Retention Secrets of a Gym with a 1.5% attrition rate and Tariffs again

Want a fresh set of eyes on your business? Get ahead of the chaos—book your call now: https://calendly.com/spf-leo/spf-mastermind-discovery-call

 

What’s up, guys—Uncle Vinny here.

I’m back behind the mic after some travel and life stuff… but this one’s important.

We’re diving into two big topics today: tariffs and retention—and how both are about to smack gym owners right in the face if you're not paying attention. I break down what I’ve learned from some seriously smart finance people (not from watching the news), and explain how this stuff could affect your clients and your business.

But most importantly—I’m sharing exactly what we did at Gabriele Fitness to drop our attrition rate to 1.5%. That’s the lowest it’s ever been. I’m talking real strategies, real results—no fluff. If you’re trying to keep your members happy, showing up, and not canceling, you’ll want to hear this one.

 

Top 5 Key Points

Focus on What You Can Actually Control
You can’t control the economy, politics, or what China does. But you can control your fitness, your food, your time, your team—and how hard you work. Do that.

Fear is in the Air—That Affects Spending
Tariffs are creating uncertainty, and uncertainty makes people think twice before spending money. If your clients feel unsure, your gym could end up on the chopping block—unless you show them you’re worth every penny.

Keep What You’ve Got
When it gets harder to bring in new leads, your best bet is to double down on the clients you already have. Our motto: Operation: Don’t Lose Anybody. That’s how we cut attrition to 1.5%.

Add Real Value (Not More Sessions)
Personalization, connection, and community win. Automated birthday emails don’t cut it. We did stuff like personalized holiday videos and ran an epic March Madness event just for members. That’s what people actually care about.

Don’t Be Afraid to Lead Hard
When someone tries to cancel or go on hold, challenge them. Remind them why they started. People are secretly begging to be led—especially in times like these. Be the leader they’re looking for.

 

Want a fresh set of eyes on your business? Get ahead of the chaos—book your call now: https://calendly.com/spf-leo/spf-mastermind-discovery-call

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!