September 9, 2025 • 32 mins
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
The screen time battle just got a revolutionary upgrade. Meet Britta Buchholz, the visionary entrepreneur who's flipping the script on how kids interact with technology through her groundbreaking app, Kidoo.
After watching her young children memorize complex passcodes to access their iPads while homework sat untouched, Britta had her lightbulb moment. What if those same devices that captivated children's attention could become powerful educational tools? What if kids had to answer educational questions to unlock their entertainment apps?
Drawing from her extensive experience running the Boomerang Group, a philanthropic consulting firm serving high-profile clients like Steve Aoki and Cesar Millan, Britta took the entrepreneurial leap. Despite having no background in tech development, she followed her instincts and pursued her vision with unwavering determination.
"I didn't even tell my husband for a few months later that I had started this company with this guy, that I had never met with this whimsical idea, that I had to invent an app which I had no clue about the technology industry," Britta shares with refreshing candor. Her journey wasn't without challenges – from facing critical feedback from early testers to navigating the technical complexities of app development and finding the courage to release a minimum viable product rather than waiting for perfection.
The result? A transformative tool that parents everywhere have been waiting for. Kidoo seamlessly integrates learning into screen time by requiring children to complete educational challenges before accessing entertainment apps. Unlike traditional educational apps that require parental navigation, Kidoo makes learning the gateway to entertainment, leveraging children's natural motivation to use devices.
Whether you're a parent struggling with screen time battles, an entrepreneur considering taking the leap, or simply fascinated by innovative solutions to modern challenges, this conversation offers valuable insights into both the practical aspects of startup development and the mindset required to bring transformative ideas to life. The future of family technology might just look brighter thanks to visionaries like Britta who dare to question the status quo.
How to connect with Britta?
Website: https://keydo.io/
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome everyone to the Firing the man podcast, a
show for anyone who wants to betheir own boss.
If you sit in a cubicle everyday and know you are capable of
more, then join us.
This show will help you build abusiness and grow your passive
income streams in just a fewshort hours per day.
And now your host serialentrepreneurs David Shomer and
(00:22):
Ken Wilson.
Speaker 2 (00:24):
Welcome everyone to the Firing the man podcast,
where we cut through the noiseand bring you straight talk with
entrepreneurs rewriting therulebook.
Today, we're joined by BrittaBuchholz, a seasoned
entrepreneur with a track recordof building impactful ventures.
She's the founder of theBoomerang Group, a full-service
(00:45):
philanthropic consulting firmthat helps high-profile clients
turn their influence into alasting impact.
Her client roster includesglobal names like Steve Aoki,
one of the world's mostrecognized DJs, and renowned dog
behavioralist, cesar Millan,along with several other
(01:05):
high-profile figures.
Britta's ability to connectvision, strategy and execution
has made her a trusted partnerto some of the most influential
personalities in the world.
Building on that experienceworking with global influencers
and causes, britta is nowturning her focus to one of the
biggest challenges facingfamilies today screen time.
(01:28):
Enter Kidoo, her breakthroughstartup that flips the screen
time fight on its head.
With Kidoo, kids earn deviceaccess through bite-sized
educational challenges, turningwhat used to be a headache into
a mission.
I've actually had the privilegeof being part of the KEDU beta
(01:50):
test and I can tell youfirsthand this isn't just
another parenting app.
This is a technology withpotential to reshape an entire
generation.
Think Uber, think Tesla.
That's the level of disruptionwe're talking about.
In this episode, you'll hearBritta's inspiring journey of
(02:10):
building Keydo from the groundup, along with the real
challenges she faced along theway.
Whether you're an aspiringentrepreneur, a parent
navigating the screen timebattle, or simply know someone
who is, this is an episode youwill not want to miss.
Britta, welcome to the show.
Speaker 3 (02:28):
Hey David.
Speaker 2 (02:29):
Very excited to have you.
So, to start things off, canyou share with our audience a
little bit about yourself andpath in the entrepreneurial
world?
Speaker 3 (02:38):
Yeah, well, that entrepreneurial world just
started.
I've been a product of thenonprofit industry for over two
decades, for 25 years.
But the last seven years iswhen I started my consulting
firm Seven, almost eight yearsactually and I saw that it could
be done.
So it was really the leap ofcourage that got me into it.
(03:00):
But I've been in the nonprofitspace forever Every type of
nonprofit you can imagine, doingfundraising but I've always had
that urge in my heart to dosomething independently.
My family kind of came from anentrepreneurial world.
It was always kind of a spiritin our family and I just I think
I was born with it.
Well, very nice, very nice.
(03:40):
Now let's talk a little bitabout Kedu and what was the
moment feel like?
It's one of those obviousmoments for most parents.
I was picking up the kids fromschool and I think I had
flickers of this idea even inbefore this.
But I was picking the kiddos upfrom school and it was one of
those nights where you knew youhad to go to Dick's Sporting
Goods to get a pair of soccershoes and you had a drop off at
(04:02):
UPS and you're going to be inthe car for at least 40 minutes,
but yet you had soccer practiceand you had cheerleading
practice.
You had all this stuff going onand you had a homework that the
teachers had just thrown on topof everything.
And I remember sitting in theback of the car and we had just
gotten over the conversationwith all the kids at that time
they were young, they were veryyoung, they were kinders and
(04:23):
they were second graders havingthe conversation of what
homework do you have tonight?
And it was kind of theobligatory all the spelling
words.
Do you want to sit down at thetable and do them together?
No, mom, I hate studying withyou.
Math homework.
They had to read for 20 minutes.
Just the obvious, right, veryobvious for those younger
elementary kids.
And part of me was alreadyavoiding the idea that I had to
(04:48):
do this later on tonight ortomorrow morning, and so when
was going to be the best time?
And I had all this stuff goingon.
So because we had this long roadtrip to get all the errands run
before all the activities, I,as a mother, gave them the iPads
, because we were in the car andI saw out of the back of my eye
when I was at the stoplight.
The little four-year-olds wereasking the six-year-olds what
(05:11):
the password was to get into theiPad.
And at that time thefour-year-olds really weren't
sure all of their numbers atthis point, and so one of them
was an eight.
You know, we have like the sixdigit passcodes.
So my son was like doing whatan eight was in the sky, and the
little four-year-olds were likeoh, yeah, yeah, the ones with
the two circles.
And I was like, yeah, yeah,they'd put the passcode in there
(05:33):
and before I knew it they hadfull on memorized the six digit
passcode and could put it inwhenever they wanted, however
they wanted and knew theirnumbers because they were
motivated to learn to accessthis device.
So all these little pieces ofthe puzzle started coming
together for me in that momentand I thought if I could just
(05:54):
get the spelling words in thereand not the passcode, or if I
could just get his math homeworkin there and not the passcode,
that would be so amazing.
Every whatever five minutes,that app locks and they have to
re-put a passcode or the answera question.
It then puts me out of thatawkward position of being a
teacher and puts them in thisbeautiful position of using the
(06:17):
device as this motivational toolto learn, and that was was the
full on inception of it.
And I just kind of funnily, wastalking to a client when I was
trying to pitch them to to cometo one of our nonprofit events
and I he had a child, I had achild and we just were
commiserating together and Igiggled with the idea.
(06:40):
And, david, now that you'regetting to know how many
whimsical ideas I come up with,he's like I actually like that
one.
I was like, okay, great, hecalled me a week later and he's
like we're starting a company.
I was like, okay, all right,we'll start a company.
I didn't even tell my husbandfor a few months later that I
had started this company withthis guy, that I had never met
with this whimsical idea, that Ihad to invent an app which I
(07:00):
had no clue about the technologyindustry.
So it was a bit about walkingoff a cliff.
So Kedu was a differentdirection than, say, starting a
consulting firm in the nonprofitindustry, where I had full
knowledge of what I was walkinginto and how I was going to get
paid and that I was set up forsuccess on day one.
But it was really more abouttaking a chance on myself.
Speaker 2 (07:23):
Finally, I like it.
I love that story and one ofthe coolest parts about that
story is you went from idea toexecuting and that's something
that.
I find a lot being anentrepreneur is people often
come up to me and they'll say,oh, I've got this idea and they
will share with me that idea,and then you talk to them in two
(07:46):
or three years and it's stillin the idea stage and I.
So what was what helped you gofrom idea to?
I'm going to, I'm going to dothis thing.
Speaker 3 (08:01):
And so on a human answer, there's a couple things.
I went to business school atLoyola Marymount and I was in
the entrepreneurship program,and our teacher there has this
amazing man who's now passedaway.
His name was Dr Fred Kiesnerand one of the things that he
always said that every greatbusiness idea has about 100
(08:24):
people that come up with theexact same idea.
It was just that one personthat actually did something.
So it always has kind ofruminated in the back of my mind
that comment that he had made.
But in all humanness, I am veryfortunate to have a husband who
is supporting me, to have kidsthat are incredible, who is
(08:48):
supporting me to have kids thatare incredible, and a family
that loves me.
And so to take a leap was notthat leap of oh, I have to make
ends meet.
Can I really do this?
I'm so scared, but it was aleap of sure.
The markets are going to dowhat they're going to do.
I have some assets.
Let's try this.
I've never tried to risk outmyself.
My husband's comment to me wasif you're going to go back to
(09:09):
school, it's going to cost thesame amount of money.
You're going to get a bettereducation doing this than you
would if you went back to school, and not even that I was
contemplating going back toschool.
But it was such a cool andsupportive response that I was
like how did I get so luckyRight?
And I think so much of justtaking risk in life, depending
on what your risk meter is ishaving a network and a world
around you that supports you,and once you get to that place
(09:29):
you have a little bit morecourage to take the step, take
that leap.
When I started my consultingpractice, that was a total
different leap of fate.
It was I had a calculated riskright and I knew what I was
getting into.
I knew that I could get clients.
I knew if I had to charge Xamount, I'd be just fine.
There were very fewer risksthan there were at investing
(09:52):
over $100,000 in an app that Iknow nothing about the industry.
I am not an educator, I'm a mom.
I intrinsically believe thatthis is what is needed because
I've seen devices.
I've seen how motivated kidsare.
I've seen how judgmental peopleare when you walk in with an
iPad.
I know that devices aren'tgoing anywhere.
(10:13):
I've been present at theconversations that my husband
and I have had about do we letthem use an iPad, do we not?
And we both have arguments oneither side of letting our kids
use a device.
I think there's some reallygood benefits.
Kids are going to usetechnology the rest of their
lives.
It's how they use technologyand how we look at technology.
(10:35):
So the risks were vastlydifferent this time around than
they were the first time thefirst time.
Speaker 2 (10:47):
One thing I really like about your process is you
laid it out and thought about itlogically.
I think there's a lot of peoplethat get stuck on what if this
doesn't work?
And, having been somebody who'shad plenty of failed ventures,
I can tell you really nothing.
You learn and then you justkeep going, and I think that
defining the risk what does itlook like if this works out
(11:10):
versus doesn't work out I thinkis really really helpful.
And you know talking going alittle further about the problem
.
You know I've got afive-year-old.
My son Henry would walk througha brick wall to play Minecraft.
He loves it would walk through abrick wall to play Minecraft.
(11:34):
He loves it and that brick wallbeing an educator that's driven
by AI that and we to theaudience.
I've used this product and asHenry got more problems right,
they got progressively moredifficult.
If he got something wrong wewould revisit it and that brick
wall became something that wasreally valuable to him to
(11:56):
overcome.
And to call it a brick wallreally wasn't probably isn't
appropriate.
It was just a math problem,right, and so I really like that
.
And you know, zooming in on theproblem a little bit more, this
is one issue that our generationcannot look to the previous
generation for advice on, and ifanyone's a parent with young
(12:21):
kids right now, you know thatjudgmental look that you get
from an older generation whenyou're at dinner and you pull
out an iPad, or you're travelingand you're pulling out an iPad,
and one thing I really likeabout this is it does kind of
flip it on its head to wherethere are things on that iPad
that are fun and enjoyable, butwe can also blend it with
(12:42):
learning, and so, yeah,Absolutely, absolutely.
Speaker 3 (12:46):
I think it's so important to do that and, as I
kind of did my market research,as if anything like this existed
.
There are amazing educationalapps out there, but you have to
navigate to them.
So what kept getting me moreand more excited about the idea
is spring break ended and we'reall laying in bed and I was like
(13:06):
, hey Case, did you do yourreading?
I know we had to do yourreading and I didn't do it
because we've been whatever,whatever.
Did you do your reading and didyou do your math?
Ah crap, mom, I didn't.
If I would, I kept what I wouldsay.
If I had Kedu on your thingright now, if it was out of the
development stages, your readingwould have been done, because
every time you went to thedevice, you had no choice but to
(13:28):
access that versus Epic and allthese other fabulous tools.
As a mother or a parent, youactually have to take the child
and put them on there and makesure they stay, and if they
don't stay, or if you don't putthem on there, they don't go.
With Keto, it's totallydifferent.
In order to access anything,they have to be reading, they
have to be answering thequestions, they have to be
(13:48):
learning, absolutely.
Speaker 2 (14:05):
So it's a rest-free kind of to meeting somebody to
help co-found, to getting aproduct to market, which I think
the idea.
When people talk about how muchis the idea worth, I think it's
worth about 10%, and the other90% is execution, and so let's
(14:25):
talk about what did that looklike?
Speaker 3 (14:31):
A lot of trust, an incredible amount of trust.
So, going into this, I was theidea and the developer.
The guy who said I want to dothis actually has an app
development company and this iswhat he does, and so all the
tools and resources were kind ofalready in place, and so it was
just a matter of trusting thatmechanism.
(14:53):
I was grateful, right.
The other person wasn't just aninvestor saying let's go out
now and find a marketing agency,let's find the developer, let's
find all this stuff that cancode it and do it.
It was built in-house, so itwas just this is what I wanted
to do.
And I think, as the processunfolded, the most challenge.
(15:13):
I had never done some of this,so I would sit there literally
like this and watch podcastsabout what I need to be doing if
I'm starting an app, right, andall these things.
I remember driving to Vegas oneday and I just had this on play
and it kept saying minimallyviable product, minimally viable
product.
And I kept thinking why, likeyou want to have a business plan
, like you want this all drawnout, and they're like don't do
(15:36):
that.
You got to do the basic, basicand let your consumers tell you
where this needs to go.
And so, as this journey hasunfolded, I idea woman keep
saying but it can do this and weneed it to do this and it needs
to do this, but it shouldn'tand it can't.
When we go to market, it needsto be a minimally viable product
(15:57):
.
So keeping it as grassroots andas simple as possible and not
doing all the bells and whistlesand trusting that that's good
enough.
For me, this is the hardestpart right now is trusting that
the minimally viable product isokay enough to go out because
it's my idea, right, and youdon't want people to think your
(16:18):
idea is bad.
And then the first test groupthat I had.
I actually put it out to a fewpeople, including some members
of our soccer team, and theydidn't like it and it was
embarrassing.
I remember going to a soccergame and I dropped the kids off
and I hid from my husband.
I actually went and pretended Iwas going to go get water and
started crying in the car,thinking these parents hated
(16:39):
this app and I felt like I hadfailed.
But then it kind of broke down.
I finally, a month and a halflater, told my husband that this
hurt my feelings.
He's like are you kidding me?
They don't even have, theydidn't even have an idea and
they didn't even do anythingwith an idea.
You've already taken it 5,000times.
Step further, so be proud ofthat.
(17:00):
And so, again, it's thatsupport system, that mechanism
of being able to have thecourage to go out and do it.
It's not just coming from myinternals, it's coming from this
network around you.
But it's an interesting journeyand you kind of take it as it
unfolds.
Speaker 2 (17:16):
Absolutely, absolutely, and I'd like to talk
.
I think that minimum viableproduct is a really good concept
that I've heard.
Minimum viable product is areally good concept that I've
heard.
I read about it first in thebook E-Myth, revisited by
Michael Gerber, and I'm curiouswhen you your day one vision,
(17:36):
had you taken that all the wayto the finish line, versus
making a minimum viable product,collecting feedback and then
iterating based on that feedback?
Have you ended up in adifferent spot, or were there
points of feedback that were noteven on your radar?
Speaker 3 (17:56):
So the original concept was to upload your
homework and you'd answer yourhomework questions.
Original idea, and still whereI want it to be, the first
version was purchasing questions, individual questions, from AI
to feed into the system and thento feed to the student,
(18:19):
depending on what grade leveland what subject you choose, and
then they answer it.
That in itself was a problem,because every single time a kid
chooses to answer a question, weowe like 0.2 cents or something
.
So if you have a family who'swatching eight hours of iPad a
day and they're answeringquestions every 15 minutes, the
cost for us was skyrocketing.
(18:40):
So we had to create a systeminternally that was generating
the questions.
So we weren't paying for thequestions.
Individually was the basics, andthen from there, as we started
seeing the kiddos, the thingthat we saw that kiddos really
wanted to do was manipulate theavatar or the person.
So instead of going touploading homework first, it
(19:04):
became we need avatars that canbe customizable to keep the kids
attuned to what this like this,to the emotes that they want,
do the skins that they want,whatever it is right To gather
their attention and their focus.
So that's the other directionit took before we even did
homework upload.
So homework upload is whatwe're working on actually right
(19:31):
now.
So the homework that's uploadedinforms the questions.
Those are the presidentquestions that get answered
before the kiddo does it.
But the feedback wasinteresting.
And the other piece that Ithought was fascinating is
children with autism seem toeven love it more.
Any autistic child or parentthat I had of an autistic child
it was like a slam dunk thatthey'd love the app.
Speaker 2 (19:49):
Interesting.
Speaker 3 (19:50):
Interesting, that was fascinating.
Speaker 2 (19:52):
That is fascinating when you heard some of the first
criticisms.
Obviously that hurts yourfeelings.
That hurts your feelings andwhat you know knowing what you
know now and getting thefeedback that you have now, what
would you tell the previousversion of Britta?
Speaker 3 (20:16):
Just believe in yourself.
Yeah, I know that sounds sotrivial, right, but you can lose
the money in the market.
You can lose it anywhere, right, but you can lose the money in
the market.
You can lose it anywhere, right.
At least you've learnedsomething.
I've learned so much more onthis journey than I would have
had if I just sat idle andwatched what was being idle.
So I think that's kind ofreally what I've learned through
(20:39):
the whole process, and it'seven made me want to take the
risk even more because yourealize the risk isn't really as
big as you thought it was.
It's more perceived than it isreal.
Absolutely, you know a lot ofthis too.
David, I am again.
I come from the nonprofitindustry and not to take or cut
down nonprofit industry versusfor-profit or vice versa, but
(21:02):
I'm very.
My business has always beenabout relationship building.
It isn't about understandingthe intricacies and the
complicatedness of business.
It's really relationships andmaking things work because it's
good and it's right and reallymore of a soulful, driven
mission in what I do and that'skind of been the mission too,
(21:26):
and even this process is.
I can't sit here from ananalytical business standpoint
and tell you the profit marginsand I'm not looking at this
business from that perspectivewhatsoever, nor did I even when
starting my consultingbusinesses.
I did it because I had apassion and a belief, and I
believe some people aredifferent and they need the
analytics and they need thebusiness mentality and they need
(21:47):
to read the books and they needto be researched and they need
all that stuff to quantify theright decision-making process.
For me, it's more of a.
I have a passion, I believe init, I know it can happen and
when I started this this is howsilly it is I started watching
the laws of attraction.
I'm like I'm just going tobelieve in myself Everywhere I
like I'm just going to believein myself Everywhere I go.
(22:07):
I'm just going to believe inmyself and envision this being a
success.
If I believe in it and I see it, it's going to happen.
Speaker 2 (22:12):
I like it.
I like it how much so.
As I said in the intro, you'veworked with some of the biggest
names in the world Steve Aoki,cesar Millan.
What is have your experiencesdealing with those types of
(22:32):
incredibly high-achieving people?
Has that influenced your pathwith Key Do?
Speaker 3 (22:38):
I don't know if it's influenced my path with Key Do
in specific, but it's influencedmy path of who I am as a person
and how I perceive or executemyself personally and
professionally.
And I think it roots even wayback to the beginning of my
career, when I was at an amazingplace called City of Hope at
Cancer Research Hospital and Iran their music and
(23:00):
entertainment industry group andI remember sitting in the
offices of some of the mostrenowned executives in the music
industry and, in order to getthings done within 15 minutes of
sitting in their office, ifthey said a name, they picked up
the phone call and they calledthe person and they made it
happen, or they saw if it waspossible, or they got them
recruited or they put them onthe board or whatever it was.
They sold them the tape rightthen and there.
(23:21):
And it wasn't about making alist and to-dos and what needs
to happen.
It was about if you see it, youbelieve it, you execute it.
And I think I've taken thatinitial observation and, as I've
worked with individuals who arehighly successful, they're the
same way If you're going to getit done, you get it done.
You don't ruminate on the whatifs and the could it be's and
(23:44):
you do it right, and the couldit be's and you, you do it right
.
You don't just sit and stutter.
Yeah, right, you know, like anygreat athlete too like if
they're going to win the race,if they're going to throw the
trick, if they're going to doanything you don't sit and think
about it.
If you sit and think about it,you're going to hit your head,
you're going to fail, you'regoing to fall, you're going to
(24:04):
any great performance is lack ofthought and just doing it.
Because you're so trained, youjust do it.
So I think that's kind of themission that I've taken with me
is anything that I've done isjust don't think.
If you follow your gut and yoursoul, you're going to be okay.
(24:25):
As we're born into this world,in this beautiful space where we
are led by instinct, it'sgrowth in years that teach us to
lead and to think with ourminds and not our hearts and our
gut.
And when we think with ourminds, we get in trouble.
We overthink and we overprocess and we over ponder, and
that's when error happens.
(24:45):
We overthink and we overprocessand we overponder, and that's
when error happens.
But if you live by instinct andheart, you're going to make the
right decision most of the time, whether it's parenting and
telling your kid don't watch thetelevision or get off the iPad
or do the homework or whateverit is.
If you lead by instinct, you'regoing to do it right.
It's when we overthink it andworry about what they think and
(25:13):
what he thinks and what shethinks, and that we all get all
messed up and mumbled.
So I know this is a bit of aspiritual feedback, but I
believe it's the same thing.
Our lives intermix, whetherit's business or professional.
Speaker 2 (25:22):
I think this is really really good advice, and
we certainly have plenty ofguests on the show that come in
and talk about profit margin orsome of the more technical
aspects of running a business,but what I have seen and what
I'm hearing from you is a lot ofsuccessful entrepreneurs.
(25:43):
They take action, they havebelief in themselves, they're
not afraid of failure and yeah,that's what you're saying here,
and so, no, I think this isreally really good advice, and
so and they can be.
Speaker 3 (25:58):
I would say it's not that they're void of fear of
failure.
You can be petrified of failure, you're just not going to
listen to it, you're just notgoing to listen to it.
Speaker 2 (26:10):
Yes, yeah, because everybody does have that voice
in their head, that negativeNancy sitting on their left
shoulder who, what if thisdoesn't work, or what if that
doesn't work?
And yeah, it has also been myexperience.
The more I can quiet that voice, the better off things seem to
go.
And so now, so let's talk aboutthe future of Kedu, what you
(26:34):
know, from where you're at tocontinuing to grow and scale
this business.
What does that look like?
Speaker 3 (26:41):
So where we're at right now is to go.
We're just launched on Apple,so we're trying to figure out
what the acquisition cost is percustomer.
Once we can kind of figure thatout, it's the idea of do we get
an investor or do we stayinternally invested?
My preference is to stayinternally invested as long and
as much as possible that we can.
(27:02):
So that's kind of where we'reat from like a cost perspective
and what we do between here andthe next three, six months.
But vision wise, I really wantit to become something where
it's not just you can.
A kiddo can take theopportunity to say I just want
to unlock my apps every 15minutes and play or do whatever.
Or they can actually take adifferent direction with Q2,
(27:24):
where it's more of like a quest,take a different direction with
Kedu, where it's more of like aquest, and if they choose the
Kedu quest module of things,they can choose to go whatever
island they want to or whateverland they want to.
So if they want to do mathisland or if they want to do
reading forest or whatever, theygo to that place and they can
compete with other kiddos thatare in that same space at the
(27:46):
same time Think a mashup betweenFortnite a little bit right,
and they actually compete to winprizes.
So the first one to answer Xamount of questions correctly
unlocks X or does this, this,this and this, and can go onto a
different land or fly whereveryou want to go.
But making it more of achallenge where you can pull in
your classmates and compete withclassmates.
(28:07):
You can pull in friends.
Parents compete with classmates.
You can pull in friends.
Parents can unlock safenetworks for you.
But gamifying, the quest oflearning a little bit more
versus just a single-offquestion, is where we hope to
take it.
Speaker 2 (28:20):
Outstanding and if you want to know my prediction,
this is it Just as we speakabout today, about can you
believe that we used to putcigarettes in our soldiers'
lunchboxes?
Or can you believe that we usedto let kids, you know, eat lead
paint or whatever?
There will be a time when wesay can you believe that we used
(28:44):
to let kids use a six-digitpassword to open their iPad
instead of using Kedu?
Like, I really think this is atransformative technology and
I'm really excited for it.
I'm excited for it for my ownusage with my own kids because,
like you, we have that sameproblem where we some days it's
(29:06):
a tool that's helpful, some daysit's not a tool and seems like
it's working against us asparents.
Sometimes it feels like we havea stranger in our house that we
did not invite, and I see thisbeing a great way to pivot and
to turn it into a tool always,and as a parent, that's what you
(29:30):
want.
Parenting's hard and the moretools you can have, the better
off you're going to be and thebetter off your kids are going
to be, and so I like it.
It's very hard.
Yes, it is.
It is, but worth it, worth it,certainly.
So before we end this interview, we have something called the
fire round.
It's four questions that we askevery guest at the end of the
(29:53):
show.
Are you ready?
Yeah, all right.
What is your favorite book Ihate reading?
Fair enough, fair enough.
What are your hobbies?
My kids Very good.
What is one thing you do notmiss about working for the man?
Speaker 3 (30:14):
Other people's insecurities.
Speaker 2 (30:17):
That's a good one.
That's a good one.
And final question what do youthink sets apart successful
entrepreneurs from those whogive up, fail or never get
started?
Belief Belief.
Very good, very good, berta.
This has been an outstandinginterview To our audience.
I am going to post a link inthe show notes to keydoio.
(30:41):
It is K-E-Y-D-O dot I-O.
Go out and download this in theApp Store and make sure you
leave a review and help ussupport Britta in her mission to
changing how parents interactwith technology.
So, britta, thank you so muchfor your time today and looking
(31:01):
forward to staying in touch.
You too, honey, thank you.
Welcome everyone to the Firing the man podcast, a
show for anyone who wants to betheir own boss.
If you sit in a cubicle everyday and know you are capable of
more, then join us.
This show will help you build abusiness and grow your passive
income streams in just a fewshort hours per day.
And now your host serialentrepreneurs David Shomer and
(00:22):
Ken Wilson.
Speaker 2 (00:24):
Welcome everyone to the Firing the man podcast,
where we cut through the noiseand bring you straight talk with
entrepreneurs rewriting therulebook.
Today, we're joined by BrittaBuchholz, a seasoned
entrepreneur with a track recordof building impactful ventures.
She's the founder of theBoomerang Group, a full-service
(00:45):
philanthropic consulting firmthat helps high-profile clients
turn their influence into alasting impact.
Her client roster includesglobal names like Steve Aoki,
one of the world's mostrecognized DJs, and renowned dog
behavioralist, cesar Millan,along with several other
(01:05):
high-profile figures.
Britta's ability to connectvision, strategy and execution
has made her a trusted partnerto some of the most influential
personalities in the world.
Building on that experienceworking with global influencers
and causes, britta is nowturning her focus to one of the
biggest challenges facingfamilies today screen time.
(01:28):
Enter Kidoo, her breakthroughstartup that flips the screen
time fight on its head.
With Kidoo, kids earn deviceaccess through bite-sized
educational challenges, turningwhat used to be a headache into
a mission.
I've actually had the privilegeof being part of the KEDU beta
(01:50):
test and I can tell youfirsthand this isn't just
another parenting app.
This is a technology withpotential to reshape an entire
generation.
Think Uber, think Tesla.
That's the level of disruptionwe're talking about.
In this episode, you'll hearBritta's inspiring journey of
(02:10):
building Keydo from the groundup, along with the real
challenges she faced along theway.
Whether you're an aspiringentrepreneur, a parent
navigating the screen timebattle, or simply know someone
who is, this is an episode youwill not want to miss.
Britta, welcome to the show.
Speaker 3 (02:28):
Hey David.
Speaker 2 (02:29):
Very excited to have you.
So, to start things off, canyou share with our audience a
little bit about yourself andpath in the entrepreneurial
world?
Speaker 3 (02:38):
Yeah, well, that entrepreneurial world just
started.
I've been a product of thenonprofit industry for over two
decades, for 25 years.
But the last seven years iswhen I started my consulting
firm Seven, almost eight yearsactually and I saw that it could
be done.
So it was really the leap ofcourage that got me into it.
(03:00):
But I've been in the nonprofitspace forever Every type of
nonprofit you can imagine, doingfundraising but I've always had
that urge in my heart to dosomething independently.
My family kind of came from anentrepreneurial world.
It was always kind of a spiritin our family and I just I think
I was born with it.
Well, very nice, very nice.
(03:40):
Now let's talk a little bitabout Kedu and what was the
moment feel like?
It's one of those obviousmoments for most parents.
I was picking up the kids fromschool and I think I had
flickers of this idea even inbefore this.
But I was picking the kiddos upfrom school and it was one of
those nights where you knew youhad to go to Dick's Sporting
Goods to get a pair of soccershoes and you had a drop off at
(04:02):
UPS and you're going to be inthe car for at least 40 minutes,
but yet you had soccer practiceand you had cheerleading
practice.
You had all this stuff going onand you had a homework that the
teachers had just thrown on topof everything.
And I remember sitting in theback of the car and we had just
gotten over the conversationwith all the kids at that time
they were young, they were veryyoung, they were kinders and
(04:23):
they were second graders havingthe conversation of what
homework do you have tonight?
And it was kind of theobligatory all the spelling
words.
Do you want to sit down at thetable and do them together?
No, mom, I hate studying withyou.
Math homework.
They had to read for 20 minutes.
Just the obvious, right, veryobvious for those younger
elementary kids.
And part of me was alreadyavoiding the idea that I had to
(04:48):
do this later on tonight ortomorrow morning, and so when
was going to be the best time?
And I had all this stuff goingon.
So because we had this long roadtrip to get all the errands run
before all the activities, I,as a mother, gave them the iPads
, because we were in the car andI saw out of the back of my eye
when I was at the stoplight.
The little four-year-olds wereasking the six-year-olds what
(05:11):
the password was to get into theiPad.
And at that time thefour-year-olds really weren't
sure all of their numbers atthis point, and so one of them
was an eight.
You know, we have like the sixdigit passcodes.
So my son was like doing whatan eight was in the sky, and the
little four-year-olds were likeoh, yeah, yeah, the ones with
the two circles.
And I was like, yeah, yeah,they'd put the passcode in there
(05:33):
and before I knew it they hadfull on memorized the six digit
passcode and could put it inwhenever they wanted, however
they wanted and knew theirnumbers because they were
motivated to learn to accessthis device.
So all these little pieces ofthe puzzle started coming
together for me in that momentand I thought if I could just
(05:54):
get the spelling words in thereand not the passcode, or if I
could just get his math homeworkin there and not the passcode,
that would be so amazing.
Every whatever five minutes,that app locks and they have to
re-put a passcode or the answera question.
It then puts me out of thatawkward position of being a
teacher and puts them in thisbeautiful position of using the
(06:17):
device as this motivational toolto learn, and that was was the
full on inception of it.
And I just kind of funnily, wastalking to a client when I was
trying to pitch them to to cometo one of our nonprofit events
and I he had a child, I had achild and we just were
commiserating together and Igiggled with the idea.
(06:40):
And, david, now that you'regetting to know how many
whimsical ideas I come up with,he's like I actually like that
one.
I was like, okay, great, hecalled me a week later and he's
like we're starting a company.
I was like, okay, all right,we'll start a company.
I didn't even tell my husbandfor a few months later that I
had started this company withthis guy, that I had never met
with this whimsical idea, that Ihad to invent an app which I
(07:00):
had no clue about the technologyindustry.
So it was a bit about walkingoff a cliff.
So Kedu was a differentdirection than, say, starting a
consulting firm in the nonprofitindustry, where I had full
knowledge of what I was walkinginto and how I was going to get
paid and that I was set up forsuccess on day one.
But it was really more abouttaking a chance on myself.
Speaker 2 (07:23):
Finally, I like it.
I love that story and one ofthe coolest parts about that
story is you went from idea toexecuting and that's something
that.
I find a lot being anentrepreneur is people often
come up to me and they'll say,oh, I've got this idea and they
will share with me that idea,and then you talk to them in two
(07:46):
or three years and it's stillin the idea stage and I.
So what was what helped you gofrom idea to?
I'm going to, I'm going to dothis thing.
Speaker 3 (08:01):
And so on a human answer, there's a couple things.
I went to business school atLoyola Marymount and I was in
the entrepreneurship program,and our teacher there has this
amazing man who's now passedaway.
His name was Dr Fred Kiesnerand one of the things that he
always said that every greatbusiness idea has about 100
(08:24):
people that come up with theexact same idea.
It was just that one personthat actually did something.
So it always has kind ofruminated in the back of my mind
that comment that he had made.
But in all humanness, I am veryfortunate to have a husband who
is supporting me, to have kidsthat are incredible, who is
(08:48):
supporting me to have kids thatare incredible, and a family
that loves me.
And so to take a leap was notthat leap of oh, I have to make
ends meet.
Can I really do this?
I'm so scared, but it was aleap of sure.
The markets are going to dowhat they're going to do.
I have some assets.
Let's try this.
I've never tried to risk outmyself.
My husband's comment to me wasif you're going to go back to
(09:09):
school, it's going to cost thesame amount of money.
You're going to get a bettereducation doing this than you
would if you went back to school, and not even that I was
contemplating going back toschool.
But it was such a cool andsupportive response that I was
like how did I get so luckyRight?
And I think so much of justtaking risk in life, depending
on what your risk meter is ishaving a network and a world
around you that supports you,and once you get to that place
(09:29):
you have a little bit morecourage to take the step, take
that leap.
When I started my consultingpractice, that was a total
different leap of fate.
It was I had a calculated riskright and I knew what I was
getting into.
I knew that I could get clients.
I knew if I had to charge Xamount, I'd be just fine.
There were very fewer risksthan there were at investing
(09:52):
over $100,000 in an app that Iknow nothing about the industry.
I am not an educator, I'm a mom.
I intrinsically believe thatthis is what is needed because
I've seen devices.
I've seen how motivated kidsare.
I've seen how judgmental peopleare when you walk in with an
iPad.
I know that devices aren'tgoing anywhere.
(10:13):
I've been present at theconversations that my husband
and I have had about do we letthem use an iPad, do we not?
And we both have arguments oneither side of letting our kids
use a device.
I think there's some reallygood benefits.
Kids are going to usetechnology the rest of their
lives.
It's how they use technologyand how we look at technology.
(10:35):
So the risks were vastlydifferent this time around than
they were the first time thefirst time.
Speaker 2 (10:47):
One thing I really like about your process is you
laid it out and thought about itlogically.
I think there's a lot of peoplethat get stuck on what if this
doesn't work?
And, having been somebody who'shad plenty of failed ventures,
I can tell you really nothing.
You learn and then you justkeep going, and I think that
defining the risk what does itlook like if this works out
(11:10):
versus doesn't work out I thinkis really really helpful.
And you know talking going alittle further about the problem
.
You know I've got afive-year-old.
My son Henry would walk througha brick wall to play Minecraft.
He loves it would walk through abrick wall to play Minecraft.
(11:34):
He loves it and that brick wallbeing an educator that's driven
by AI that and we to theaudience.
I've used this product and asHenry got more problems right,
they got progressively moredifficult.
If he got something wrong wewould revisit it and that brick
wall became something that wasreally valuable to him to
(11:56):
overcome.
And to call it a brick wallreally wasn't probably isn't
appropriate.
It was just a math problem,right, and so I really like that
.
And you know, zooming in on theproblem a little bit more, this
is one issue that our generationcannot look to the previous
generation for advice on, and ifanyone's a parent with young
(12:21):
kids right now, you know thatjudgmental look that you get
from an older generation whenyou're at dinner and you pull
out an iPad, or you're travelingand you're pulling out an iPad,
and one thing I really likeabout this is it does kind of
flip it on its head to wherethere are things on that iPad
that are fun and enjoyable, butwe can also blend it with
(12:42):
learning, and so, yeah,Absolutely, absolutely.
Speaker 3 (12:46):
I think it's so important to do that and, as I
kind of did my market research,as if anything like this existed
.
There are amazing educationalapps out there, but you have to
navigate to them.
So what kept getting me moreand more excited about the idea
is spring break ended and we'reall laying in bed and I was like
(13:06):
, hey Case, did you do yourreading?
I know we had to do yourreading and I didn't do it
because we've been whatever,whatever.
Did you do your reading and didyou do your math?
Ah crap, mom, I didn't.
If I would, I kept what I wouldsay.
If I had Kedu on your thingright now, if it was out of the
development stages, your readingwould have been done, because
every time you went to thedevice, you had no choice but to
(13:28):
access that versus Epic and allthese other fabulous tools.
As a mother or a parent, youactually have to take the child
and put them on there and makesure they stay, and if they
don't stay, or if you don't putthem on there, they don't go.
With Keto, it's totallydifferent.
In order to access anything,they have to be reading, they
have to be answering thequestions, they have to be
(13:48):
learning, absolutely.
Speaker 2 (14:05):
So it's a rest-free kind of to meeting somebody to
help co-found, to getting aproduct to market, which I think
the idea.
When people talk about how muchis the idea worth, I think it's
worth about 10%, and the other90% is execution, and so let's
(14:25):
talk about what did that looklike?
Speaker 3 (14:31):
A lot of trust, an incredible amount of trust.
So, going into this, I was theidea and the developer.
The guy who said I want to dothis actually has an app
development company and this iswhat he does, and so all the
tools and resources were kind ofalready in place, and so it was
just a matter of trusting thatmechanism.
(14:53):
I was grateful, right.
The other person wasn't just aninvestor saying let's go out
now and find a marketing agency,let's find the developer, let's
find all this stuff that cancode it and do it.
It was built in-house, so itwas just this is what I wanted
to do.
And I think, as the processunfolded, the most challenge.
(15:13):
I had never done some of this,so I would sit there literally
like this and watch podcastsabout what I need to be doing if
I'm starting an app, right, andall these things.
I remember driving to Vegas oneday and I just had this on play
and it kept saying minimallyviable product, minimally viable
product.
And I kept thinking why, likeyou want to have a business plan
, like you want this all drawnout, and they're like don't do
(15:36):
that.
You got to do the basic, basicand let your consumers tell you
where this needs to go.
And so, as this journey hasunfolded, I idea woman keep
saying but it can do this and weneed it to do this and it needs
to do this, but it shouldn'tand it can't.
When we go to market, it needsto be a minimally viable product
(15:57):
.
So keeping it as grassroots andas simple as possible and not
doing all the bells and whistlesand trusting that that's good
enough.
For me, this is the hardestpart right now is trusting that
the minimally viable product isokay enough to go out because
it's my idea, right, and youdon't want people to think your
(16:18):
idea is bad.
And then the first test groupthat I had.
I actually put it out to a fewpeople, including some members
of our soccer team, and theydidn't like it and it was
embarrassing.
I remember going to a soccergame and I dropped the kids off
and I hid from my husband.
I actually went and pretended Iwas going to go get water and
started crying in the car,thinking these parents hated
(16:39):
this app and I felt like I hadfailed.
But then it kind of broke down.
I finally, a month and a halflater, told my husband that this
hurt my feelings.
He's like are you kidding me?
They don't even have, theydidn't even have an idea and
they didn't even do anythingwith an idea.
You've already taken it 5,000times.
Step further, so be proud ofthat.
(17:00):
And so, again, it's thatsupport system, that mechanism
of being able to have thecourage to go out and do it.
It's not just coming from myinternals, it's coming from this
network around you.
But it's an interesting journeyand you kind of take it as it
unfolds.
Speaker 2 (17:16):
Absolutely, absolutely, and I'd like to talk
.
I think that minimum viableproduct is a really good concept
that I've heard.
Minimum viable product is areally good concept that I've
heard.
I read about it first in thebook E-Myth, revisited by
Michael Gerber, and I'm curiouswhen you your day one vision,
(17:36):
had you taken that all the wayto the finish line, versus
making a minimum viable product,collecting feedback and then
iterating based on that feedback?
Have you ended up in adifferent spot, or were there
points of feedback that were noteven on your radar?
Speaker 3 (17:56):
So the original concept was to upload your
homework and you'd answer yourhomework questions.
Original idea, and still whereI want it to be, the first
version was purchasing questions, individual questions, from AI
to feed into the system and thento feed to the student,
(18:19):
depending on what grade leveland what subject you choose, and
then they answer it.
That in itself was a problem,because every single time a kid
chooses to answer a question, weowe like 0.2 cents or something
.
So if you have a family who'swatching eight hours of iPad a
day and they're answeringquestions every 15 minutes, the
cost for us was skyrocketing.
(18:40):
So we had to create a systeminternally that was generating
the questions.
So we weren't paying for thequestions.
Individually was the basics, andthen from there, as we started
seeing the kiddos, the thingthat we saw that kiddos really
wanted to do was manipulate theavatar or the person.
So instead of going touploading homework first, it
(19:04):
became we need avatars that canbe customizable to keep the kids
attuned to what this like this,to the emotes that they want,
do the skins that they want,whatever it is right To gather
their attention and their focus.
So that's the other directionit took before we even did
homework upload.
So homework upload is whatwe're working on actually right
(19:31):
now.
So the homework that's uploadedinforms the questions.
Those are the presidentquestions that get answered
before the kiddo does it.
But the feedback wasinteresting.
And the other piece that Ithought was fascinating is
children with autism seem toeven love it more.
Any autistic child or parentthat I had of an autistic child
it was like a slam dunk thatthey'd love the app.
Speaker 2 (19:49):
Interesting.
Speaker 3 (19:50):
Interesting, that was fascinating.
Speaker 2 (19:52):
That is fascinating when you heard some of the first
criticisms.
Obviously that hurts yourfeelings.
That hurts your feelings andwhat you know knowing what you
know now and getting thefeedback that you have now, what
would you tell the previousversion of Britta?
Speaker 3 (20:16):
Just believe in yourself.
Yeah, I know that sounds sotrivial, right, but you can lose
the money in the market.
You can lose it anywhere, right, but you can lose the money in
the market.
You can lose it anywhere, right.
At least you've learnedsomething.
I've learned so much more onthis journey than I would have
had if I just sat idle andwatched what was being idle.
So I think that's kind ofreally what I've learned through
(20:39):
the whole process, and it'seven made me want to take the
risk even more because yourealize the risk isn't really as
big as you thought it was.
It's more perceived than it isreal.
Absolutely, you know a lot ofthis too.
David, I am again.
I come from the nonprofitindustry and not to take or cut
down nonprofit industry versusfor-profit or vice versa, but
(21:02):
I'm very.
My business has always beenabout relationship building.
It isn't about understandingthe intricacies and the
complicatedness of business.
It's really relationships andmaking things work because it's
good and it's right and reallymore of a soulful, driven
mission in what I do and that'skind of been the mission too,
(21:26):
and even this process is.
I can't sit here from ananalytical business standpoint
and tell you the profit marginsand I'm not looking at this
business from that perspectivewhatsoever, nor did I even when
starting my consultingbusinesses.
I did it because I had apassion and a belief, and I
believe some people aredifferent and they need the
analytics and they need thebusiness mentality and they need
(21:47):
to read the books and they needto be researched and they need
all that stuff to quantify theright decision-making process.
For me, it's more of a.
I have a passion, I believe init, I know it can happen and
when I started this this is howsilly it is I started watching
the laws of attraction.
I'm like I'm just going tobelieve in myself Everywhere I
like I'm just going to believein myself Everywhere I go.
(22:07):
I'm just going to believe inmyself and envision this being a
success.
If I believe in it and I see it, it's going to happen.
Speaker 2 (22:12):
I like it.
I like it how much so.
As I said in the intro, you'veworked with some of the biggest
names in the world Steve Aoki,cesar Millan.
What is have your experiencesdealing with those types of
(22:32):
incredibly high-achieving people?
Has that influenced your pathwith Key Do?
Speaker 3 (22:38):
I don't know if it's influenced my path with Key Do
in specific, but it's influencedmy path of who I am as a person
and how I perceive or executemyself personally and
professionally.
And I think it roots even wayback to the beginning of my
career, when I was at an amazingplace called City of Hope at
Cancer Research Hospital and Iran their music and
(23:00):
entertainment industry group andI remember sitting in the
offices of some of the mostrenowned executives in the music
industry and, in order to getthings done within 15 minutes of
sitting in their office, ifthey said a name, they picked up
the phone call and they calledthe person and they made it
happen, or they saw if it waspossible, or they got them
recruited or they put them onthe board or whatever it was.
They sold them the tape rightthen and there.
(23:21):
And it wasn't about making alist and to-dos and what needs
to happen.
It was about if you see it, youbelieve it, you execute it.
And I think I've taken thatinitial observation and, as I've
worked with individuals who arehighly successful, they're the
same way If you're going to getit done, you get it done.
You don't ruminate on the whatifs and the could it be's and
(23:44):
you do it right, and the couldit be's and you, you do it right
.
You don't just sit and stutter.
Yeah, right, you know, like anygreat athlete too like if
they're going to win the race,if they're going to throw the
trick, if they're going to doanything you don't sit and think
about it.
If you sit and think about it,you're going to hit your head,
you're going to fail, you'regoing to fall, you're going to
(24:04):
any great performance is lack ofthought and just doing it.
Because you're so trained, youjust do it.
So I think that's kind of themission that I've taken with me
is anything that I've done isjust don't think.
If you follow your gut and yoursoul, you're going to be okay.
(24:25):
As we're born into this world,in this beautiful space where we
are led by instinct, it'sgrowth in years that teach us to
lead and to think with ourminds and not our hearts and our
gut.
And when we think with ourminds, we get in trouble.
We overthink and we overprocess and we over ponder, and
that's when error happens.
(24:45):
We overthink and we overprocessand we overponder, and that's
when error happens.
But if you live by instinct andheart, you're going to make the
right decision most of the time, whether it's parenting and
telling your kid don't watch thetelevision or get off the iPad
or do the homework or whateverit is.
If you lead by instinct, you'regoing to do it right.
It's when we overthink it andworry about what they think and
(25:13):
what he thinks and what shethinks, and that we all get all
messed up and mumbled.
So I know this is a bit of aspiritual feedback, but I
believe it's the same thing.
Our lives intermix, whetherit's business or professional.
Speaker 2 (25:22):
I think this is really really good advice, and
we certainly have plenty ofguests on the show that come in
and talk about profit margin orsome of the more technical
aspects of running a business,but what I have seen and what
I'm hearing from you is a lot ofsuccessful entrepreneurs.
(25:43):
They take action, they havebelief in themselves, they're
not afraid of failure and yeah,that's what you're saying here,
and so, no, I think this isreally really good advice, and
so and they can be.
Speaker 3 (25:58):
I would say it's not that they're void of fear of
failure.
You can be petrified of failure, you're just not going to
listen to it, you're just notgoing to listen to it.
Speaker 2 (26:10):
Yes, yeah, because everybody does have that voice
in their head, that negativeNancy sitting on their left
shoulder who, what if thisdoesn't work, or what if that
doesn't work?
And yeah, it has also been myexperience.
The more I can quiet that voice, the better off things seem to
go.
And so now, so let's talk aboutthe future of Kedu, what you
(26:34):
know, from where you're at tocontinuing to grow and scale
this business.
What does that look like?
Speaker 3 (26:41):
So where we're at right now is to go.
We're just launched on Apple,so we're trying to figure out
what the acquisition cost is percustomer.
Once we can kind of figure thatout, it's the idea of do we get
an investor or do we stayinternally invested?
My preference is to stayinternally invested as long and
as much as possible that we can.
(27:02):
So that's kind of where we'reat from like a cost perspective
and what we do between here andthe next three, six months.
But vision wise, I really wantit to become something where
it's not just you can.
A kiddo can take theopportunity to say I just want
to unlock my apps every 15minutes and play or do whatever.
Or they can actually take adifferent direction with Q2,
(27:24):
where it's more of like a quest,take a different direction with
Kedu, where it's more of like aquest, and if they choose the
Kedu quest module of things,they can choose to go whatever
island they want to or whateverland they want to.
So if they want to do mathisland or if they want to do
reading forest or whatever, theygo to that place and they can
compete with other kiddos thatare in that same space at the
(27:46):
same time Think a mashup betweenFortnite a little bit right,
and they actually compete to winprizes.
So the first one to answer Xamount of questions correctly
unlocks X or does this, this,this and this, and can go onto a
different land or fly whereveryou want to go.
But making it more of achallenge where you can pull in
your classmates and compete withclassmates.
(28:07):
You can pull in friends.
Parents compete with classmates.
You can pull in friends.
Parents can unlock safenetworks for you.
But gamifying, the quest oflearning a little bit more
versus just a single-offquestion, is where we hope to
take it.
Speaker 2 (28:20):
Outstanding and if you want to know my prediction,
this is it Just as we speakabout today, about can you
believe that we used to putcigarettes in our soldiers'
lunchboxes?
Or can you believe that we usedto let kids, you know, eat lead
paint or whatever?
There will be a time when wesay can you believe that we used
(28:44):
to let kids use a six-digitpassword to open their iPad
instead of using Kedu?
Like, I really think this is atransformative technology and
I'm really excited for it.
I'm excited for it for my ownusage with my own kids because,
like you, we have that sameproblem where we some days it's
(29:06):
a tool that's helpful, some daysit's not a tool and seems like
it's working against us asparents.
Sometimes it feels like we havea stranger in our house that we
did not invite, and I see thisbeing a great way to pivot and
to turn it into a tool always,and as a parent, that's what you
(29:30):
want.
Parenting's hard and the moretools you can have, the better
off you're going to be and thebetter off your kids are going
to be, and so I like it.
It's very hard.
Yes, it is.
It is, but worth it, worth it,certainly.
So before we end this interview, we have something called the
fire round.
It's four questions that we askevery guest at the end of the
(29:53):
show.
Are you ready?
Yeah, all right.
What is your favorite book Ihate reading?
Fair enough, fair enough.
What are your hobbies?
My kids Very good.
What is one thing you do notmiss about working for the man?
Speaker 3 (30:14):
Other people's insecurities.
Speaker 2 (30:17):
That's a good one.
That's a good one.
And final question what do youthink sets apart successful
entrepreneurs from those whogive up, fail or never get
started?
Belief Belief.
Very good, very good, berta.
This has been an outstandinginterview To our audience.
I am going to post a link inthe show notes to keydoio.
(30:41):
It is K-E-Y-D-O dot I-O.
Go out and download this in theApp Store and make sure you
leave a review and help ussupport Britta in her mission to
changing how parents interactwith technology.
So, britta, thank you so muchfor your time today and looking
(31:01):
forward to staying in touch.
You too, honey, thank you.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!