This Episode from First Direct explains geoframing, a location-based marketing strategy using historical location data to target consumers with relevant ads.
We contrast geoframing with geofencing, highlighting its non-intrusive nature and potential for better ROI.
We detail how to develop a geoframing strategy, including goal setting, audience identification, and tool selection, and emphasizes the importance of integrating it with other marketing efforts and measuring campaign success through key performance indicators.
Finally, it explores future trends in geoframing, such as AI-driven segmentation and omnichannel expansion.
Read more here : Build a Geoframing Strategy: Boost In-Store Foot Traffic
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