Some People Are Total Jerks (Long Island Gym Tour Episode 2)

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Podcast Summary
In episode two of the Long Island Gym Tour, Vince visits a gym owner facing one of the toughest challenges in business—having to move his entire operation after 12 years, relocating nearly 600 members on short notice. Despite incomplete renovations and other gyms trying to poach his clients, the owner’s strong relational equity has kept members paying, even without access to the facility. Vince breaks down strategies to not only survive such disruptions but also boost revenue by increasing the percentage of higher-paying memberships. He shares specific tactics for upselling current members, improving onboarding processes for new members, and maintaining communication during downtime to keep clients engaged and loyal.

 

Top 5 Points

Relational Equity is Survival Insurance – Build deep relationships with clients and staff so that in times of crisis, members stay committed and supportive.

Track Membership Level Ratios – Measure the percentage of clients on higher-value memberships and create goals to increase that share.

Upsell Current Clients – Offer existing members upgrades (e.g., from basic to class memberships) through targeted promotions and trial periods.

Optimize Onboarding – Give every new member access to your highest-value services for the first month so they experience your best offering upfront.

Maintain a Communication Pulse – Regularly update inactive or on-hold members with construction progress, news, and personal touchpoints to keep them connected to your business.

 

To get more information about booking a consulting day with Vince, please do one of the following:

Send a direct email to Vince to bypass his sales team: [e-mail]

Click the link below and fill out the form:
https://coaching.vincegabriele.com/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!