All Episodes

December 8, 2020 40 min

Episode 50

This is Part 1 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. We will talk about specific Jungle Scout criteria you should consider and why you should not do them first, the best practices to receive a Fulfillment by Amazon, and the importance of packaging and product listings. 

Let’s jump into the episode and learn with Kiefer how to start your Amazon career!

[00:01 - 06:09] Opening Segment

  • Let’s get to know Kiefer Hogge
  • Affiliate marketing as a source of income
  • His path to Amazon selling
  • [06:10 - 16:11] 24-Month Timeline 

  • We talk about the lessons from our failed ventures  
  • Where is Kiefer now in his Amazon journey? 
  • Amazon selling is a long game
  • Find out why Kiefer realized he “had room to mess up”
  • [16:12 - 27:19] 3,000 Sales in Top 10 Listings

  • Find out David’s Jungle Scout criteria
  • Don’t miss our tips to source products that will sell!
  • Start with your specialized knowledge
  • Evaluating manufacturers and trading companies
  • [27:20 - 34:08] 30-Second Reaction 

  • We talk about the importance of Amazon packaging
  • Kiefer asks about the labeling process
  • Set up your listings
  • Go to Inventory > Manage Inventory
  • Check the box. 
  • Look for a drop-down menu > Print Item Labels
  • Download labels as pdf
  • Send pdf to manufacturer
  • We discuss what is a minimum viable product
  • [34:09 - 39:00] Closing Segment 

  • When should you sell?
  • Utilizing air and sea shipping 
  • Final words

  • Tweetable Quotes:

    “I think in the past, my biggest mistake was I was rushing to just get in and learn versus really starting outright.” - Kiefer Hogge

    Resources Mentioned:

  • Alibaba
  • Jungle Scout
  • Fulfillment by Amazon
  • ------------------------------------------------------------------------------------------

    Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit to learn more. 

    WATCH OUT for Part 2 on




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