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December 15, 2020 26 min

Episode 51

This is Part 2 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. This time, we will discuss leveraging social media platforms and photography in the product launch, targeting a realistic best seller rating, and many more!

Listen to Part 1 to know more about Jungle Scout, Fulfillment by Amazon, and packaging and product listings.

Now, let’s jump into the episode and learn with Kiefer how to navigate the Amazon world better!

[00:01 - 07:07] Opening Segment

  • We recap Part 1 of the coaching call with Kiefer
  • We discuss product photography
  • Listen to Firing the Man Ep. 17 for more details
  • Other media you can use to launch your product
  • Infographic
  • Video
  • [07:08 - 13:40] Online Launching 

  • Making your photos attractive on Amazon
  • Learning from your competitors
  • Launching your product
  • Instagram
  • Facebook
  • Amazon
  • [13:41 - 19:51] Best Seller Rating

  • Overcoming challenges during the “honeymoon phase”
  • What’s a good conversion rate in Shopify?
  • We talk about best seller rating on Amazon 
  • [19:52 - 24:55] Closing Segment 

  • Lightning round
  • Final words

  • Tweetable Quotes:

    “It’s about who you surround yourself with. I think that’s probably the number 1 thing in general as far as success [is concerned].” - Kiefer Hogge

    “No matter what you try and no matter what happens, the learning process of whether you failed [or not] is worth the investment alone.” - Kiefer Hogge

    Resources Mentioned:

  • Product Photography
  • PickFu
  • Shopify
  • The 4-Hour Workweek
  • Rich Dad, Poor Dad
  • Becoming Supernatural
  • ------------------------------------------------------------------------------------------

    Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit to learn more. 

    Missed Part 1? Go to




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