Rick Opton: Owner of Loggerhead Fitness
Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores.
We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym.
In this episode, we sit down with Rick, the accomplished owner of Loggerhead Fitness and a seasoned sales executive who took over the gym in 2005. Since then, Rick has transformed Loggerhead Fitness into a thriving business, earning numerous “Best Clubs in Palm Beach” awards and becoming a staple in the Palm Beach County community.
Rick dives into his journey of taking over Loggerhead Fitness, sharing how he embraced the challenges of ownership and growth. He discusses the leadership structure he’s built, the strategies he uses to empower his team, and how he ensures the gym continues to deliver exceptional value to its members.
We also explore what a day in the life of a 7-figure gym owner looks like, how Rick prioritizes his time, and where his focus is now as he looks to the future of Loggerhead Fitness.
If you’re a gym owner or entrepreneur looking for insights into leadership, team management, and scaling a fitness business, this episode is packed with valuable takeaways.
Tune in and get inspired by Rick’s journey of turning challenges into opportunities and making Loggerhead Fitness a community cornerstone.
Hiring Scorecard:
Building a team is one of the most important responsibilites as an owner. It is also your greatest asset to building a business that thrives and has lasting impact. But, in order to get there you have to attract, find and build the right players. It all starts with improving your hiring process to let the cream rise to the top.
Click here to get your copy of our hiring scorecard tool.
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.
Want to connect directly with Justin Hanover? Check out is social pages:
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Fitness Business Freedom is produced by Justin Hanover, Kelly Berry, American entrepreneur Nick Berry, and FCG.
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