🎙 Episode Title: How To Sell Online Coaching (...without feeling like a douche) with Louis Duffel Deforges
🔗 Episode Links:
🔹 Follow Louis on Instagram: @louisduffelsdesforges
🔹 Learn more about our courses: Fitness Education Online
🎧 Episode Summary:
In this episode, Bex chats with Louis Duffel Deforges, an online body transformation coach who went from face-to-face PT to building a thriving online coaching business—all while working full-time and keeping things brutally honest.
We unpack Louis' journey from pro boxing to weight-loss coaching, and what it's really taken to grow his online business from scratch. But the biggest takeaway? How to sell coaching with integrity and zero sleaze. Louis shares the mindset, daily grind, and sales process that’s helped him consistently attract and convert clients—without paid ads, and without being pushy.
Whether you're new to the fitness industry or in the thick of building your biz, this episode will give you a solid dose of real talk, sales confidence, and hard-earned insight.
💡 What You’ll Learn:
- How Louis transitioned from in-person PT to full-time online coaching
- His unfiltered advice on sales, marketing, and why conviction matters more than scripts
- Why consistency beats perfection when it comes to growing on social media
- How he balances a full-time job, PT clients, and online coaching
- Tangible tips on generating leads, building trust, and closing clients
The mindset shift most coaches need to succeed long-term
📣 Louis’ Top Advice for Coaches:
"Get in great shape yourself. Get comfortable talking to people. Learn to sell. And don’t expect overnight results—this is the long game."
📚 Recommended Resources:
- Alex Hormozi – especially his early podcast episodes while running gyms and grinding behind the scenes
- Bonus tip: Learn to edit video + market yourself (yes, it matters!)
🙌 Connect with Louis:
📲 @louisduffelsdesforges - If you’re serious about getting in shape and want no-BS coaching, Louis is your guy.
🚀 Ready to Launch Your Fitness Career?
Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education Online
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.