E60: How did a simple credit-card 'trick' post lead to massive audience growth?
It all started with my X post about living in San Francisco with a $0 salary. Yeah, you heard that right - a $0 salary in one of the most expensive cities. And guess what? People lost their minds over it. My socials were a wildfire of comments, DMs, and yeah, even some haters throwing shade.
Here’s the fun bit: I know exactly why that post resonated.
Today, I'm diving deep into the topic of finding your niche and how it can skyrocket your audience growth. I'll be sharing my journey and the three-step process I used to discover my niche, gain a 25% jump in my audience in just nine days, and establish myself as an authority in my field.
On today’s episode, you’ll learn:
- How to Find Your Niche
- How to Leverage Your Expertise
- Understand Niche Demand and Supply
This episode is a solo journey of discovery!
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SPONSORS:
Castmagic - Enjoy an exclusive 30% discount for your first 3 months with the code FOUNDERS30.
GrowthJet - Work with a boutique third-party logistics provider (3PL) for your e-commerce brand that'll pick, pack, and ship your orders hassle-free.
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EXCERPTS:
Finding Your Niche: "It's one thing to build up expertise in a subject and another thing entirely to be acknowledged as the expert." — Yong-Soo Chung (08:54)
Building Trust: "The secret ingredient here, and really isn't a secret to be honest, is trust." — Yong-Soo Chung (09:33)
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LINKS:
Episode 53 - The Rise of Personal Holding Companies: Exploring the Future of Entrepreneurship
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FOLLOW / REVIEW:
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CONNECT W/ YONG-SOO:
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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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