Makayla Lysiak on how to build a Successful YouTube Channel and Film Career

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_03 (00:00):
YouTube is just...
the best place to like reallyshowcase who you are as an
artist.
I just think the state of theindustry right now is super
scary for a lot of people whoare even in it right now.
Like the cost cutting and it'sonly going to get worse.
It's, you know, it's going to bereally hard to find jobs in the
next few years.
Right now, it's just thiscompetition between big screen
and small screen.
And if you're creating for smallscreen, you're making the money

(00:21):
right now.
A lot of people want to go infor the brand deals or like the
monetization.
But like if you put the peoplefirst, all that will come.

SPEAKER_00 (00:27):
I have zero followers.
Brand new.
What are like top three advicethat you give me to create my
first piece of content

SPEAKER_03 (00:34):
open an incognito browser on youtube type in a
keyword that one of your avatarswould look up or something
related to your niche and seeall the things that populate
underneath it that's what you'regonna put in your titles be
aware like while you'rescrolling what's happening to
the infrastructure of the appconstantly thinking about
content youtube how to monetizeit how to film it how to edit it

SPEAKER_02 (00:54):
Mikayla, thank you so much for coming on our
podcast.
Yes, of course.
You are an actor, director,content creator, everything,
entrepreneur from USC

SPEAKER_03 (01:07):
Film School.
Oh, okay.
I didn't know I was anentrepreneur, but I guess so.
I don't necessarily call myselfthat, but I'm glad to know that
people maybe think that aboutme.

SPEAKER_02 (01:16):
I really admire your work ethic.
I think even before film schoolbegan, we were kind of like
talking on Instagram and youwere like the person who's
always on top of it, working ondifferent things.
How do you, like what made yousomeone who is always so driven
and ambitious and alwaysworking?

SPEAKER_03 (01:35):
I don't know.
Maybe it's for my parents.
I grew up, both my parents owntheir own businesses.
So maybe it was just like amatter of seeing them do that
while I'm growing up.
They were always hustling.
So maybe it was that, but Idon't know.
I've always just felt like Iwant to do things.
I always have had a really bigwork ethic, but I mean like
coming from you, that's crazy.

(01:56):
Cause like I said, before westarted filming, you are always
doing so much stuff.
I feel like compared to like allof the other production
students, like you're jugglingeight films at a time.
All the things you do outside ofschool and then in school, it's
really a lot.
And then this podcast, it'sreally impressive to see.
So yeah, I'm excited to talkabout school, work, balance, and

(02:19):
all of that, because I feel likeyou'll be able to relate to

SPEAKER_02 (02:21):
me on that.
It is really a lot.
And sometimes I watch yourvideos on your day in the life
or week in the life, and I'mlike, wow.
We have really similar lives,but also different in their own
ways.
But I think, yeah, we arejuggling so many different
things.
But you have made such a bigimpact on the aspiring acting

(02:42):
community with one of thebiggest channels on acting.

SPEAKER_03 (02:45):
Was

SPEAKER_02 (02:46):
that always the goal or was that just something you
started for fun?

SPEAKER_03 (02:51):
I think it...
So my channel, it started when Iwas really young and it wasn't
about acting at all.
I made like comedy skits likeback in middle school.
So like I would go around mymiddle school with my iPhone and
I would be like, okay, likeguys, I want to film this little
skit, like come in over here andthen just say this.

(03:11):
And like we'd film and I'd liketell them things to say on the
spot.
And that's like stuff I would dowith my little brother.
Like when I was really, reallyyoung, like filming on my iPad,
I feel like that's every likefilm kid story.
Like, oh, I was like on iMovie,like filming things but like
that's kind of how it starts umand so I was doing that and then
my acting career kind of startedgaining traction just outside of
like the fun videos that I wouldpost online and I remember I

(03:34):
would get like some commentsabout it being like hey like can
you talk about this like talkabout how you got into it and
then my mom was like yeah likethis could be really good for
you like to position yourself asa mentor um because just like
I've always wanted to do socialmedia like I grew up watching
like beauty gurus and People whodid DIYs back in the 2010 era.

(03:57):
But my mom was like...
She was just such a biginfluence on how I pursue social
media in terms of how I want tobe perceived.
Because I feel like a lot ofwomen on social media...
I don't know.
It's easy to sell yourself forlooks or only be like, oh,
makeup, beauty.
And that's a great industry, areally lucrative industry to be

(04:18):
in.
But my mom always taught me,never rely on your beauty.
Always rely on your brainbecause that's everlasting.
I mean, beauty fades.
You never know what couldhappen.
Get in an accident, your facecould be changed forever.
But if you...
really lead with your knowledge,that's how you're gonna have a
longer career in anything you doand whether that's creative or

(04:39):
through mentorship, so that'skind of the direction I took
with my channel after likegetting a few comments about
like acting and stuff and so Ijust started sharing things and
making fun videos and it tookoff and yeah, I guess a lot of
people now know me for actingand now they know me as sort of
this person who's pursuing otheraspects of the film industry

(05:01):
with writing and producing anddirecting and all that stuff
that hopefully I'll get to do inthe future so yeah it's it's
very interesting but definitelypublicizing all aspects of this
journey in Hollywood for sure

SPEAKER_00 (05:12):
that's awesome and how did you go about applying to
colleges because you're in thefilm program and not the
dramatic arts program what wasyour process like working
through the college applicationprocess and what made you decide
on your current major

SPEAKER_03 (05:29):
yeah so i feel like all high school i never even
thought about college and ididn't have parents who were i
didn't have parents who weresort of like pushing for me to
go to college only because theydidn't like i'm a first
generation student um so ialways knew that like i could
have a career without gettinghigher education, also because

(05:50):
like I was actively working inthe film industry, like working
on different shows.
So I knew like I could gowithout college, but I think
it's because of my time on set.
like just reading scripts alsolike for auditions and stuff I
was just so like captivated bywriters and like I would read

(06:10):
drafts and I'd be like oh mygosh this is really good like I
want to talk to the writers onset I want to ask them questions
so that's what I would dowhenever I worked or had the
opportunity to work um and thenalso like when I'd get audition
scripts I'd be like oh like thisone's poorly written and like I
started developing my own tastejust from years and years of
reading material like thousandsand thousands of audition
scripts like over the past like10 years of my life.

(06:34):
And so I just started writinglike on my own when I was 13.
And I was like, man, like, Ireally want to show my ideas to
people, but I feel like I don'tnecessarily have like, like, I
want to put my best footforward.
And, you know, if I haveindustry connections from
working on shows, I don't wantto give them a bad reputation.

(06:55):
script and then they're likeokay like I'm not going to read
any of her work so I was likemaybe it's worth it to go to
film school just so I couldreally develop my craft in that
way I had already like done thatwith acting after just like
auditioning working withdirectors on set so I sort of
got like that like hands-onexperience and because writing

(07:17):
is like I don't know.
Writing is different.
Especially if you're 13 wantingto be a writer, nobody's going
to put you in a room to learn.
It might be easier to go toschool and USC makes it really
cool.
They have workshop style classeswith professors and all this
stuff.
So it sort of is modeled aftertraditional writer's rooms.
So I was like, okay, I think USCmight be the answer.

(07:39):
But when I was applying toschools, I...
really saw myself as like aproduction girl mostly because
of my youtube experience i wasalways like the one man
production doing all the thingsand so i was like okay like if
i'm applying to film school likei need to apply for production
so i applied to basically everyschool um with first choice

(08:01):
production and i only applied toone school for screenwriting and
that was usc and that was mysecond choice and thank god i
did that because like I don'tthink I could do production at
all.
In fact, after years of workingon set and then also being on
some student sets, being on setis so boring.

(08:22):
Also, the crew productions wehad to do for 290, I did the
little slate thing and I wasalso doing the lights.
That was so boring.
You're just sitting around set.
It's fun when you're the talentbecause you just go to your
trailer, you chill, but it isvery much hurry up and wait.
a lot of like setting things up.
So like, I don't know, I'mreally happy that writing found

(08:44):
me and I feel like the starsaligned with like me getting
into USC for writing and also itbeing like one of the top film
schools.
So it just affirmed for me like,yeah, all the work that I've
been doing solo with writing andall of that, like it led me to
being accepted into a superprestigious university.
So I have to be somewhat goodand I accepted and yeah, yeah

(09:06):
that's my like application kindof story

SPEAKER_02 (09:09):
that's awesome you know a common trend i noticed
with a lot of our guests is theystarted getting into filmmaking
because they wanted to be ayoutuber really yes it was
really funny some of the mosttalented movie directors i know
we've had on the show they werelike i started you know in
fourth grade wanting to be ayoutuber and now i'm at you know
usc film school so like what doyou think is that path that dune

(09:32):
YouTube and social media unlocksfor creatives like movie
directors?
I

SPEAKER_03 (09:37):
mean, I think maybe it's just the fact that you can
do anything.
I feel like there's no pressureon anything.
Film school feels reallydifferent because You have like
a lot of eyes on you, like yourmaterial is going to get judged.
I feel like when you're justdoing it for YouTube, like
you're in your room, you're byyourself and you're like, I have

(09:57):
this fun idea.
And also like the DIY aspect oflike, OK, like how am I going to
do it myself?
And like, what am I going touse?
You call up your friends like itis really an entrepreneurial
process.
And I think that leads into likethe traditional film process.
school thing because it is a lotabout just like going after
people and like figuring it outon your own so yeah I mean it's

(10:20):
just like a really cool outletfor creativity but also like if
you go far enough like buildingan audience to watch your things
is also super appealing alsolike building up a portfolio
that you can send to people Imean youtube is just the best
place to like really showcasewho you are as an artist um
there's no barrier to entry youknow some people can find that

(10:42):
the traditional film industrylike the barriers feel super
high especially right now withthe state of the industry so i
think a lot more people areturning to youtube to like share
their creative voice and we'reonly going to see more creatives
from youtube and social mediagoing into the traditional film
industry

SPEAKER_02 (10:59):
yeah no totally and you know it's really cool to see
that pipeline because you knowlike you said the film industry
is not super accessible toeverybody and now with social
media it is and it's just socool and it is inspiring a lot
of people to be more creative aseven a middle schooler

SPEAKER_01 (11:15):
yeah

SPEAKER_02 (11:16):
and get into film and i'm actually curious um
because i know a lot of peoplelike there's two approaches to
youtube um from what i see oneis they crank out a lot of
videos really fast and otherpeople they spend like months on
one video to make it perfect andfrom your experience growing a
channel and audience like whatdo you think is the right

(11:38):
approach

SPEAKER_03 (11:40):
i think it really depends on the type of content
you create because if you are atrend-based beauty-based fashion
or like even lifestyle peoplewant you know that appointment
viewing weekly like check-inwith you so if you're vlogging
like you're gonna have to dothat on a more consistent basis
rather than uploading monthlylike unless it's a super long

(12:02):
form vlog maybe like recappingyour whole entire month um but i
think again it just reallydepends on the channel because i
think youtube is leaning moretowards the storytelling aspect
especially because of theconnected tv so i think the ones
who choose to do like themonthly that's like really

(12:23):
specifically outlined videosthey're super highly curated and
tailored for like a specificstory that someone can follow
for 30 minutes plus an hour umand you'll really like feel the
quality of that content and it'sit's also something more
evergreen than a trend um it'susually like exploring something

(12:45):
like a deep dive um yeah so iwould say that's that's more of
the difference um yeah

SPEAKER_02 (12:54):
and i i guess i asked kind of from my
perspective as someone who'strying to do more YouTube
videos, my channel is basicallyhelping young filmmakers get
into film and behind the sceneson my process and also some
educational stuff.
So for those videos, what's yourthoughts on it?
I

SPEAKER_03 (13:12):
think...
consistency is always the bestanswer and i think like if you
are wanting to be a mentor and ateacher like showing up
consistently is a good thinglike i would say for that for
like educational type videos aweekly schedule would be
important for you but also likeif it is high quality content,

(13:34):
what's great about educationalcontent is it's evergreen.
So when you go to like a YouTubesearch bar and you type in how
to, like that's something thateverybody's gonna be looking for
for years to come.
My videos that are how to basedstill get views to this day.
I get comments on them likedaily and they're from like
three years ago.
Evergreen content that'stutorial based will, last you a

(13:56):
long time so it's okay to liketake your time with that but I
think like if you want to growyourself as a brand you have to
be super consistent um try for afew times a month for me it's
even really hard to beconsistent like I've implemented
editors and things like that buteven just like finding time to
film with like finals andmidterms and just weekly
assignments and writing pilotsand blah blah blah like it's a

(14:18):
lot um but I would saydefinitely showing up to be like
a mentor figure for people issuper important but the content
will last and last um becauseit's educational based

SPEAKER_02 (14:29):
that's true because sometimes i even for this
podcast i feel like i could putlike 20 extra hours per video or
something to make it extra fancyextra cutty add a ton more
b-roll yeah but i also don'tdon't know if it's worth putting
in that much more time to make,you know.

SPEAKER_03 (14:46):
That's the hard balance that like I still
struggle with and a lot ofcreators struggle with.
It's like, but...
I've heard from creators thatlike the version of the video
you see in your head is not whatanyone else is seeing.
They just see what you put out.
So it's like, it doesn't have tobe like this perfect thing.
Like, in fact, some of thethings that you might feel are

(15:09):
super necessary, someone mightnot even just notice.
But I think if you have like,you know, standards for quality,
then like stick to that.
Like if you want to be known forthat and you want that to be
part of your brand, like makethat a priority but it really
just depends like sometimes Ifeel like people just want to
see me show up and like itdoesn't matter if it's super
edited and sometimes like I'vebeen like okay I just need to

(15:31):
put a video out and I'm likethis one's just going to be like
super chill blah blah blah likenot overly edited and that's
what my viewers respond best toso you never really know I think
it's just like feeling out whatyour audience wants um And yeah,
but that is definitely a harderbalance for sure.

SPEAKER_00 (15:49):
And going off of that, like how did you figure
out how much content to put outon a weekly or monthly basis?
Was that just something that yousort of ironed out over time or
did you have like a planstarting out and then it just
kind of evolved?
down the line?

SPEAKER_03 (16:03):
Yeah.
I mean, I try to post weekly.
It's definitely fallen off as ofrecently, just because I just
went through midterms and all ofthat stuff.
And I've been doing a lot ofbrand deals.
So it's hard to juggle like paidwork and then like also organic
work and blah, blah, blah.
But I'll say it's just reallylike gauging your audience's

(16:23):
demand.
Like you'll just hear youraudience reach out to you.
Like, oh, when's the next videocoming out?
We miss you.
And then you'll start to gauge,okay, I need to be posting more.
Even when I do post weekly, myaudience will be like, yes, love
the weekly videos.
You just have to listen to youraudience because at the end of
the day, you're creating thingsfor other people.

(16:45):
You're serving other people.
So it's good to keep that inmind because I feel like a lot
of people who go into socialmedia think of it as like, what
can the internet do for me butit's really like ask not what
the internet can do for you butwhat you can do for the internet
how can you serve people bringthem value and that's how you
build a brand

SPEAKER_02 (17:04):
it's

SPEAKER_03 (17:04):
literally just thinking about how you can give
value to other people that's howmoney will come that's how
sponsors will come that's howyou'll gain trust with people it
is most most of the time like 99of the time not about you a lot
of people want to go in for thebrand deals or like the
monetization but like if you putthe people first all that will
come

SPEAKER_00 (17:22):
That's awesome.
And going off of that, how doyou make yourself stand out as a
creator?
Because YouTube has a fairly lowbarrier to entry.
How do you stand out as acreator in this space?

SPEAKER_03 (17:34):
Yeah, I think definitely everybody says
authenticity, but that's verytrue.
Just like being you, beingyourself, like having fun.
And just like, I feel likesometimes that's hard for people
in terms of like, okay, you'retalking to a camera and some
people might not have experiencewith like looking into the dark
barrel of a lens.

(17:56):
And like people are like, justact like you're on FaceTime, but
it's a little bit weird to justtalk to no one.
So I think practice makesperfect and like just getting
used to like talking out loud.
So that's one thing.
I also think another way tostand out is by branding
yourself with like a signaturefont or like your thumbnail
style, just something so peoplecan identify like oh, this is a

(18:19):
video from Zhiyang, you know, orRichard.
So I think that's superimportant.
Like I have a consistent fontthroughout all my videos and
also like the framing of myshots and like my thumbnails are
pretty consistent.
I don't really change up likethe fonts or like positioning
too much because it, I don'tknow, I just like seeing a
channel page that looks likevery consistent and aesthetic.

(18:40):
So that's just a personal thing.
But I think another way to standout is probably just like,
diversifying like the type ofcontent you're posting on the
platform.
So for YouTube specifically,they're really pushing shorts
right now.
So you can post shorts like onTuesday and then like maybe a
longer form video on a Fridayand like separating that out so

(19:01):
you're reaching more people onthe platform.
And what's also cool aboutshorts is you can have a short
that maybe pertains to like thevideo you made in a long form
sense as like sort of anadvertisement for that video.
You can also link like Like, onthe short, the long-form video,
and they can just tap it rightthere, like, on the screen, and
it'll take you to that video.

(19:23):
So I really like doing that, butI would say, like, definitely
the way to grow right now isshort-form.
I think, like...
That's the way to break throughall the noise and then using the
short form to push towards likeyour longer form videos, having
people fall in love with yourpersonality, because I think the

(19:44):
true relationships get built inlong form and people like it.

SPEAKER_02 (19:51):
I'm curious because when you say build authenticity
and like.
showing yourself out there it tome it's like a lot of like vlogs
and stuff but when I like forexample like the educational
stuff like how do I as a creatorlike show people my authentic
self like through just teachingthem how to do something

SPEAKER_03 (20:08):
that's a good question I think it's like just
finding aspects of like who youare like it could be in the
structure of your video or likehow you describe um things do
you know who Mike Isretel is sohe's like a fitness influencer
is like weird to say becausehe's older and he has like a

(20:29):
bunch of degrees and he's adoctor um but he makes videos
and it's just like educationalcontent about fitness
bodybuilding nutrition but he isinsanely popular because he's
super funny so like he'll makethese like really crazy like
jokes and stories andembellishments of like what he's

(20:52):
talking about like he'll he'llput his educational terms in
other words um another way tolike be authentic to you is like
if you really like editing oreffects like add that into like
your content um i remember wheni was doing more educational
stuff like i would have graphicsand i would like i'm thinking

(21:12):
about the one video where i didlike how to break down a Um,
like I would just do overlaysand I would like...
When I would give an example ofaction lines or how to do
something cool, then I would seta scene and I would be like,
interior, blah, blah, blah.
And I'd have me with thebackground and the scene was
coming up visually.
I've also done a video where Ireacted to the first script I

(21:36):
ever wrote and I did a greenscreen and I was reading it, but
I was also acting it out as eachof the characters.
And I was this character overhere and this character over
here, but it was a green screenand I put the background in to
set the scene and the script wasdown here and I was reading it
so you could see me act it outwhile seeing the words on the
bottom it's just gettingcreative like that and it's like
oh like okay like that'sMichaela's signature like she

(21:59):
has fun like while she'steaching things and I could be
like see that action line wasreally wordy I could have cut
that down or like oh like thatwas really stupid blah blah but
like seeing me act it out addsvisual interest because YouTube
is a visual platform like ifyou're teaching about I don't
know like camera tricks andstuff like you can have fun with
that or you can have you know askit with different characters

(22:22):
like oh like is it smart to dothis like with a camera tricking
and then you as like the liketeacher would be like actually
no like you're talking todifferent versions of yourself
there's always fun ways to spiceit up to keep people watching
throughout the entire video it'sall about just getting really
creative

SPEAKER_02 (22:38):
that's no that's a good point yeah being like fun
with it i think would add a lot.
Yeah.

SPEAKER_03 (22:43):
Whatever's like natural for you.
Like if, cause Mike Izzertal,like he has pretty much no
effects.
It's mostly people find himentertaining because of what he
says.
Um, sometimes it's just likereally crazy.
He's self deprecating and peoplelike that.
Like it's just one shot and he'sjust saying stuff and it's very
entertaining just because of whohe is.
He's really expressive.
Um, and that could be yoursignature.

(23:05):
You know what I mean?
So it all depends on like whatfeels natural to you.

SPEAKER_02 (23:07):
Gotcha.
And right now you have a Like,500k?
Yes.
Do you remember when you had,like, only 5,000 subscribers?

SPEAKER_03 (23:17):
Yeah, I think so.
I mean, I don't know.
That was so long ago.
Like, it was probably when I wasdoing skits.
Because, like, my skits poppedoff.
Like, yeah.
Because I optimized them for,like, search.
So, like...
the skits would always be basedon something that like was super
searchable for like my likeaudience that I wanted to reach

(23:38):
so it was mostly like middleschoolers so like I looked up
like how to be popular in middleschool and then I would just do
like a whole skit based off likethat title so people would find
it but it would be like a jokeabout searching that up like it
would just it would be likestereotypes and things like that
or it's like the types of kidsyou see at school like this is
when like superwoman was superpopular for doing like types of

(23:59):
people blah blah blah like the2010 kind of trend um but
putting my own spin on it andlike using people at school and
like blah blah so like my earlyvideos got a lot of views and
like they probably got me tolike 100k

SPEAKER_02 (24:14):
oh that's

SPEAKER_00 (24:15):
that's really

SPEAKER_03 (24:15):
cool yeah just just by optimizing like titles

SPEAKER_00 (24:18):
i know most of your content is um about your life
and your acting but would youever consider creating um short
films that you put on youtubethat are there for people to
watch in a traditional sense anddo you think that's a viable
path for for filmmakers to shittheir work on on the platform

SPEAKER_03 (24:38):
yeah i mean that is the goal ish in the future i
it's really up in the air ithink like post-grad i want to
see how things worktraditionally taking a
traditional path of like tryingto get my work done that way and
if it doesn't work like YouTubewill definitely be the answer to
like creating things on my ownbecause now that I mean social

(25:01):
media has become like my sourceof like financial independence
it's been really great to likeput aside money so that if I
ever want to finance my ownprojects like I have the funds
to do that just through like thesponsors I work with um and also
like thinking about how I cansave those relationships to then
if I do want to producesomething like okay like we're

(25:22):
gonna have a behind this behindthe scenes series along with the
actual project document all ofthat and like have a sponsor for
each thing so this is likedefinitely a business plan that
I've talked about with a fewpeople that it's just sort of a
thing like when it's right it'sright it will happen but like if
I have a behind the scenes thingand like it's like okay we're

(25:43):
doing wardrobe like this issponsored by Walmart and like
they're providing all thewardrobe or if I'm like okay
like cameras like I'm gonna befilming this whole short film on
like this Canon camera and we'regonna be like using stand-ins
right now to like figure outshots and stuff and like they're
sponsoring that behind thescenes episode of this series to
then filming the one episode andthen releasing it so my audience

(26:05):
is like a part of this journeywith me thus creating more
investment in the actual projectwhen it comes out and i also do
like i have connections to adobei have connections to canon
these are people i've workedwith in the past on sponsorships
and so it's like kind of comingat it from like hey like my
audience they're a bunch ofstudent filmmakers they're
younger filmmakers and if likethey learn to create things with

(26:27):
your products that i also useand like love already like They
already have student discountsavailable like for Adobe and for
Canon probably.
So it's like that's a way that Ican kind of negotiate those
deals and then eventually createthings like with my audience.
Like I would love to bring theminto like the casting process
and have them audition andreally like creating a project

(26:49):
that is sort of like.
the internet's child and likebringing TikTok in blah blah
blah and really creating like anactual movement of like we don't
need the traditional industrylike we can all do this together
and this will be like ourproject of the internet so
that's like a really big goal ofmine later on and maybe that's
bringing in writers that I meetonline and like putting out a

(27:10):
call like for writers we puttogether a room we develop a
project together but again likethat all you'd have to consider
like legal things I do have anattorney that could probably
help me with all of that stuffbut you know with like IP and
blah, blah, blah.
But like that is something thatI would definitely be open to.
And that's something like Ithink will probably happen

(27:31):
sometime in my 20s just becauseI feel like that is so specific
to me like as an entrepreneur.
And like I feel like it'd be agreat way to break through not
only for like my brand, myvoice, but also like reach other
creatives who don't get a voice.
And that's always been like kindof like the ethos of my channel
is like helping people learnmore about a gate kept industry
and like, we can all do thistogether and then maybe make a

(27:53):
name for all of ourselves andbring everyone up.
Cause I just think the state ofthe industry right now is super
scary for a lot of people whoare even in it right now, like
the cost cutting and it's onlygonna get worse.
It's gonna be really hard tofind jobs in the next few years.
And so it's just a matter oflike, doing it on your own and

(28:14):
finding people who are creativeand just like banding together
because we are the nextgeneration um so definitely in
the future i hope to do that andum yeah we'll see if traditional
works out but i think either wayi would definitely like when i
have a project that i think isright for the internet i'd do it

(28:34):
that way

SPEAKER_02 (28:35):
okay that's awesome when you say traditional like
path like what kind of like youknow what are the steps that
you're picturing yourselfgetting into

SPEAKER_03 (28:42):
yeah i mean like internship writer's assistant
like working in a room type ofthing and then like you know
getting a general meeting tolike pitch my own scripts and
then blah blah blah you knowwe'll see like i don't even know
what that entails yet like ijust know the internet and i
know how to do that really wellum but i do have people in my
network who can like help mefigure out some of the

(29:05):
traditional stuff but justtraditional in terms of like i'm
creative in those liketraditional spaces.
Is

SPEAKER_02 (29:13):
that the goal, to be a Hollywood writer?
Or are you thinking moredirecting or producing?

SPEAKER_03 (29:19):
Yeah, I think definitely...
Out of college, I would love tobe staffed in a room.
Just working with other TVwriters would be amazing.
That'd be so cool.
And then once I get enoughexperience in that, working my
way up, figuring out thedynamics of being on a show
that's running and how all ofthat energy works, then moving

(29:41):
my way up to producing, being awriter-producer, and then
eventually a showrunner on myown project.
So it really just depends, butyeah.

SPEAKER_02 (29:50):
So you like TV more than movies right now?
Yeah.
Cool.
Yeah.

SPEAKER_03 (29:55):
Every like feature class that I've had to write in,
I'm just like, when will this beover?
Like, I just want to go back toTV because the collaborative
energy of like working in a TVwriter's room is amazing.
I'm in a pilot rewrite classright now.
And just like the notes you getand then also like the room
brain that you have on likeideas and people like throwing

(30:16):
things in.
It's just, it's amazing.
so good and really you can'tcreate anything amazing alone
like just when you're with otherpeople it enhances it so so much
and like i mean all the thingswe love like are like a source
of collaboration um so it Yeah,it's just TV is where it's at

(30:36):
for me.

SPEAKER_00 (30:37):
Are there any overlaps between like the stuff
you learn in class about likestructuring or writing and your
YouTube videos?
Because I feel like a YouTubevideo would also require a lot
of, you know, build up,suspense, you know, what's
coming next.
Are there any overlaps that youfound to be helpful either in
making a new video and thentranslating it in the work of
writing for TV or vice versa?

SPEAKER_03 (30:58):
Yeah, I think kind of.
I think they're super differentjust because of how people...
like come to the content, likethere's different expectations.
I think when someone turns on ashow versus turns on a YouTube
video, there's like a differentlike expectation of like
attentiveness that is requiredto digest that.

(31:19):
And also like the serializednature of like a TV show versus
so like how you would set upthat episode if you're writing
like a more serialized showversus episodic.
like, setting that up is verydifferent.
I will say the similarities are,like, in the teaser, like,
grabbing somebody in the firstfew seconds or whatever.

(31:39):
Everybody, like, online says,like, the first three seconds of
your short are, like, the mostimportant, which is true.
And same with, like, a TV show,like, especially if you go from
it with, like, an episodic typeof lens.
I just, I love a good teaser.
I think it's so much fun, soimportant.
So, like, Definitely, I alwaysmake sure to have a teaser in my

(32:00):
YouTube videos and I always havea good TV teaser when I'm
writing my pilots.
So yeah, stuff like that.
And then just making surethere's a story there, period.
I feel like even when I do havemy vlogs, I'll try to put a
story twist on it.
And if you've seen my videos,I'm sure you've seen how
sometimes I make things dramaticor...

(32:21):
blah blah blah so uh yeahdefinitely i don't know it's
just like part of how i thinkabout it

SPEAKER_02 (32:27):
that's great would you because i saw you had a
video it was like a year or twoago about how you quit acting is
that still a thing like you'reare you still not acting or

SPEAKER_03 (32:37):
yeah so when I posted that video I like took a
break and then I started upagain this year and then
recently I haven't I haven'ttalked about this online
actually but I recently droppedmy manager and my agents for
acting so now I'm fully notacting anymore I just personally
like when I've had people that Iwork with like ask about my

(33:01):
five-year plan it's always likeoh like I want to create things
with like the internet with myaudience I want to like like I
told you about that businessplan I want to work with
sponsors like the money I'mmaking on social media now is
like compared to like I mean thenine ten years I did acting like
I made all of that in a year

SPEAKER_01 (33:20):
like

SPEAKER_03 (33:21):
more so it's just like Really, I mean, right now
it's just this competitionbetween big screen and small
screen.
And if you're creating for smallscreen, you're making the money
right now.
And the bigger screen people arelosing money.
And that's just what it is.
And it's always kind of going tobe that tug of war in a way
until I think the industry canfigure itself out in terms of

(33:44):
who's running it.
Because I feel like it's crazyhow the same people...
Back in the day, like...
It was like people in their 30scoming in to run these studios.
And those same people who camein then are still there.
And there hasn't sort of beenthis churn to keep up with it.
I don't know if you guys listento The Town or anything.

(34:05):
But definitely do that to justkeep up with everything that's
going on.
But it's just like we need...
newness and also like I've beendoing it for so much of my life
and I feel like this is excitingright now and like figuring out
who I am outside of that isinteresting but it was
definitely hard like it was abig identity thing like

(34:28):
something like growing up goingto parties like oh like you're
that girl who does like theshows oh I watched you on TV
blah blah and like having thatbe your identity for like past
10 years of your life and thenhaving to like cut the cord on
like people who represented youor even just having the option
to go back but every time iwould turn on the camera to do a
self-tape or like even get anaudition email for like some

(34:49):
really great projects i was justnot excited i was just like
dreading it and it had been likethat for a few years and i think
like i was finally at the pointwhere it was just like a
culmination of too much likesocial media work too much
school work and then also likeacting like auditions I was like
I just need to cut the cord plusI hadn't been working for a
while just because I wasprioritizing other things I was

(35:10):
like yeah I don't need this onmy plate and I think like if I
really say that I want to be anentrepreneur a writer and
someone creative behind thescenes like I need to focus on
that um because I alreadyseparate my energy in way too
many places so yeah

SPEAKER_02 (35:25):
How do you, like, where do you think you learn the
most to be a, first of all, acontent creator?
And where do you see yourselflearning the most to be, like, a
writer?

SPEAKER_03 (35:35):
Just through doing it.
Like, that's the best way tolearn.
Like, just do it and getfeedback.
Do it and get feedback.
And get notes, be receptive, becritical sometimes.
You know, not every note's agood note.
That's why you get notes from alot of people.
And then do it again.
and keep going i've been doingyoutube almost as long as i've
been doing acting basically mywhole life that's all i know and

(35:57):
now everybody like now i seeeverybody hopping on that
bandwagon i'm like damn likethis was my whole childhood and
i'm so glad i started early umbecause it's like like i've been
putting in the work basically mywhole life and like i don't know
anything else other than likeconstantly thinking about
content youtube my life how tomonetize it how to film it how
to edit it that's all that goeson my brain like every day

(36:19):
that's like I don't know how tooperate without it.
Like even when I was doingacting, I was like, okay, how do
I monetize this career throughfilming it, through editing it?
It's just, that's been my life.
And now I feel like a lot morepeople are doing that.
So I don't know.
It's just like all I've known.
You just got to do it.
Like that's really it.
Yeah.

(36:39):
No waiting.

SPEAKER_00 (36:40):
And going back to the getting notes part, how do
you identify the...
Good notes from the maybe not sogreat notes.
And there are a lot of noise onthe internet, as you probably
know.
And how do you go about, youknow, finding the critical
responses and then reallyincorporating it into the more

(37:00):
in an organic way rather than,you know, sacrificing maybe your
authenticity?

SPEAKER_03 (37:05):
Yeah, I feel like I get more notes.
Like if I get notes online, it'smore so like post-mortem.
and then I feel like when I saidnotes I feel like more notes
like in terms of writing andthen like traditional filmmaking
and it really I feel like itjust depends on like how someone

(37:26):
gives a note and notes likeThere's a really great episode
from John August and CraigMazin, Script Notes.
I don't know if you guys listen.
I've been a listener since highschool.
But they have an episode calledNotes on Notes.
And I would highly recommendreading that just like as a
creative, like being in thisindustry, like figuring out the

(37:46):
best way to phrase giving notesto other people.
But usually like I'm mostreceptive to notes that really
take in like the totality oflike my story and sort of like
the...
like I like a mechanical kind ofnote like okay like I'm giving
you this note because if you'retrying to do this achieve this
theme um achieve this arc withthe character I think this this
and this will really like flowwell with that and it'll help

(38:09):
you achieve that whereas like anote it really just depends like
I think if you're seeking notesas like a creative like Outline
like, okay, I need help withthis, this, and this.
Like be specific becausesometimes people can get off
track and also ask them to givemacro notes and then also micro
notes.
So overall large storystructural problems, have those

(38:33):
addressed over here.
And instead of like...
someone just giving you notes,like nitpicky kind of notes
where it's like, oh, I think youshould change this line or like
blah, blah, blah.
Like let's address like thelarger problems.
And then once we have sort ofthe whole structure figured out,
let's go in at a scene level.
It's really all about workingmacro to micro.
Like that's just how my brainworks.

(38:54):
And I think like that's the bestway to kind of like approach
creative things and addressthose problems.
But it's all about like figuringout like what's a good note and
what's not.
I mean, sometimes like...
a good note is the one thatreally hurts like you're like
yeah like you know it's like nothat's not a good note but you
feel some sort of way about ityeah it's probably a really good

(39:16):
note because it's hitting youlike in a certain spot you know
what i mean um and that's maybesomething to like take a look at
i feel like just like creativeinstinct sometimes sometimes is
enough to like figure out what'sa helpful note and what's not
because when someone gives agood note like you feel it and
you're like oh my god that wouldmake it so much better like i

(39:37):
had a great note session in mylast rewrite class and the
professor was like if you didthis and this and then he said
this and i was like oh my goshor when he pitched something
else.
And then I just started laughingfor like a minute straight.
I was like, that has to go in.
Like just that like suggestion,like it just, you feel it in
your body and you're like, yeah,I should, I should do that.

(39:58):
Or if you think about it, evenwhen you're writing or, you
know, editing or whatever.
then maybe it's, like, somethingto listen to.
You just feel it in your bodybecause you're creative.
You have that intuition, you

SPEAKER_02 (40:08):
know?
Right.
I mean, I think so much ofwriting is basing on your
feelings.
Like, does that make youexcited, right?
Does that inspire you to keepgoing in that direction?
And also, back to some of theYouTube side.
Like, when it comes to, like,monetizing YouTube, like, how
much would you say is from justthe ad revenue, like,
percentage-wise for you?
And how much is it, like, theother stuff, like, brand deals

(40:30):
and stuff?

SPEAKER_03 (40:31):
Oh, okay.
So, like...
In terms of like my whole socialmedia, like the money I make on
there, like the pie, like howmuch is like monetization versus
brand deals.
I feel like in the beginning itwas definitely AdSense was most
of the pie and now it's like avery small sliver of
sponsorships.
Yeah, I feel like if you know,you know, in terms of like...

(40:54):
back in the day with nationalcommercials i mean people still
make commercials now but likewhen i was younger auditioning
like everybody was like you needto get a national commercial
because those pay so much moneyand this was before like all of
the you know social mediaadvertising and stuff but i mean
five figure deals like reallygreat money just to be in like a

(41:14):
30 second spot um so i rememberlike around town like people
were like oh yeah like theybooked a national so you know
like we got that good checkcoming in and basically like
Nowadays, flip the script, Ifeel like all advertising is
pretty much on digital socialmedia.
And, like, nobody really paysfor traditional commercials

(41:36):
anymore when you have to pay aproduction company who has to
set up trailers for talent, docasting, bring a crew in, blah,
blah, blah.
Whereas now, you can get a bunchof influencers, pay out a
smaller portion of what youwould pay to produce a national
commercial.
And you get a lot more reach.

(41:57):
And I feel like social mediaadvertising is really dominating
right now just because it's soproven.
Nobody's watching those things.
I don't know what they'recalled, but it's where people
try on the stuff and they'relike, this is the outfit you can
wear.
Call this number.
You know those TV shows thatwould have that?

SPEAKER_00 (42:20):
Like there's a channel and it's

SPEAKER_03 (42:23):
just like for product.

SPEAKER_00 (42:26):
And then they switch to the nextone and they're like, this is a
new thing.
And then if you click off thatbutton, then they get like,

SPEAKER_03 (42:32):
yeah, it's,

SPEAKER_00 (42:33):
I

SPEAKER_03 (42:33):
don't know what it's called, but maybe someone, I

SPEAKER_00 (42:35):
think I've come across it.
Yeah.

SPEAKER_03 (42:37):
It's like old school, but like, I feel like
all advertising is pretty muchon social media, but also like
nobody consumes traditionalcable anymore.
Right.
which was advertising-based.
Now we're in streaming.
Most streaming issubscription-based.
Now they're changing it becausetelevision is cyclical.
Also, it's like you hit theplateau on subscribers.

(42:59):
Advertising is always where it'sat to have long-term revenue,
which is why YouTube works sowell, blah, blah, blah.
And now Netflix is trying to belike YouTube and it all goes in
a cycle, right?
But all that said,advertising...
with brands is really greatmoney um and it's basically
every job is national commercialmoney

SPEAKER_02 (43:22):
okay so but like doing the brand deals are a lot
better than just focusing on adsnow

SPEAKER_03 (43:31):
i think adsense is like always great because it's
stable and it's also likepassive income Usually in terms
of like an ad, that's just aflat rate.
And like over time, like youjust have that money and it's
just, you take the money andthen that's the end of the ad.
But if you have an evergreenvideo, if you have a tutorial

(43:54):
based video or something thatpeople really like and they go
back to, you're gonna be makingmoney off of that for years.
I still make money off my oldvideos today.

SPEAKER_00 (44:00):
Gotcha.
Wow, that's awesome.
And earlier you talked aboutlike, how do you like stay ahead
of, the curve because things arealways cyclical and it's
changing.
A lot of times it isunpredictable.
So how do you make sure thatyou're creating content that is
relevant and is at the cuttingedge of the current overall

(44:21):
media landscape?
And do you ever think about waysto experiment with things that
maybe nobody else has triedbefore?
And what was that process likefor you?

SPEAKER_03 (44:31):
Yeah, I feel like in terms of staying relevant it's
super important to lean towardsbeing personality based because
no matter what you're creatingwhether it's trend based like if
you're trying to stay cuttingedge like on top of like what's
coming out and trying to likestay like popular and sort of
like okay like this is what'sgoing on in the news like doing

(44:52):
that or if you're doing liketutorial based and you want to
do that for a long time and kindof like staying fresh with ideas
really just leaning on yourpersonality will keep your
viewers invested for a long timeso whether that's like talking
about what's going on in yourlife um i mean lifestyle is such
like an evergreen avenue but ithink it's like again putting

(45:12):
yourself at the forefront ofwhatever you make because like
people go to the internet forinformation to learn like
especially in your case um andlike the case of this podcast
like people want knowledge umbut also like positioning
positioning yourself as like theperson who can give you that
knowledge and like building thatrelationship is how no matter

(45:34):
where the internet goes or whathappens like your viewers will
stay invested with you andthey're gonna want to see like
what you do because like I feellike I have gradually
transitioned out of the actingsphere.
And like, I want my audience toknow like that's in the past.
So I don't know, maybe I'll dolike one final update about
like, because I haven'tannounced that I dropped my

(45:56):
agents and managers and stuff.
Maybe I will do that.
We'll see.
Probably just to close thatchapter.
I feel like it's alwaysimportant to move forward
because I've seen some creatorswho still make the same content
that they did seven years ago.
And sometimes I'm like, oh,like, That's a little bit like,
I would feel kind of embarrassedto be stuck in that.

(46:17):
And I remember Cody Ko, who'scontroversial now, but Cody Ko
and Noelle, they had this seriescalled That's Cringe.
I don't know if you guys arefamiliar.
but it was a super popular likereaction series and they only
did like a limited number ofvideos and they were like this
was its time this was its eraand like we're not going to do
any more of them because like wedon't want to stay stuck in that

(46:37):
trope or in the past and i thinkthat's super important for
creators to recognize like whenyou're not inspired with a
certain topic anymore like youcan always pivot but pivoting is
only like it'll only work if youposition yourself at the
forefront of your brand not likethis thing this other thing is
my brand or whatever like let'ssay you review Hermes bag and

(47:02):
it's like this is the new Hermesbag and these are all the specs
about the new Hermes bag andnobody cares like really who's
giving the information andthat's why short form is so hard
to stand out because you canscroll through short form for an
hour two hours and if somebodyasks you like oh like who did
you watch you won't remember thecreator, but you will remember

(47:22):
the content.
You have to have people rememberthe creator before your content.
So if you make workout videos,like everybody knows how to do
squat, whatever.
You can learn that anywhere.
But I want to see Jiang do asquat.
Or I want to see Richard curl abarbell.
Why?
Because he's going to tell me afunny story while he's doing it.
Why?
Because he's going to have thesereally cool shots while he's

(47:43):
doing it.
And like, I want to get it fromhim.
Or like when news comes out andit's like the White Lotus season
finale, like, oh my gosh,everybody's going to post about
it.
Wait, I want to see what youhave to say.
That...
is how you stay relevant for along time and you can make
whatever you want and peoplewill watch.

SPEAKER_00 (47:59):
And something you just touched on right now, it
reminded me of a quote of sayinglike, creativity is about
recombination.
It's about taking one thing andthen another and then putting it
together in a special andunexpected way.
Was there ever an instance whereyou sort of went with that
approach?
Do you ever create with thatapproach?
And do you think that's likesomething that creators should

(48:21):
keep in mind when, and makingout, making content with like,
you know, um, you know, use awhite Lotus and then someone
else saying it with a story or,you know, working out, but then
someone else, um, coming up withinteresting story with it.
So what do you, how do you goabout recombination and is that
a helpful process for you interms of creating content?

SPEAKER_03 (48:43):
Yeah.
I mean, I never thought of itthat way.
I think this is how I likenaturally think about stuff just
because, um, especially when Iwant to do content that is more
trend-based, and I do have,like, I've been planning out the
next quarter and, like, figuringout, okay, like, this is what I
want to lean into, blah, blah,blah, like, tailoring all of my
classes here so I have more timeto, like, focus on other
projects, but definitely, like,I have been thinking about

(49:05):
incorporating more lifestyle,which means, like, more, like,
kind of general content where Ido have to be at the forefront,
so, I mean, like, yeah, just, Imean, I don't really have an
answer, but usually, like, inthe planning process, that's
when it comes together.
So it's like thinking like,okay, like this is searchable or
this is what's worked in thepast.
Like, how can I switch it up?
Because you always wanna like,when you're a new, when you're a

(49:26):
new creator, you want to leaninto SEO and like search based
things.
So in order to get discovered,people are like searching every
day.
You want to like fall underwhat's being searched for.

SPEAKER_01 (49:37):
And

SPEAKER_03 (49:38):
when they click on your video, make sure you're at
the front of that with somethingcreative, like you're saying
about like recombination.
And I feel like that all happensin the outlining phase of your
content.
I feel like a big mistake peoplemake is like just like making
without any plan.
And that's like, fun when you'rejust like kind of getting into
it but when you really want tobecome a business when you

(50:00):
really want to figure out likeokay like i know this is gonna
get views because like i plannedout the first three seconds this
is the shot this is all of thatlike it's a super intentional
thing that i think likeespecially traditional Hollywood
doesn't give social mediacreators a lot of credit for
especially creators at thehigher levels it is all planned
out every shot what people saywhen people do it I mean like

(50:24):
that it is highly curated inorder to keep people's
attentions um and so likeplanning out how you can make
something special it it reallyhappens at the outlining phase
and then going to shoot it

SPEAKER_00 (50:36):
And just as like a thought experiment, say if I
start a YouTube or Instagramchannel or Instagram account, I
have zero followers, brand new,what are like top three advice
that you would give me to createmy first piece of content on the
platform?

SPEAKER_03 (50:53):
First, audience.
Who do you want to speak to?
Who do you want to reach?
Because you can make somethingfor everyone and you're reaching
no one, you know, people saythat, whatever.
But it's true.
So think about who you want toreach.
Figure out your audience.
Sometimes people like to thinkof avatars and like they write
out like, okay, like my idealviewer and they'll like do like
three of them.
Like this viewer goes to thisschool and they like these books

(51:16):
and they're interested in thesetopics.
I'm talking to them whenever Imake a video.
I'm talking to Alicia.
or whatever.
And you make those people andyou're like, okay, I'm trying to
reach them.
So what would they search onYouTube?
What would they watch?
Number two is looking at search.
So you can open an incognitobrowser.
I tell everybody who wants tolike do YouTube this, like all
my friends, I'll like be like,okay, this is what you're gonna
do.
Open an incognito browser onYouTube, type in a keyword that

(51:39):
one of your avatars would lookup or something related to your
niche and see all the thingsthat populate underneath it.
That's what you're gonna put inyour titles.
And then third, I would thinkabout Storytelling and
thumbnail.
So kind of four.
But those are both reallyimportant because once somebody
clicks on your video, you wantthem to stay.
Watch time is super important.

(52:00):
But making sure it looks goodenough to click on is important.
And then the story after thatand making it unique and making
it you is super important.
But that's probably the order Iwould go in.

SPEAKER_02 (52:11):
For me, because I feel like I know kind of what
the audience is, but I don'treally know how to like scale
that.

SPEAKER_03 (52:18):
As

SPEAKER_02 (52:19):
in like...
I make the video the same peoplewatch as it.
I'm

SPEAKER_03 (52:22):
like,

SPEAKER_02 (52:23):
I don't

SPEAKER_03 (52:24):
know.
Well, what are like your titlesand stuff?
Because there's a way to beniche, but also expand it to a
larger audience, which issomething I want to experiment
more with.
So in terms of like trend-basedstuff, like remember when it was
super popular, like Instagramchooses my routine?

(52:45):
thing

SPEAKER_02 (52:46):
okay

SPEAKER_03 (52:47):
where it was like instagram decides like my
morning and it's like the wholefeature on instagram where it's
like you can choose one or theother right so like that was a
really big trend a few years agoyou could flip that and like
make it part of your niche soit's always good to have a
balance of like um if you'remore educational based but you
want to like expand having likeyour core like tutorial based

(53:11):
things, but then also havingsomething that's like wider
reach, whether that's using likepopular celebrities, things in
the news, blah, blah, blah.
So like for me, whenever likewhen the strikes were happening,
that's like a news thing.
So more people are searching forthat.
So like that's going to reach awider audience than like how to
write a script.
But over time, like that videohas done really well because
it's evergreen.

(53:32):
So like think about the pillarsof your brand.
So here's education.
Here's fun challenges.
Here's news-based things.
And then, but it's all under theumbrella of film, right?
So you don't have to be just onething because that's how you get
really bored and you loathe it.

SPEAKER_01 (53:49):
Yeah.

SPEAKER_03 (53:49):
Think about how you can make it fun.
So back to like the poll thing.
Way back in the day, I didn't doit because it's like, I was
really busy and I wish I did it.
But with the like poll, I waslike, oh, like, my instagram
followers choose like my moviescene so it's like they pick the
characters and they pick whereit takes place and whatever

(54:09):
combination they come up with ihave to write it and then we see
what it's like so like that's afun way to like take your niche
and make it something like morepopular or like that title could
reach more people mike isertelthe one that i said about
bodybuilding and stuff he giveslike the bare bones like
tutorial based things he doescollabs with other fitness
people that could be another wayto expand and scale

SPEAKER_01 (54:31):
but

SPEAKER_03 (54:32):
also um he does workout critiques so he reacts
to like kevin hart's workoutroutine or the liver king and
people know those titles sothey'll say exercise scientist
reacts to the liver king blahblah blah and they're like oh my
gosh, his critiques are reallyinteresting.
He's funny.
Let me see his other videos.
He sounds credible.

(54:53):
Let me go to his core advicevideos and I'll watch those.
But then I want the fun stuff.
And you get all the aspects ofyour personality and people get
to see that because we're notjust one thing.
You don't have to make one typeof video.
Just make it consistent withyour niche.
You don't want to do cooking andthen go do sports.
It doesn't make sense.
You'd open a new channel forthat.
But it's really just aboutsitting down, writing, okay,

(55:14):
this is my channel.
This is the main umbrella whatfalls under that and how can I
make it fun

SPEAKER_02 (55:20):
that is such a cool way of looking at it I never
really thought of making it morefun I always thought how can I
teach more I guess but I thinkthat's a great way to expand
Noah thank you so much for that

SPEAKER_03 (55:31):
like I did like monologue critiques so like
getting my audience involved inlike okay send me your videos
and I'm like okay these are thethree that got selected and then
everybody's like oh my gosh likeI got put in and like audience
engagement and stuff like thatso yeah

SPEAKER_02 (55:46):
That's cool.
Critique some short films orsomething.
Yeah, maybe.
I'm thinking

SPEAKER_03 (55:50):
about maybe doing like a script notes kind of
three-page challenge in thefuture.
But I'd have to figure out howto make it visually interesting
because nobody wants to just seeme read.
So it's all about thinking aboutthings like that.

SPEAKER_02 (56:01):
Also, look right there.
So you see that it's called abrick.
in the corner of the whiteboardand it's essentially this thing
where I touch my phone and likeit locks all my social media and
I literally can't access itunless I tap that thing again
and the thing is I feel like I'mon Instagram too much or on
YouTube too much and I'm wastinga lot of time on social media

(56:22):
but as someone who makes socialmedia content you kind of have
to be on the lookout for newthings happening so how do you
find a balance of not beingaddicted to your phone

SPEAKER_03 (56:32):
yeah I actually don't go on my phone that much
um I will say it's probably goodfor me to be on it a little bit
more only because like that's mybusiness.
But I feel like because I'm sointentional about like my niche,
like I'm not kind of likelooking for just like anything
that's coming up like withtrends or blah, blah, blah.
Like I feel like, again, it'salways that hard balance of like

(56:54):
being trend-based versus likeevergreen content and
tutorial-based and stuff likethat.
But I just try to stay off myphone for mental health reasons
and like...
yeah i don't know i think it'sjust like finding other things
like you're busy like you haveother things you know what i
mean like you can be likeworking on your scripts i also

(57:15):
feel like school just keeps meoff my phone you know what i
mean and whenever i do go on myphone like it's always just like
for a long time on instagramspecifically it's not good but
also like instagram um itactually like I rage quit out of
the app, like multiple times aday.
Like I've hidden it on my phone.
Cause it actually makes me madin terms of like the

(57:36):
infrastructure of the app.
Like when you open it, at leaston my feed usually the first
thing served as a video not fromsomeone i'm following and then
like you kind of keep likescrolling and

SPEAKER_01 (57:50):
it

SPEAKER_03 (57:51):
it'll be like a combination of video photo photo
video and as you keep goingdeeper you'll notice your feed
change to just video it's likebe aware like while you're
scrolling what's happening tothe infrastructure of the app
also like when you go to post onlike instagram um you press like
the little like like you'llswipe over and then do like the
plus sign or whatever to postusually it'll open up directly

(58:13):
on a reel uh so you know it'llbe like post story reel whatever
usually it's already defaultpositioned on real so that's how
you kind of know what they wantyou to be

SPEAKER_01 (58:24):
making right

SPEAKER_03 (58:26):
um so look at the apps see what they're serving
you first when you first openthe home pages it's really like
good signaling um but i feellike instagram just gives me
like oh i just don't like itbecause it makes me feel dumb
it's like oh you think you'repulling that on me like no i'm
not like going into this likescroll thing with a bunch of
people i don't follow so then iquit out of the app because i'm

(58:47):
like now i'm upset so it's likeyeah i i'm not a big instagram
person for that reason and i'lljust like be doing like my
school work or like figuring outother things to do i will say
like i definitely spend a lot ofmy time with podcasts um and
then youtube youtube is funbecause you get to select the
creators and like that's the bigdifference between short form

(59:10):
and then long form umspecifically on youtube even
though tick tock is pushing longform videos if you didn't know
you want to be making longercontent across the board even
instagram um just make surepeople are the watch retention
is good so structuring it outand being intentional but the
difference is like i was tellingyou earlier When people are

(59:31):
scrolling TikTok for howevermany hours, they're not going to
remember the creator.
But on YouTube, theinfrastructure is set up so that
you have to actually click onsomeone or search someone's
name.
They're put at the forefront.
They also have like their ownchannel page.
They can decorate it.
They can, you know what I mean?
So it's set up for building likea stronger relationship on a

(59:52):
creator basis.

SPEAKER_02 (59:54):
That's true.
How do you like pick whatplatform do you usually post on?
Like, do you try just testingthings out or do you scatter
them around?
How do you, what's your approachto that?
Uh,

SPEAKER_03 (01:00:04):
post everywhere because you want to reach the
most amount of people, but drivepeople to your main source of
income.
So for me, that's YouTube, um,their monetization.
I have been noticing though thatTikTok's monetization is pretty
good.
So I will probably be leaningmore into that, but usually I
just like to post everywhere andthen at the end of the video or

(01:00:25):
either like in the caption, pushpeople to go to my YouTube
channel because at the end ofthe day, that's where you create
like the stronger bonds withyour audience.
So like post everywhere, marketyourself everywhere, you know,
throw the net out and get thebig net, put it in the ocean,
catch all the fish and, youknow, then size down to your

(01:00:48):
main platform.

SPEAKER_02 (01:00:49):
Right.
Wow.
so much like goes into this like

SPEAKER_03 (01:00:54):
yeah it's yeah and a lot of people i feel like don't
think influencers are like supersmart i feel like a lot of
people take them for granted andliterally the show i'm writing
is a social media satire and imake fun of influencers it's a
thing um but yeah i will saylike it really just depends on
the type of creator but a lot ofthem are super intentional

(01:01:16):
especially at the highest levellike you see like mr beast talk
about his process like It'svery, very intentional.
So, yeah.
Yeah.

SPEAKER_02 (01:01:26):
Cool.
I mean, you do so much things.
Like, you consistently getstraight A's, which I am just so
envious of.
That's, like, so awesome.
And you're doing yourschoolwork, your health.
How do you balance everything?

SPEAKER_03 (01:01:37):
Balance?
I mean, I'm still trying tofigure that out.
Some days lean more on otherthings than others.
Things get sacrificed.
But I always kind of...
live by the motto of like whatyou don't sacrifice for you're
willing to sacrifice and atfirst i didn't really get that

(01:01:58):
quote but then somebody put itlike okay like if you if you
don't sacrifice for the gymyou're willing to sacrifice your
body if you don't sacrifice foryoutube you're willing to
sacrifice your audience theincome you make all that if you
don't sacrifice for schoolyou're willing to sacrifice good
grades so things like that ithink it's obviously like making
a priority list like The way Ithink is best for me is knowing

(01:02:24):
my long-term plan and what'sserving that.
And so if like, I mean, believeit or not, like I've been like
school, like I can chill onschool.
I mean, I still get good grades,which is crazy.
But like, I'm more so like,okay, I'm taking down the amount
of classes I need because likeYouTube is financially serving
me.
And I think it long-term willlike keep serving me.

(01:02:46):
Nobody really looks at degreeslike, even though this is a
great school.
I mean, people will know thename and blah, blah, blah, the
network.
It's still valuable.
My mentor told me for differentplaces he's worked at, he used
to work at Netflix, but they putaside resumes from the top four
film schools from the rest ofthe pile.

(01:03:06):
So there is some benefit to it.
But it is an entrepreneurialindustry, and also if you're
just good, you're good.
if you have a degree if youdon't if it's a good script like
somebody's gonna you know what Imean that's just how it is so
it's like for me like school haskind of been pushed back like
sometimes I'll skip classes justto work on brand deals or things
like that but it's just likeknowing your limits but also

(01:03:29):
knowing like what's a priorityfor your long term goals and
yeah just cutting out things youdon't need also working out has
been a really great way for meto just like de-stress stay
balanced mentally like just goodfood and then working out like
really really really helpful

SPEAKER_02 (01:03:49):
no I mean I see a lot of your week in the life
videos that you're like makingreally healthy food and like
consistently I don't know goingto the gym and stuff and like
what's your routine to keepinglike healthy you know

SPEAKER_03 (01:04:02):
uh my routine I don't know just like showing up
like even when I don't want tobecause I just feel like working
out and just carving out thatlittle bit of time like workouts
for a lot of people suck whenyou get fit then they don't suck
but like at first they really dosuck um but what's great about
them like is if you're likeweight lifting or running and

(01:04:23):
you're like trying to meet agoal or you're trying to push a
weight up like that's all you'regonna be able to focus on and if
you don't focus on that theweight's gonna fall on you so
it's like you have to mentallycheck out of everything else
going on in your life.
And you're just completelypresent with your body.
And as a creative, we are alwaysin our heads thinking about
what's going on with this.
And wait, wait, wait, there'sthis thing I'm editing.

(01:04:45):
Maybe I should rearrange ithere.
And we're walking and we're justthinking about things that
aren't even in front of us.
And when you're in the gym, youjust focus on that.
And it's sort of meditative.
So for me, just working out,playing music...
has been a great distressorbecause you don't think about
any of it and it just like allgoes away.

(01:05:05):
So for me, it's a great way toget out of my head and into my
body.
Meditating every night hasreally been helping.
There's this app calledHeadspace and they have a
student discount and that'sreally been helping, like just
doing like breathing before bed.
Melatonin helps, cause you know,caffeine is just what we need
for school, like to survive.

(01:05:28):
And yeah, then like with foodand stuff, like for me, I do eat
out a lot, but it's because I'mlike, okay, well I'm working,
like I'm going to make the moneyback.
And also it's just like theopportunity costs of it all.
I just, I eat out a lot.
So that's kind of like helpingfor me in terms of juggling all

(01:05:48):
my work.
I don't have to cook all thetime.
I do try to cook because I likeknowing what's going into my
food.
But when I do, when I do eatout, like I'll, make healthy
choices like I'll go to kava orwhatever um so yeah but
definitely in terms of like whenI have like brand deals and
events I'm like I'm just gonnaeat out because like I'm working
on something that's gonna bringme more money anyway and like

(01:06:09):
this is in service of likesomething larger so that's just
something that i'm in aprivileged position to do
because eating out all the timeis like not sustainable but for
me and my lifestyle it's superimportant so

SPEAKER_02 (01:06:21):
i mean you are as someone so young and you are
making a lot of like revenuestreams coming in like how did
you learn to organize that andlike you know be on top of all
that

SPEAKER_03 (01:06:33):
yeah that's definitely a process um i do
have a s corp so i have abusiness um that all my parents
production stuff falls under solike all of my sponsorship
revenue goes through my businessall my services are through my
business um and I do haveemployees so like editors and my
assistant um I also have legalso it's just something like

(01:06:56):
With, I mean, my managers havebeen great at like helping me in
terms of like, okay, like maybewe should get an attorney.
I have connections, blah, blah,blah.
But like finding editors hasbeen like a journey in itself
just because I have really highstandards of like content and
things like that.
And I still edit my videos likeall the time too.
It's just not something I canlike let go of, but definitely

(01:07:17):
it has been a help just for likebeing more consistent.
So in terms of like managing allof that, like I'll do payouts
for people.
I have QuickBooks.
But it's definitely a journeythat I'm on.
And this year, I really want tolock in on understanding more
about finances and alsodiversifying my money.

(01:07:37):
I have a lot saved up that, one,I want to save for potential
projects that I want to financeif it comes to that.
But obviously, I try to findinvestors and things like that
because who wants to use theirown money?
Yeah.
But, yeah, I mean, I just wantto learn more about, like,
investing and, like, long-termthings.
So, it's just a journey.

(01:07:59):
Like, I was trying to takeaccounting just to, like, learn
more about it and I still dowant to take accounting because
I think it's super important foranyone to take.
because we live in a capitalistsociety must be like we live in
a capitalist society like it'snot a bad thing it's just a fact
like that's how it works and youjust need to know about finances
because the language ofeverything we do like yes we're
in a creative industry but it'salso contingent on business it's

(01:08:19):
the entertainment business andthey go together usually
business is a little bit aheadof the creative part so
understanding both how financeswork accounting uh all of that i
think is something i'm superinterested in like i i
potentially might continue myeducation just to learn about
business um and all that it'sjust like so boring but like if

(01:08:43):
like if it was entertainmentbusiness then maybe i'd be more
excited to do it but i thinkknowing the fundamentals of like
managing money and likeinvesting and blah blah is super
important to me so yeah we'llsee that's a journey that i want
to carve out more time for

SPEAKER_02 (01:09:01):
Yeah.
No, the other day I was lookingat one of my friend's stories.
She was like, I just edited avideo for Michaela and Rebecca.

SPEAKER_03 (01:09:09):
Yeah, Rebecca, yeah.

SPEAKER_02 (01:09:09):
That's so cool, you know, building a team.
Like, how do you go about, like,hiring people to work on your
business and stuff?

SPEAKER_03 (01:09:16):
Just emailing.
And it's also, like, usuallypeople I know.
So, like, we've been followingeach other for a while.
We met at commencement, and wehad just been following each
other.
So just seeing, like, you know,things.
And then I...
dm'd her i was like hey like iknow you're at the film school
do you know any editors blahblah she's like oh i edit blah
blah here's my portfolio and itjust kind of starts that way um

(01:09:38):
and then you see their work andit's like okay like i have a
video here's a project let's seeif we can do it and like a lot
of communication through likeframeo you know that yes
frame.io or however people sayit yeah um and yeah just like
doing it that way and you knowbefore all that starts obviously
like negotiating like okaywhat's your rates and like
here's my budget what can wework out and then revisions

(01:10:02):
that's an extra cost blah blahinvoice me 14 days blah blah but
you know it's just kind of likethat yeah that's sick

SPEAKER_02 (01:10:12):
No, I mean, I think it's so important to delegate
people, like, when you can, youknow, to save on, like, what you
said, the opportunity cost andstuff.

SPEAKER_01 (01:10:19):
Yeah.

SPEAKER_02 (01:10:20):
That's cool.
Back on, like, film and stuff,like, what kind of movies are
you more passionate about?
Like, what style of movies?

SPEAKER_03 (01:10:27):
Movies?

SPEAKER_02 (01:10:28):
Or, oh, I'm sorry, TV shows?
No, it's okay.
I

SPEAKER_03 (01:10:31):
do love a good movie.
I mean, I read, like, TheBlacklist all the time.
I guess that's not really,like...
produced movies, but I lovereading, like, features.
They're just fun.
Like, it feels just like alittle, I mean, I don't know, I
guess an episode.
They're pretty much the samelength now.
Like, TV is long.
Oh, yeah.
But the style I gravitatetowards in terms of TV, I love

(01:10:54):
social satires.
I think those are, like, myfavorite.
So, like, A White Lotus.
I love Succession.
Something that I like but Icould never write is Severance.
Like, very...
very well done um i also justlove like the rhythm and music
of like traditional um likeprocedural but like procedural

(01:11:17):
with a twist so like suits i'mreally into right now just like
the rhythm of the scenes and howlike it sounds is so good and
like the dialogue i lovedialogue based um shows and
stuff that's why i'm like idon't think i could ever write
like a severance because i justneed dialogue i also like things
that lean more funny um i alwaysthought i was like a drama

(01:11:39):
writer but as i write more ifeel like i'm leaning into
comedy but in the like hour-longformat So I mean, I love
Entourage.
That's half hour, but I love it.
And then 30 Rock is one of likemy all time favorite shows.
So I don't know, like a widearray of things.

SPEAKER_02 (01:11:57):
That's sick.
You're like one of the first TVperson

SPEAKER_01 (01:12:01):
on the podcast.
We

SPEAKER_02 (01:12:02):
had an editor actually who wants to edit for
TV shows.
So I guess, you know, it is alot of people like still into
that.
I've been watching The BlackMirror recently.
Oh,

SPEAKER_01 (01:12:13):
okay.

SPEAKER_02 (01:12:13):
And I'm really impressed by the creativity all
these shows have.

SPEAKER_03 (01:12:18):
That's pretty much features.
right you know they're like

SPEAKER_00 (01:12:21):
structured feature but on a shorter length yeah is
there like an anthology yeahseries without like um yes yeah

SPEAKER_03 (01:12:30):
yeah exactly

SPEAKER_02 (01:12:31):
yeah that's true

SPEAKER_00 (01:12:33):
but i guess if you're say staffed on the show
like 30 rock as a um eitherwriter's assistant or even just
a staff writer in the writer'sroom how would you then balance
um that part of your work andyour creator part of your work
on youtube and in just

SPEAKER_03 (01:12:51):
figure it out because it's like that's just
what I've done my whole lifelike even when I was working on
sets I mean being staffed isprobably more demanding because
like you have to like clock inand blah blah so I don't know I
mean that's a question for whenit comes for sure but like maybe
using weekends or whatever Iwant to expand to like doing

(01:13:14):
like more live events not likein like When I say live events,
like not like an auditorium orlike a concert hall, but like I
want to start a movie club andbring my audience in to like
watch things and like maybe likehave hoodies and merch and stuff
like that.
So I think just finding any wayto connect with my audience,

(01:13:34):
even if I am working like fulltime somewhere.
But I mean, really, we'd haveseen it.
I'd also have to see like howmuch I'd get paid because it's
like.
which one's gonna benefit memore like it's just a really
hard balance um but also i feellike tv shows now like 30 rock
is like very traditional like 22episode tv shows now are a lot

(01:13:57):
shorter uh they run a lotshorter and just like the room
process of it all is justshorter so i feel like i'd be
able to work around it and stufflike that

SPEAKER_02 (01:14:07):
and talking about the state of the industry I've
seen a few of your videos onthat but what do you because it
is technically like contractingright and it's harder and harder
to get jobs for the people whoare still like you know wanting
to do the industry like whatadvice do you have for people
who can you know stand out fromthe crowd to get those you know

(01:14:29):
the few jobs out there

SPEAKER_03 (01:14:31):
I mean just kind of going out and doing it and then
when you have like a jobinterview like showing what
you've created.
I just feel like it's so mucheasier for people to see your
talent rather than just tellingpeople about it.
You can tell people, yeah, Iknow how to do this and this,
but if you show them, I feellike that's a stronger buy-in

(01:14:52):
to, like, someone.
So I don't have that muchexperience with, like,
traditional jobs, to be honest.
Like, I've always worked formyself.
But I feel like when I do goafter internships or stuff like
that, like, I'm going to beleading with, like, I create
things and this is what I'vebuilt.
And, like, just showing peoplethat, like, you're already doing
good work.
Like, good work is going to onlybeget, like, better things for

(01:15:14):
you.
And, like, just prioritizingquality and just, like, just...
producing good stuff like mysister is um she's going through
that right now she called me theother day and she's like i saw
this ad you did and it was likereally good and blah blah and
she's like i'm like doing thismusic festival and i'm trying to
make it good and like notsacrifice quality and like some

(01:15:35):
people are low-balling me buti'm like it doesn't matter like
Quality is the most importantthing.
Like, it'll pay off.
Like, good work pays off.
Whether you're getting paid forit, whether you're not.
Because, like, if you can showthat and people respond to it,
like, you're going to getopportunities.
So, I would say, like, forsomeone who's applying to jobs,
like...
always focus on what you cancontrol and i think like that's

(01:15:56):
why i gravitated towards youtubein a lot of ways because with
acting you can't controlanything like you're you
audition and then you wait for ayes like you wait for permission
to work on something whereasyoutube you can go ahead and do
it with writing you can go aheadand do it and if it's good then
you'll get the opportunity butjust focusing on making whatever
you create good like that's allthat matters um so Yes, like

(01:16:20):
apply for jobs, blah, blah.
But that's something youultimately can't control.
So also have a part of your lifewhere you can control things.
And if you're a filmmaker orcreative, a great place to do
that is social media.
So maybe that's something toconsider.

SPEAKER_00 (01:16:33):
Going off of like a changing media landscape, one of
the bigger impacts right now ortopics is AI.
What do you think AI's impactwill be in industry?
And how should we as creatives,or I guess an intersection
between business and creative,how should we leverage it and
stay ahead of the curve?

SPEAKER_03 (01:16:55):
I mean, I don't really know much about AI.
I've done a few videos on it.
I know all the strikes and stuffwith it, but I feel like I don't
know enough about the technologyto make an assessment as to...
how i think it will impact thefuture of the entertainment
industry i know that some unionshave put protections against it

(01:17:17):
so like sag after my union wehave protections against ai and
then the wga has somerestrictions on it in terms of
how you can use it to writeprojects um but like in terms of
its capabilities just because idon't personally use ai that
much um if i AI does appear inmy life it's like through Google
because it like is built intothe system unfortunately so I'm

(01:17:39):
like thinking about changing mybrowser um things like that so
it's just not something I evenreally use on a daily basis to
understand how it's used in thecreative sense with like all
that stuff I know um There was aScript Notes episode where
somebody talked about how itwas, like, used for, like, audio
fixing and stuff, which isgreat.

(01:17:59):
I think the tool use is good,but as long as our unions keep
putting restrictions on its useof, like, people and, like,
replacing jobs, I think it couldbe a great benefit for, like,
tools and, like, just making theprocess faster and easier in
terms of, like...
production and stuff like thatand maybe even the writing
process um so yeah but i don'treally i don't really know how

(01:18:24):
to answer that one

SPEAKER_02 (01:18:25):
no i saw like on instagram there's someone who
took a picture of a billboardfrom ai company and it was like
don't hire humans use ai thisthing and they blurted it out
and i was like that's crazy idon't know i mean i do know a
lot of creators you know areusing it to leverage like
creating youtube videos and evenmaking, like, AI videos, which

(01:18:47):
is kind of crazy.
Yeah, I've seen,

SPEAKER_03 (01:18:48):
like, a few of those.
It's, like, the voice, and thenthey just do, like, stock
images.

SPEAKER_02 (01:18:52):
Right, and some even put their own, like, face in it,
and then it's, like, AI ofthemselves making these videos.
That's

SPEAKER_03 (01:18:58):
interesting.

SPEAKER_02 (01:18:59):
It's crazy.
It's nuts.

SPEAKER_03 (01:19:00):
Yeah, I don't know.
Not my thing.
Not your thing.
Not something I would consumeeither, but, I mean, it really
depends on the quality, but.

SPEAKER_02 (01:19:08):
That's true.
I

SPEAKER_03 (01:19:09):
don't know.

SPEAKER_02 (01:19:10):
also what what are all the you did a podcast
recommendation on one of yourlike week in the life videos

SPEAKER_01 (01:19:17):
yeah

SPEAKER_02 (01:19:17):
i was like yo i gotta like look all these up
because i never heard of thetown and you low-key

SPEAKER_01 (01:19:21):
put me on that okay which is

SPEAKER_02 (01:19:23):
my favorite podcast

SPEAKER_01 (01:19:24):
ever yeah yeah

SPEAKER_02 (01:19:24):
um but since that video do you have any new
podcast finds

SPEAKER_03 (01:19:29):
new podcast no i'm a creature of habit okay it's like
yeah i mean if i could i'd eatthe same breakfast every day go
to the gym at the same time likestructure is great and so i
always like even if i have likei mean you know dulce you
already know that i go there allthe time yeah like i always
order the same thing like i i'mjust like a creature of habit so

(01:19:52):
i have the town script notes andthen yeah just pretty much those
two uh the final draft has agood podcast um called right on
but that's more like for writersIf you guys are interested, I
know you, you got, do you write?
I

SPEAKER_00 (01:20:08):
do.
Yeah.
I mean, you're in cam.
So you definitely write.
Yeah.
I'm actually in a four Oh nine,just like intro to
screenwriting.
And we're like doing the 10pager right now.
Oh, it's 30 pager.
Oh, it's just like a 30 page,like full screen.
Oh, that's cool.

SPEAKER_01 (01:20:24):
But, yeah,

SPEAKER_00 (01:20:25):
if you're looking for a podcast, there's this one
called Hollywood Gold.
Oh, okay.
And it's about more, like, onthe producerial side of things,
like how the substance or Noracame to be from, like, inception
to finish distribution i likethat i didn't even

SPEAKER_02 (01:20:40):
know about that

SPEAKER_03 (01:20:40):
yeah

SPEAKER_00 (01:20:41):
i'll listen to that that'll be interesting because
it kind of combines like everyelement like it goes into
distribution goes into writinggoes into like how the script
came to be and how it landed onlike certain people's hands it's
a really interesting i like thatyeah

SPEAKER_03 (01:20:56):
okay cool hollywood gold no

SPEAKER_02 (01:20:59):
ever since i started this podcast i've been just like
diving so much into the podcastworld and it's been really fun
because it is so different thanjust traditional like you know
youtube videos it's like superlong form it's like

SPEAKER_03 (01:21:12):
yeah

SPEAKER_02 (01:21:13):
it's like you really dive and know get to know a
person

SPEAKER_03 (01:21:16):
yeah but definitely it is also the youtube world
right now podcasts that's likethe thing that's most played on
youtube right now are podcastsso oh really yeah definitely put
podcasts on youtube it's i meanthe podcasts are doing better on
youtube than spotify

SPEAKER_02 (01:21:32):
oh really?
definitely our Spotify channeldon't get that much that's
interesting you

SPEAKER_03 (01:21:39):
definitely should do that

SPEAKER_02 (01:21:40):
and that's kind of why we had the three cameras set
up because I was like I wantedto do a video format of the
thing even though

SPEAKER_03 (01:21:47):
and that's why Spotify has video now because
YouTube is doing so well in itso they implemented video into
Spotify's infrastructure now

SPEAKER_00 (01:21:59):
Netflix wants in too on the whole podcast space

SPEAKER_03 (01:22:02):
yeah definitely just look at how these things are
designed it's and you'll justsee what they want

SPEAKER_02 (01:22:08):
that's so interesting even what you said
about the reels and the youtubelike like shorts and stuff like
you do have to pay attention towhat they want

SPEAKER_03 (01:22:16):
yeah i've just seen it change over i've been online
for a long time

SPEAKER_02 (01:22:20):
so yeah you

SPEAKER_03 (01:22:21):
just notice things

SPEAKER_02 (01:22:22):
no it's also weird how sometimes like people say
the algorithm you knowprioritize the best videos but
sometimes we be uploading theselike reels or shorts and the
most random ones like pops offand i'm like yeah you never

SPEAKER_03 (01:22:37):
know that's why you just keep just making stuff just
make it and don't even look backlike oh i wish that did better
just do do the next one like nofor sure just keep going

SPEAKER_02 (01:22:46):
do you have a system to organize like your youtube
videos or like your ideas likedo you have a spreadsheet like
how does that work

SPEAKER_03 (01:22:53):
i want to get better at spreadsheets i actually don't
know how to do spreadsheets atall and i want to become that
person so bad um i just usenotion and i just write out
things in a list like it'snothing fancy just ideas and
stuff yeah

SPEAKER_02 (01:23:08):
interesting you know I've been actually thinking no
one knows this actually but Iwant to start making like a
series on YouTube about likeorganizational stuff because I'm
like obsessed with organizingorganizing everything You look
at my living room, you can'treally tell, but I'm like...
On my spreadsheets, I have everysingle zoo I've ever went to in
my life.

SPEAKER_03 (01:23:28):
What?

SPEAKER_02 (01:23:29):
Every sport I play when I start playing.
I don't know.
That's

SPEAKER_03 (01:23:32):
cool, though.

SPEAKER_02 (01:23:32):
I'm like...
That's why you are

SPEAKER_03 (01:23:34):
doing so much, bro, because you're organized.

SPEAKER_02 (01:23:37):
It helps with...
And sometimes...
I don't think I have OCD.
There's no way.
Sometimes it gets messy, but...
I

SPEAKER_03 (01:23:44):
think I might have it.
I don't know if I do, butprobably to an extent.

SPEAKER_02 (01:23:48):
Yeah, and I'm like, wait...
It could be interesting to sharehow I organize things in my
life.
Yeah, for sure.
Just a thought.
Yeah.
And because on the podcast, alot of times I'm like, do you
have a spreadsheet of everyoneyou interact with?
Oh my God, I should

SPEAKER_03 (01:24:03):
totally do that.
Have their email and everything.
dude that's why you're always ontop of stuff bro no like that's
why you're like bro i got allthese guests on my podcast i'm
seeing everybody in my networkcoming on here like okay like
yeah that's actually yeah that's

SPEAKER_02 (01:24:20):
it's it's something i do and if i don't i'm like
aching you know it's like when isee a desktop that's like messy
i'm like oh

SPEAKER_01 (01:24:27):
no don't look at mine don't look at mine

SPEAKER_00 (01:24:30):
no yeah honestly i feel like there could be a cool
way to combine like film andorganization

SPEAKER_01 (01:24:37):
yeah

SPEAKER_00 (01:24:37):
i don't know make it cinematic or or it's about or
how to organize your video orwhatever if you're creating
content yeah into you know likehow do you create but organize
it well

SPEAKER_02 (01:24:50):
we have this friend um who just started a youtube
channel recently and he blew uplike third video in because of
how good the storytelling liketom is oh yeah his editing style
is like insane i'm like but hespends like a month or more on
one video and

SPEAKER_03 (01:25:07):
like

SPEAKER_02 (01:25:08):
tens of hours i'm like i don't know if i could do
that that's kind of crazy

SPEAKER_03 (01:25:12):
yeah i mean it it all just depends on like what
you're trying to do with yourchannel like what your goals are
and

SPEAKER_02 (01:25:18):
stuff no totally something we do on this podcast
is we have the previous guestask the current guest a question
and the previous guest of ourpodcast asked you if there's a
person in your life that if youwere to write them into a
character in your tv show whowould it be

SPEAKER_03 (01:25:38):
probably my mom

SPEAKER_02 (01:25:42):
because okay

SPEAKER_03 (01:25:43):
i don't know about all like oh no okay well yes all
i love my mom

SPEAKER_02 (01:25:48):
okay

SPEAKER_03 (01:25:49):
okay um but we have a very mixed relationship just
because and i think my thesis isgoing to be on this just about
my experience as a child actorin hollywood nothing bad which
right child acting is mostlyassociated with bad things here
but um in terms of like howchild actors have to go through
this process with their parentsand the bonds that are created

(01:26:11):
through heartbreak, rejection,victories, just like all of it.
at a young age and like my momand I have shared many moments
in the car driving to auditionsshe's helped me prep them like I
have memories of like us singingin the car like going to like
audition for like some musicallike just like moments like that
but also like we butt heads somany times like there's so many

(01:26:33):
good things and also like I waslike 13 and super annoying and
you know like sassy 13 year oldand yeah we were also like very
similar so I think she is goingto be like the main character
and something I'm writing for mythesis.
So definitely she's going to bemy inspiration.

SPEAKER_02 (01:26:52):
That's awesome.
And do you feel like you model alot of your business ethics or
not ethics, like drive andambition after her?

SPEAKER_03 (01:27:00):
Yeah, I see a lot of myself in her.

SPEAKER_02 (01:27:02):
That's awesome.
And I feel like it is true.
Like a lot of most of ourparents and families are the
thing that made who we aretoday.
And I think, you know, I'mgrateful for that, at least for
me.

SPEAKER_03 (01:27:14):
Yeah, me too.

SPEAKER_02 (01:27:15):
That's awesome.
And what is next for you?

SPEAKER_03 (01:27:19):
I don't know.
I got to check my to-do list.
Tomorrow I'm going to tourapartments.
So just filming that.
Next week events.
And then I just got an emailfrom Adobe.
So I have to edit an ad I filmedfor them yesterday.
So I'm just like daily basis.
But what's next?

(01:27:39):
Lunch.
That's what's next.
Awesome.
That's

SPEAKER_02 (01:27:42):
awesome.
Well, thank you so much forcoming on the podcast.
Thanks so much.
It's been great.

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Makayla Lysiak on how to build a Successful YouTube Channel and Film Career

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