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January 20, 2025 18 mins

This episode from First Direct explains geoframing, a precise location-based marketing technology that surpasses traditional geotargeting.

We detail geoframing's benefits for retailers, such as enhanced customer engagement and increased sales through personalized mobile advertisements.

We provide strategies for implementing geoframing, including data analysis and integration with other marketing channels, and offers case studies illustrating successful campaigns and common pitfalls. Finally, we explore future trends in geoframing, focusing on AI integration and privacy-focused solutions.


Read more here Geoframing 101: Target Customers in Retail and Drive Door Swings


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