Genius Marketing Tip (Long Island Gym Tour Episode 3)

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Podcast Summary
In episode three of the Long Island Gym Tour, Vince visits longtime SPF Mastermind member Jonathan Sodo of Empowered Training. Over lunch, they dive deep into financial discipline, business focus, and practical marketing strategies. Vince emphasizes the importance of knowing your numbers—especially profit and loss statements—before chasing new revenue streams. He challenges Jonathan to focus solely on hitting a specific member goal before launching new offerings like a nutrition program. They also explore maximizing existing marketing wins through the “More, Better, New” method, tapping into local proximity opportunities (like residents living directly above the gym), and leveraging holidays or events to create irresistible offers. Packed with tactical advice and real-world examples, this episode is a playbook for growth without distraction.

 

Top 5 Points

Know Your Numbers – Review profit and loss statements monthly, understand key expense categories, and track profitability to guide business decisions.

Focus Before Diversifying – Hit a critical member or revenue benchmark before introducing new services to avoid diluting your core offering.

More, Better, New Marketing – Double down on strategies already producing results, improve their quality, and only then add new methods.

Leverage Proximity – Target nearby residents or businesses with special events, trials, and workshops to capture easy, high-retention clients.

Make More Offers – Use holidays, appreciation events, and seasonal themes as excuses to run special promotions, generating more leads and sales.

 

To get more information about booking a consulting day with Vince, please do one of the following:

Send a direct email to Vince to bypass his sales team: [e-mail]

Click the link below and fill out the form:
https://coaching.vincegabriele.com/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!