June 24, 2025 • 46 mins
What differentiates successful entrepreneurs from those who struggle or fail? According to Daryl Urbanski, it comes down to eight critical success factors he's identified after interviewing more than 600 high-performing business owners.
Daryl's own path reads like a masterclass in entrepreneurial evolution. From humble beginnings shoveling Canadian driveways, he transformed into a business growth specialist who helped NeuroGym generate $1.6 million in just six months (which expanded to $7.5 million within three years). His approach has always been evidence-based - investing over $50,000 in research to identify the patterns that consistently produce results.
The conversation takes a fascinating turn when Daryl breaks down the difference between simply "doing the work" and actually "running a business." Many entrepreneurs fail to recognize that delivering a service is only one component of running a successful operation. As he explains: "When you go to McDonald's, they never say the drive-thru's closed because Sally's got a cold." This illuminates why some technically skilled professionals struggle to scale beyond their own capacity.
Perhaps most valuable is Daryl's strategic blueprint for building a six-figure business in just 90 days. Rather than focusing on low-ticket, high-volume offerings, he advocates identifying high-value solutions you can genuinely deliver, proving the concept through pre-sales, and maximizing face-to-face interactions with potential clients. "It's easier to make income selling $10,000 items than $10 items," he notes, reminding us that the effort to make a sale often remains similar regardless of price point.
The episode culminates with profound insight into what truly sets successful entrepreneurs apart - their relationship with time. Daryl maintains strict discipline around time management, scheduling his day in 30-minute blocks and eliminating distractions that most people consider normal. His recitation of Arnold Bennett's poem on the finite nature of our daily 24 hours serves as both inspiration and warning: "We shall never have any more time. We have, and we have always had, all the time there is."
Ready to transform your business through automation and strategic growth? Connect with Daryl at bestbusinesscoach.ca or search for "The Best Business Podcast" wherever you listen.
How to connect with Daryl?
Website: https://members.bestbusinesscoach.ca/podcasts-homepage/?utm_source=chatgpt.com
Podcast: https://podcasts.apple.com/us/podcast/the-best-business-podcast-with-daryl-urbanski/id953821164
YouTube: https://www.youtube.com/c/DarylUrbanski
Linkedin: https://ca.linkedin.com/in/darylurbanski
Instagram: https://www.instagram.com/skillsforsuccess/?hl=en
Twitter: https://twitter.com/DarylUrbanski
Facebook: https://www.facebook.com/TheRealDarylUrbanski/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome everyone to the Firing the man podcast, a
show for anyone who wants to betheir own boss.
If you sit in a cubicle everyday and know you are capable of
more, then join us.
This show will help you build abusiness and grow your passive
income streams in just a fewshort hours per day.
And now your hosts serialentrepreneurs David Shomer and
(00:22):
Ken Wilson entrepreneurs.
Speaker 2 (00:24):
David Shomer and Ken Wilson.
Welcome everyone to the Firingthe man podcast, the show where
we explore the journeys ofentrepreneurs who have taken the
leap to build their ownsuccessful ventures.
Today, we are honored to have adistinguished guest whose
expertise in business growth andautomation has transformed
countless enterprises.
Daryl Urbanski is the founderand president of
(00:46):
bestbusinesscoachca and the hostof the Best Business Podcast,
with a mission to create 200 newmulti-millionaire business
owners, daryl leverages over 17years of experience in marketing
and business strategy.
His notable achievementsinclude generating $1.6 million
(01:08):
in under six months for NeuroGym, which grew to $7.5 million
within three years under hisstrategic guidance.
Daryl's approach is grounded inevidence-based strategies.
Having conducted over 550interviews and invested more
than $50,000 in research toidentify the eight critical
(01:28):
business habits that drivesuccess, his work focuses on
helping entrepreneurs masterlead generation, high
performance habits and anautomated sales system.
In this episode, we'll delveinto Daryl's insights on scaling
businesses, the importance ofautomation and the habits that
distinguish successfulentrepreneurs.
(01:49):
Whether you're looking toenhance your business operations
or seeking inspiration to takeyour venture to the next level,
this conversation with Daryl ispacked with valuable takeaways.
Daryl, welcome to the show.
Speaker 3 (02:03):
Thank you, it's an honor and a pleasure to be here,
david.
Hopefully we helped change somelives today, absolutely.
Speaker 2 (02:10):
Absolutely so.
To give our audience a littlebit of background, can you share
your path in theentrepreneurial world?
Speaker 3 (02:18):
Sure, I mean we can go back as far as you want.
I mean, when I was a kid, Igrew up in Canada, kingston,
ontario, canada.
I shoveled driveways in thewinter for money.
I had a paper route.
I did a lot of that stuff.
I feel like my foray intomarketing started.
I did this program calledKatimovic.
I got to travel and work acrossCanada for nine months.
(02:38):
I spent three months in BC,three months in Alberta, three
months in Quebec.
I lived with 10 other kids.
We were all 17 to 21.
You'd have a project leader thatwould kind of be the supervisor
, making sure you weren't just,you know, doing drugs, partying
and having sex with each other.
They would find you full-timejobs in that town.
So we had full-time but wedidn't we got.
It was like a government fundedprogram.
(03:05):
So we had a like, a like, anallowance of $21 a week, but we
had a budget for the house, forfood and all that Like.
Rent was covered, food wascovered.
So our role was to work ourvolunteer full-time job every
day and after work, evenings andevenings and weekends, we were
instantly signed up to volunteerfor whatever was happening in
the community.
I did soup kitchens, we builtfloats for parades.
We did 101 things that youwouldn't have ever thought of.
(03:27):
And then every two, every threemonth, like phase, you would
spend two weeks living with thelocal family.
The project manager would finda family for you to billet with,
and when I came back from that,it really opened up my eyes,
changed my life and I wanted togo back out to BC.
I wanted to go live in theOkanagan Valley, but I was 18
(03:48):
years old at the time.
I had a thousand bucks to myname, so what I ended up doing
is I ended up putting a box ofstuff on a bus to ship it out
there.
Actually, first I found thislady on this People won't know,
because the internet this isearly days of the internet Like
found classified ad with somelady that listed a room for rent
.
I called her.
We talked for an hour.
I basically said, hey, I'mgoing to hitchhike out there,
hold the room for me, put mystuff on a bus, shipped it out
(04:10):
across Canada to her.
And then I my mom convinced melast minute take a bus to get
past Toronto.
She's like just get pastToronto then.
And I went and I hitchhikedacross Canada to get there and
before I left.
I wanted to have some jobinterviews lined up for when I
got out there.
So what I did is I went to thelocal chamber of commerce
website and I scraped all thebusiness emails and I had no
(04:32):
idea.
I like I didn't go to schoolfor marketing any of this stuff.
I had a three-step emailcampaign, and the first one was
the cover letter in my resume,like why you should hire me.
The second one was a PowerPointpresentation and it was kind of
like a song and dance, like toget to know my personality and
all that.
And the third one was a finalnotice like hey, I'm hitting the
road, jack, if you want to setsomething up, I'm coming.
So and it worked.
(04:52):
I ended up working at one ofthe places that I emailed, and
so that was my, you could say,my first foray into online
marketing way back in the day,and I can keep talking if you
want.
I don't know if you want toknow something specific after
that.
Speaker 2 (05:07):
No, I love that background and that journey and
I learned about you by listeningto your podcast and I think
that's a really it's a uniquelens to view the world through.
As somebody who's interviewedin the intro, I said 550,.
You had mentioned 600.
As somebody who's interviewedin the intro, I said 550.
You had mentioned 600.
Share with me a little bitabout your experiences there.
(05:28):
What's the podcast been?
Speaker 3 (05:35):
like and what have been some of your biggest
takeaways from talking tosuccessful entrepreneurs?
Well, yeah, so you mentionedthe Neurogym before.
It was called Praxis Now LLC, Ithink, before they changed the
name to Neurogym, and at thetime I you know.
So we fast forward a bunch.
I lived in Japan for three years.
I worked as a freelance.
I taught English when I wasthere, but I also worked as a
(05:56):
freelance consultant.
I did coaching with ShinseiBank, johnson Johnson, tokyo
Electron, and in Japan there'salways a bit of English teaching
mixed in, because English isn'ta primary language there.
So sometimes you meet peopleand you're like today's
vocabulary is, and then you getinto, like whatever you're doing
.
But we did team building stuff.
We took people to go playpaintball and I thought it was
great.
I was getting paid 60 bucks anhour to shoot Sony executives
with a paintball gun.
(06:16):
I'm like this is great, I lovemy job, you know, and it was.
It was team building, so I didsort of that stuff.
Um, I think there was a company, a UK mind gym.
We did some of their curriculumanyway.
So, uh, I came back from Japanand then I started martial arts
school in Canada and I grew upto six figures.
And then I was helping myfriends with their businesses.
(06:36):
And then, uh, my third year.
The first year I got us to sixfigures.
The second year I automatedeverything I could automate and
the third year I was kind ofbored because I was in a
university town and every summereveryone disappears and even
though I'm on a membership so Istill get paid but everyone's
kind of gone for two months.
So I planned this thing calledTravelTrainJapancom.
You might still be able to findthe promo video on YouTube at
(06:58):
TravelTrainJapancom.
But it was go to Japan.
It was like high-end martialarts tourism let's go to Japan
for 30 days, do my favoritestuff from the three years I
lived there let's climb MountFuji, let's do all this cool
stuff.
And I sold a handful of ticketsfor that.
And right before I left, a guythat I'd been helping.
He was running a satelliteoffice in Kingston above my
martial arts school and we'dmeet up, locking up at night and
(07:19):
just kind of became buds.
And I was reinvesting all thismoney going to conferences and
for coaching and to learn, youknow, and to grow my business.
I was giving him ideas.
And two days before I wasleaving for Japan, corey called
me and he said, daryl, I'mmoving to Ottawa.
And I said, corey, that's great.
He says, no, I've been promotedto be CEO.
And I'm like, corey, that'samazing.
He's like, no, you don'tunderstand.
(07:47):
I've never been a retainer.
I need you to be there like acall a week, listen to board
meetings.
And I said, corey, I'm leavingin two days for a month.
I'm going to Japan, bro, I'llhave to talk when I get back.
And on the flight to Japan I wasthinking about what I love most
about the martial arts schooland it was the testimonials was
having a tangible impact onsomeone's life.
And Corey's company served athousand businesses.
They were like a yellow pages,like a local directory.
They were like a yellow pagestype business and I realized
that with a thousand businesses,if I held Corey, I could have
(08:08):
an exponential impact on theworld.
Every business represents a fewhundred, if not a few thousand
people between staff, customers,vendors, customer, everyone,
the owner, their family andeveryone's families.
So when I came back, I acceptedCorey's offer and I wrote two
books.
I self-published two books onAmazon.
I call them business books forbusy people and one of them
(08:29):
started to take off AncientSecrets of Lead Generation, your
Primitive Business Guide toBetter Leads with Less Effort.
So practicing what I preach.
I got it to hit number one onAmazon for the top 100 in
marketing and sales, numberseven for the business category.
Overall.
That got me on the TV, radioprint local stuff, nothing,
national, but I was still justsort of a guy.
And then I started getting allthese offers and people
(08:50):
messaging me and I ended upgetting headhunted connected
through friends to go work withJohn Asaroff down in Rancho,
santa Fe, california.
He made me an offer I couldn'trefuse.
He offered me a $35,000 signingbonus, $100,000 US as a base
salary and 2.5% of everything Ihelped them make.
And I was stuck in small town,like the hometown that I grew up
in.
You know what I mean.
(09:11):
Like I got this six figurebusiness.
It was a great, highlyautomated lifestyle business.
But I'm in my hometown.
It's a hundred small town, ahundred thousand people.
And then John's got this.
You know it's John Asher fromthe movie the secret and he's
built all these multimilliondollar businesses and I was like
, right, like I'm a.
That's how I ended up going toJapan.
I met a pretty girl and I waslike stay in my hometown, follow
pretty girl in Japan, I don'tknow and so I went to Japan, um,
(09:35):
so I I use a 35,000 to pay offany contracts that I owed.
The lease was already almostset to renew, so I just didn't
renew, um, and I went down toSan, to San Diego, and, uh,
about a month later I regrettedit because I had left a highly
automated, very comfortablelifestyle business that I was
doing, you know, doing sixfigures, uh, and John was in a
(09:56):
nosedive tailspin, headed forbankruptcy, if you know, I mean
don't get me wrong and most Imean you look at Donald Trump, I
think he's already filed, Ithink he's filed for bankruptcy
before.
I mean, all these successfulentrepreneurs have up and down.
So I'm not trying to throwshade on John in any way.
I'm very grateful for theexperience, but when I met him,
it was at a time where thingswere like in a bad situation and
(10:19):
so the fear of God and a firelit under my ass.
I work evenings and weekends and, uh, I basically put together
an automated webinar for hisonline course it was a thousand
dollar course and we managed todo a JV launch and we did about,
I think about, $600,000 insales with a JV launch.
And then I took the lookalikeand this is the early early days
(10:41):
of Facebook ads.
I took the buyer's list and Iuploaded it to Facebook and then
we started with a budget of 500bucks and the lookalike had a
scale bar how, how tight youwant it?
And I was like I want it supertight and we use that lookalike
audience.
Until we were doing like 90, ahundred grand a week in
automated sales.
(11:02):
It was a six hour webinar.
We ran it every Saturday and umJohn was singing my praises to
everybody because we just hadthis.
You know, I mean to beprofitable.
I think we were paying.
I think we were paying around$10 a lead at one point, after
things kind of flatlined a bit,but we were no, no, yeah, we
were paying 10, $12 a lead and Ithink we were making $22 per
(11:24):
lead.
So we were almost doubling ourmoney.
And that's like I spent 500bucks and then I got a $1,500.
And this was like some kidproject, like okay, kid, here's
your $500 allowance, you can gospend on what you want.
So this is something that Ilike.
I said like the launch wassomething already in the
marketing calendar, but I waslike I'm not, I'm not going to
like I was, I'm going to makesomething of this.
(11:45):
So it was my idea to automatean evergreen it.
And they were like hey, hereyou go, here you go, kid,
whatever you want.
And they were already focusedon the next pro, next thing and
then all of a sudden, what's?
What's happening here?
And then that fed the companyfor the next five years.
Essentially, um, I had moved ona result, but I was still sort
(12:10):
of a guy.
I didn't do a book tour.
You know, I'm not intoLamborghinis, I'm not into the
fame, I want the money.
I want the money.
I don't want the fame, I don'twant to go places and not be you
know and be wrecked.
I, you know, um, so I was justsort of a guy like I didn't have
a following.
But now I'm being invited tospeak at conferences in phoenix
and, uh, you know, in la andgoing all over um, being asked
to do interviews like this,being invited to mastermind
(12:31):
groups and like godfatheredmembership into them.
Um, like ty lopez, before he didhis whole here, my garage fame.
I got invited to a party at hishouse and I actually didn't get
a chance to talk to him.
There were so many people thereand there was some movie
director that was there andthere was a lineup of like 50
people trying to shake this talkto this director and I had to
(12:53):
go at some point and I never gotto meet Ty and I'm in his house
having a party.
And I went, found Ty.
I was like hey Ty, hey man,sorry we didn't get to talk.
Man, great party, great house,appreciate you, you know, take
care, sorry, maybe next time.
And like I left and not evenfive minutes later I'm like hey,
daryl, who are you?
And I answered questions andthen he set up a call and then
he offered me a million dollars.
He's like I want to invest inwhat you're doing with John.
(13:14):
And we didn't need money at thetime.
At this time we had just hadlike a money printer,
essentially Right and.
And so I was meeting peoplelike this and I wanted to be of
value to them and I felt like Ihad nothing to contribute.
I was just like a guy, likesure, I had a book, but, like I
said, I wasn't like anestablished author or none of
that.
So I just started the podcastsaying can I interview you?
Right, like, hey, people mightknow your company.
(13:36):
They might know your book, butthey don't know your story.
Can I interview you?
So the podcast has has alwaysbeen biographical in nature and
then originally I'd say, evennow, maybe it's really just a
way to build relationships.
I've gotten clients from it.
I've had guests become clients.
I've had clients stay with mebecause the people that I've
interviewed and they know that Ihave certain knowledge, like
(13:56):
it's demonstrated knowledge typething.
Um, you know, but I mean, youasked me to wax poetic a bit.
I'm running a.
I think it's a high.
We mentioned this, I think,before we hit record.
I got interviews.
I did in 2015.
I still get, uh, downloads fromand I think it's great.
And even like my, my wife wassaying if something ever
happened to me, my kids wouldhave a library that they could
(14:17):
go through and get to know whotheir father was.
Yeah, so I'm really into that.
I'm really into high leverage,high impact things.
I'm into substance, you know,and I to me.
That's that's why I thinkpodcasting is a great platform
and especially with all thecensorship we went through
during COVID and that I thinkunedited long form content is is
(14:39):
just more, you know, moreimportant than ever.
Sure, people want the sizzlereel.
But then you know it's alwaysyou have to go for primary
sources first principles.
You know, in today's day andage you can do this right now.
Someone could do a test.
They can search for somethingin Google and go to Yahoo, do
the same search and what Yahoogives you is a list of potential
answers, places to find answers, almost like here's the results
(15:02):
.
When you go to Google, you geta pre-digested opinion.
You know what I mean.
And so in today's day and age,I'm just like here's the data.
Speaker 2 (15:11):
Yeah.
Speaker 3 (15:13):
Here's the data.
Do with it what you will.
Speaker 2 (15:15):
Absolutely no.
It's definitely an awesomemedia forum and that's a really
good story as we're getting toknow each other.
One thing that I read on yourwebsite that I'd like to ask you
about it is that your missionis to help create 200 new
multimillionaire businesses.
So what inspired that goal andwhat do you see as the biggest
(15:38):
roadblock for people that are onthe path to building their own
multimillion dollar business?
Speaker 3 (15:45):
Yeah, that's a great question.
What inspired me was to try tohave a big, hairy, audacious
goal, something that would forceme I mean, this is a Jim Rohn
thing you should set a goal tomake a million dollars, not for
the money but because of who youneed to become to do that and
you can give the money away andwho you become is what matters
most.
So I want my life to havemeaning and significance.
(16:05):
I wanted to have impact.
That's why I got into thebusiness coaching thing.
Originally I wanted to havelike I said I could have.
I could keep running my martialarts school, which was fine.
I liked it.
There was pros and cons toeverything, but I liked the idea
of having an exponential impact, even though it was the idea of
I will be planting trees whoseshade I shall not see.
So the 200, I didn't know if itwas possible or not, I didn't
(16:26):
know how I track it, I didn'tknow any of that stuff, but I
just felt like man, what anaccomplishment If I had that
sort of an impact on that manypeople's lives.
Why not?
Why not?
Yeah, absolutely.
It all comes into sort of whatdrove my career in the early
days.
I worked at a call center as ateen and we were calling to sell
circus tickets to fundraise fora police department.
(16:49):
It was like injured policeofficers, something like that.
I forget.
But I remember I showed up towork one day and I showed up and
I was like everybody waspacking everything up and I said
, hey, what happened?
They go.
Oh, we got closed down, we'removing.
And I felt like I was the lastone to find out.
And at that, like I was thelast one to find out and at that
point I said I never want to bethe person at the end of the
trough.
I want to be where the water'scoming out of the spring.
(17:12):
From that point forward andthat's the other part of that is
I wanted to know.
Because I want to know what'shappening, I trust myself to
treat people with fairness morethan I trust other people to
treat me fairly, if that makessense.
Speaker 2 (17:24):
Yeah, it does, yeah, it does.
So one of the things thatyou've touched on a couple of
different times is automation,and so my question is what's one
area of business that ownersoverlook when it comes to?
Speaker 3 (17:43):
automating their operations Right.
Well, you know, whether you doit or somebody else does it,
things must get done.
So, and we're all guilty ofthis you know, I've spent about
a year, year and a half, workingwith Michael Gerber, the author
of the E-Myth.
I helped rebuild a bunch ofsystems for him.
Things need to get done and sofirst you got to figure out how
(18:08):
to provide the result ultimatelyat the end of the day and this
is really tough, and the harderthe result you deliver,
typically the higher the pricepoint that you can charge.
That's the whole income earningladder.
So at the bottom of the incomeearning ladder you have
generalists, let's say a dentist.
The dentist earns what anydentist can earn, sort of right
and, generally speaking, broadstrokes.
Earning ladder you havegeneralists, let's say a dentist
.
The dentist earns what anydentist can earn sort of right
and, generally speaking, broadstrokes.
But then you have a specialist.
(18:30):
A specialist would be like anorthodontist.
An orthodontist does what adentist does, but they've got
specialized training.
The dentist might be able tofigure it out, but you don't
want to be the guinea pig.
So you pay more money to getthe specialist because you have
a higher likelihood of theresult you want.
And then the trainers ofspecialists earn more than the
(18:51):
specialists, because if I hire atrainer of a specialist they
may not be best in class, but,man, I better get industry
average.
They're the trainer.
So again, it's higherconfidence in the likelihood of
the, in the quality of theresult, right, and also the
trainers can also have the extraincome of training.
The other people that's anotherincome source and at the top of
the pyramid are celebritiesbecause of the laws of supply
(19:12):
and demand.
Dr Phil may not be the world'sgreatest, whatever he is, but
because if he auctioned off anhour and he's got a TV show with
millions of listeners thatcould get jacked up, the value
of that hour could be jacked upreal fast.
So that's sort of the incomeearning ladder.
Now, when people have a business, often they want to do
something because they don'twant to be under someone else's
(19:32):
thumb or they feel like you knowI'll let you use simple
examples like maybe a commercialcleaning company.
You know, somebody does thejanitorial services for an
office, right, it's arespectable job, somebody's got
to do it.
It's the backbone keeps thewheels turning, and someone does
that and maybe they don't feellike they get treated well
(19:53):
enough right, either by thecompany they work for or even
the staff for the office, andthey go hey, you know what I do
all the work, I'm just going togo out for business on my own
and they think that the doing ofthe thing is the business.
But it's almost like you know,I'm sure when you have clients,
there's the there's almost likethree, four jobs, like doing the
work for your clients is notthe full thing, doing the work
for my clients as part.
(20:14):
But then I got to report tothem what I did, otherwise they
don't really realize what I did.
You know what I mean.
And then I got to check if whatI did is working and continues
to work.
And I got to find more peopleand I got to see if I can do it
for them.
It's there's like five shadesof gray on this thing and so
it's not just showing up to dothe job, you know.
An easy example is when you goto McDonald's they never go.
(20:34):
Oh, drive-thru's closed becauseSally's got a cold Like they've
got.
This is the service we provideto the community.
We are here to serve a group ofpeople and we need to have a
team and figure out the termsand conditions of this team so
we can always be here 24 sevento provide this service for
people.
So for a lot of business ownerssmall business owners we are we
(20:56):
wear all the hats right and inthe beginning you have to do
that because there's not enoughcash to go around and you and
often we're all figuring outwhat it is that we're actually
doing.
But that's really it.
You need to figure out and youneed to get in.
Not enough people lean into thenumbers, myself included.
You really need, like now, whenI try to look at business
opportunities, I always try tomake sure that there's at least
a million dollars into it,because otherwise you could be
(21:18):
trying to build a Lamborghini ona dead end street, like, great,
I got this amazing Lamborghini,but I got nowhere to run.
Like I'm, I've got like aquarter mile of road, that's it.
Like you need a long stretch ofhighway.
So, and some people get intobusiness because they're
creative.
I'm working with a companyright now and the guy is one of
the guys, is a creative genius,he's like he's brilliant.
(21:40):
Uh, but the path to a milliondollars is consistently selling
a specific solution to aspecific problem, to a specific
type of person and this guykeeps hammering out like new
products, new ideas.
Oh, we'll put it on the palette.
You mentioned amazon.
He just did this thing.
He's like, yeah, but thebeautiful thing is, we can put
(22:00):
it on the palette, we can justlist, list it on Amazon.
This is a big business and I'mlike there's more than just
making an Amazon account andputting up some photos, like
there's a, there's a, like yougot to market and sell it and do
reviews and you got to play thegame.
So that's, you know, that'ssome of it you asked about.
You know what makes or breakssuccess in business?
(22:22):
So I'll give everyone because Ilove you all the eight critical
success factors.
I spent $50,000 to figure thisout.
I hired a team of researchassistants.
I talked to friends Originallyit was because I was pissed off
because some guy came.
I did a workshop in Vietnam.
I did two workshops in Vietnam.
It was just sort of for shitsand giggles.
This guy was one of theMindvalley's top copywriters.
(22:45):
Mindvalley is like a hundred100million company out of Malaysia
and one of their topcopywriters got connected with
me to be on the podcast and thenwe just kind of hit it off.
It turns out he was going to bein Hanoi and I was going to be
in Hanoi and I don't know whocame up with it 50 people, kathy
(23:05):
, what are how many?
Yeah, 30, 50 people to pay 50bucks to spend some like four
hours with us.
And we just did a workshop andwe recorded it and we thought,
man, maybe we can make a courseout of this, let's do it again.
And we set up to do it again inSaigon and he had a personal
emergency and couldn't do it andI figured, well, whatever, I'll
show up and do it.
And I did it.
(23:26):
And when the offer was, if youweren't happy by the lunch break
, let me know and I'll give youI mean, it's 50 bucks or
whatever right, but I was.
If you weren't happy on thelunch break, let me know and
I'll give you a refund.
And there was one guy thatattended it that stayed through
the lunch, stayed to the end,hung out, picking my wife's
brain for 40 minutes because shewas making six figures, doing a
four hour work week andsomething he couldn't even pay
(23:46):
his own bills with.
And he was just likeflabbergasted that he, she, like
what?
How are you doing this?
And after all of that, thisdude hits me up and asked me for
a refund.
I'm like, bro, you ate my food.
You came to.
I didn't say, but in my mindI'm like, bro, you ate my food.
Like we provided lunch.
Like you came you, you you keptme and my wife and our like
(24:07):
little kid that was a year and ahalf.
Like you know, kids want to goright Like stand back, cause
this guy.
And now you're hitting me upwith this and um, and I didn't
beat him up over it, I was like,okay, whatever, man, uh, here
you go.
And then two months later I sawhim posting on Facebook his
manifest, the business of yourdreams workshop.
And I was livid because thisdude had told me like I'm not
(24:29):
going to make my rent this monthif you don't give me that 50
bucks back.
And now, two months later, he'sposted.
So I was livid.
So originally I did a preprintcalled the fake guru solution.
What I wanted to do is find away to third party validate
coaching programs and evenagencies to.
If they say they're going toapprove something for someone,
does that actually make adifference?
You know, like when people sayI'm a, I do leadership training.
(24:51):
What is leadership Like?
Define that for me, right, likewe're going through so much
nonsense.
So to be able to do that, wehad to figure out how to define
things.
So, anyways, I'm getting intothe weeds here.
The eight critical successfactors we identified was
self-efficacy, marketintelligence, strategic planning
, marketing strategy, salesstrategy and skills, money
(25:13):
management, business operationsand business intelligence.
These were the eight bigumbrella categories that
everything fit under.
Cybersecurity, legal hiringthey all fit under those big
eight umbrellas.
Cybersecurity, legal hiringthey all fit under those big
eight umbrellas.
And for a lot of people I'verealized that leadership is well
, leadership skills.
So then we drilled into eachone.
We had these categories andthen we started looking at
(25:37):
studies and we looked at we didlike a systemic review of
meta-analyses for this and thenwe broke down each and so I
actually have the spreadsheetalready up.
But for those listening, welooked into self-efficacy.
We looked at probably about 50different meta-analysis or more
and we found out for us,self-efficacy broken to three
pieces personality traits,leadership skills and
disciplines.
So the personality traits werelike locus of control, which
(25:57):
means being a control freakabout what you can control
extroversion, openness toexperience, agreeableness,
conscientiousness and acceptanceof criticism and feedback, that
those are the personalitytraits attributed to successful
entrepreneur andentrepreneurship.
Leadership skills, based on ourresearch, on what we found in
the studies, were self-awarenessskills, communication and
(26:18):
cooperation skills, emotionalintelligence skills and
adaptability, which iscounterintuitive, because some
people are like you got to havea vision, not for your business.
The vision comes from themarket, intelligence and the
strategic plan.
What is the state of the unionfor the market and what is our
strategy to deliver?
Right, that's, that's the,where the vision comes from.
Otherwise, you're like thefirst person trying to sell fax
(26:42):
machines, like you.
Like it's gonna catch on, Ipromise you know, like it's a
tough, it can be a tough slog.
Uh, I mean fax receipts tookoff.
I don't know if it's a goodexample or not, but anyway.
So I don't know if they answerthe question, but those are the
categories and business ownersneed to pay attention to all
eight.
You asked about what's the onering to rule them all.
I get that all the, and it'salmost self-efficacy, because if
(27:05):
you're not effective, you knowbusiness is very Shakespearean.
I feel like even myself, we allfall victim to our greatest
flaws Eventually everyone's.
You know there's a look at theclap back to the COVID vaccines,
right, enron?
Enron posted I think theyposted a hundred billion dollars
(27:26):
.
Was it a hundred billion?
It was a billion, it was.
It was a stupid amount of moneyone year before they filed for
bankruptcy.
What you have?
A hundred billion dollars, andyou can't make it past 12 months
.
So that's why all these thingsbecome the Achilles heel, but at
the end of the day, it reallycomes down to being excellent at
(27:46):
solving a problem for aspecific type of person.
You know.
Speaker 2 (27:51):
Yeah, one thing that I'd like to ask you and I think
you're going to have a reallyinteresting answer, because you
have worked with so manydifferent businesses If you had
to start from scratch tomorrowno audience, no email list and
you had 90 days to build asix-figure business what's that?
(28:13):
90 days look like.
Speaker 3 (28:17):
Well, I guess I have to ask do I already have an idea
what I want to do yet, or no?
Speaker 2 (28:22):
No.
Speaker 3 (28:24):
So I need to figure out what I'm going to do.
Yeah, I need to figure out whatI'm going to do.
I need to find a high enoughprice point.
I need to find as high of aprice point that I can honestly
deliver on.
I'm probably going to want totry to collect down payments and
pre-orders, okay, and I'm goingto have to pound the pavement,
(28:46):
shake hands, kiss babies Iprobably want to.
I mean, some of the bestentrepreneurs got their start in
direct sales, meaning that theywere doing events like.
There's no way to hide, likebrand listen, there's, there's a
need for everything.
(29:06):
So there's definitely a needfor branding, but a lot of brand
marketers hide behind the factyou can't measure it and manage
it.
This color makes me feel thisway.
If you're an event, how manypeople paid?
How many?
You know how many empty seatswere there at my event.
The event came, it went.
(29:27):
How many people came and showedup?
If you're knocking on doors, Ispent eight hours.
If you're standing in a mallhanding out flyers, did I get
any bites today?
Nothing.
You really need to spend timewith people and probably one of
my biggest failings is theamount of time I've spent and
money, oh, my goodness, I'vespent pushing traffic to web
(29:49):
pages to then look at heat maps,scroll maps, google analytics
data, when, if I had to, justpushed everyone to a phone call,
I would have found out in fiveminutes.
Do you know what I mean?
Yeah, if I would have got themon zoom and to just add the
balls to try to get them to buymy thing.
And it's not even necessarilyabout sales.
(30:12):
There is a psychologicalprocess to it, but at the end of
the day, I don't think it'sabout trying to sell you know,
ice to Eskimos.
I think it's about helpingpeople identify a need and then
you know do the pros and consand then you do kind of need to
apply a little urgency.
But if I had 90 days and I hadto start all over and I didn't
(30:32):
know what I was going to do, Imay look for someone else's
thing to sell, because Iprobably wouldn't have enough
time to make sure I coulddeliver on that.
What I may want to do is focuson an industry first, and what
that means is I might want to bean affiliate and I look for a
portfolio of things that I canoffer, that I trust, and now
what I'm trying to do is justdiagnose the problems of the
(30:53):
market and build thoserelationships, and I would get
as close to kneecap to kneecaparen't belly to belly as I could
.
I mean, one of my biggestchallenges is moving to
Southeast Asia.
I had a golden ticket, I feltlike at the time, because I,
after helping John with theneuro gym, I helped two other
clients add a million dollars tobottom lines.
Now I'm like I have a waitinglist of clients who want to work
(31:13):
with me.
And I came to Southeast Asiaand I did like a trial here for
three months and I worked.
But I worked, graveyard.
I worked.
I stayed on my US Canadacalendar went back.
I was like I think I'm going tomove there.
And when I moved here, this waslike six months, more than six
months, later.
But when I moved here, I saidI'm not going to work.
Graveyard, though, you knowI've got a waiting list.
(31:35):
People will work with meanytime I'm available.
Uh no, they won't, you know.
And so get in, get in personwith people as much as you can.
If I had 90 days, I'd wantsomething big ticket.
I'd want to make sure I coulddeliver on my promises.
(31:57):
If I could, I want to pre-sellfor proof of concept and I would
try to get as much FaceTimewith people.
If it had to be Zoom, it wouldbe Zoom If the more closer to
in-person and like an eventwould be.
You know, if there was aconference or an event, it's a
great time and place to go.
If all your customers are allgoing for a conference somewhere
, oh my goodness, you better gothere and be there.
And that's probably what Iwould do in the beginning and I
(32:21):
would work my ass off.
I mean, it depends what kind ofsituation I'm in.
But you might say that you justneed to make sure you got roof
and ramen covered and after thatit's a game.
As long as you got a roof overyour head and you got hot
noodles, so you're not going todie of starvation, at that point
it becomes a game.
But if you don't have that, mygoodness, you gotta, I'm, I'm.
You know you gotta grind to getto that.
(32:42):
And then, once you're there,then you can kind of.
So there's always uncomfortablemoments, so you know a lot of
people.
The way you think about it is ifyou were, let's go back to
pre-uber and grab and these appbased businesses.
But if you were, let's go backto pre Uber and grab and these
app based businesses.
But if you were just a taxidriver and you were going to
start your own business first,you've got a car.
You got to figure out where doI need to go, take people places
(33:04):
, where are those people thatwant to pay to get driven places
?
So then you start learningairplane, the airport schedule,
you start learning the trainschedule.
You start learning the trainschedule.
You start learning the schoolschedules.
You start learning about theprofessional workers right, like
Ta'ans, and start figuring outwhen are planes arriving, trains
arriving, when are kids goingto school?
(33:26):
And you start knowing to be incertain places at certain times
a day right, start getting someconsistency.
Now you're busy full-time, butyou want to grow and you can't
grow because you're too busydoing all the driving.
So at some point you have tocut your income to hire someone
to drive the car for you.
Some of the time at least, youcan focus on getting another car
(33:48):
, getting another driver andkeeping them busy full time and
scaling up.
Speaker 2 (33:54):
Absolutely One of the things I want to highlight for
the audience and I'm really gladthat you included that.
This was the proof of conceptand you know whether that be
pre-sales, but you had.
There are so many people I meetthat have an idea and they may
go get a patent for it with zerorevenue.
(34:16):
They may just start theirbusiness and invest hundreds or
maybe even thousands of hoursinto proving out or hoping that
their idea, that other peoplelike their idea as much as they
do, other people like their ideaas much as they do, and I've
done that too.
I certainly have done that, andso I think that's I'm really
(34:39):
glad that you included that inyour answer.
And there is somebody listeningright now and the reason I put
a 90-day deadline on it is thereis someone listening right now
who is.
They've had it with theiremployer, they're ready to fire
the man, they cannot take it anylonger and they're looking for
(34:59):
a path out.
And I think your, your businessacumen and your experiences and
and you know how you would dothat your roadmap for the next
90 days, I think, is outstanding.
So to all of our listeners,rewind and listen to that one
again.
Speaker 3 (35:10):
Yeah, and it would be easier to make an income
selling, you know, $10,000 itemsthan $10, $10 items, because
it's almost the same amount ofwork that it takes to get a sale
.
Speaker 2 (35:21):
Absolutely, absolutely.
Speaker 3 (35:24):
If you can sell up and then work your way down, and
that's I mean.
Even if you look, I'm a fan ofElon Musk.
I think what he's done iscommendable.
I mean, we can people want togo in circles about his personal
life, but as far as his careeraccomplishments, I think it's
irrefutable.
And listen, he made $300million selling a car.
He had no team to build and nofactory to make.
(35:45):
I mean, let's just, let's justslow that down again.
He made $300 million selling acar.
He built one prototype and thenhe got three orders and did
$300 million.
So if you've got your widgetand you've got a minimum viable
(36:06):
product and if you can't get anysales, it's probably not that
good.
And that's the harsh realitythat all of us face.
Like we get replaced a heck ofa lot faster, as we hope to
think we are.
And you know we got to admitthat and do our best to rise
above it.
Speaker 2 (36:24):
And you know, yeah, yeah, totally, totally agree,
and that's a great example withElon Musk.
Speaker 3 (36:31):
So there was a gym in my hometown too.
I first saw this.
This gym was renovating abuilding by the mall and they
were like coming soon and it wasthis gym I'm not going to say
their name, but it was in Canada, canada, big Canadian brand and
they had a trailer outside andthey were signing up people for
memberships.
And this went on for two, threemonths and all of a sudden
(36:51):
everything stopped, everythingdisappeared.
And I talked to a buddy of minethat I I I wasn't a close
friend but like an acquaintancethat I knew that was working in
the trailer they said, well, Ihaven't said, oh, we failed to
meet our pre-launch recruitmentgoals, so they just shut down
the project, they just backedout.
They were already doing all therentals in the building,
everything.
They just cut their losses andmoved on enough demand in that
(37:16):
market.
And so I thought that wasbrilliant.
I'm like, oh, so while theyrenovated the building it was
like a six month projectrenovate the building, they
started selling memberships andthree months in they said we're
not getting close to ourmembership requirement goals and
they cut, they cut it off, theyjust packed up and and backed
out.
So that was a big eye openerfor me.
I'm like that's brilliant.
They're not gonna open the gymuntil they're already profitable
with memberships.
Like how many people I?
(37:39):
I knew a guy when I'm a martialarts school.
Some of the flack I got wasfrom a guy that was very well
respected because he had been ahobbyist and trained and he had
trained some guys that had somereal mma fights and stuff.
But I got flack because he hadtried to launch a gym and it,
you know, he did it in alocation that was convenient for
him.
You know all this sort of stuffand he ended up going 120 grand
(38:01):
in debt and then I launched mylittle thing and then I got to
six figures profit, you know, inthe first year and I this could
be, it was an older guy and youknow had these people that
already had MF and I was like anobody.
Speaker 2 (38:17):
Um.
So yeah, Well, Daryl, this hasbeen a really good interview.
Before we wrap up, we have aseries of four questions called
the fire round.
It's questions we ask everyguest on the firing demand
podcast.
Are you ready for the fireround?
Do it All right.
What is your favorite book?
Speaker 3 (38:38):
Ooh think, fire around, do it all right, what's
your favorite book?
Speaker 2 (38:40):
oh, think you grow rich, or richest man in babylon.
Very, those are two greatrecommendations.
Number two what are yourhobbies?
Speaker 3 (38:45):
uh, working on living to be 300, spending time with
my kids, those are probablythose, I mean.
I I love what I do every day.
I had a mini retirement when Icame to the.
I know this was rapid fire whenI, after working with John all
them when I first came toSoutheast Asia, I basically had
a mini retirement and I had themoney and the time to think.
And then I'm involved right nowin this company,
oasisbiohomecom.
(39:05):
Which is basically the offer inthe States is no money down,
beautiful, self-sufficient homeyou can build in 90 days and pay
off in three to five years andbe food, power, water
self-sufficient.
The no money down is only ifyou get the very smallest model,
(39:28):
which is like a tiny, tiny home.
But we've got, you know, we got2000 square foot home that you
can get and it's still cheaperthan anything in the United
States that you can get.
Stick built comes with a solarkit.
I mean, I'm passionate aboutthat.
My hobby is trying to makesomething meaningful in my life.
You have life goals and thenyou have excuses and I, you know
, work, life balance, likepeople like.
But Daryl, what about you havekids?
I'm like.
Well, having a goodrelationship with my kids is
(39:50):
part of my life goals.
You know I part of my day.
I take a break to go to thepool with my kids.
You know I did that my daughterat a certain age.
We're going to do that again.
We've got a four month old whenshe's old enough.
I'm going to book it in my day.
So um but I don't, I'm not agolfer, I'm not, I don't know.
You know, I did Brazilianjujitsu and then I made a
business out of it, Like I justlike yeah, sorry, I don't know
(40:15):
if that's a good answer or not.
Speaker 2 (40:16):
It is, no, it absolutely is Number three.
What is one thing that you donot miss about working for the
man?
Speaker 3 (40:24):
Um commutes.
Yeah, I don't miss commuting atall at all.
Speaker 2 (40:30):
I second that one.
I second that one.
And final question what do youthink sets apart successful
entrepreneurs from those whogive up, fail or never get
started?
Speaker 3 (40:42):
after a long break of not having, and I've just
listened to Marcus Aureliusmeditations twice and I'm
working on the art of war withSun Tzu, and so much of this is
about working on ourselves andour habits and I and so much of
(41:02):
it.
You know, people are surprisedSometimes.
This happened last night wherewe were somewhere I figured we
were last night but I toldsomeone I'm like we don't have a
TV.
I had a call.
That was.
I had a call with a guy inHawaii, um, and he, he was
surprised.
He's like oh, do you know theshow?
I'm like I don't, I don't havea TV.
He was like you don't have a TV.
I was like every time I gosomewhere I always get rid of it
Cause it just, it's just noteverything.
(41:24):
The jungle kills you and eatsyou.
Some things just attach to.
You know, four hours a daywatching TV, that's four hours a
day.
You could learn a language inthat time.
You could do also.
I mean, don't get me wrong, I'mnot always productive, but my
like my phone.
I was at the gym and somehowcame up my phone doesn't ring,
(41:46):
it doesn't beep, it doesn'tvibrate, it doesn't nothing.
My phone is my tool to engagewith the world.
It's not a portal for someoneto come and interrupt my life at
any whim, and it's not therefor the apps.
I turn off all thenotifications that I can because
it's there.
It's my tool.
It's not there to control me,and so who's in control of who?
And that's something I think alot of people don't realize.
(42:06):
I track my time.
I try to schedule my time in 30minute blocks every day, just
help me keep focused.
And then one of the things I dois I've got a list of things I
read frequently, and this poemis one of my favorite things.
I'm going to read it here.
Time is the inexplicable rawmaterial of everything.
With it, all is possible,without it, nothing.
(42:28):
The supply of time is truly adaily miracle, an affair
genuinely astonishing when oneexamines it.
You wake up in the morning and,lo, your purse is magically
filled with 24 hours of theunmanufactured tissue of the
universe of your life.
It is yours, it is the mostprecious of possessions.
No one can take it from you.
It is unstealable and no onereceives either more or less
(42:50):
than you receive.
In the realm of time.
There is no aristocracy ofwealth and no aristocracy of
intellect.
Genius is never rewarded byeven an extra hour a day, and
there is no punishment.
Waste your infinitely preciouscommodity as much as you will,
and the supply will never bewithheld from you.
Moreover, you cannot draw onthe future.
It's impossible to go into debt.
(43:11):
You can only waste the passingmoment.
You cannot waste tomorrow it iskept for you.
You cannot waste the next hourit is kept for you.
I've said the affair was amiracle, is it not?
You have to live on this 24hours of daily time.
Out of it you have to spendhealth, pleasure, money, content
, respect and the evolution ofyour immortal soul, its right
(43:35):
use, its most effective use, isa matter of the highest urgency
and of the most thrillingactuality.
All depends on that.
Your happiness, the elusiveprize that you are all clutching
for, my friends, depends onthat.
If one cannot arrange that anincome of 24 hours a day shall
exactly cover all proper itemsof expenditure, one does muddle
one's whole life indefinitely.
We shall never have any moretime.
We have, and we have always had, all the time there is.
(43:59):
That's by Arnold Bennett how toLive on 24 Hours a Day.
Speaker 2 (44:03):
I love that.
I really like that.
Well, daryl, to wrap up theepisode, if people are
interested in getting in touchwith you, checking out your
podcast or potentially workingwith you, what's the best way?
Speaker 3 (44:13):
Yeah, just you can.
First off, there's not a lot ofDaryl Urbanski's out there.
You are B-A-N-S-K-I.
You also check outbestbusinesscoachca.
You can look up the BestBusiness Podcast.
I'm not trying to be facetious,it was because when I did the
keyword research, everyone waslooking for the Best Business
Podcast.
So that's what I named my show.
(44:34):
But my name is basically whereyou'll find me in most that.
You know we're everywhere.
It's the internet, it's the ageof the internet.
I'm only a click away.
I would say get on my emaillist.
That's probably one of thesmartest things to do, because
then we'll be in touch and ifyou reply, it does get to me.
Um, that's probably the best,best process, best method.
Speaker 2 (44:49):
Outstanding, and to all the listeners, I'll post
links to that in the show notes.
Daryl, thank you so much forbeing a guest on the Firing the
man podcast and looking forwardto staying in touch.
Speaker 3 (44:58):
Yeah, David, it's been an honor and a pleasure.
Welcome everyone to the Firing the man podcast, a
show for anyone who wants to betheir own boss.
If you sit in a cubicle everyday and know you are capable of
more, then join us.
This show will help you build abusiness and grow your passive
income streams in just a fewshort hours per day.
And now your hosts serialentrepreneurs David Shomer and
(00:22):
Ken Wilson entrepreneurs.
Speaker 2 (00:24):
David Shomer and Ken Wilson.
Welcome everyone to the Firingthe man podcast, the show where
we explore the journeys ofentrepreneurs who have taken the
leap to build their ownsuccessful ventures.
Today, we are honored to have adistinguished guest whose
expertise in business growth andautomation has transformed
countless enterprises.
Daryl Urbanski is the founderand president of
(00:46):
bestbusinesscoachca and the hostof the Best Business Podcast,
with a mission to create 200 newmulti-millionaire business
owners, daryl leverages over 17years of experience in marketing
and business strategy.
His notable achievementsinclude generating $1.6 million
(01:08):
in under six months for NeuroGym, which grew to $7.5 million
within three years under hisstrategic guidance.
Daryl's approach is grounded inevidence-based strategies.
Having conducted over 550interviews and invested more
than $50,000 in research toidentify the eight critical
(01:28):
business habits that drivesuccess, his work focuses on
helping entrepreneurs masterlead generation, high
performance habits and anautomated sales system.
In this episode, we'll delveinto Daryl's insights on scaling
businesses, the importance ofautomation and the habits that
distinguish successfulentrepreneurs.
(01:49):
Whether you're looking toenhance your business operations
or seeking inspiration to takeyour venture to the next level,
this conversation with Daryl ispacked with valuable takeaways.
Daryl, welcome to the show.
Speaker 3 (02:03):
Thank you, it's an honor and a pleasure to be here,
david.
Hopefully we helped change somelives today, absolutely.
Speaker 2 (02:10):
Absolutely so.
To give our audience a littlebit of background, can you share
your path in theentrepreneurial world?
Speaker 3 (02:18):
Sure, I mean we can go back as far as you want.
I mean, when I was a kid, Igrew up in Canada, kingston,
ontario, canada.
I shoveled driveways in thewinter for money.
I had a paper route.
I did a lot of that stuff.
I feel like my foray intomarketing started.
I did this program calledKatimovic.
I got to travel and work acrossCanada for nine months.
(02:38):
I spent three months in BC,three months in Alberta, three
months in Quebec.
I lived with 10 other kids.
We were all 17 to 21.
You'd have a project leader thatwould kind of be the supervisor
, making sure you weren't just,you know, doing drugs, partying
and having sex with each other.
They would find you full-timejobs in that town.
So we had full-time but wedidn't we got.
It was like a government fundedprogram.
(03:05):
So we had a like, a like, anallowance of $21 a week, but we
had a budget for the house, forfood and all that Like.
Rent was covered, food wascovered.
So our role was to work ourvolunteer full-time job every
day and after work, evenings andevenings and weekends, we were
instantly signed up to volunteerfor whatever was happening in
the community.
I did soup kitchens, we builtfloats for parades.
We did 101 things that youwouldn't have ever thought of.
(03:27):
And then every two, every threemonth, like phase, you would
spend two weeks living with thelocal family.
The project manager would finda family for you to billet with,
and when I came back from that,it really opened up my eyes,
changed my life and I wanted togo back out to BC.
I wanted to go live in theOkanagan Valley, but I was 18
(03:48):
years old at the time.
I had a thousand bucks to myname, so what I ended up doing
is I ended up putting a box ofstuff on a bus to ship it out
there.
Actually, first I found thislady on this People won't know,
because the internet this isearly days of the internet Like
found classified ad with somelady that listed a room for rent
.
I called her.
We talked for an hour.
I basically said, hey, I'mgoing to hitchhike out there,
hold the room for me, put mystuff on a bus, shipped it out
(04:10):
across Canada to her.
And then I my mom convinced melast minute take a bus to get
past Toronto.
She's like just get pastToronto then.
And I went and I hitchhikedacross Canada to get there and
before I left.
I wanted to have some jobinterviews lined up for when I
got out there.
So what I did is I went to thelocal chamber of commerce
website and I scraped all thebusiness emails and I had no
(04:32):
idea.
I like I didn't go to schoolfor marketing any of this stuff.
I had a three-step emailcampaign, and the first one was
the cover letter in my resume,like why you should hire me.
The second one was a PowerPointpresentation and it was kind of
like a song and dance, like toget to know my personality and
all that.
And the third one was a finalnotice like hey, I'm hitting the
road, jack, if you want to setsomething up, I'm coming.
So and it worked.
(04:52):
I ended up working at one ofthe places that I emailed, and
so that was my, you could say,my first foray into online
marketing way back in the day,and I can keep talking if you
want.
I don't know if you want toknow something specific after
that.
Speaker 2 (05:07):
No, I love that background and that journey and
I learned about you by listeningto your podcast and I think
that's a really it's a uniquelens to view the world through.
As somebody who's interviewedin the intro, I said 550,.
You had mentioned 600.
As somebody who's interviewedin the intro, I said 550.
You had mentioned 600.
Share with me a little bitabout your experiences there.
(05:28):
What's the podcast been?
Speaker 3 (05:35):
like and what have been some of your biggest
takeaways from talking tosuccessful entrepreneurs?
Well, yeah, so you mentionedthe Neurogym before.
It was called Praxis Now LLC, Ithink, before they changed the
name to Neurogym, and at thetime I you know.
So we fast forward a bunch.
I lived in Japan for three years.
I worked as a freelance.
I taught English when I wasthere, but I also worked as a
(05:56):
freelance consultant.
I did coaching with ShinseiBank, johnson Johnson, tokyo
Electron, and in Japan there'salways a bit of English teaching
mixed in, because English isn'ta primary language there.
So sometimes you meet peopleand you're like today's
vocabulary is, and then you getinto, like whatever you're doing
.
But we did team building stuff.
We took people to go playpaintball and I thought it was
great.
I was getting paid 60 bucks anhour to shoot Sony executives
with a paintball gun.
(06:16):
I'm like this is great, I lovemy job, you know, and it was.
It was team building, so I didsort of that stuff.
Um, I think there was a company, a UK mind gym.
We did some of their curriculumanyway.
So, uh, I came back from Japanand then I started martial arts
school in Canada and I grew upto six figures.
And then I was helping myfriends with their businesses.
(06:36):
And then, uh, my third year.
The first year I got us to sixfigures.
The second year I automatedeverything I could automate and
the third year I was kind ofbored because I was in a
university town and every summereveryone disappears and even
though I'm on a membership so Istill get paid but everyone's
kind of gone for two months.
So I planned this thing calledTravelTrainJapancom.
You might still be able to findthe promo video on YouTube at
(06:58):
TravelTrainJapancom.
But it was go to Japan.
It was like high-end martialarts tourism let's go to Japan
for 30 days, do my favoritestuff from the three years I
lived there let's climb MountFuji, let's do all this cool
stuff.
And I sold a handful of ticketsfor that.
And right before I left, a guythat I'd been helping.
He was running a satelliteoffice in Kingston above my
martial arts school and we'dmeet up, locking up at night and
(07:19):
just kind of became buds.
And I was reinvesting all thismoney going to conferences and
for coaching and to learn, youknow, and to grow my business.
I was giving him ideas.
And two days before I wasleaving for Japan, corey called
me and he said, daryl, I'mmoving to Ottawa.
And I said, corey, that's great.
He says, no, I've been promotedto be CEO.
And I'm like, corey, that'samazing.
He's like, no, you don'tunderstand.
(07:47):
I've never been a retainer.
I need you to be there like acall a week, listen to board
meetings.
And I said, corey, I'm leavingin two days for a month.
I'm going to Japan, bro, I'llhave to talk when I get back.
And on the flight to Japan I wasthinking about what I love most
about the martial arts schooland it was the testimonials was
having a tangible impact onsomeone's life.
And Corey's company served athousand businesses.
They were like a yellow pages,like a local directory.
They were like a yellow pagestype business and I realized
that with a thousand businesses,if I held Corey, I could have
(08:08):
an exponential impact on theworld.
Every business represents a fewhundred, if not a few thousand
people between staff, customers,vendors, customer, everyone,
the owner, their family andeveryone's families.
So when I came back, I acceptedCorey's offer and I wrote two
books.
I self-published two books onAmazon.
I call them business books forbusy people and one of them
(08:29):
started to take off AncientSecrets of Lead Generation, your
Primitive Business Guide toBetter Leads with Less Effort.
So practicing what I preach.
I got it to hit number one onAmazon for the top 100 in
marketing and sales, numberseven for the business category.
Overall.
That got me on the TV, radioprint local stuff, nothing,
national, but I was still justsort of a guy.
And then I started getting allthese offers and people
(08:50):
messaging me and I ended upgetting headhunted connected
through friends to go work withJohn Asaroff down in Rancho,
santa Fe, california.
He made me an offer I couldn'trefuse.
He offered me a $35,000 signingbonus, $100,000 US as a base
salary and 2.5% of everything Ihelped them make.
And I was stuck in small town,like the hometown that I grew up
in.
You know what I mean.
(09:11):
Like I got this six figurebusiness.
It was a great, highlyautomated lifestyle business.
But I'm in my hometown.
It's a hundred small town, ahundred thousand people.
And then John's got this.
You know it's John Asher fromthe movie the secret and he's
built all these multimilliondollar businesses and I was like
, right, like I'm a.
That's how I ended up going toJapan.
I met a pretty girl and I waslike stay in my hometown, follow
pretty girl in Japan, I don'tknow and so I went to Japan, um,
(09:35):
so I I use a 35,000 to pay offany contracts that I owed.
The lease was already almostset to renew, so I just didn't
renew, um, and I went down toSan, to San Diego, and, uh,
about a month later I regrettedit because I had left a highly
automated, very comfortablelifestyle business that I was
doing, you know, doing sixfigures, uh, and John was in a
(09:56):
nosedive tailspin, headed forbankruptcy, if you know, I mean
don't get me wrong and most Imean you look at Donald Trump, I
think he's already filed, Ithink he's filed for bankruptcy
before.
I mean, all these successfulentrepreneurs have up and down.
So I'm not trying to throwshade on John in any way.
I'm very grateful for theexperience, but when I met him,
it was at a time where thingswere like in a bad situation and
(10:19):
so the fear of God and a firelit under my ass.
I work evenings and weekends and, uh, I basically put together
an automated webinar for hisonline course it was a thousand
dollar course and we managed todo a JV launch and we did about,
I think about, $600,000 insales with a JV launch.
And then I took the lookalikeand this is the early early days
(10:41):
of Facebook ads.
I took the buyer's list and Iuploaded it to Facebook and then
we started with a budget of 500bucks and the lookalike had a
scale bar how, how tight youwant it?
And I was like I want it supertight and we use that lookalike
audience.
Until we were doing like 90, ahundred grand a week in
automated sales.
(11:02):
It was a six hour webinar.
We ran it every Saturday and umJohn was singing my praises to
everybody because we just hadthis.
You know, I mean to beprofitable.
I think we were paying.
I think we were paying around$10 a lead at one point, after
things kind of flatlined a bit,but we were no, no, yeah, we
were paying 10, $12 a lead and Ithink we were making $22 per
(11:24):
lead.
So we were almost doubling ourmoney.
And that's like I spent 500bucks and then I got a $1,500.
And this was like some kidproject, like okay, kid, here's
your $500 allowance, you can gospend on what you want.
So this is something that Ilike.
I said like the launch wassomething already in the
marketing calendar, but I waslike I'm not, I'm not going to
like I was, I'm going to makesomething of this.
(11:45):
So it was my idea to automatean evergreen it.
And they were like hey, hereyou go, here you go, kid,
whatever you want.
And they were already focusedon the next pro, next thing and
then all of a sudden, what's?
What's happening here?
And then that fed the companyfor the next five years.
Essentially, um, I had moved ona result, but I was still sort
(12:10):
of a guy.
I didn't do a book tour.
You know, I'm not intoLamborghinis, I'm not into the
fame, I want the money.
I want the money.
I don't want the fame, I don'twant to go places and not be you
know and be wrecked.
I, you know, um, so I was justsort of a guy like I didn't have
a following.
But now I'm being invited tospeak at conferences in phoenix
and, uh, you know, in la andgoing all over um, being asked
to do interviews like this,being invited to mastermind
(12:31):
groups and like godfatheredmembership into them.
Um, like ty lopez, before he didhis whole here, my garage fame.
I got invited to a party at hishouse and I actually didn't get
a chance to talk to him.
There were so many people thereand there was some movie
director that was there andthere was a lineup of like 50
people trying to shake this talkto this director and I had to
(12:53):
go at some point and I never gotto meet Ty and I'm in his house
having a party.
And I went, found Ty.
I was like hey Ty, hey man,sorry we didn't get to talk.
Man, great party, great house,appreciate you, you know, take
care, sorry, maybe next time.
And like I left and not evenfive minutes later I'm like hey,
daryl, who are you?
And I answered questions andthen he set up a call and then
he offered me a million dollars.
He's like I want to invest inwhat you're doing with John.
(13:14):
And we didn't need money at thetime.
At this time we had just hadlike a money printer,
essentially Right and.
And so I was meeting peoplelike this and I wanted to be of
value to them and I felt like Ihad nothing to contribute.
I was just like a guy, likesure, I had a book, but, like I
said, I wasn't like anestablished author or none of
that.
So I just started the podcastsaying can I interview you?
Right, like, hey, people mightknow your company.
(13:36):
They might know your book, butthey don't know your story.
Can I interview you?
So the podcast has has alwaysbeen biographical in nature and
then originally I'd say, evennow, maybe it's really just a
way to build relationships.
I've gotten clients from it.
I've had guests become clients.
I've had clients stay with mebecause the people that I've
interviewed and they know that Ihave certain knowledge, like
(13:56):
it's demonstrated knowledge typething.
Um, you know, but I mean, youasked me to wax poetic a bit.
I'm running a.
I think it's a high.
We mentioned this, I think,before we hit record.
I got interviews.
I did in 2015.
I still get, uh, downloads fromand I think it's great.
And even like my, my wife wassaying if something ever
happened to me, my kids wouldhave a library that they could
(14:17):
go through and get to know whotheir father was.
Yeah, so I'm really into that.
I'm really into high leverage,high impact things.
I'm into substance, you know,and I to me.
That's that's why I thinkpodcasting is a great platform
and especially with all thecensorship we went through
during COVID and that I thinkunedited long form content is is
(14:39):
just more, you know, moreimportant than ever.
Sure, people want the sizzlereel.
But then you know it's alwaysyou have to go for primary
sources first principles.
You know, in today's day andage you can do this right now.
Someone could do a test.
They can search for somethingin Google and go to Yahoo, do
the same search and what Yahoogives you is a list of potential
answers, places to find answers, almost like here's the results
(15:02):
.
When you go to Google, you geta pre-digested opinion.
You know what I mean.
And so in today's day and age,I'm just like here's the data.
Speaker 2 (15:11):
Yeah.
Speaker 3 (15:13):
Here's the data.
Do with it what you will.
Speaker 2 (15:15):
Absolutely no.
It's definitely an awesomemedia forum and that's a really
good story as we're getting toknow each other.
One thing that I read on yourwebsite that I'd like to ask you
about it is that your missionis to help create 200 new
multimillionaire businesses.
So what inspired that goal andwhat do you see as the biggest
(15:38):
roadblock for people that are onthe path to building their own
multimillion dollar business?
Speaker 3 (15:45):
Yeah, that's a great question.
What inspired me was to try tohave a big, hairy, audacious
goal, something that would forceme I mean, this is a Jim Rohn
thing you should set a goal tomake a million dollars, not for
the money but because of who youneed to become to do that and
you can give the money away andwho you become is what matters
most.
So I want my life to havemeaning and significance.
(16:05):
I wanted to have impact.
That's why I got into thebusiness coaching thing.
Originally I wanted to havelike I said I could have.
I could keep running my martialarts school, which was fine.
I liked it.
There was pros and cons toeverything, but I liked the idea
of having an exponential impact, even though it was the idea of
I will be planting trees whoseshade I shall not see.
So the 200, I didn't know if itwas possible or not, I didn't
(16:26):
know how I track it, I didn'tknow any of that stuff, but I
just felt like man, what anaccomplishment If I had that
sort of an impact on that manypeople's lives.
Why not?
Why not?
Yeah, absolutely.
It all comes into sort of whatdrove my career in the early
days.
I worked at a call center as ateen and we were calling to sell
circus tickets to fundraise fora police department.
(16:49):
It was like injured policeofficers, something like that.
I forget.
But I remember I showed up towork one day and I showed up and
I was like everybody waspacking everything up and I said
, hey, what happened?
They go.
Oh, we got closed down, we'removing.
And I felt like I was the lastone to find out.
And at that, like I was thelast one to find out and at that
point I said I never want to bethe person at the end of the
trough.
I want to be where the water'scoming out of the spring.
(17:12):
From that point forward andthat's the other part of that is
I wanted to know.
Because I want to know what'shappening, I trust myself to
treat people with fairness morethan I trust other people to
treat me fairly, if that makessense.
Speaker 2 (17:24):
Yeah, it does, yeah, it does.
So one of the things thatyou've touched on a couple of
different times is automation,and so my question is what's one
area of business that ownersoverlook when it comes to?
Speaker 3 (17:43):
automating their operations Right.
Well, you know, whether you doit or somebody else does it,
things must get done.
So, and we're all guilty ofthis you know, I've spent about
a year, year and a half, workingwith Michael Gerber, the author
of the E-Myth.
I helped rebuild a bunch ofsystems for him.
Things need to get done and sofirst you got to figure out how
(18:08):
to provide the result ultimatelyat the end of the day and this
is really tough, and the harderthe result you deliver,
typically the higher the pricepoint that you can charge.
That's the whole income earningladder.
So at the bottom of the incomeearning ladder you have
generalists, let's say a dentist.
The dentist earns what anydentist can earn, sort of right
and, generally speaking, broadstrokes.
Earning ladder you havegeneralists, let's say a dentist
.
The dentist earns what anydentist can earn sort of right
and, generally speaking, broadstrokes.
But then you have a specialist.
(18:30):
A specialist would be like anorthodontist.
An orthodontist does what adentist does, but they've got
specialized training.
The dentist might be able tofigure it out, but you don't
want to be the guinea pig.
So you pay more money to getthe specialist because you have
a higher likelihood of theresult you want.
And then the trainers ofspecialists earn more than the
(18:51):
specialists, because if I hire atrainer of a specialist they
may not be best in class, but,man, I better get industry
average.
They're the trainer.
So again, it's higherconfidence in the likelihood of
the, in the quality of theresult, right, and also the
trainers can also have the extraincome of training.
The other people that's anotherincome source and at the top of
the pyramid are celebritiesbecause of the laws of supply
(19:12):
and demand.
Dr Phil may not be the world'sgreatest, whatever he is, but
because if he auctioned off anhour and he's got a TV show with
millions of listeners thatcould get jacked up, the value
of that hour could be jacked upreal fast.
So that's sort of the incomeearning ladder.
Now, when people have a business, often they want to do
something because they don'twant to be under someone else's
(19:32):
thumb or they feel like you knowI'll let you use simple
examples like maybe a commercialcleaning company.
You know, somebody does thejanitorial services for an
office, right, it's arespectable job, somebody's got
to do it.
It's the backbone keeps thewheels turning, and someone does
that and maybe they don't feellike they get treated well
(19:53):
enough right, either by thecompany they work for or even
the staff for the office, andthey go hey, you know what I do
all the work, I'm just going togo out for business on my own
and they think that the doing ofthe thing is the business.
But it's almost like you know,I'm sure when you have clients,
there's the there's almost likethree, four jobs, like doing the
work for your clients is notthe full thing, doing the work
for my clients as part.
(20:14):
But then I got to report tothem what I did, otherwise they
don't really realize what I did.
You know what I mean.
And then I got to check if whatI did is working and continues
to work.
And I got to find more peopleand I got to see if I can do it
for them.
It's there's like five shadesof gray on this thing and so
it's not just showing up to dothe job, you know.
An easy example is when you goto McDonald's they never go.
(20:34):
Oh, drive-thru's closed becauseSally's got a cold Like they've
got.
This is the service we provideto the community.
We are here to serve a group ofpeople and we need to have a
team and figure out the termsand conditions of this team so
we can always be here 24 sevento provide this service for
people.
So for a lot of business ownerssmall business owners we are we
(20:56):
wear all the hats right and inthe beginning you have to do
that because there's not enoughcash to go around and you and
often we're all figuring outwhat it is that we're actually
doing.
But that's really it.
You need to figure out and youneed to get in.
Not enough people lean into thenumbers, myself included.
You really need, like now, whenI try to look at business
opportunities, I always try tomake sure that there's at least
a million dollars into it,because otherwise you could be
(21:18):
trying to build a Lamborghini ona dead end street, like, great,
I got this amazing Lamborghini,but I got nowhere to run.
Like I'm, I've got like aquarter mile of road, that's it.
Like you need a long stretch ofhighway.
So, and some people get intobusiness because they're
creative.
I'm working with a companyright now and the guy is one of
the guys, is a creative genius,he's like he's brilliant.
(21:40):
Uh, but the path to a milliondollars is consistently selling
a specific solution to aspecific problem, to a specific
type of person and this guykeeps hammering out like new
products, new ideas.
Oh, we'll put it on the palette.
You mentioned amazon.
He just did this thing.
He's like, yeah, but thebeautiful thing is, we can put
(22:00):
it on the palette, we can justlist, list it on Amazon.
This is a big business and I'mlike there's more than just
making an Amazon account andputting up some photos, like
there's a, there's a, like yougot to market and sell it and do
reviews and you got to play thegame.
So that's, you know, that'ssome of it you asked about.
You know what makes or breakssuccess in business?
(22:22):
So I'll give everyone because Ilove you all the eight critical
success factors.
I spent $50,000 to figure thisout.
I hired a team of researchassistants.
I talked to friends Originallyit was because I was pissed off
because some guy came.
I did a workshop in Vietnam.
I did two workshops in Vietnam.
It was just sort of for shitsand giggles.
This guy was one of theMindvalley's top copywriters.
(22:45):
Mindvalley is like a hundred100million company out of Malaysia
and one of their topcopywriters got connected with
me to be on the podcast and thenwe just kind of hit it off.
It turns out he was going to bein Hanoi and I was going to be
in Hanoi and I don't know whocame up with it 50 people, kathy
(23:05):
, what are how many?
Yeah, 30, 50 people to pay 50bucks to spend some like four
hours with us.
And we just did a workshop andwe recorded it and we thought,
man, maybe we can make a courseout of this, let's do it again.
And we set up to do it again inSaigon and he had a personal
emergency and couldn't do it andI figured, well, whatever, I'll
show up and do it.
And I did it.
(23:26):
And when the offer was, if youweren't happy by the lunch break
, let me know and I'll give youI mean, it's 50 bucks or
whatever right, but I was.
If you weren't happy on thelunch break, let me know and
I'll give you a refund.
And there was one guy thatattended it that stayed through
the lunch, stayed to the end,hung out, picking my wife's
brain for 40 minutes because shewas making six figures, doing a
four hour work week andsomething he couldn't even pay
(23:46):
his own bills with.
And he was just likeflabbergasted that he, she, like
what?
How are you doing this?
And after all of that, thisdude hits me up and asked me for
a refund.
I'm like, bro, you ate my food.
You came to.
I didn't say, but in my mindI'm like, bro, you ate my food.
Like we provided lunch.
Like you came you, you you keptme and my wife and our like
(24:07):
little kid that was a year and ahalf.
Like you know, kids want to goright Like stand back, cause
this guy.
And now you're hitting me upwith this and um, and I didn't
beat him up over it, I was like,okay, whatever, man, uh, here
you go.
And then two months later I sawhim posting on Facebook his
manifest, the business of yourdreams workshop.
And I was livid because thisdude had told me like I'm not
(24:29):
going to make my rent this monthif you don't give me that 50
bucks back.
And now, two months later, he'sposted.
So I was livid.
So originally I did a preprintcalled the fake guru solution.
What I wanted to do is find away to third party validate
coaching programs and evenagencies to.
If they say they're going toapprove something for someone,
does that actually make adifference?
You know, like when people sayI'm a, I do leadership training.
(24:51):
What is leadership Like?
Define that for me, right, likewe're going through so much
nonsense.
So to be able to do that, wehad to figure out how to define
things.
So, anyways, I'm getting intothe weeds here.
The eight critical successfactors we identified was
self-efficacy, marketintelligence, strategic planning
, marketing strategy, salesstrategy and skills, money
(25:13):
management, business operationsand business intelligence.
These were the eight bigumbrella categories that
everything fit under.
Cybersecurity, legal hiringthey all fit under those big
eight umbrellas.
Cybersecurity, legal hiringthey all fit under those big
eight umbrellas.
And for a lot of people I'verealized that leadership is well
, leadership skills.
So then we drilled into eachone.
We had these categories andthen we started looking at
(25:37):
studies and we looked at we didlike a systemic review of
meta-analyses for this and thenwe broke down each and so I
actually have the spreadsheetalready up.
But for those listening, welooked into self-efficacy.
We looked at probably about 50different meta-analysis or more
and we found out for us,self-efficacy broken to three
pieces personality traits,leadership skills and
disciplines.
So the personality traits werelike locus of control, which
(25:57):
means being a control freakabout what you can control
extroversion, openness toexperience, agreeableness,
conscientiousness and acceptanceof criticism and feedback, that
those are the personalitytraits attributed to successful
entrepreneur andentrepreneurship.
Leadership skills, based on ourresearch, on what we found in
the studies, were self-awarenessskills, communication and
(26:18):
cooperation skills, emotionalintelligence skills and
adaptability, which iscounterintuitive, because some
people are like you got to havea vision, not for your business.
The vision comes from themarket, intelligence and the
strategic plan.
What is the state of the unionfor the market and what is our
strategy to deliver?
Right, that's, that's the,where the vision comes from.
Otherwise, you're like thefirst person trying to sell fax
(26:42):
machines, like you.
Like it's gonna catch on, Ipromise you know, like it's a
tough, it can be a tough slog.
Uh, I mean fax receipts tookoff.
I don't know if it's a goodexample or not, but anyway.
So I don't know if they answerthe question, but those are the
categories and business ownersneed to pay attention to all
eight.
You asked about what's the onering to rule them all.
I get that all the, and it'salmost self-efficacy, because if
(27:05):
you're not effective, you knowbusiness is very Shakespearean.
I feel like even myself, we allfall victim to our greatest
flaws Eventually everyone's.
You know there's a look at theclap back to the COVID vaccines,
right, enron?
Enron posted I think theyposted a hundred billion dollars
(27:26):
.
Was it a hundred billion?
It was a billion, it was.
It was a stupid amount of moneyone year before they filed for
bankruptcy.
What you have?
A hundred billion dollars, andyou can't make it past 12 months
.
So that's why all these thingsbecome the Achilles heel, but at
the end of the day, it reallycomes down to being excellent at
(27:46):
solving a problem for aspecific type of person.
You know.
Speaker 2 (27:51):
Yeah, one thing that I'd like to ask you and I think
you're going to have a reallyinteresting answer, because you
have worked with so manydifferent businesses If you had
to start from scratch tomorrowno audience, no email list and
you had 90 days to build asix-figure business what's that?
(28:13):
90 days look like.
Speaker 3 (28:17):
Well, I guess I have to ask do I already have an idea
what I want to do yet, or no?
Speaker 2 (28:22):
No.
Speaker 3 (28:24):
So I need to figure out what I'm going to do.
Yeah, I need to figure out whatI'm going to do.
I need to find a high enoughprice point.
I need to find as high of aprice point that I can honestly
deliver on.
I'm probably going to want totry to collect down payments and
pre-orders, okay, and I'm goingto have to pound the pavement,
(28:46):
shake hands, kiss babies Iprobably want to.
I mean, some of the bestentrepreneurs got their start in
direct sales, meaning that theywere doing events like.
There's no way to hide, likebrand listen, there's, there's a
need for everything.
(29:06):
So there's definitely a needfor branding, but a lot of brand
marketers hide behind the factyou can't measure it and manage
it.
This color makes me feel thisway.
If you're an event, how manypeople paid?
How many?
You know how many empty seatswere there at my event.
The event came, it went.
(29:27):
How many people came and showedup?
If you're knocking on doors, Ispent eight hours.
If you're standing in a mallhanding out flyers, did I get
any bites today?
Nothing.
You really need to spend timewith people and probably one of
my biggest failings is theamount of time I've spent and
money, oh, my goodness, I'vespent pushing traffic to web
(29:49):
pages to then look at heat maps,scroll maps, google analytics
data, when, if I had to, justpushed everyone to a phone call,
I would have found out in fiveminutes.
Do you know what I mean?
Yeah, if I would have got themon zoom and to just add the
balls to try to get them to buymy thing.
And it's not even necessarilyabout sales.
(30:12):
There is a psychologicalprocess to it, but at the end of
the day, I don't think it'sabout trying to sell you know,
ice to Eskimos.
I think it's about helpingpeople identify a need and then
you know do the pros and consand then you do kind of need to
apply a little urgency.
But if I had 90 days and I hadto start all over and I didn't
(30:32):
know what I was going to do, Imay look for someone else's
thing to sell, because Iprobably wouldn't have enough
time to make sure I coulddeliver on that.
What I may want to do is focuson an industry first, and what
that means is I might want to bean affiliate and I look for a
portfolio of things that I canoffer, that I trust, and now
what I'm trying to do is justdiagnose the problems of the
(30:53):
market and build thoserelationships, and I would get
as close to kneecap to kneecaparen't belly to belly as I could
.
I mean, one of my biggestchallenges is moving to
Southeast Asia.
I had a golden ticket, I feltlike at the time, because I,
after helping John with theneuro gym, I helped two other
clients add a million dollars tobottom lines.
Now I'm like I have a waitinglist of clients who want to work
(31:13):
with me.
And I came to Southeast Asiaand I did like a trial here for
three months and I worked.
But I worked, graveyard.
I worked.
I stayed on my US Canadacalendar went back.
I was like I think I'm going tomove there.
And when I moved here, this waslike six months, more than six
months, later.
But when I moved here, I saidI'm not going to work.
Graveyard, though, you knowI've got a waiting list.
(31:35):
People will work with meanytime I'm available.
Uh no, they won't, you know.
And so get in, get in personwith people as much as you can.
If I had 90 days, I'd wantsomething big ticket.
I'd want to make sure I coulddeliver on my promises.
(31:57):
If I could, I want to pre-sellfor proof of concept and I would
try to get as much FaceTimewith people.
If it had to be Zoom, it wouldbe Zoom If the more closer to
in-person and like an eventwould be.
You know, if there was aconference or an event, it's a
great time and place to go.
If all your customers are allgoing for a conference somewhere
, oh my goodness, you better gothere and be there.
And that's probably what Iwould do in the beginning and I
(32:21):
would work my ass off.
I mean, it depends what kind ofsituation I'm in.
But you might say that you justneed to make sure you got roof
and ramen covered and after thatit's a game.
As long as you got a roof overyour head and you got hot
noodles, so you're not going todie of starvation, at that point
it becomes a game.
But if you don't have that, mygoodness, you gotta, I'm, I'm.
You know you gotta grind to getto that.
(32:42):
And then, once you're there,then you can kind of.
So there's always uncomfortablemoments, so you know a lot of
people.
The way you think about it is ifyou were, let's go back to
pre-uber and grab and these appbased businesses.
But if you were, let's go backto pre Uber and grab and these
app based businesses.
But if you were just a taxidriver and you were going to
start your own business first,you've got a car.
You got to figure out where doI need to go, take people places
(33:04):
, where are those people thatwant to pay to get driven places
?
So then you start learningairplane, the airport schedule,
you start learning the trainschedule.
You start learning the trainschedule.
You start learning the schoolschedules.
You start learning about theprofessional workers right, like
Ta'ans, and start figuring outwhen are planes arriving, trains
arriving, when are kids goingto school?
(33:26):
And you start knowing to be incertain places at certain times
a day right, start getting someconsistency.
Now you're busy full-time, butyou want to grow and you can't
grow because you're too busydoing all the driving.
So at some point you have tocut your income to hire someone
to drive the car for you.
Some of the time at least, youcan focus on getting another car
(33:48):
, getting another driver andkeeping them busy full time and
scaling up.
Speaker 2 (33:54):
Absolutely One of the things I want to highlight for
the audience and I'm really gladthat you included that.
This was the proof of conceptand you know whether that be
pre-sales, but you had.
There are so many people I meetthat have an idea and they may
go get a patent for it with zerorevenue.
(34:16):
They may just start theirbusiness and invest hundreds or
maybe even thousands of hoursinto proving out or hoping that
their idea, that other peoplelike their idea as much as they
do, other people like their ideaas much as they do, and I've
done that too.
I certainly have done that, andso I think that's I'm really
(34:39):
glad that you included that inyour answer.
And there is somebody listeningright now and the reason I put
a 90-day deadline on it is thereis someone listening right now
who is.
They've had it with theiremployer, they're ready to fire
the man, they cannot take it anylonger and they're looking for
(34:59):
a path out.
And I think your, your businessacumen and your experiences and
and you know how you would dothat your roadmap for the next
90 days, I think, is outstanding.
So to all of our listeners,rewind and listen to that one
again.
Speaker 3 (35:10):
Yeah, and it would be easier to make an income
selling, you know, $10,000 itemsthan $10, $10 items, because
it's almost the same amount ofwork that it takes to get a sale
.
Speaker 2 (35:21):
Absolutely, absolutely.
Speaker 3 (35:24):
If you can sell up and then work your way down, and
that's I mean.
Even if you look, I'm a fan ofElon Musk.
I think what he's done iscommendable.
I mean, we can people want togo in circles about his personal
life, but as far as his careeraccomplishments, I think it's
irrefutable.
And listen, he made $300million selling a car.
He had no team to build and nofactory to make.
(35:45):
I mean, let's just, let's justslow that down again.
He made $300 million selling acar.
He built one prototype and thenhe got three orders and did
$300 million.
So if you've got your widgetand you've got a minimum viable
(36:06):
product and if you can't get anysales, it's probably not that
good.
And that's the harsh realitythat all of us face.
Like we get replaced a heck ofa lot faster, as we hope to
think we are.
And you know we got to admitthat and do our best to rise
above it.
Speaker 2 (36:24):
And you know, yeah, yeah, totally, totally agree,
and that's a great example withElon Musk.
Speaker 3 (36:31):
So there was a gym in my hometown too.
I first saw this.
This gym was renovating abuilding by the mall and they
were like coming soon and it wasthis gym I'm not going to say
their name, but it was in Canada, canada, big Canadian brand and
they had a trailer outside andthey were signing up people for
memberships.
And this went on for two, threemonths and all of a sudden
(36:51):
everything stopped, everythingdisappeared.
And I talked to a buddy of minethat I I I wasn't a close
friend but like an acquaintancethat I knew that was working in
the trailer they said, well, Ihaven't said, oh, we failed to
meet our pre-launch recruitmentgoals, so they just shut down
the project, they just backedout.
They were already doing all therentals in the building,
everything.
They just cut their losses andmoved on enough demand in that
(37:16):
market.
And so I thought that wasbrilliant.
I'm like, oh, so while theyrenovated the building it was
like a six month projectrenovate the building, they
started selling memberships andthree months in they said we're
not getting close to ourmembership requirement goals and
they cut, they cut it off, theyjust packed up and and backed
out.
So that was a big eye openerfor me.
I'm like that's brilliant.
They're not gonna open the gymuntil they're already profitable
with memberships.
Like how many people I?
(37:39):
I knew a guy when I'm a martialarts school.
Some of the flack I got wasfrom a guy that was very well
respected because he had been ahobbyist and trained and he had
trained some guys that had somereal mma fights and stuff.
But I got flack because he hadtried to launch a gym and it,
you know, he did it in alocation that was convenient for
him.
You know all this sort of stuffand he ended up going 120 grand
(38:01):
in debt and then I launched mylittle thing and then I got to
six figures profit, you know, inthe first year and I this could
be, it was an older guy and youknow had these people that
already had MF and I was like anobody.
Speaker 2 (38:17):
Um.
So yeah, Well, Daryl, this hasbeen a really good interview.
Before we wrap up, we have aseries of four questions called
the fire round.
It's questions we ask everyguest on the firing demand
podcast.
Are you ready for the fireround?
Do it All right.
What is your favorite book?
Speaker 3 (38:38):
Ooh think, fire around, do it all right, what's
your favorite book?
Speaker 2 (38:40):
oh, think you grow rich, or richest man in babylon.
Very, those are two greatrecommendations.
Number two what are yourhobbies?
Speaker 3 (38:45):
uh, working on living to be 300, spending time with
my kids, those are probablythose, I mean.
I I love what I do every day.
I had a mini retirement when Icame to the.
I know this was rapid fire whenI, after working with John all
them when I first came toSoutheast Asia, I basically had
a mini retirement and I had themoney and the time to think.
And then I'm involved right nowin this company,
oasisbiohomecom.
(39:05):
Which is basically the offer inthe States is no money down,
beautiful, self-sufficient homeyou can build in 90 days and pay
off in three to five years andbe food, power, water
self-sufficient.
The no money down is only ifyou get the very smallest model,
(39:28):
which is like a tiny, tiny home.
But we've got, you know, we got2000 square foot home that you
can get and it's still cheaperthan anything in the United
States that you can get.
Stick built comes with a solarkit.
I mean, I'm passionate aboutthat.
My hobby is trying to makesomething meaningful in my life.
You have life goals and thenyou have excuses and I, you know
, work, life balance, likepeople like.
But Daryl, what about you havekids?
I'm like.
Well, having a goodrelationship with my kids is
(39:50):
part of my life goals.
You know I part of my day.
I take a break to go to thepool with my kids.
You know I did that my daughterat a certain age.
We're going to do that again.
We've got a four month old whenshe's old enough.
I'm going to book it in my day.
So um but I don't, I'm not agolfer, I'm not, I don't know.
You know, I did Brazilianjujitsu and then I made a
business out of it, Like I justlike yeah, sorry, I don't know
(40:15):
if that's a good answer or not.
Speaker 2 (40:16):
It is, no, it absolutely is Number three.
What is one thing that you donot miss about working for the
man?
Speaker 3 (40:24):
Um commutes.
Yeah, I don't miss commuting atall at all.
Speaker 2 (40:30):
I second that one.
I second that one.
And final question what do youthink sets apart successful
entrepreneurs from those whogive up, fail or never get
started?
Speaker 3 (40:42):
after a long break of not having, and I've just
listened to Marcus Aureliusmeditations twice and I'm
working on the art of war withSun Tzu, and so much of this is
about working on ourselves andour habits and I and so much of
(41:02):
it.
You know, people are surprisedSometimes.
This happened last night wherewe were somewhere I figured we
were last night but I toldsomeone I'm like we don't have a
TV.
I had a call.
That was.
I had a call with a guy inHawaii, um, and he, he was
surprised.
He's like oh, do you know theshow?
I'm like I don't, I don't havea TV.
He was like you don't have a TV.
I was like every time I gosomewhere I always get rid of it
Cause it just, it's just noteverything.
(41:24):
The jungle kills you and eatsyou.
Some things just attach to.
You know, four hours a daywatching TV, that's four hours a
day.
You could learn a language inthat time.
You could do also.
I mean, don't get me wrong, I'mnot always productive, but my
like my phone.
I was at the gym and somehowcame up my phone doesn't ring,
(41:46):
it doesn't beep, it doesn'tvibrate, it doesn't nothing.
My phone is my tool to engagewith the world.
It's not a portal for someoneto come and interrupt my life at
any whim, and it's not therefor the apps.
I turn off all thenotifications that I can because
it's there.
It's my tool.
It's not there to control me,and so who's in control of who?
And that's something I think alot of people don't realize.
(42:06):
I track my time.
I try to schedule my time in 30minute blocks every day, just
help me keep focused.
And then one of the things I dois I've got a list of things I
read frequently, and this poemis one of my favorite things.
I'm going to read it here.
Time is the inexplicable rawmaterial of everything.
With it, all is possible,without it, nothing.
(42:28):
The supply of time is truly adaily miracle, an affair
genuinely astonishing when oneexamines it.
You wake up in the morning and,lo, your purse is magically
filled with 24 hours of theunmanufactured tissue of the
universe of your life.
It is yours, it is the mostprecious of possessions.
No one can take it from you.
It is unstealable and no onereceives either more or less
(42:50):
than you receive.
In the realm of time.
There is no aristocracy ofwealth and no aristocracy of
intellect.
Genius is never rewarded byeven an extra hour a day, and
there is no punishment.
Waste your infinitely preciouscommodity as much as you will,
and the supply will never bewithheld from you.
Moreover, you cannot draw onthe future.
It's impossible to go into debt.
(43:11):
You can only waste the passingmoment.
You cannot waste tomorrow it iskept for you.
You cannot waste the next hourit is kept for you.
I've said the affair was amiracle, is it not?
You have to live on this 24hours of daily time.
Out of it you have to spendhealth, pleasure, money, content
, respect and the evolution ofyour immortal soul, its right
(43:35):
use, its most effective use, isa matter of the highest urgency
and of the most thrillingactuality.
All depends on that.
Your happiness, the elusiveprize that you are all clutching
for, my friends, depends onthat.
If one cannot arrange that anincome of 24 hours a day shall
exactly cover all proper itemsof expenditure, one does muddle
one's whole life indefinitely.
We shall never have any moretime.
We have, and we have always had, all the time there is.
(43:59):
That's by Arnold Bennett how toLive on 24 Hours a Day.
Speaker 2 (44:03):
I love that.
I really like that.
Well, daryl, to wrap up theepisode, if people are
interested in getting in touchwith you, checking out your
podcast or potentially workingwith you, what's the best way?
Speaker 3 (44:13):
Yeah, just you can.
First off, there's not a lot ofDaryl Urbanski's out there.
You are B-A-N-S-K-I.
You also check outbestbusinesscoachca.
You can look up the BestBusiness Podcast.
I'm not trying to be facetious,it was because when I did the
keyword research, everyone waslooking for the Best Business
Podcast.
So that's what I named my show.
(44:34):
But my name is basically whereyou'll find me in most that.
You know we're everywhere.
It's the internet, it's the ageof the internet.
I'm only a click away.
I would say get on my emaillist.
That's probably one of thesmartest things to do, because
then we'll be in touch and ifyou reply, it does get to me.
Um, that's probably the best,best process, best method.
Speaker 2 (44:49):
Outstanding, and to all the listeners, I'll post
links to that in the show notes.
Daryl, thank you so much forbeing a guest on the Firing the
man podcast and looking forwardto staying in touch.
Speaker 3 (44:58):
Yeah, David, it's been an honor and a pleasure.
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