniques or ways to build
that into your day?
Because I fully agree with you,I fully agree that pausing and
asking yourself is this inalignment with my long-term
goals?
Is it great, Is a great move.
(17:28):
However, I, I don't do it and Ishould, I should, and so, yeah,
what would be some ways forpeople to build that into their
routine to where it just becomessecond nature?
Speaker 3 (17:44):
First off, when you start your hours of operation,
you want to start with somemindset work, because mindset's
the number one problem and thenumber one solution, and
actually Stanford ResearchInstitute says that 78% or 75%
of business success is builtupon the foundation of mindset.
Wow, so you want to first.
(18:05):
You want to.
First of all, you have toconvince yourself that mindset
work is important, because manyof us we're like strategy,
tactical tools what's next?
How many people are we going tomeet?
It feels as a numbers game andit definitely is.
However, your mindset willdetermine how you're going to
(18:25):
show up today.
90% of our communication isnonverbal and whatever you
communicate, it's going to be onthe foundation of who you're
being when you're doing.
Get started with the brain down, acknowledge how you want to
show up today and get to thepoint where you can sit and be
(18:46):
totally present.
A good way to do like a quickcheck on how present you are
have a conversation with someoneand ask yourself am I listening
to them?
Am I feeling some peace, peaceof mind, or are you having a
conversation with yourrelationship and with your own
thoughts?
Speaker 2 (19:07):
Yeah, yeah, which is so often, like so often can be
the case where you are talkingto somebody but you're not there
.
You're not present, You'rethinking of something else, and
so I really, really like that.
Why do you think and I have asuspected answer for this, but
(19:31):
I'm curious what your answer iswhy do you think they don't
teach this in schools?
Speaker 3 (19:37):
I think that largely this is a higher level of
education that I think mostpeople ever get to education
that I think most people everget to.
There's a reason that most ofthe top performers, the top
business owners, invest inemotional intelligence.
I think that it is starting totrickle down.
(19:58):
I'm seeing a lot, even my son'sschool right now starting to
teach some of his classes.
Actually, his teacher has themdo a brain dump when they get
started in class.
I was shocked and verypleasantly surprised.
It's starting to trickle downto teach children that
self-awareness, which is awesome.
We're working on theself-direction.
I'm seeing more teen coachesemerge.
(20:20):
We actually hired one for myoldest son, who's 14.
And I really, really appreciateit.
They're teaching resilience,because part of emotional
intelligence is that mentalresilience, to be able to have
conversations with differentcultures, with different
backgrounds, with people whodisagree with you.
That's how we really want togrow the emotional intelligence
(20:40):
in a culture as well ascorporate culture too.
So I'm seeing a lot more teenscoaches, consultants, start to
teach this as an aspect of theirbusinesses, as well as people
who want to make an impact inthe school systems.
Speaker 2 (20:55):
I love that and that's good.
I don't have kids that aregoing to school yet, but it's
good to hear that that's goingon, Because it's something that,
as when I was in school, wasnever really touched on.
This is maybe my pessimisticview of the world, but I think
that not teaching this makesgreat employees.
When you empower somebody to bepresent and to not be
(21:19):
brainwashed and to have a highEQ, sometimes that doesn't make
a good employee.
It makes a good business owner,and it's maybe that's like.
I am prone to conspiracytheories and that may be it, but
it's good to hear that thatit's going on right now.
Speaker 3 (21:35):
You know, actually I'm working on some new programs
to help people who are workingin corporate the leaders and the
teams to develop that high EQ,but in a way that creates
synergy and cohesion between theteams and the leaders, versus
alienating them from theirleaders or helping them to say,
(21:55):
hey, I want to jump ship and domy own thing because I'm
critically thinking.
So I'm actually.
I partnered with a gentlemanwho recently gave me his company
and he developed the propmethod and it's a
problem-solving method and ithelps companies that he worked
with Mattel.
He worked with a couple I meanover a hundred Fortune 100
(22:16):
companies, helping them tocritically think.
It's called the Axiom Group andI'm very, very excited to have
onboarded that company and sowe're going to start working
with those companies and thenwe're combining emotional
intelligence, the EQ strategiesthat I've created and founded,
so that people know how tocreate a culture based on who
(22:37):
they're being when they're doing, so that they can do doing
better.
A little bit of a tonguetwister.
Speaker 2 (22:43):
I like that and I'm sitting here thinking about what
?
Yeah, no, I really like that.
How he gave you the company.
Tell me about that.
Speaker 3 (22:56):
Well, it was divine inspiration, Okay, and he
actually told me.
The Holy Spirit said to havethis, this is yours and you're
going to take care of this, anddo you want me to work with you
on this?
I will.
Brilliant businessman,brilliant man of God, and I'm
very excited to be working withhim on this to continue the
(23:18):
legacy of inspiring futurecorporations with more and
better, as I talk about, inStuck on Ready.
Speaker 2 (23:25):
That's outstanding.
I'm glad that you brought upStuck on Ready.
Let's get into that.
It's a bestselling book thatyou authored For people that
haven't read it, which everybodyshould.
What could somebody expect toget out of that book?
Speaker 3 (23:46):
The best feedback I've gotten from the book is
that everything in it isactionable for business growth.
They can't flip a page withoutlearning a new strategy.
I've had people tell me theywere angry when they just got
the audio book because they hadto take copious notes.
I said you know, just get thebook in print.
So I'm very grateful thatpeople are using the book.
(24:09):
Individuals, entrepreneurs areusing the book and it's helping
them to grow.
That was the goal.
That's always the goal ofeverything as a coach People
should grow.
Speaker 2 (24:20):
Absolutely.
Let's talk about the title.
A little bit Stuck on Ready,where does that come from?
Speaker 3 (24:24):
Yeah, stuck on ready because it takes too long to get
ready.
As my great friend Brian Dalysays Okay, when I started, he
goes leaders are stuck on readybecause it takes too long to get
ready.
You have to be always ready totake action before you feel
ready.
Feelings aren't your friendswhen it comes to business,
(24:45):
growth, life decisions that arein alignment with you.
Sometimes you need to step outof that emotional lane and just
take imperfect action to getmassive results.
Speaker 2 (24:58):
I like that.
I like that, and if that waswritten, I would put imperfect
in italics, because that's suchan important part of what she
said and I think that's whatholds a lot of people back is,
the landing page isn't perfect.
This graphic isn't right.
I don't love my logo and Ithink that's something that
(25:20):
holds a lot of people back.
Speaker 3 (25:22):
Well, I would actually say it's one step
deeper and it's fear, fearcoupled with self-sabotage.
They become best friends andthen they run your show.
You hire them as the CEO, theCOO, and then they're telling
you what to do and you're theemployer.
So you have to hire and firethe right mental team every day.
(25:45):
But I would say fear as set asa foundation is doomed to fail.
Like anything you set as thefoundation of fear is doomed to
fail.
So even if you venture out onyour own as an entrepreneur but
all you're doing is say I'mafraid I won't be able to make
this income, I'm afraid I won'tbe able to meet the right people
(26:05):
, I'm afraid, that's settingfear as the foundation.
And so you have to choose.
You have to quickly find amindset strategy to work through
that fear daily until it's nolonger a part of your
subconscious program.
Speaker 2 (26:21):
Yeah.
Speaker 3 (26:21):
Have you ever thought about that?
Speaker 2 (26:24):
I haven't thought of it in that context, but as I
think of things that I thatstart with fear, they often
don't, they don't turn out great, and it's it's when I've been
wildly optimistic aboutsomething.
Oftentimes the end result'smuch better, and the thing that
(26:54):
I, and there are probablyhundreds of people listening
right now that want to be anentrepreneur they're listening
to this podcast because theywant to do it as they peek over
the fence.
It seems great over there, butI'm scared, and I had that too.
I had a great job, I hadinsurance, I had benefits.
I was scared and I thoughtabout it.
(27:16):
It took starting a podcastcalled Firing the man and a full
year until I, you know, gainedthe courage to do it, and it was
.
And so let's let's chat withthose people who are peeking
over the fence, who are lookingat entrepreneurship and saying
(27:37):
I'm pretty sure I can do it, butwhat if it doesn't work out?
What if my first productdoesn't, you know, go great?
What are my parents going tothink?
What would you say to thatgroup?
Speaker 3 (27:50):
Well, I'll say, I'll encourage you that when I
started my coaching business,you know, my loving family and
they were my biggest supportersduring the time of my launch
said you know, bridget, just goget a job somewhere.
Like, why don't you just get asimple job?
Go back to work at Starbucksthat I did in college.
Go work for a company, just doa nine to five.
What is this coaching thing,even, what are you doing?
(28:13):
Like, and they were just reallypushing me to do something that
they understood.
And so you have to cultivatethat inner confidence that I
know that what I'm doing is inalignment with me.
And you know, I saw this quotefrom Steve Jobs Innovation is
the ability to see changes of anopportunity, not a threat.
Speaker 2 (28:32):
I love that quote.
I love that quote.
What so, going back to yourstory and I applaud you for
making the move that you did,and fresh out of a fresh out of
a divorce, three kids like kidsand people telling you to go get
a job, what's going on inBridget's mind that allows you
(28:58):
to ignore, or maybe listen tothe advice but not take it?
What led you to ultimatelymaking the decision that you
made?
Speaker 3 (29:09):
it what led you to ultimately making the decision
that you made.
Well, knowing my own bigmotivating factor we call it.
I call it my MOFA, big MOFA,knowing that I would do anything
it took to pick my kids up froma school bus stop, like
(29:31):
anything.
At 3 pm, I was going to pick mykids up.
That was my motivating factor.
No one I would not do anythingthat would stop me from doing
that because it was out ofalignment with me.
It makes you feel really crappywhen you're out of alignment
with yourself.
All the things that you knowyou should be doing right, and
that's called a justification.
And justification you don'tever have to justify the next
right thought or action ever.
The truth is very simple, andso that was what I was have to
justify the next right thoughtor action ever.
The truth is very simple, andso that was what I was motivated
(29:56):
to do.
And so you know, for those whoare looking to pivot or reinvent
themselves, you feel likeyou're at a weird plateau or
you're just feeling like you'reburnt out in what you're doing.
Pause with the purpose and geta pen and paper out and write
down the five most importantthings in your life.
Write down the five mostimportant things in your life
and then put them in order, onebeing the most important to five
(30:20):
and then ask yourself am Ihonoring these things right now?
I like that.
Am I being authentic in thesethings that I have right now?
Speaker 2 (30:30):
Would it be fair to call that list your
non-negotiables?
Absolutely, I like it.
I like it, and what a good one.
I'm picking my kids up fromschool the school bus every day
and I will not waver from that.
A much better foundation thanfear, uh, as we just discussed,
(30:51):
and so I like it, I really likethat.
So what you know, you work witha lot of different
entrepreneurs, which I think isa really cool lens, uh to to
look through.
In that you're, you're seeing alot of different industries,
You're working with a lot ofdifferent types of people who
run different types of companies.
And so what advice, after theseexperiences, what advice would
(31:17):
you have to entrepreneurs whowant to grow their business in
today's environment?
Speaker 3 (31:25):
E-commerce is a great way to go.
The more people I meet who inlive networking a great way to
go, the more people I meet whoin live networking just in
general people I'm seeing allover social media, especially
Facebook.
How can I make money from home?
How can I make money from home?
I want to be with my kids.
I'm working 24-7.
So having an e-commercebusiness is definitely something
(31:47):
moving forward that everyoneshould have at some point.
Secondly, if you're in a placewhere everything you're doing is
having a conversation about howI can quit and how I can have a
conversation with my boss and,like I have an idea.
I just haven't implemented itbecause I'm just not sure, but I
(32:08):
can't see myself staying inthis for much longer and you're
at your wits end, right Then Ireally, really encourage you to
talk to someone who's done whatyou want to do.
Just reach out to them, connectwith them on LinkedIn, connect
with them in general, make aphone call right and talk to
someone who's done what you wantto do.
(32:28):
Start doing your research andsee what that looks like.
Also, I actually expanded myprograms to speak to startup
scaling and successfulentrepreneurs, because every
entrepreneur has a different,they're in a different space and
they need a different toolkit.
So I also expanded that.
(32:48):
So if anyone wants to chat withme, I'll absolutely give you
direction based on where you'reat.
Speaker 2 (32:54):
Absolutely, and as somebody who has had a midlife
crisis and talked to Bridget, Ican attest to that being a very
positive return on investmentand something that I can
personally attest to.
So you had mentioned, at thefront end of our conversation, a
gift for our listeners.
What is that gift?
Speaker 3 (33:18):
It's an e-guide called the powerful prospecting
guidecom and it gives you thosestrategies to go out there and
prospect ABP always beprospecting, because the number
one problem I find for mostentrepreneurs is that they've
got the systems in place, theyhave everything set.
Now they have to go out andactually have conversations with
(33:39):
people.
Content creates curiosity,conversations create clients.
So I created this guidespecifically for entrepreneurs
startup to scaling that willhelp you have strategies to do
just that.
Speaker 2 (33:52):
I love it.
I love it and we will postnotes to, or we will post a link
to that in the show notes.
So, bridget, this has been anoutstanding conversation today.
Anything else we want to touchon before we get into the fire
round?
Speaker 3 (34:05):
I'm really excited.
I'm currently writing two booksright now.
Do you want me to share thatwith you?
Speaker 2 (34:09):
Yes, absolutely so.
I'm seeing which one will comeout first, but I'm currently
writing two books right now.
Speaker 3 (34:11):
Do you want me to share that with you?
Yes, absolutely.
So I'm seeing which one willcome out first, but I'm doing
one called God is my employerdoing business in God's economy?
And the second one is going tobe called impact leadership
leading a company, leading aculture, leading in your life.
So I'm very excited.
If anyone has anything like hey, I want this one out first, Let
(34:31):
me know, I am open, I want tohear from you.
Speaker 2 (34:35):
I will vote that.
I'd like the, the uh,faith-based one on running a
business, and boy does.
I think there's a lot ofoverlap, but there's very.
There's business books, there'sfaith-based books, but there's
not many that bridge that gap,at least none that I've read,
(34:57):
and I think this is just mypersonal opinion.
Having a strong we talked abouthaving like a foundation of
fear, Having a foundation offaith, I can personally attest
to you has been something thathas had remarkable results in my
life, and so that's my vote,but I think both are going to be
outstanding.
It's Stuck on.
Ready was a really, really goodbook.
Speaker 3 (35:14):
You're a very talented and hardworking author,
and so any, any potential dateon when those would be ready to
finish the books by the end ofsummer 2025, or one of them, one
of the books.
Speaker 2 (35:32):
Outstanding so.
Speaker 3 (35:32):
December 20, 2025.
I'll let you know.
You'll be the first to know,David.
Speaker 2 (35:36):
Well, we're going to have you back on the show for a
launch, a good launch, and it'dbe fun to dive into either of
those topics.
I always enjoy chatting withyou and, yeah, best of luck as
you take those and write themand looking forward to seeing
(35:57):
those come out.
So, before we wrap up the show,let's get into the fire round.
So what is your currentfavorite book?
Speaker 3 (36:05):
Hookpoint I was yeah, I was actually looking as an
entrepreneur.
You always need to be lookingfor new ways to brand yourself
and market yourself and whenyou're teaching those two things
when I am it's easy to get like, it's easy to get dull in those
areas of like, wow, I just needsome more inspiration.
Hookpoint phenomenal book andthey have a QR code on every
(36:28):
page.
So if you hate being sold to,just don't pick up the book.
Um, but I, I really, reallyappreciated it and it really
helps you to level up yourbrandable language in if you're
doing sales webinars ormarketing campaigns et cetera.
So hook point really cool book.
Speaker 2 (36:46):
I'm going to add that to my reading list.
Uh, what do you think thebiggest difference between uh,
the biggest difference betweennew entrepreneurs today versus
when you started?
Speaker 3 (36:58):
I think many entrepreneurs are very familiar
with e-commerce.
I would say that most of theentrepreneurs right now it's
been an explosion since 2020 ofentrepreneurs and I would say,
at this point in time in theseason of business, the ones who
were struggling or kind of justexperimenting with e-commerce
(37:21):
have fallen off and now we havethis whole new group of
successful scaling businessowners in the e-commerce realm
who are doing networking, whoknow what they offer, who know
who they want to work with, andso there's a lot more seasoned
e-commerce business owners thatI'm seeing and coming into
contact with, which is wonderful.
Speaker 2 (37:41):
Outstanding.
That's a vote of confidence.
I've definitely put all mycards into that basket, so good
to hear.
Final question what are the keytraits that continue to set
apart successful entrepreneursfrom those who give up, fail or
never get started?
Speaker 3 (38:01):
I would say the one thing that sets those
entrepreneurs apart thatactually make it successfully in
entrepreneurship is that theymade a decision.
Failure was not an option.
Speaker 2 (38:13):
I love it.
Speaker 3 (38:14):
It just built upon that Every single day, every
single moment.
If they had a negative thought,a negative emotion, they
instantly addressed it and saidthis is a lie and I'm going to
keep moving forward.
So perseverance, overcominganything, any obstacle, seeing
the opportunities everywhere andknowing who, not how, is
(38:36):
probably your next opportunity.
So they always.
There were relationships andthat's what led to revenue.
Speaker 2 (38:44):
Outstanding, outstanding.
That's a very, very good answer, bridget.
If people are interested ingetting in touch with you or
working through your variouscoaching programs, what's the
best way?
Speaker 3 (38:55):
You can contact me, send me a proposal on LinkedIn,
or you can just contact me atBridgetHumme Outstanding.
Speaker 2 (39:04):
And we'll post links to all of that in the show notes
.
Bridget, I want to thank youfor being a guest on the Firing
your man podcast, lookingforward to staying in touch.
Speaker 3 (39:12):
Likewise, David.
Welcome everyone to the Firing the man podcast, a
show for anyone who wants to betheir own boss.
If you sit in a cubicle everyday and know you are capable of
more, then join us.
This show will help you build abusiness and grow your passive
income streams in just a fewshort hours per day.
And now your hosts, serialentrepreneurs David Shomer and
(00:22):
Ken Wilson.
Speaker 2 (00:24):
Welcome everyone to the Firing the man podcast.
We are thrilled to welcome backBridget Hom for another
inspiring episode.
Bridget is a highly acclaimedmindset coach, motivational
speaker and author of thebestselling book Stuck on Ready.
Through her Find your Freedomprograms, bridget has
transformed the lives ofcountless entrepreneurs and
(00:46):
leaders, empowering them toreinvent themselves and achieve
personal and professionalsuccess.
We're excited to have a deepdive into her journey and
insights.
Welcome back to the show,bridget.
Speaker 3 (00:59):
Thanks, david, I always love sharing space with
you.
Speaker 2 (01:03):
Thank you, yeah, absolutely so.
You joined an elite club todayof second time guests and it's a
short list and very excited tohave you back to the show.
So for those of our listenersthat did not tune into episode
199, can you share a little bitabout your background and
experiences?
Speaker 3 (01:23):
Absolutely.
Here's the quick story Duringthe reinvention evolution of
2020, I was on my way to gettingZoom, divorced, moved out of my
big beautiful home, moved intoan apartment with my three young
boys and I had no income comingin because my senior's industry
job well disappeared to the newsafety regulations.
So that's when I fully launchedBridge to Freedom Coaching into
(01:44):
the virtual space and I haven'tlooked back since.
You know, as I say, jumpingwith two feet and I had six
clients within six weeks and allmy programs were born
Motivational speaking, groupsales, trainings, the
bestselling books stuck on ready.
And here we are today, david.
I was able to get to a six yearplus income during the first
year of business able to get toa six-year plus income during
(02:07):
the first year of business.
Speaker 2 (02:08):
That's outstanding.
That's outstanding.
What a really, really goodstory and I can share.
You know, a couple of weeks ago, I reached out to you and I was
feeling a little lost.
I just exited two businessesand was really not sure what to
do next.
And we had a great conversation.
I felt re-centered after it,and so it is not shocking to me
(02:30):
that you're excelling in thisspace and doing a really, really
good job.
So what have you been up tosince our last interview?
Speaker 3 (02:40):
Oh, wow.
Well, it's been two years, so alot has changed drastically.
Well, the Find your Freedomprogram, my signature program, I
mean we have really expanded it, and when I say we, I mean all
the people that I've gotten towork with.
I've gotten to work withhundreds of business owners
since we talked last, and soevery single person I meet with
(03:00):
it's like a new skill set andskill set added to the program.
So my program now offers AIlead generation.
We talk about, I mean a brandnew skill set to talk about
seven-figure growth and, asalways, the favorite mindset
strategies of honoring yourroles and goals and becoming
truly intentional and emotional,intelligent in all your
(03:21):
interactions.
So it's been kind of wild andexciting.
As well as the group coachingprogram I also added in since we
last chatted.
Speaker 2 (03:29):
That's outstanding.
So find your freedom.
In firing the man, I do feellike there's a lot of overlap,
right?
You know, firing the man isabout, you know, leaving your
corporate job, going out on yourown or just kind of regaining
your freedom and ownership ofyour time.
And so what are some of theoverlaps and what would be some
(03:52):
of the differences betweenfiring the man our mission and
what you're doing at Find yourFreedom?
Speaker 3 (03:59):
I don't think there are any differences, actually.
Okay, my signature programs arefocused on a mindset skill set
and skill set for successful,empowered entrepreneurship.
So I think we're totally in thesame lane of burn the ships,
jump ship, if you want to, fromcorporate and just get to this
new place of entrepreneurshipwhere you can do life and
(04:22):
business on your terms.
We are in the same lane, David.
Speaker 2 (04:25):
I like it.
I like it.
Oh, that's great and I can sayfrom my perspective helping
people find that freedom throughfiring the man, through
changing jobs, through takingrisks and trying new things is
incredibly rewarding, and Iwould imagine that you're
probably feeling the same thingwith your experiences you're
(04:46):
having with people you'recoaching.
Speaker 3 (04:49):
Every single day, every single.
I will tell you.
I didn't tell you this, david,so I'm going to tell you now.
For the people who did stillwant to stay in the boat, which
is totally fine, I think we needamazing employees in this world
.
One of my my books that Istarted writing we'll talk about
that a little bit really speaksto leading a culture and
(05:10):
creating that culture ofconnectivity, and every single
person on this planet and everycompany and every family and
every relationship deserves tounderstand how to have
intentional alignment in theirlife.
And so I'm saying it now.
I launched the six-week LifeMastery Alignment Program
specifically focused on my lawof deservability, mental
rehearsal, the four selves, allof my mindset strategies that
(05:33):
are helping entrepreneurs tostay in that headspace, that
mindset, to be in authenticalignment in every area of their
lives and businesses.
Speaker 2 (05:43):
Absolutely, I love it .
I love it.
So one question I have for you.
After working with a lot ofentrepreneurs it's a special
bunch it's a special bunchPeople seem to bring, and I
don't know what exactly forms anentrepreneur I have found
oftentimes like early childhoodtrauma is a great way to build
(06:07):
an entrepreneur, and I don'tknow why, but I talked to a lot
of people that are reallysuccessful and they've had
serious struggle at some pointduring their life, whether it be
addiction, whether it be abuseor what.
So what?
What are your observationsabout?
You know the stereotypicalentrepreneur and and what are
(06:28):
some ways that entrepreneurs cankind of get out of their own
way?
Speaker 3 (06:34):
Wow.
It definitely is linked to thesubconscious program.
One of the reasons I foundedthe law of deservability was
because I needed a way toexplain that connection between
the conscious mind and thesubconscious mind and how much
control we absolutely have overour own destiny and our own
destination.
We don't.
(06:55):
We choose to keep thosesubconscious programs alive
trauma, negative experiences, etcetera and we're not really
taught how to take ownership ofour direction in life.
And so I think entrepreneurshipbecomes attractive to many
people who have experienced lackof control in their space or
(07:16):
their destiny, of where they'reheaded in life.
Entrepreneurship is veryattractive because you get to
create your own reality and howyou're going to do your business
.
So I would say, for thosecreative minds or those people
who are feeling they're lackingin control of their lives,
entrepreneurship is a boat thatthey want to jump in so that
they can start experiencing thatauthenticity for the first time
(07:39):
.
Speaker 2 (07:39):
Sometimes, Absolutely , absolutely.
And you know, we were talkingbefore the episode about some
links between parenting andentrepreneurship.
Time stories, uh, and, anddoing my best not to give them
(08:10):
trauma, uh, I, I, I'm like I'mnot building an entrepreneur
here, I've not like you knowwhat I mean, and and so, but I
do think there's a lot, there'ssome overlap between parenting
and business, and we were justabout to talk about this before
the episode and we, we said timeout, let's save it for the pod,
and so what are someconnections there?
And you, as a parent of three,what would be your advice to
(08:34):
parents who are also businessowners and trying to seek that
overlap?
Speaker 3 (08:39):
Well, this is a multifaceted conversation, David
.
First off, I would say kudos tothose who have more than two.
I would say that after you hitthat two level, you develop
superpowers.
Speaker 2 (08:52):
Yeah.
Speaker 3 (08:53):
After two, you develop these new superpowers,
develop these new neuralpathways where you can almost
get to the level of multitasking.
Everything you do is faster.
You know, I vacuum my wholehouse in 3.2 seconds.
It's remarkable.
But what I would say that theunderlying, the underlying
desire of every single parent isto have business success but
(09:18):
also have a lifestyle where theyhonor their roles and goals at
the same time.
And how do they do that?
You know I have to share afunny story of how I explained
going from one child to threechildren.
Can I share that with you?
And you have to tell me you canrelate.
Anyone listening can probablyrelate to this.
Somebody asked me like wow, youhave three kids.
You're a business owner, you doministry on the side.
(09:42):
How do you do it?
You know, and she, she waslooking at me kind of like I was
crazy and judging me for havingmore than two children, which I
get right.
We have to have an element ofcraziness to engage in more than
two children.
And so I said you know what, Ifthat one child is kind of like
going on a date with yoursignificant other, it's calm,
(10:02):
you listen to each other.
The experience is probably lessthan an hour.
Having two kids is like thedouble date.
It's fun, it's exciting.
You're talking over each other,you share a bunch of appetizers
.
It's a good time Like so.
Do you like a party or do youlike going on a date with your
significant other?
Speaker 2 (10:17):
Yeah, that's a good comparison.
It is a good comparison.
And yeah, yeah, there'ssomething that you said about
honoring the roles as a parentand then also being a business
owner, and you know, this issomething that I struggle with,
and I think a lot of ourlisteners struggle with this as
(10:39):
well is striking that balance.
You know every minute that I'mworking on my business is
striking that balance.
You know, every minute that I'mworking on my business, I'm
generally not with my children,and it's important for me to
work on my business.
That's what puts food on thetable.
But there's also this push andpull, and maybe I should just
(11:01):
sit with it and be okay withthat tension or the push and
pull, but I never feel like Istrike the balance right.
You know I, and so what wouldbe some advice to people who are
trying to balance the two?
Speaker 3 (11:15):
I'll tell you exactly what I coach my clients through
in order to honor their goalsand goals.
The truth is, our mind isalways going, especially as
business owners.
When you have your own business, you bring it with you into
everything.
But if you want to become moreintentional in your roles time
you know, after five o'clock orwhenever your hours of operation
are, which I encourage you toset do a quick two minute brain
(11:38):
dump to dump the work, the workstuff, the work to do's on paper
and then, by the end of the twominutes, you will embrace the
role the father, mother, wife,husband role and you'll be able
to shift successfully into beingmore present with what you're
going to do next.
I always encourage the twominute brain dumps to do that
(12:01):
shift.
Gift yourself a shift intothose different roles.
You will be an entirelydifferent person because now you
won't be thinking about all thework stuff that you have to do.
You've put it on paper.
You can now fully embrace thatromance with life that you truly
want.
That's why we do life andbusiness on our terms.
Anyway.
You want to have more time withyour roles.
Speaker 2 (12:21):
I love that and you know, I think this is especially
common in e-commerce, but itcan be in a lot of different
industries where someone isoperating a business from home.
And you know, I remember when Iwas working as a CPA, I had a
30-minute drive on my way home.
That 30-minute drive served apurpose in that it allowed me to
transition from a CPA worker todad or husband and and you know
(12:49):
my typical day working out of ahome office I, the dad and
husband, is just on the otherside of the door and there's no
transition.
And so I like this idea of atwo minute dump because it that
would allow you to be morepresent and kind of leave, leave
work in the office and join therest of your family for fun and
(13:12):
parenting and all of that stuff.
So I like that.
I really like that.
I'm going to implement that sowell, very good.
One thing I always enjoychatting with you about is
hearing success stories.
You work with a ton ofentrepreneurs and curious if you
have any recent success storiesthat you could share with our
(13:33):
audience.
Speaker 3 (13:34):
Absolutely.
I have a gentleman I worked atActually, he's a marketing
agency very successful.
He has a lot of experience.
He was in Goldman Sachscompanies.
He actually was able to scaleto the point where he couldn't
take on any new clients for 2025by October of this year and it
(13:55):
was pretty remarkable.
The other gentlemen and womenthat I am working with they said
I've never experienced a way,the kind of alignment, as you
call it.
No one ever taught me that Ican have it all within me and I
can say, hey, I'm going to doself-care here and I can put
(14:16):
everything all together.
Where it starts to transformhow I have relationships with
others, not only professionallybut personally.
So the law of deservability hasreally helped many, countless
individuals to get to a newplace where they see themselves
differently, they'reexperiencing life differently,
not only scaling their businessand making the six, seven
(14:36):
figures, but they're actuallyhappier as a whole, and I think
that that's something that wehave all talked about, that we
want, but nobody actuallyteaches you how to get it.
Speaker 2 (14:49):
Yeah, yeah, I, I fully agree, and it's not
something that's really taughtin a classroom.
You know, I hear you talk aboutemotional intelligence a lot.
Definitely not a class in anMBA program and it wasn't a
class in undergrad.
It wasn't a class in highschool.
There's no training for this.
You just kind of pick it upalong the way and some people
(15:10):
never do.
And so what would be for peoplethat are wanting to step up
their game there, what would besome ways to do that?
Speaker 3 (15:21):
Great question.
Well, and according to Forbes,90% of top performers have high
emotional intelligence, havehigh EQ.
And the first step is to gainself-awareness.
The brain dump is also anemotional regulation exercise,
but it's a self-awarenessexercise.
I encourage people to ask whatdo I notice about myself?
(15:41):
Because then you can get to thenext level, which is
self-direction.
Self-direction is where youchoose after you realize okay,
this is where I'm at, when do Iwant to go, what goals do I want
to honor today?
Am I going in the rightdirection?
Because I just paused with apurpose of figuring out.
Am I in alignment with myultimate destination, of what I
(16:03):
want to accomplish as a businessowner today, in my roles as
well?
And then the next level, whichis high levels of emotional
intelligence, isself-actualization.
That's where you see the highperformers in our country, in
our culture.
You know the Elon Musks of theworld.
Where they don't, it's notabout making the higher dollar
(16:24):
signs at this point.
The the number one goal isself-actualization, where
everything, success is areflection of their total
alignment within themselves.
So everything starts to honorthat alignment.
And this is it's because it'seasier to make decisions when
(16:44):
you know exactly what you want.
Speaker 2 (16:47):
Yeah, yeah, I'd like to go deeper on that.
I and when you had mentionedlike pausing, I, it's, it's uh 1
30 in the afternoon.
From the time I sat in my chairto now, I have not paused.
Uh, I in and I, I think that'ssomething.
(17:07):
As an entrepreneur, especiallyas a business owner, you're
always putting out fires.
It is easy to not pause.
And so what would be some toolsor techniques or ways to build
that into your day?
Because I fully agree with you,I fully agree that pausing and
asking yourself is this inalignment with my long-term
goals?
Is it great, Is a great move.
(17:28):
However, I, I don't do it and Ishould, I should, and so, yeah,
what would be some ways forpeople to build that into their
routine to where it just becomessecond nature?
Speaker 3 (17:44):
First off, when you start your hours of operation,
you want to start with somemindset work, because mindset's
the number one problem and thenumber one solution, and
actually Stanford ResearchInstitute says that 78% or 75%
of business success is builtupon the foundation of mindset.
Wow, so you want to first.
(18:05):
You want to.
First of all, you have toconvince yourself that mindset
work is important, because manyof us we're like strategy,
tactical tools what's next?
How many people are we going tomeet?
It feels as a numbers game andit definitely is.
However, your mindset willdetermine how you're going to
(18:25):
show up today.
90% of our communication isnonverbal and whatever you
communicate, it's going to be onthe foundation of who you're
being when you're doing.
Get started with the brain down, acknowledge how you want to
show up today and get to thepoint where you can sit and be
(18:46):
totally present.
A good way to do like a quickcheck on how present you are
have a conversation with someoneand ask yourself am I listening
to them?
Am I feeling some peace, peaceof mind, or are you having a
conversation with yourrelationship and with your own
thoughts?
Speaker 2 (19:07):
Yeah, yeah, which is so often, like so often can be
the case where you are talkingto somebody but you're not there
.
You're not present, You'rethinking of something else, and
so I really, really like that.
Why do you think and I have asuspected answer for this, but
(19:31):
I'm curious what your answer iswhy do you think they don't
teach this in schools?
Speaker 3 (19:37):
I think that largely this is a higher level of
education that I think mostpeople ever get to education
that I think most people everget to.
There's a reason that most ofthe top performers, the top
business owners, invest inemotional intelligence.
I think that it is starting totrickle down.
(19:58):
I'm seeing a lot, even my son'sschool right now starting to
teach some of his classes.
Actually, his teacher has themdo a brain dump when they get
started in class.
I was shocked and verypleasantly surprised.
It's starting to trickle downto teach children that
self-awareness, which is awesome.
We're working on theself-direction.
I'm seeing more teen coachesemerge.
(20:20):
We actually hired one for myoldest son, who's 14.
And I really, really appreciateit.
They're teaching resilience,because part of emotional
intelligence is that mentalresilience, to be able to have
conversations with differentcultures, with different
backgrounds, with people whodisagree with you.
That's how we really want togrow the emotional intelligence
(20:40):
in a culture as well ascorporate culture too.
So I'm seeing a lot more teenscoaches, consultants, start to
teach this as an aspect of theirbusinesses, as well as people
who want to make an impact inthe school systems.
Speaker 2 (20:55):
I love that and that's good.
I don't have kids that aregoing to school yet, but it's
good to hear that that's goingon, Because it's something that,
as when I was in school, wasnever really touched on.
This is maybe my pessimisticview of the world, but I think
that not teaching this makesgreat employees.
When you empower somebody to bepresent and to not be
(21:19):
brainwashed and to have a highEQ, sometimes that doesn't make
a good employee.
It makes a good business owner,and it's maybe that's like.
I am prone to conspiracytheories and that may be it, but
it's good to hear that thatit's going on right now.
Speaker 3 (21:35):
You know, actually I'm working on some new programs
to help people who are workingin corporate the leaders and the
teams to develop that high EQ,but in a way that creates
synergy and cohesion between theteams and the leaders, versus
alienating them from theirleaders or helping them to say,
(21:55):
hey, I want to jump ship and domy own thing because I'm
critically thinking.
So I'm actually.
I partnered with a gentlemanwho recently gave me his company
and he developed the propmethod and it's a
problem-solving method and ithelps companies that he worked
with Mattel.
He worked with a couple I meanover a hundred Fortune 100
(22:16):
companies, helping them tocritically think.
It's called the Axiom Group andI'm very, very excited to have
onboarded that company and sowe're going to start working
with those companies and thenwe're combining emotional
intelligence, the EQ strategiesthat I've created and founded,
so that people know how tocreate a culture based on who
(22:37):
they're being when they're doing, so that they can do doing
better.
A little bit of a tonguetwister.
Speaker 2 (22:43):
I like that and I'm sitting here thinking about what
?
Yeah, no, I really like that.
How he gave you the company.
Tell me about that.
Speaker 3 (22:56):
Well, it was divine inspiration, Okay, and he
actually told me.
The Holy Spirit said to havethis, this is yours and you're
going to take care of this, anddo you want me to work with you
on this?
I will.
Brilliant businessman,brilliant man of God, and I'm
very excited to be working withhim on this to continue the
(23:18):
legacy of inspiring futurecorporations with more and
better, as I talk about, inStuck on Ready.
Speaker 2 (23:25):
That's outstanding.
I'm glad that you brought upStuck on Ready.
Let's get into that.
It's a bestselling book thatyou authored For people that
haven't read it, which everybodyshould.
What could somebody expect toget out of that book?
Speaker 3 (23:46):
The best feedback I've gotten from the book is
that everything in it isactionable for business growth.
They can't flip a page withoutlearning a new strategy.
I've had people tell me theywere angry when they just got
the audio book because they hadto take copious notes.
I said you know, just get thebook in print.
So I'm very grateful thatpeople are using the book.
(24:09):
Individuals, entrepreneurs areusing the book and it's helping
them to grow.
That was the goal.
That's always the goal ofeverything as a coach People
should grow.
Speaker 2 (24:20):
Absolutely.
Let's talk about the title.
A little bit Stuck on Ready,where does that come from?
Speaker 3 (24:24):
Yeah, stuck on ready because it takes too long to get
ready.
As my great friend Brian Dalysays Okay, when I started, he
goes leaders are stuck on readybecause it takes too long to get
ready.
You have to be always ready totake action before you feel
ready.
Feelings aren't your friendswhen it comes to business,
(24:45):
growth, life decisions that arein alignment with you.
Sometimes you need to step outof that emotional lane and just
take imperfect action to getmassive results.
Speaker 2 (24:58):
I like that.
I like that, and if that waswritten, I would put imperfect
in italics, because that's suchan important part of what she
said and I think that's whatholds a lot of people back is,
the landing page isn't perfect.
This graphic isn't right.
I don't love my logo and Ithink that's something that
(25:20):
holds a lot of people back.
Speaker 3 (25:22):
Well, I would actually say it's one step
deeper and it's fear, fearcoupled with self-sabotage.
They become best friends andthen they run your show.
You hire them as the CEO, theCOO, and then they're telling
you what to do and you're theemployer.
So you have to hire and firethe right mental team every day.
(25:45):
But I would say fear as set asa foundation is doomed to fail.
Like anything you set as thefoundation of fear is doomed to
fail.
So even if you venture out onyour own as an entrepreneur but
all you're doing is say I'mafraid I won't be able to make
this income, I'm afraid I won'tbe able to meet the right people
(26:05):
, I'm afraid, that's settingfear as the foundation.
And so you have to choose.
You have to quickly find amindset strategy to work through
that fear daily until it's nolonger a part of your
subconscious program.
Speaker 2 (26:21):
Yeah.
Speaker 3 (26:21):
Have you ever thought about that?
Speaker 2 (26:24):
I haven't thought of it in that context, but as I
think of things that I thatstart with fear, they often
don't, they don't turn out great, and it's it's when I've been
wildly optimistic aboutsomething.
Oftentimes the end result'smuch better, and the thing that
(26:54):
I, and there are probablyhundreds of people listening
right now that want to be anentrepreneur they're listening
to this podcast because theywant to do it as they peek over
the fence.
It seems great over there, butI'm scared, and I had that too.
I had a great job, I hadinsurance, I had benefits.
I was scared and I thoughtabout it.
(27:16):
It took starting a podcastcalled Firing the man and a full
year until I, you know, gainedthe courage to do it, and it was
.
And so let's let's chat withthose people who are peeking
over the fence, who are lookingat entrepreneurship and saying
(27:37):
I'm pretty sure I can do it, butwhat if it doesn't work out?
What if my first productdoesn't, you know, go great?
What are my parents going tothink?
What would you say to thatgroup?
Speaker 3 (27:50):
Well, I'll say, I'll encourage you that when I
started my coaching business,you know, my loving family and
they were my biggest supportersduring the time of my launch
said you know, bridget, just goget a job somewhere.
Like, why don't you just get asimple job?
Go back to work at Starbucksthat I did in college.
Go work for a company, just doa nine to five.
What is this coaching thing,even, what are you doing?
(28:13):
Like, and they were just reallypushing me to do something that
they understood.
And so you have to cultivatethat inner confidence that I
know that what I'm doing is inalignment with me.
And you know, I saw this quotefrom Steve Jobs Innovation is
the ability to see changes of anopportunity, not a threat.
Speaker 2 (28:32):
I love that quote.
I love that quote.
What so, going back to yourstory and I applaud you for
making the move that you did,and fresh out of a fresh out of
a divorce, three kids like kidsand people telling you to go get
a job, what's going on inBridget's mind that allows you
(28:58):
to ignore, or maybe listen tothe advice but not take it?
What led you to ultimatelymaking the decision that you
made?
Speaker 3 (29:09):
it what led you to ultimately making the decision
that you made.
Well, knowing my own bigmotivating factor we call it.
I call it my MOFA, big MOFA,knowing that I would do anything
it took to pick my kids up froma school bus stop, like
(29:31):
anything.
At 3 pm, I was going to pick mykids up.
That was my motivating factor.
No one I would not do anythingthat would stop me from doing
that because it was out ofalignment with me.
It makes you feel really crappywhen you're out of alignment
with yourself.
All the things that you knowyou should be doing right, and
that's called a justification.
And justification you don'tever have to justify the next
right thought or action ever.
The truth is very simple, andso that was what I was have to
justify the next right thoughtor action ever.
The truth is very simple, andso that was what I was motivated
(29:56):
to do.
And so you know, for those whoare looking to pivot or reinvent
themselves, you feel likeyou're at a weird plateau or
you're just feeling like you'reburnt out in what you're doing.
Pause with the purpose and geta pen and paper out and write
down the five most importantthings in your life.
Write down the five mostimportant things in your life
and then put them in order, onebeing the most important to five
(30:20):
and then ask yourself am Ihonoring these things right now?
I like that.
Am I being authentic in thesethings that I have right now?
Speaker 2 (30:30):
Would it be fair to call that list your
non-negotiables?
Absolutely, I like it.
I like it, and what a good one.
I'm picking my kids up fromschool the school bus every day
and I will not waver from that.
A much better foundation thanfear, uh, as we just discussed,
(30:51):
and so I like it, I really likethat.
So what you know, you work witha lot of different
entrepreneurs, which I think isa really cool lens, uh to to
look through.
In that you're, you're seeing alot of different industries,
You're working with a lot ofdifferent types of people who
run different types of companies.
And so what advice, after theseexperiences, what advice would
(31:17):
you have to entrepreneurs whowant to grow their business in
today's environment?
Speaker 3 (31:25):
E-commerce is a great way to go.
The more people I meet who inlive networking a great way to
go, the more people I meet whoin live networking just in
general people I'm seeing allover social media, especially
Facebook.
How can I make money from home?
How can I make money from home?
I want to be with my kids.
I'm working 24-7.
So having an e-commercebusiness is definitely something
(31:47):
moving forward that everyoneshould have at some point.
Secondly, if you're in a placewhere everything you're doing is
having a conversation about howI can quit and how I can have a
conversation with my boss and,like I have an idea.
I just haven't implemented itbecause I'm just not sure, but I
(32:08):
can't see myself staying inthis for much longer and you're
at your wits end, right Then Ireally, really encourage you to
talk to someone who's done whatyou want to do.
Just reach out to them, connectwith them on LinkedIn, connect
with them in general, make aphone call right and talk to
someone who's done what you wantto do.
(32:28):
Start doing your research andsee what that looks like.
Also, I actually expanded myprograms to speak to startup
scaling and successfulentrepreneurs, because every
entrepreneur has a different,they're in a different space and
they need a different toolkit.
So I also expanded that.
(32:48):
So if anyone wants to chat withme, I'll absolutely give you
direction based on where you'reat.
Speaker 2 (32:54):
Absolutely, and as somebody who has had a midlife
crisis and talked to Bridget, Ican attest to that being a very
positive return on investmentand something that I can
personally attest to.
So you had mentioned, at thefront end of our conversation, a
gift for our listeners.
What is that gift?
Speaker 3 (33:18):
It's an e-guide called the powerful prospecting
guidecom and it gives you thosestrategies to go out there and
prospect ABP always beprospecting, because the number
one problem I find for mostentrepreneurs is that they've
got the systems in place, theyhave everything set.
Now they have to go out andactually have conversations with
(33:39):
people.
Content creates curiosity,conversations create clients.
So I created this guidespecifically for entrepreneurs
startup to scaling that willhelp you have strategies to do
just that.
Speaker 2 (33:52):
I love it.
I love it and we will postnotes to, or we will post a link
to that in the show notes.
So, bridget, this has been anoutstanding conversation today.
Anything else we want to touchon before we get into the fire
round?
Speaker 3 (34:05):
I'm really excited.
I'm currently writing two booksright now.
Do you want me to share thatwith you?
Speaker 2 (34:09):
Yes, absolutely so.
I'm seeing which one will comeout first, but I'm currently
writing two books right now.
Speaker 3 (34:11):
Do you want me to share that with you?
Yes, absolutely.
So I'm seeing which one willcome out first, but I'm doing
one called God is my employerdoing business in God's economy?
And the second one is going tobe called impact leadership
leading a company, leading aculture, leading in your life.
So I'm very excited.
If anyone has anything like hey, I want this one out first, Let
(34:31):
me know, I am open, I want tohear from you.
Speaker 2 (34:35):
I will vote that.
I'd like the, the uh,faith-based one on running a
business, and boy does.
I think there's a lot ofoverlap, but there's very.
There's business books, there'sfaith-based books, but there's
not many that bridge that gap,at least none that I've read,
(34:57):
and I think this is just mypersonal opinion.
Having a strong we talked abouthaving like a foundation of
fear, Having a foundation offaith, I can personally attest
to you has been something thathas had remarkable results in my
life, and so that's my vote,but I think both are going to be
outstanding.
It's Stuck on.
Ready was a really, really goodbook.
Speaker 3 (35:14):
You're a very talented and hardworking author,
and so any, any potential dateon when those would be ready to
finish the books by the end ofsummer 2025, or one of them, one
of the books.
Speaker 2 (35:32):
Outstanding so.
Speaker 3 (35:32):
December 20, 2025.
I'll let you know.
You'll be the first to know,David.
Speaker 2 (35:36):
Well, we're going to have you back on the show for a
launch, a good launch, and it'dbe fun to dive into either of
those topics.
I always enjoy chatting withyou and, yeah, best of luck as
you take those and write themand looking forward to seeing
(35:57):
those come out.
So, before we wrap up the show,let's get into the fire round.
So what is your currentfavorite book?
Speaker 3 (36:05):
Hookpoint I was yeah, I was actually looking as an
entrepreneur.
You always need to be lookingfor new ways to brand yourself
and market yourself and whenyou're teaching those two things
when I am it's easy to get like, it's easy to get dull in those
areas of like, wow, I just needsome more inspiration.
Hookpoint phenomenal book andthey have a QR code on every
(36:28):
page.
So if you hate being sold to,just don't pick up the book.
Um, but I, I really, reallyappreciated it and it really
helps you to level up yourbrandable language in if you're
doing sales webinars ormarketing campaigns et cetera.
So hook point really cool book.
Speaker 2 (36:46):
I'm going to add that to my reading list.
Uh, what do you think thebiggest difference between uh,
the biggest difference betweennew entrepreneurs today versus
when you started?
Speaker 3 (36:58):
I think many entrepreneurs are very familiar
with e-commerce.
I would say that most of theentrepreneurs right now it's
been an explosion since 2020 ofentrepreneurs and I would say,
at this point in time in theseason of business, the ones who
were struggling or kind of justexperimenting with e-commerce
(37:21):
have fallen off and now we havethis whole new group of
successful scaling businessowners in the e-commerce realm
who are doing networking, whoknow what they offer, who know
who they want to work with, andso there's a lot more seasoned
e-commerce business owners thatI'm seeing and coming into
contact with, which is wonderful.
Speaker 2 (37:41):
Outstanding.
That's a vote of confidence.
I've definitely put all mycards into that basket, so good
to hear.
Final question what are the keytraits that continue to set
apart successful entrepreneursfrom those who give up, fail or
never get started?
Speaker 3 (38:01):
I would say the one thing that sets those
entrepreneurs apart thatactually make it successfully in
entrepreneurship is that theymade a decision.
Failure was not an option.
Speaker 2 (38:13):
I love it.
Speaker 3 (38:14):
It just built upon that Every single day, every
single moment.
If they had a negative thought,a negative emotion, they
instantly addressed it and saidthis is a lie and I'm going to
keep moving forward.
So perseverance, overcominganything, any obstacle, seeing
the opportunities everywhere andknowing who, not how, is
(38:36):
probably your next opportunity.
So they always.
There were relationships andthat's what led to revenue.
Speaker 2 (38:44):
Outstanding, outstanding.
That's a very, very good answer, bridget.
If people are interested ingetting in touch with you or
working through your variouscoaching programs, what's the
best way?
Speaker 3 (38:55):
You can contact me, send me a proposal on LinkedIn,
or you can just contact me atBridgetHumme Outstanding.
Speaker 2 (39:04):
And we'll post links to all of that in the show notes
.
Bridget, I want to thank youfor being a guest on the Firing
your man podcast, lookingforward to staying in touch.
Speaker 3 (39:12):
Likewise, David.
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