In this episode, Bex chats with Jarrah Ingram — a glute growth coach and gym owner who’s built a thriving hybrid business in Adelaide that blends in-person training, online coaching, and a strong, value-driven team culture.
Jarrah takes us behind the scenes of his journey — from humble beginnings running sessions with Gumtree gear in uni lecture halls, to building a coaching empire supported by a tight-knit team of employed coaches (not contractors). He shares the quote that reshaped his coaching philosophy, the power of niche marketing (especially in the glute space), and why building a real community has been the foundation of his success.
If you're a coach who’s burnt out, stuck, or unsure how to scale — this episode is full of insight, strategy, and lived experience to help you create a business that lasts.
💡 What You’ll Learn:
- Why coaching is 80% communication and 20% strategy
- How Jarrah built his gym and online platform during COVID — and came out stronger
- Why niching down (especially into glute training) was the best decision he ever made
- The mindset shift that helped him turn his passion into a sustainable career
- How community-driven events like The Empowerment Project create authentic marketing and deep client loyalty
- The difference between sales and marketing — and why most PTs get it wrong
- What to focus on if you're stuck, burning out, or ready to pivot online
📣 Jarrah’s Top Advice for Coaches: “Pick a niche you're obsessed with — the kind of thing you can binge on for hours without getting bored. That's what will make you an authority people trust.”
📚 Recommended Resources:
- Content & Sales Strategy: Brian Mark — for coaches learning how to speak to their avatar
- Training & Hypertrophy: Mike Israetel, Jeff Nippard, Coach Kassim — science-backed insights that are actually applicable
- Nutrition Science & Debunking Myths: Lane Norton
Connect with Jarrah:
- Instagram:@jarrah.ingram
- Gym IG: @leaphealthclubs
- YouTube: @jarrah.ingram
- Tiktok: @jarrah.ingram
🚀 Thinking About a Career in Fitness?
Whether you're starting from scratch or want to level up as a coach, check out our Certificate III & IV in Fitness, plus CEC Courses for continuing education:
👉 Fitness Education Online
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com