We dive into geoframing and identity graphs. Explaining how Geoframing uses location data to target customers who have been near specific places, while identity graphs combine various data points to create comprehensive customer profiles.
We explain how to implement both techniques, emphasizing their integration for personalized marketing campaigns. We also stresses the importance of ethical data handling and privacy compliance.
Read More : Step-by-Step Guide: Using Geoframing and Identity Graphs in Marketing
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