The Missing Piece in Your Gym’s Marketing Strategy
If you're a gym owner, you know the struggle—you’re great at coaching, but marketing? That’s a different game.
In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients.
Many gym owners fall into the trap of:
- Posting generic fitness tips that don’t speak to their ideal audience.
- Only promoting offers, which builds no trust with potential clients.
- Using bulk content services that don’t sound like them.
- Being inconsistent because they don’t know what to post.
But here’s the reality—if your content isn’t attracting, engaging, and converting, it’s not doing its job.
In this episode, we break down:
✅ Why social media is your digital storefront and how to make it work for you.
✅ The biggest content mistakes gym owners make (and how to fix them).
✅ How to create content that builds trust and authority—so clients are ready to buy.
✅ A simple done-for-you system that delivers high-performing content Monday–Friday—without wasting hours every week.
If you’re tired of spending time on content that doesn’t drive new business, this episode is for you.
🎧 Tune in now and learn how to turn your content into a lead-generating machine!
Ready to level up your content marketing strategy?
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.
Want to connect directly with Justin Hanover? Check out is social pages:
Instagram
Fitness Business Freedom is produced by Justin Hanover, Kelly Berry, American entrepreneur Nick Berry, and FCG.
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